Declare
Declare is a UK-based B2B marketing and business consulting firm founded in 1997, serving technology companies with strategy, go-to-market planning, sales enablement, and value proposition development through project-based consulting engagements.
- Company typePrivate
- Founded1997
- HeadquartersChertsey, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Declare does
Declare is a privately held UK-based marketing and business consulting firm, founded in 1997 and operating as Declare Communications Ltd from Chertsey. The firm specialises exclusively in B2B technology companies — spanning global enterprise brands, mid-sized organisations, and emerging startups across software, hardware, data/analytics, telecom, and industrial technology verticals. Its service portfolio covers Corporate Strategy, Sales Optimisation, Marketing Performance, Go to Market Strategy & Planning, Product Strategy, and Value Proposition Development, delivered alongside specialised programmes including MASTERS (a sales enablement framework), an International Partner Accreditation and Readiness Programme, and Cloud Business Model Transition Services for software vendors migrating to SaaS.
Declare's 'technology' footprint is methodological rather than software-based. The firm's core intellectual property consists of codified consulting frameworks — notably the MASTERS programme covering sales process, pipeline management, sales skills, and readiness; and the Declare Sales Enablement Content Model — which are configurable to client context and supported by online access, video tutorials, and collaboration environments. There is no proprietary software platform, API, or AI/ML capability referenced in available sources.
The business model is professional services delivered through project-based consulting engagements and ongoing advisory relationships, priced on a quote basis (no public pricing). Go-to-market is sales-led, relying on direct executive engagement, referrals, case-study-driven website content, and industry events. The firm is independent with no parent company, no disclosed funding rounds, and a headcount in the 11–50 range. The leadership team listed includes Founder & Managing Director Clarissa Fernandez. Customer logos span Microsoft, Dell, Lenovo, Gartner, BMC, Fujitsu, Vodafone, Samsung, Siemens, Experian, and Pitney Bowes, with documented enterprise outcomes such as 30% profit contribution lift, 43% marketing spend reduction, and 95% sales process adoption.
Declare firmographics
Firmographics- Name
- Declare
- Legal name
- Declare Communications Ltd
- Website
- https://declare.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Declare is a UK-based B2B marketing and business consulting firm founded in 1997, serving technology companies with strategy, go-to-market planning, sales enablement, and value proposition development through project-based consulting engagements.
- Ownership category
- akta.pro rank
Declare industry classification
Industry- Product category
- Management Consulting for B2B Technology
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Services, Nec (8900)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC)
Keywords
Where Declare is headquartered
LocationHeadquarters
- HQ city
- Chertsey
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Declare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Consulting Services: Declare generates revenue through professional consulting engagements with B2B technology companies. Engagements typically involve strategic advisory work, go-to-market planning, sales optimization, marketing performance improvement, and related consulting services. Revenue is generated through project-based engagements and ongoing consulting relationships with clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Declare product offering
Product offeringCore offering
Declare is a B2B marketing and business consultancy that helps technology companies improve revenue performance through advisory and implementation services spanning Corporate Strategy, Sales Optimisation, Marketing Performance, Go-to-Market Strategy & Planning, Product Strategy, and Value Proposition Development. Engagements are delivered through consulting projects, large-scale sales enablement programmes (e.g., the proprietary MASTERS framework), and partner accreditation work for technology vendors, OEMs, ISVs, and channel partners.
Product overview
Declare is a marketing and business consulting firm offering a portfolio of advisory and implementation services to B2B technology companies. The company does not offer a software product platform but rather delivers professional services spanning Corporate Strategy, Sales Optimisation, Marketing Performance, Go to Market Strategy & Planning, Product Strategy, and Value Proposition Development. Key proprietary methodologies include MASTERS (Managed Approach to Sales Training, Education and Readiness) for sales enablement, the Declare Sales Enablement Content Model, and a structured Go-to-Market planning methodology. Services are delivered through consulting engagements focused on driving revenue by improving the performance of clients' product, sales and marketing teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Strategy Services Strategic consulting services supporting senior executives in analysing strategic opportunities, determining the best routes forward, and implementing agreed plans at corporate, business unit, regional, and operational levels for B2B technology companies.
- Sales Optimisation Consulting services focused on optimising sales performance and effectiveness for B2B technology companies, leveraging direct and indirect sales team experience and deep understanding of customer buying behaviours.
- Marketing Performance Services that work with business and marketing leaders to enhance marketing performance, acquire new customers, enter new markets, sustain customer loyalty, and improve marketing ROI through strategy alignment and campaign execution.
- Go-to-Market Strategy & Planning Consulting services assisting B2B technology organisations to develop and implement go-to-market plans and strategies to increase market share, enter new markets, and launch new offerings in complex B2B technology markets.
- Product Strategy Strategic consulting covering product roadmaps, customer needs, business value delivered, competitive points of differentiation, pricing structures and models, profit potential, channels to market, value propositions, and corporate strategy alignment for B2B technology products.
- Value Proposition Development Specialist services helping B2B technology organisations develop evidence-based value propositions to increase revenues, reduce the cost of sales and marketing, and differentiate themselves in their markets.
- MASTERS Sales Enablement Programme Comprehensive MASTERS (Managed Approach to Sales Training, Education and Readiness) sales enablement programme covering sales process, pipeline management, opportunity and bid management, sales skills and behaviour, corporate readiness, industry expertise, business readiness, sales tools, internal orchestration, with online access, video tutorials, and a collaboration environment for B2B technology sales organisations.
- International Partner Accreditation & Readiness Programme Partner accreditation and readiness programme enabling solution providers, VARs, and ISVs to extend market reach across international markets; delivered across 60+ countries and used to grow indirect sales revenue.
- Cloud Business Model Transition Services Consulting services helping software companies transition from on-premises to cloud/SaaS delivery models, including services introduction planning, end-of-life strategy, customer communications, and SaaS financial model development.
Quantifiable outcome
- 30% increase in profit contribution
- +9 more outcomes
Companies that use Declare
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles1 record
Declare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Declare partnerships and signals
Strategic signalScale indicators15 records
Expansion highlights4 records
Declare competitors and assessment
Company assessmentBroad incumbents
- Prophet: Global strategy and transformation consultancy with a strong B2B technology practice. Larger and broader than Declare, but comparable on corporate strategy, GTM planning, and value proposition development for technology clients.
- Harte Hanks: Larger marketing services firm serving B2B technology and enterprise clients with strategy, demand generation, and customer engagement. Broader and more established than Declare, with overlapping B2B technology marketing capabilities.
Direct peers
- Slack and Company: B2B marketing agency focused on technology and industrial clients, offering brand strategy, demand generation, and content services. Comparable to Declare in B2B technology vertical depth and integrated marketing offering.
- Square 2 Marketing: B2B marketing agency serving technology and professional services clients with strategy, demand generation, and sales enablement. Comparable to Declare on sales/marketing alignment and B2B technology focus.
- gyro: Global B2B marketing agency serving technology and industrial clients with strategy, content, and media services. Directly comparable in B2B technology marketing focus and integrated campaign execution.
- Godfrey: B2B marketing agency specialising in technology and industrial clients, with capabilities in strategy, content, and demand generation. Comparable to Declare in B2B technology specialisation and integrated marketing services.
- Stein IAS: B2B marketing agency (now part of The Marketing Practice/Conran Design Group) specialising in technology clients. Comparable to Declare in serving enterprise B2B technology buyers with integrated marketing and sales enablement services.
- Velocity Partners: B2B marketing agency for technology companies, offering content, ABM, and demand generation services. Directly comparable to Declare's B2B technology marketing and value proposition work.
- B2B Marketing: UK-headquartered B2B marketing organisation providing consulting, training, and events to B2B technology vendors. Comparable to Declare in geographic focus, B2B technology vertical specialisation, and a mix of advisory and enablement services.
- The Marketing Practice: B2B marketing agency focused on technology and enterprise software clients, offering demand generation, ABM, and sales enablement. Highly comparable to Declare's B2B technology vertical and sales/marketing alignment services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Declare social profiles
Digital presenceDeclare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Declare leadership team
Management profileNumber of profiles
Profiles1 record
Declare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Declare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Declare
What does Declare do?
Declare is a B2B marketing and business consultancy that helps technology companies improve revenue performance through advisory and implementation services spanning Corporate Strategy, Sales Optimisation, Marketing Performance, Go-to-Market Strategy & Planning, Product Strategy, and Value Proposition Development. Engagements are delivered through consulting projects, large-scale sales enablement programmes (e.g., the proprietary MASTERS framework), and partner accreditation work for technology vendors, OEMs, ISVs, and channel partners.
Is Declare a public or private company?
Declare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Declare founded?
Declare was founded in 1997. It employs 11 to 50 people.
Where is Declare based?
Declare is headquartered in Chertsey, United Kingdom, in the Europe region.
How does Declare make money?
One revenue line is on record: strategic Consulting Services.
Who are Declare's main competitors?
Broad incumbents on record are Prophet and Harte Hanks. Direct peers are Slack and Company, Square 2 Marketing, gyro, Godfrey, Stein IAS, Velocity Partners, B2B Marketing and The Marketing Practice.
Does Declare have an API?
No public API is recorded for Declare.
What industry is Declare in?
Declare's product category is Management Consulting for B2B Technology. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541 and its SIC code is 8900.