IMP Marketing

eCommerce Marketing Servicesimpmarketing.co

Company typePrivate
Founded2014
HeadquartersHo Chi Minh City, Vietnam
Headcount11–50
GTM typeB2B
OfferingServices

IMP Marketing firmographics

Firmographics

Name: IMP Marketing
Legal name: IMP Marketing
Website: https://impmarketing.co
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

IMP Marketing industry classification

Industry

Product category: eCommerce Marketing Services
NAICS: Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
akta.pro secondary industries: Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

ECommerce marketing agency
Revenue share marketing
Paid media management
Shopify store development
Email marketing automation

Where IMP Marketing is headquartered

Location

Headquarters

HQ city: Ho Chi Minh City
HQ country: Vietnam
HQ region: Asia

Offices2 records

Markets served

IMP Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Revenue Share Services: IMP Marketing charges eCommerce brands using a revenue-share model, combining a low base retainer with a performance-based payout tied directly to client revenue growth. This aligns agency compensation with client success, minimizing risk while maximizing commitment.

Pricing tiers

Model	Billing	Price
Outcome Based/ Performance	Monthly	CoScale - Revenue Share Partnership for 7-figure brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

IMP Marketing product offering

Product offering

Core offering

IMP Marketing is an eCommerce marketing agency that provides full-funnel growth services for established online brands through a revenue-share pricing model. Core deliverables include Shopify store development, paid media management (Meta, Google, Pinterest), email and SMS automation via Klaviyo, SEO, and promotional campaign execution, structured around a five-phase roadmap from audit to hyper-growth. The agency functions as an embedded in-house growth partner rather than a traditional external vendor.

Product overview

IMP Marketing is an eCommerce marketing agency that operates on a revenue-share model rather than traditional retainer pricing. The core offering is their revenue-share model where agency compensation is tied directly to client revenue growth. Their product portfolio includes Launchpad (Shopify store setup and launch), Starter (scaling solution for brands targeting $50K/month), Ecom Emails (automated email marketing with 11 flows), and CoScale (full-service growth partnership for 7-figure brands). All solutions are offered under a low retainer plus performance-based payout structure, with the agency functioning as an embedded in-house growth team rather than an external vendor.

Differentiator

Problem solved

Functional benefit

Products and services

Launchpad

Quantifiable outcome

8x increase in conversion rate for Kolor Acrylic
+4 more outcomes

Companies that use IMP Marketing

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

IMP Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

IMP Marketing partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

ShopifycoreTechnology or IntegrationOfficial Shopify Partner. IMP Marketing specializes in Shopify store development, offering services including Launchpad (complete Shopify store setup), store optimization, and integration with various marketing channels. The partnership enables IMP to build and manage Shopify stores for eCommerce clients.
Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising partner providing full-funnel performance marketing services across Facebook and Instagram platforms. IMP manages Meta ad campaigns as part of their growth partnership services.
GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google Ads. IMP provides performance marketing services across Google's advertising platform as part of their full-funnel growth strategy.
KlaviyocoreTechnology or IntegrationEmail marketing platform partner enabling IMP to provide automated email flows, campaigns, and optimization for eCommerce clients. IMP offers Ecom Emails service specifically leveraging Klaviyo for email automation and revenue growth.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

IMP Marketing competitors and assessment

Company assessment

Direct peers

LYFE Marketing: Digital marketing agency serving eCommerce and SMB clients with social media advertising, SEO, and email marketing. Comparable in customer profile and full-service digital offering, though broader beyond pure eCommerce.
Structured Agency: Shopify-focused eCommerce agency providing store builds, CRO, paid media, and email marketing for DTC brands. Directly comparable Shopify-centric stack and growth-stage customer profile.
Common Thread Collective: eCommerce growth agency focused on DTC and Shopify brands, known for performance-aligned pricing models (including revenue share and media-buy-plus-fee structures). Directly comparable in target customer (7-figure+ eCommerce brands), channel stack (Meta, Google, email/SMS), and pricing philosophy.
AdParlor: Performance marketing agency specializing in paid social and retail media for eCommerce and DTC brands. Comparable in Meta-led channel focus and performance measurement orientation.
Disruptive Advertising: Performance marketing agency with strong eCommerce focus, certified as a Google Premier Partner and Meta partner. Comparable in paid-media-led service mix and mid-market eCommerce ICP.
Solutions 8: eCommerce growth agency specializing in Shopify, Amazon, and performance marketing for DTC brands. Comparable in platform partnerships (Shopify, Klaviyo) and growth-stage ICP.

Broad incumbents

Hawke Media: Full-service digital marketing agency with a tech-enabled performance model and broad eCommerce practice. Comparable in customer profile but larger scale and broader service scope.
Publicis Groupe (Performance/Commerce divisions): Global advertising holding company with substantial eCommerce and performance commerce practices (Publicis Commerce, Performics). Represents the scaled incumbent alternative that mid-market eCommerce brands may upgrade to as they mature.
Power Digital Marketing: Performance-first digital marketing agency with a strong eCommerce practice and proprietary technology (nova). Comparable in growth-stage customer focus and performance-led positioning, but operates at greater scale.
Tinuiti: Large independent performance marketing agency with deep eCommerce capabilities across paid media, email, and SEO. Competes for the same 7-to-8-figure eCommerce brands but operates at meaningfully greater scale and with a broader channel portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

IMP Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

IMP Marketing leadership team

Management profile

Number of profiles

Profiles1 record

IMP Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

IMP Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMP Marketing

What does IMP Marketing do?

Is IMP Marketing a public or private company?

IMP Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was IMP Marketing founded?

IMP Marketing was founded in 2014. It employs 11 to 50 people.

Where is IMP Marketing based?

IMP Marketing is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.

How does IMP Marketing make money?

One revenue line is on record: revenue Share Services.

Who are IMP Marketing's main competitors?

Direct peers on record are LYFE Marketing, Structured Agency, Common Thread Collective, AdParlor, Disruptive Advertising and Solutions 8. Broad incumbents are Hawke Media, Publicis Groupe (Performance/Commerce divisions), Power Digital Marketing and Tinuiti.

Does IMP Marketing have an API?

No public API is recorded for IMP Marketing.

What industry is IMP Marketing in?

IMP Marketing's product category is eCommerce Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 54181 and its SIC code is 7311.