INDIE Magazine
INDIE Magazine is an independent print and digital fashion, music, art, and culture publication, founded in 2003, operated out of Vienna and Berlin, and distributed globally through own e-commerce stores, a curated independent stockist network, and a podcast.
- Company typePrivate
- Founded2003
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What INDIE Magazine does
INDIE Magazine is an independent fashion, music, art, and culture publication founded in 2003 and operated by Plastic Media – Steinmüller & Stachowitsch OG, an Austrian partnership with a registered office in Vienna (Kandlgasse 15/7, 1070 Vienna) and an editorial office in Berlin (Goltzstraße 52, 10781 Berlin). The publication operates across print, web, and audio: a physical magazine sold through a curated network of independent stockists across Europe, the US, and Asia (e.g., Magculture and Casa Magazines), digital editions via its own Plastic Media Store and Boutiquemags.com, a WordPress-based editorial site at indie-mag.com, and a podcast distributed on Soundcloud, Spotify, and Telekom Electronic Beats. Its content covers artist profiles, musician interviews (Oklou, POiSON GiRL FRiEND), designer features, and cultural commentary, produced by an in-house team (Team INDIE) with contributing writers and photographers.
The company monetizes through four streams: recurring magazine sales, sponsored editorial features (paid partnerships with fashion brands such as Birkenstock, Scholl, Calvin Klein, Andy Wolf Eyewear, and Milk Makeup), affiliate partner programs, and a Mailchimp newsletter. Its technology stack is a standard WordPress CMS with mainstream payment integrations (PayPal, Klarna, Skrill, Giropay, Visa, Mastercard, American Express) for e-commerce transactions and basic social-platform distribution; no proprietary technology, mobile app, or AI capabilities are disclosed. The entity is privately held under two managing partners with no external investors or parent company, GDPR-compliant, and operates with a headcount band of 51–100.
INDIE Magazine firmographics
Firmographics- Name
- INDIE Magazine
- Legal name
- Plastic Media – Steinmüller & Stachowitsch OG
- Website
- https://indie-mag.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- INDIE Magazine is an independent print and digital fashion, music, art, and culture publication, founded in 2003, operated out of Vienna and Berlin, and distributed globally through own e-commerce stores, a curated independent stockist network, and a podcast.
- Ownership category
- akta.pro rank
INDIE Magazine industry classification
Industry- Product category
- Independent Fashion and Culture Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where INDIE Magazine is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
INDIE Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Sales: Physical and digital magazine sales through online store and stockists worldwide
- Sponsored Editorial Content: Paid editorial features and partnerships with fashion brands featuring their products in magazine shoots and articles
- Affiliate Partner Programs: Tracking-based affiliate marketing through partner links and after-buy systems
- Newsletter Marketing: Newsletter subscription via Mailchimp platform for direct reader engagement
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
INDIE Magazine product offering
Product offeringCore offering
INDIE Magazine is an independent fashion, music, art, and culture publication producing a quarterly print magazine and a continuously updated online editorial platform. The publication produces long-form articles, interviews, fashion shoots, and cultural commentary, complemented by a podcast series, and distributes print issues through its own e-commerce stores and a global network of physical stockists.
Product overview
INDIE Magazine is a fashion and lifestyle publication operated by Plastic Media – Steinmüller & Stachowitsch OG, a company based in Berlin and Vienna. The company offers a portfolio of products including the INDIE Magazine online editorial platform (web articles, photography, and cultural coverage), print magazine distribution through international stockists, the Plastic Media Store for merchandise sales, and podcast content. The publication covers fashion, music, art, and culture with a focus on independent and emerging voices.
Differentiator
Problem solved
Functional benefit
Products and services
- INDIE Magazine (Online Editorial Platform) Web-based editorial publication featuring articles, interviews, fashion shoots, and cultural commentary covering fashion, music, art, and culture for fashion-conscious readers and creative professionals worldwide.
- INDIE Magazine (Print Publication) Physical print edition of INDIE Magazine distributed through international stockists across major cities in Europe, the US, and Asia, featuring fashion shoots, artist profiles, musician interviews, and cultural commentary.
- INDIE Podcast Audio podcast series produced by INDIE Magazine featuring interviews with musicians and cultural figures including notable features such as Honey Dijon, distributed through Soundcloud, Spotify, and Telekom Electronic Beats.
Companies that use INDIE Magazine
Customer profileSegments1 record
Ideal customer profiles1 record
INDIE Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
INDIE Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- BirkenstockminorBirkenstock Highwood Moc Lace Low featured in editorial feature 'His, Hers, Ours: Inside Pauline and Arash Ghassemi's Shared Closet' showcasing the shoe as part of a fashion editorial exploring shared wardrobes and gender-neutral fashion philosophy.
- SchollminorPaid editorial partnerships featuring Scholl shoes in profiles of artists Ryo Koike (Berlin-based painter) and Nhật-Vũ Đặng (Dutch-Vietnamese silversmith), highlighting Scholl footwear as aesthetic comfort for creative professionals.
- Calvin Kleinminor'This is Love' campaign featuring three photographers (Harry Freegard, Antoinette N'Sow, Spyros Rennt) capturing queer love stories, as part of Calvin Klein's ongoing Pride efforts and marketing campaigns.
- Andy Wolf EyewearminorSunglasses collaboration feature with Austrian eyewear brand Andy Wolf and pinqponq accessories, showcasing limited edition collaborative designs.
- Milk MakeupminorEditorial feature profiling Milk Makeup's founders Dianna Ruth and Georgie Greville, exploring the New York-based progressive beauty brand's ethos and products.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
INDIE Magazine competitors and assessment
Company assessmentDirect peers
- Dazed Magazine: Independent UK-based fashion and culture magazine with print and digital editions, known for spotlighting emerging designers, musicians, and visual artists. Closely mirrors INDIE's mix of fashion shoots, artist profiles, and cultural commentary.
- NYLON Magazine: Independent fashion, beauty, and pop-culture publication with print and digital editions targeting a young, style-conscious audience. Comparable reader persona and multi-channel content mix to INDIE.
- i-D Magazine: Long-running independent fashion and culture magazine covering emerging creatives, music, and style. Directly comparable to INDIE as a print+digital fashion-culture publication with a similar editorial stance and global audience of style-conscious readers.
- Sleek Magazine: Berlin-based independent art and fashion magazine with print, digital, and event extensions. Directly comparable geographically (Berlin), editorially (fashion/art/culture), and structurally (small team, global stockists).
- AnOther Magazine: Biannual independent fashion and arts magazine published by Dazed Media, focused on high-fashion editorials and cultural essays. Directly comparable premium positioning, frequency, and editorial subject matter to INDIE.
- Document Journal: Independent print and digital publication covering fashion, art, and culture with a curatorial, magazine-like sensibility. Comparable to INDIE in targeting fashion-literate creatives with long-form interviews and styled editorials.
- LOVE Magazine: Bi-annual British fashion and culture magazine featuring high-fashion editorials, celebrity covers, and cultural commentary. Comparable premium fashion-magazine positioning and biannual print cadence to INDIE.
Emerging players
- Highsnobiety: Digital-first fashion, music, and culture platform with a growing print edition and commerce arm. Comparable audience and editorial categories to INDIE, but more commerce- and data-driven and less print-rooted.
- Hypebeast: Global digital media platform covering fashion, art, music, and streetwear, with a print magazine (Hypebeast Magazine). Overlaps significantly with INDIE's audience and editorial mix but operates at much larger scale with proprietary tech and commerce.
Broad incumbents
- Vogue: The dominant global fashion and culture magazine brand with editions in multiple countries. Relevant as the incumbent that anchors the same advertising budgets, talent access, and stockist attention that independent fashion magazines like INDIE also compete for.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
INDIE Magazine social profiles
Digital presenceINDIE Magazine compliance and trust
Trust signalCompliance1 record
INDIE Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
INDIE Magazine leadership team
Management profileNumber of profiles
Profiles2 records
INDIE Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INDIE Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INDIE Magazine
What does INDIE Magazine do?
INDIE Magazine is an independent fashion, music, art, and culture publication producing a quarterly print magazine and a continuously updated online editorial platform. The publication produces long-form articles, interviews, fashion shoots, and cultural commentary, complemented by a podcast series, and distributes print issues through its own e-commerce stores and a global network of physical stockists.
Is INDIE Magazine a public or private company?
INDIE Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INDIE Magazine founded?
INDIE Magazine was founded in 2003. It employs 51 to 100 people.
Where is INDIE Magazine based?
INDIE Magazine is headquartered in Berlin, Germany, in the Europe region.
How does INDIE Magazine make money?
Four revenue lines are on record. Magazine Sales are the primary driver. The others are sponsored Editorial Content, affiliate Partner Programs and newsletter Marketing.
Who are INDIE Magazine's main competitors?
Direct peers on record are Dazed Magazine, NYLON Magazine, i-D Magazine, Sleek Magazine, AnOther Magazine, Document Journal and LOVE Magazine. Emerging players are Highsnobiety and Hypebeast. Vogue is listed as a broad incumbent.
Does INDIE Magazine have an API?
No public API is recorded for INDIE Magazine.
What industry is INDIE Magazine in?
INDIE Magazine's product category is Independent Fashion and Culture Magazine. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513120 and its SIC code is 2721.