Rossdale Golf Club
Rossdale Golf Club is a privately owned 18-hole golf club in Aspendale, Bayside Melbourne, offering tiered annual memberships, public green fees, corporate sponsorships, venue hire, and PGA coaching to recreational, women, junior, corporate, and event-host customers.
- Company typePrivate
- Founded1949
- HeadquartersAspendale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rossdale Golf Club does
Rossdale Golf Club is a privately held, member-owned golf club operating an 18-hole course at the corner of First and Sixth Avenue in Aspendale, within the Bayside suburbs of Melbourne, Victoria, Australia. The club's core business is the sale and renewal of tiered annual golf memberships (7-Day, 6-Day, 5-Day, Flexi, Country/Interstate/Overseas, Social, Junior, Sub Junior, and Women's Pathway memberships), with full 7-Day access priced from A$48 per week and adult joining fees of up to A$1,000. A current 7-Day waiting list signals demand-constrained capacity for the premium tier.
The club is supported by an underlying technology stack comprising the MiClub club-management platform (covering member application, login, and booking), an online tee-time booking portal, and a dedicated member mobile app. Supporting revenue lines include green fees for public play, an on-site Pro Shop stocking brands such as Adidas, Jamie Sadock, and Abacus Sportswear, PGA-run golf coaching with junior clinics, food and beverage (bistro on Friday nights, barista coffee, bar service), and venue hire for functions, weddings, and corporate golf days. Three corporate sponsorship tiers (Gold A$10,000+GST, Silver A$5,500+GST, Corporate Partner A$4,999) provide a B2B layer that includes marketing access to a 6,000+ contact database.
Rossdale serves a regionally concentrated customer base across five segments: recreational golfers (primary), women beginners via the structured Women's Pathway Program, junior golfers (Under 18), corporate businesses seeking hospitality and marketing exposure, and function/event hosts (weddings, birthdays, presentation nights). Go-to-market is direct-to-consumer via the website and member referral, supplemented by community events such as the Live @ The Green festival series and sponsorship of local sporting clubs (Mordialloc FNC, Cheltenham FNC, East Aspendale Eagles, Aspendale Sports Club). The club is positioned as Melbourne's most affordable private golf club membership with a vibrant social culture and modern, newly renovated clubhouse.
Rossdale Golf Club firmographics
Firmographics- Name
- Rossdale Golf Club
- Legal name
- Rossdale Golf Club
- Website
- https://rossdalegolf.com.au
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rossdale Golf Club is a privately owned 18-hole golf club in Aspendale, Bayside Melbourne, offering tiered annual memberships, public green fees, corporate sponsorships, venue hire, and PGA coaching to recreational, women, junior, corporate, and event-host customers.
- Ownership category
- akta.pro rank
Rossdale Golf Club industry classification
Industry- Product category
- Golf Club & Country Club Services
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Clubs & Club Fitting Retail (CRAMAGAA)
Keywords
Where Rossdale Golf Club is headquartered
LocationHeadquarters
- HQ city
- Aspendale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rossdale Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Golf Memberships: Annual subscription-based memberships offering varying levels of course access including 7-day, 6-day, 5-day, flexi, country/interstate, social, and junior memberships. This is the primary recurring revenue stream.
- Green Fees: Revenue from public golfers paying to play 18 holes at Rossdale Golf Club
- Pro Shop: Sales of golf equipment, apparel, and accessories from the on-site pro shop including branded women's golf apparel from Adidas, Jamie Sadock, and Abacus Sportswear
- Functions and Weddings: Venue hire revenue from hosting weddings, corporate golf days, social events, birthday parties, and presentation nights in the modern clubhouse with private decking area, Members Bar, and Dining Room
- Food and Beverage: Revenue from the bistro open on Friday nights, barista-made coffee, and dining services including the popular chicken Parma and wine list
- Golf Coaching: PGA professional coaching services including individual lessons, group clinics, and junior golf programs with weekly and school holiday clinics
- Corporate Sponsorships: Gold Corporate Golf Membership at $10,000+GST, Silver Corporate at $5,500+GST, and Corporate Partner at $4,999 providing marketing exposure and playing rights to businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 7 Day Full Member - Full weekly access |
| Subscription | Annual | 6 Day Member - Six days per week access |
| Subscription | Annual | 6 Day 21-30 Member - Young adult membership |
| Subscription | Annual | 6 Day 21-25 Student - Student discount |
| Subscription | Annual | 5 Day Member - Weekday access |
| Subscription | Annual | Flexi Member - Flexible access |
| Subscription | Annual | Country/Interstate/Overseas - Remote member |
| Subscription | Annual | Social Member - Club community access |
| Subscription | Annual | Junior Under 18 - Youth membership |
| Subscription | Annual | Sub Junior 12 and under - Children membership |
| Subscription | Annual | Women's Introductory Pathway - Beginner women |
| One time/ perpetual license | Multi-year contract | Joining Fees |
| Subscription | Annual | Gold Corporate Golf Membership |
| Subscription | Annual | Silver Corporate Golf Membership |
| Subscription | Annual | Corporate Partner |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Rossdale Golf Club product offering
Product offeringCore offering
Rossdale Golf Club operates an 18-hole golf course and modern clubhouse in Bayside Melbourne, offering tiered annual golf memberships (7-day, 6-day, 5-day, Flexi, Country, Interstate, Social, Junior, Sub Junior, and Women's Pathway), public green-fee play, PGA professional coaching, an on-site Pro Shop retailing golf equipment and apparel, and venue hire for functions and weddings. Corporate clients are served through tiered sponsorship packages combining playing rights with marketing exposure.
Product overview
Rossdale Golf Club offers a unified golf membership and hospitality experience centered on its 18-hole Bayside Melbourne golf course. The product portfolio includes multiple membership tiers (7-Day, 6-Day, 5-Day, Flexi, Country, Interstate/Overseas, Social, and Junior memberships) ranging from full access to weekday-only options, a Women's Pathway Program providing an introductory pathway into golf, and three corporate membership tiers (Gold, Silver, and Corporate Partner). Supporting services include a Pro Shop, PGA-run golf coaching programs, function and event venue hire, and wedding venue services. The club is positioned as an affordable, family-friendly golf club with modern facilities and a vibrant social culture.
Differentiator
Problem solved
Functional benefit
Products and services
- 7-Day Full Golf Membership
Quantifiable outcome
- Memberships available from $48 per week
- +2 more outcomes
Companies that use Rossdale Golf Club
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Rossdale Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rossdale Golf Club partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Aspendale Sports ClubminorLocal sports club sponsorship with logo displayed on Rossdale Golf Club sponsors section. Community partnership between local Bayside sporting organisations.
- Mordialloc Football and Netball Club (MFNC)minorLocal football and netball club sponsorship displayed on club website. Community sports partnership in the Mordialloc area.
- East Aspendale EaglesminorLocal sports club sponsorship. Community partnership supporting local Bayside sporting organisations.
- Cheltenham Football Netball ClubminorJunior football sponsorship displayed on sponsors board. Community sports partnership supporting junior sports development.
- EvergreenminorLocal business sponsor with logo displayed on Rossdale Golf Club website sponsors section.
- VentairminorLocal business sponsor providing ventilation/air quality services. Logo displayed on club sponsors section.
- Baker Dias GroupminorLocal business sponsor with logo displayed on sponsors board. Nature of sponsorship and business type requires further detail.
- DIGIdilminorDigital marketing agency credited for website content. Partnership for digital marketing services with attribution on website footer.
- Max ExecutiveminorLocal business sponsor with logo displayed on sponsors section. Business nature not specified in available content.
- DoryominorLocal business sponsor with logo displayed on club sponsors section.
- Superb CateringminorCatering supplier partnership for function and event catering services at the club.
- Fred's Fork LiftsminorEquipment supplier sponsorship for fork lift services. Local business partnership supporting club operations.
- MiClubcoreClub management and membership software platform provider. Website built on MiClub platform with integrated membership application system, member login, and club management functionality.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Rossdale Golf Club competitors and assessment
Company assessmentRegional players
- Victoria Golf Club: Bayside Melbourne private golf club in Cheltenham. Comparable single-course, member-owned, function-venue business model. Rossdale competes for the same Melbourne recreational golfer and corporate event spend despite Victoria's higher-end positioning.
- Sandhurst Club: Melbourne private members' golf and lifestyle club in Sandhurst offering multi-course facilities, memberships, and corporate hospitality. While a larger multi-course operation, it competes for the same Melbourne member and corporate-event wallet Rossdale addresses.
- Peninsula Kingswood Country Golf Club: Large multi-course private club on Victoria's Mornington Peninsula. Comparable subscription membership model, corporate golf packages, and function/wedding venue offering — competing for Melbourne golfers and event spend that could otherwise go to Rossdale.
- Commonwealth Golf Club: Oakleigh South, Melbourne private member club with a comparable 18-hole course, clubhouse function hire, and corporate golf membership packages. Directly comparable operating model and Bayside/SE Melbourne catchment overlap.
- Yarra Yarra Golf Club: Private member-owned golf club in Bentleigh East, southeast Melbourne. Closely comparable operating model — 18-hole course, member subscriptions, clubhouse function hire, and corporate sponsorship packages — within the same broader Melbourne private-club competitive set.
- Woodlands Golf Club: Private member golf club in Mordialloc, Melbourne — directly adjacent to Rossdale's Aspendale location. Operates a near-identical business model with member subscriptions, social memberships, function hire, and corporate packages in the same Bayside catchment.
- The National Golf Club: Multi-course private golf club on the Mornington Peninsula, Victoria. While positioned as a destination/residential club, it competes for Melbourne-based golfers and corporate hospitality spend via similar membership tiers and event hosting.
- Huntingdale Golf Club: Private member-owned golf club in South Oakleigh, Melbourne. Comparable 18-hole championship course with member subscriptions, corporate sponsorship tiers, and clubhouse event hosting. Operates in the same metropolitan Melbourne private-club competitive set.
- Kingston Heath Golf Club: One of Australia's most prestigious private golf clubs located in Cheltenham, Bayside Melbourne — the same catchment as Rossdale. While positioned at the elite/premium end versus Rossdale's affordable mid-market, both compete for the same Bayside Melbourne golfer pool and corporate sponsorship dollars.
- Royal Melbourne Golf Club: Iconic private golf club located in Black Rock / Cheltenham, Bayside Melbourne. Frequently ranked among the world's top courses. Although positioned as an elite destination club, it competes for the same regional member and corporate sponsor pool that Rossdale addresses at the affordable end.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rossdale Golf Club social profiles
Digital presenceRossdale Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rossdale Golf Club leadership team
Management profileNumber of profiles
Rossdale Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rossdale Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rossdale Golf Club
What does Rossdale Golf Club do?
Rossdale Golf Club operates an 18-hole golf course and modern clubhouse in Bayside Melbourne, offering tiered annual golf memberships (7-day, 6-day, 5-day, Flexi, Country, Interstate, Social, Junior, Sub Junior, and Women's Pathway), public green-fee play, PGA professional coaching, an on-site Pro Shop retailing golf equipment and apparel, and venue hire for functions and weddings. Corporate clients are served through tiered sponsorship packages combining playing rights with marketing exposure.
Is Rossdale Golf Club a public or private company?
Rossdale Golf Club is a private company. It is classified as unknown and is currently operating.
When was Rossdale Golf Club founded?
Rossdale Golf Club was founded in 1949. It employs 11 to 50 people.
Where is Rossdale Golf Club based?
Rossdale Golf Club is headquartered in Aspendale, Australia, in the Oceania region.
How does Rossdale Golf Club make money?
Seven revenue lines are on record. Golf Memberships are the primary driver. The others are green Fees, pro Shop, functions and Weddings, food and Beverage, golf Coaching and corporate Sponsorships.
Who are Rossdale Golf Club's main competitors?
Regional players on record are Victoria Golf Club, Sandhurst Club, Peninsula Kingswood Country Golf Club, Commonwealth Golf Club, Yarra Yarra Golf Club, Woodlands Golf Club, The National Golf Club, Huntingdale Golf Club, Kingston Heath Golf Club and Royal Melbourne Golf Club.
Does Rossdale Golf Club have an API?
No public API is recorded for Rossdale Golf Club.
What industry is Rossdale Golf Club in?
Rossdale Golf Club's product category is Golf Club & Country Club Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAA, Golf Clubs & Club Fitting Retail. Its NAICS code is 713910 and its SIC code is 7997.