The Techno Creatives
The Techno Creatives is a Gothenburg-based creative technology studio founded in 2006 that designs automotive HMI, IoT products, and interactive experiences for enterprise clients across automotive, maritime, and industrial sectors, supplementing services with equity co-venture product development.
- Company typePrivate
- Founded2006
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Techno Creatives does
The Techno Creatives is a privately held, Gothenburg-headquartered creative technology studio founded in 2006 by Joel and Emma Rozada, with a secondary engineering office in Shenzhen, China. The firm designs and develops human-machine interfaces, connected IoT products, and interactive digital experiences, primarily for enterprise customers in the automotive, maritime, industrial, and consumer-technology sectors. Notable client work spans in-vehicle infotainment and cluster HMI for NEVS (Emily), Faurecia (CES 2020 experience), Veoneer, and Volvo/Polestar-adjacent programs, alongside co-developed products such as the Axkid Connect child-safety sensor, the TYRI INTELLilight Bluetooth work-lighting platform, the Icomera Discovery fleet-monitoring cloud tool, and the Yacht-Defined maritime interface that was acquired by Navico.
The company's technical stack is anchored in Unity-based real-time 3D for automotive HMI and interactive installations, supplemented by Bluetooth Low Energy and mesh networking (via its open-source Beckon library), Rust-based low-latency video pipelines, and embedded firmware. Its business model combines fee-for-service design and development engagements with a co-venture model in which the firm takes an equity or ongoing commercial stake in the resulting product (TYRI, Axkid, Yacht-Defined, Roam). Go-to-market is primarily direct enterprise sales supported by event-based demand generation (CES, Gothenburg Tech Week, internal Techno Creatives Club events) and a content-marketing footprint including case studies, a podcast, and technical blog posts. Pricing is fully custom and quote-based with no publicly disclosed rates or self-serve channel.
The Techno Creatives firmographics
Firmographics- Name
- The Techno Creatives
- Legal name
- THETC, The Techno Creatives Group AB
- Website
- https://technocreatives.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Techno Creatives is a Gothenburg-based creative technology studio founded in 2006 that designs automotive HMI, IoT products, and interactive experiences for enterprise clients across automotive, maritime, and industrial sectors, supplementing services with equity co-venture product development.
- Ownership category
- akta.pro rank
The Techno Creatives industry classification
Industry- Product category
- Creative Technology Services
- NAICS
- Graphic Design Services (54143), Industrial Design Services (54142)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where The Techno Creatives is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
The Techno Creatives business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design & Development Services: Custom design and development services for automotive HMI, IoT products, mobile apps, web platforms, and interactive experiences. Project-based engagements with enterprise clients including prototyping, design systems, and production-ready deliverables.
- Product Co-Development & Ventures: Joint venture model where The Techno Creatives co-develops products with clients and may retain equity or ongoing commercial relationship. Examples include TYRI INTELLilight and Axkid Connect.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
The Techno Creatives product offering
Product offeringCore offering
The Techno Creatives is a creative technology studio that designs, prototypes, and develops custom digital products and interactive experiences for enterprise clients, primarily in the automotive, maritime, IoT, and industrial sectors. They deliver services spanning human-machine interface (HMI) design and engineering for vehicles, IoT product development (firmware, mobile apps, cloud platforms), interactive installations for trade shows and brand experiences, and web/mobile applications. The studio combines cross-functional design and engineering teams to move from concept through prototyping to production-ready deliverables, with a particular emphasis on Unity-based real-time 3D development.
Product overview
The Techno Creatives is a creative technology studio that designs and develops custom digital products, experiences, and solutions for clients across automotive, maritime, IoT, and industrial sectors. Their portfolio includes proprietary IoT products like Axkid Connect (child safety sensors), INTELLilight (Bluetooth work lighting), and the Icomera Discovery tool (cloud fleet monitoring). They build custom HMI systems for vehicles (Nevs Emily, Faurecia CES), interactive installations (Grundfos Connected World, Vitrolife hologram), and web applications (Clean Motion configurator). The company also develops open-source tools including the Beckon Bluetooth Mesh library and maintains an active portfolio of co-ventures with partner companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Design & Development Services
- Axkid Connect
- INTELLilight
- Icomera Discovery Tool
- Beckon Bluetooth Mesh Library
- Yacht-Defined Maritime HMI
- NEVS Emily HMI
- Clean Motion Configurator
- Faurecia Cockpit of the Future
- Vitrolife G-Series Interactive Hologram
- Neonode zForce Drive Experience
Quantifiable outcome
- 50+ experiences and demos delivered
- +1 more outcomes
Companies that use The Techno Creatives
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
The Techno Creatives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
The Techno Creatives partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- RandminorPartnership with Danish luxury day cruiser manufacturer Rand to unveil a revolutionary boat owners app providing seamless connectivity and control.
- BatteryloopminorCollaboration on BLESS (Batteryloop Energy Storage System) - designing a user-friendly dashboard for circular energy storage repurposing automotive batteries.
- TYRIcoreJoint venture between TYRI and The Techno Creatives to develop INTELLilight - the first and only wireless Bluetooth lighting system for heavy machinery. The Techno Creatives developed Android and iOS apps and implemented the supporting cloud infrastructure.
- HOC YachtscoreCo-creation of Yacht-Defined - a seamless driving experience for the maritime industry. The resulting product was later acquired by Navico, demonstrating successful venture development.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
The Techno Creatives competitors and assessment
Company assessmentBroad incumbents
- IDEO: Global design and innovation consultancy serving automotive, healthcare, and consumer clients. Comparable as an experience and product design firm engaged by enterprise brands on HMI, IoT, and digital transformation work, though much larger in scale.
- Fjord (Accenture Song): Design and innovation arm of Accenture focused on service design, digital products, and connected experiences. Comparable as a design-and-engineering agency that delivers end-to-end connected experiences for enterprise and mobility clients.
- Huge: Digital experience agency building products, platforms, and brand experiences for enterprise. Comparable for HMI-adjacent digital product, mobile, and IoT engagements with global brands.
- R/GA: Tech and design agency building brand experiences, products, and connected platforms for global enterprises. Comparable as a creative-tech house producing automotive, IoT, and brand experience work at scale.
- Frog (frog design): Global design and engineering firm with deep automotive and consumer electronics experience. Comparable as a creative tech house that blends design strategy with prototyping for OEMs and hardware companies, though broader in reach.
Direct peers
- ustwo (ustudio): Independent design and technology studio building digital products, apps, and immersive experiences for brands. Closely comparable in size, model, and cross-disciplinary "designers who can code" approach, also serving automotive and IoT work.
- Smart Design: Product design consultancy helping brands develop physical and digital products, including connected devices and IoT. Comparable as a multi-disciplinary studio blending industrial design, UX, and engineering.
- Method (Globant): Design and engineering agency focused on digital products, connected devices, and customer experiences. Comparable as a creative-tech studio delivering product strategy, UX, and engineering for IoT and mobility clients.
- Phenomenon Studio: Boutique digital product and experience studio working on automotive HMI, AR/VR, and interactive installations. Comparable in size and specialty, with similar use of real-time 3D (Unity) for showroom and trade-show experiences.
- Designworks (BMW Group): BMW-owned design studio specializing in automotive, mobility, and consumer product design including HMI. Comparable as a design agency deeply embedded in automotive OEM programs, though captive to a single client.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Techno Creatives social profiles
Digital presenceThe Techno Creatives financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Techno Creatives leadership team
Management profileNumber of profiles
Profiles6 records
The Techno Creatives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Techno Creatives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Techno Creatives
What does The Techno Creatives do?
The Techno Creatives is a creative technology studio that designs, prototypes, and develops custom digital products and interactive experiences for enterprise clients, primarily in the automotive, maritime, IoT, and industrial sectors. They deliver services spanning human-machine interface (HMI) design and engineering for vehicles, IoT product development (firmware, mobile apps, cloud platforms), interactive installations for trade shows and brand experiences, and web/mobile applications. The studio combines cross-functional design and engineering teams to move from concept through prototyping to production-ready deliverables, with a particular emphasis on Unity-based real-time 3D development.
Is The Techno Creatives a public or private company?
The Techno Creatives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Techno Creatives founded?
The Techno Creatives was founded in 2006. It employs 11 to 50 people.
Where is The Techno Creatives based?
The Techno Creatives is headquartered in Gothenburg, Sweden, in the Europe region.
How does The Techno Creatives make money?
Two revenue lines are on record. Design & Development Services are the primary driver. The others are product Co-Development & Ventures.
Who are The Techno Creatives's main competitors?
Broad incumbents on record are IDEO, Fjord (Accenture Song), Huge, R/GA and Frog (frog design). Direct peers are ustwo (ustudio), Smart Design, Method (Globant), Phenomenon Studio and Designworks (BMW Group).
Does The Techno Creatives have an API?
No public API is recorded for The Techno Creatives.
What industry is The Techno Creatives in?
The Techno Creatives's product category is Creative Technology Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 54143 and its SIC code is 7330.