What Tlappka does

Tlappka, operated by the Czech legal entity Buddyvet s.r.o. and headquartered in Brandýs nad Labem-Stará Boleslav, is a mobile veterinary telemedicine platform that connects Czech pet owners with licensed veterinarians through iOS and Android applications. The core product is a subscription mobile app offering 24/7 unlimited chat and video consultations, breed- and age-specific care reminders, and veterinarian-authored educational content covering dogs, cats, small mammals, reptiles, and birds. Reported operational metrics include over 20,000 cumulative veterinary consultations, a 96.4% customer satisfaction rate, and a 12-minute average response time, supported by a 4.9/5 App Store rating across 619 reviews and a Top-25 ranking in the Czech Medical category.

The business model combines consumer subscription memberships priced at 580 CZK annually or 370 CZK semi-annually with insurance distribution commissions earned as a registered tied agent (vázaný zástupce) for HALALI, všeobecná pojišťovna, a.s., at a 25% commission on each dog insurance premium (starting at 100 CZK/month). Distribution is multi-channel: self-serve via the Apple App Store and Google Play, a B2B corporate employee-benefits channel (validated by a partnership with Česká spořitelna following a 200+ employee pilot), a breeders program partnered with Českomoravská kynologická unie and Sdružení chovatelů koček that pays 10% commission per activated code, and an ambassador program targeting pet influencers. Recent product expansion has added exotic animal support (2024), in-app dog insurance (2024), an international app version (2025), and insurance integrated directly into the membership flow (Version 5.0, 2025). The company remains privately held with 1-10 employees and minimal disclosed external capital.

Name

Tlappka

Legal name

Buddyvet s.r.o.

Website

https://tlappka.cz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tlappka is a Czech mobile veterinary telemedicine platform that connects pet owners with licensed veterinarians via 24/7 chat and video consultations on a subscription basis, serving individual Czech pet owners, corporate employee-benefit programs, and a partner ecosystem of breeders and influencers.

Ownership category

akta.pro rank

Product category

Veterinary Telemedicine

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

akta.pro secondary industries

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Veterinary Telehealth Marketplaces (HLALALAM)

Keywords

• Veterinary telemedicine
• Pet health platform
• Online vet consultations
• Pet care subscription
• Animal insurance distribution

Headquarters

HQ city

Brandys Nad Labem

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Memberships: Annual (580 Kč) and semi-annual (370 Kč) subscription plans providing unlimited veterinary consultations. Gift vouchers sold at same price points. Monthly or pay-per-use models referenced in terms.
2. Insurance Distribution Commission: Tlappka acts as a tied agent (vázaný zástupce) for HALALI insurance company, earning a 25% commission on each insurance premium payment. Commission is included in the insurance price.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tlappka operates a mobile application (iOS/Android) that provides Czech pet owners with 24/7 unlimited chat and video consultations with licensed veterinarians. The subscription-based platform covers dogs, cats, small mammals, reptiles, and birds, and includes vaccination/check-up reminders, breed-specific educational content, and in-app distribution of dog insurance in partnership with HALALI.

Product overview

Tlappka is a mobile veterinary care platform offering 24/7 online consultations with licensed veterinarians. The core product is the Tlappka mobile application available for iOS and Android, which provides unlimited chat and video consultations with veterinarians for dogs, cats, and exotic animals. The platform operates on a subscription model with annual (580 CZK), semi-annual (370 CZK), and monthly membership options. Supplementary offerings include dog insurance products (in partnership with HALALI), a breeder program for pet breeders, an ambassador program for influencers, gift vouchers, and a corporate employee benefit package for businesses. The service emphasizes accessibility, convenience, and preventive care for pet health.

Differentiator

Problem solved

Functional benefit

Products and services

• Tlappka Mobile Application Subscription mobile app (iOS/Android) that delivers 24/7 unlimited real-time chat and video consultations with licensed veterinarians for dogs, cats, small mammals, reptiles, and birds. Includes breed- and age-specific vaccination and routine reminders, educational content, and an in-app profile for up to three pets per household.
• Dog Insurance (Pojištění psů) Dog insurance product distributed inside the Tlappka app in partnership with HALALI, všeobecná pojišťovna. Covers injuries, illness, births, death, and third-party liability. Available from 100 CZK per month. Contract purchase and claims filing handled within the app; the veterinary consultation tier is included free with active insurance.

Quantifiable outcome

• Up to 60% of veterinary queries can be resolved via online consultations, reducing unnecessary clinic visits
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HALALI, všeobecná pojišťovna, a.s.coreChannel Partner/ Reseller/ DistributorTlappka operates as a tied insurance agent (vázaný zástupce) for HALALI insurance company, registered with ČNB. They distribute dog insurance policies covering accidents, illness, birth, death, and third-party liability. Tlappka earns a 25% commission on each insurance premium payment, which is included in the insurance price. No ownership stake in HALALI.
• Česká spořitelnaminorOthersČeská spořitelna ran a 30-day pilot of tlappka with over 200 employees, after which they entered a full corporate partnership to offer tlappka as an employee benefit for staff with pets.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vetster: Canadian-headquartered global veterinary telemedicine marketplace booking video consultations with licensed vets, monetized via per-visit fees and subscriptions. Directly comparable in core "video/chat with vet" offering and pet owner target segment.
• PawSquad: UK-based veterinary video consultation subscription service. Same chat/video-vet subscription model as Tlappka with corporate and insurer channel partnerships; comparable in tier strategy and pricing.
• BabelBark: Digital pet care platform connecting pet owners with veterinarians, trainers and service providers through mobile apps. Same "one-app pet management" product surface as Tlappka, including reminders and provider messaging.
• Animan (Animam): Czech online veterinary consultation platform offering remote vet advice and prescription services. Local-market direct competitor to Tlappka inside the same Czech pet-owner segment.
• Fuzzy Pet Health: US subscription pet health platform combining 24/7 chat with vets, in-app reminders, and product retail. Closest peer in subscription + educational content + reminders bundled model.
• AskVet: US-based veterinary telehealth and pet care platform offering 24/7 chat with vets via subscription. Comparable in chat-first virtual care model and consumer subscription pricing.
• FirstVet: Swedish veterinary telehealth platform offering on-demand video consultations with licensed vets via subscription and B2B partnerships. Closest direct comp to Tlappka in business model (chat/video + corporate channel) and category, though operating at much larger European scale.
• AirVet: US veterinary telehealth app offering 24/7 chat/video access to licensed vets, plus employer B2B benefits distribution. Closest US analog to Tlappka's B2C + B2B benefits dual GTM.

Broad incumbents

• PetCoach: PetSmart-affiliated pet health platform offering chat-based expert (vet/trainer) advice and educational content. Comparable in content-and-reminders product surface bundled with vet advice, at much larger retail-supported scale.

Regional players

• Otto (Apolinar): Czech online pet pharmacy and veterinary retail platform distributing pet medications, food and supplies. Adjacent in the Czech pet care ecosystem, with overlap on insurance-adjacent retail and pharmacy distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tlappka
• LinkedInlinkedin.com/company/tlappka
• Instagraminstagram.com/tlappka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tlappka