Aspendale Stingrays Soccer Club

What Aspendale Stingrays Soccer Club does

Aspendale Stingrays Soccer Club (legally Aspendale Sporting Club Inc.) is a community football club founded in 2005 in Aspendale Gardens, Victoria, Australia, and operates as a volunteer-managed incorporated association under Football Victoria governance. The club runs a full player development pathway spanning four entry points: Goal Kickers (ages 4-8, $100/term), MiniRoos (U7-U11, $310/season), Juniors (U12-U18, $370/season), and Senior squads for Men and Women competing at Football Victoria State League level, supplemented by Masters (O35/O45), a Skills Development Program ($105/term), an elite Football Development Squad ($1,300/year), and School Holiday Clinics ($75-$90/day). In 2025 the club fielded 54 full teams across MiniRoos and Juniors and operates from four facilities in Aspendale Gardens (AGSG, Jack Grut Reserve, Doug Denyer, Browns Reserve). Technology infrastructure is entirely third-party SaaS: Majestri powers member management and registrations, Play Football handles governing-body registration, and Dribl replaced GameDay for fixtures and ladders in 2026. There are no proprietary AI, software, or data assets.

The business model is a hybrid of recurring membership subscriptions, term-based program fees, one-time clinic charges, merchandise sales (kits from $45), and tiered sponsorship (Platinum, Gold $2,000, Silver $1,000, Bronze $500) from local businesses led by Southland Isuzu UTE, Carlisle Homes, and John Berends. Distribution is direct-to-consumer through online registration (EOI-driven with returning-player priority) and an on-site canteen; the club does not ship merchandise, collecting orders at match-day venues. Revenue, headcount, and financials are not publicly disclosed, consistent with a not-for-profit community association structure. The club holds Football Victoria Club of the Year (2018) and 5 Star Club accreditation, and maintains a dedicated Member Protection Information Officer (Tegan Shepherd) plus Working With Children Check and FFA Insurance compliance.

Name

Aspendale Stingrays Soccer Club

Legal name

Aspendale Sporting Club Inc.

Website

https://aspendalesc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Aspendale Stingrays Soccer Club is a volunteer-run community football club in Aspendale Gardens, Victoria, founded in 2005, operating under Football Victoria governance. It serves ~700+ players aged 4 through senior levels via MiniRoos, Juniors, State League squads, and skills development programs, funded by membership fees, clinics, merchandise, and local sponsorships.

Ownership category

akta.pro rank

Product category

Community Youth and Adult Soccer Programs

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community soccer club
• Youth football programs
• Player development pathway
• Senior football leagues
• Soccer training clinics

Headquarters

HQ city

Aspendale

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual club fees combined with Football Victoria association fees. Players pay club fees plus governing body fees. Youth (MiniRoos U7-U11): $310 total, Juniors (U12-U18): $370 total, Senior Women: $330 total, Senior Men: $370 total.
2. Skills Development Program: Term-based coaching program fees for players seeking higher-standard technical training. $105 per term for skill development sessions across multiple age groups and goalkeeper training.
3. Goal Kickers Program: Beginner's program for 4-8 year olds new to soccer. $100 per term for Monday sessions focusing on basic skills.
4. School Holiday Clinics: School holiday programs for U7-U13 players. $75-90 per day with early bird discounts available.
5. Football Development Squad (FDS): Annual coaching fee of $1,300 per season for elite development pathway players with 50% deposit required upon acceptance.
6. Merchandise Sales: Online shop selling club uniforms, training gear, accessories, and supporter merchandise. Items include playing kits ($45), training gear ($24-$49), winter wear, and club merchandise.
7. Sponsorship: Tiered sponsorship packages (Platinum, Gold $2,000, Silver $1,000, Bronze $500) plus in-kind sponsorships providing signage, kit branding, and event exposure to local businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aspendale Stingrays Soccer Club is a volunteer-run community soccer club that delivers age-grouped participation, training, and competitive programs from beginner (age 4) through to adult senior and masters levels. Core offerings include the Goal Kickers beginner program, Skills Development Program, MiniRoos (U7-U11) and Juniors (U12-U18) competition teams, Men's and Women's State League squads, Masters programs, School Holiday Clinics, and an online club merchandise store.

Product overview

Aspendale Stingrays Soccer Club is a community football organization founded in 2005 offering a comprehensive player development pathway. The club's core products include the Skills Development Program (SDP) for ages 8-13, Goal Kickers beginner program for ages 4-8, competitive MiniRoos (U7-U11) and Juniors (U12-U18) teams, Men's and Women's State League programs, Masters over-35/45 programs, and School Holiday Clinics. The club also operates an Online Merchandise Store for official club apparel and equipment. The club uses Football Victoria and Football Australia governing body platforms for registrations, and transitioned to the Dribl App for fixtures and results management in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Skills Development Program (SDP) Weekly Monday skills training program for players aged 8-13 offering focused technical development including ball mastery, tactical execution, position-specific training, and dedicated goalkeeper coaching. Includes separate female and male streams by age group at $105 per term.
• Goal Kickers Program Beginner soccer program for children aged 4-8 who are new to the sport or not yet ready for competitive team soccer. Available only to non-registered players, with age-grouped Monday sessions from 4pm-7pm at $100 per term.
• MiniRoos (U7-U11) Competition Teams Club-based competition football for children aged 6-11 with modified rules to promote inclusiveness and technical ability, in 4v4, 7v7, and 9v9 formats. Annual total fee $310 (Club Fee $232 + Association Fee $78).
• Juniors (U12-U18) Competition Teams Competitive junior football program for players aged 12-18 competing in Football Victoria leagues with focus on skill development, teamwork, and sportsmanship. Annual total fee $370 (Club Fee $252 + Association Fee $118).
• Women's State League Program

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

20 partnerships are on record, tiered platinum, gold, bronze, core and minor.

• Southland Isuzu UTEplatinumOthersFamily owned, multi-award winning Isuzu UTE Dealer providing exceptional customer service on commercial and passenger vehicles. Platinum sponsor with signage at Aspendale Gardens Sporting Ground, logo on playing kit, and club event promotion.
• Carlisle HomesplatinumOthersAward-winning home builder serving Melbourne and Victoria. Platinum sponsor with signage, kit branding, and website/logo promotion. Headquarters at 631 Springvale Rd, Mulgrave.
• John BerendsplatinumOthersAustralian made agricultural implements company with over 50 years experience. Platinum sponsor with signage, kit logo, and event promotion.
• The Stingrays Club ShopgoldOthersOfficial Stingrays Club Merchandise provider. Gold sponsor supplying club uniforms, training gear, and supporter merchandise through the online shop.
• Bendigo BankbronzeOthersAustralia's fifth biggest retail bank with Aspendale Gardens-Edithvale Community Bank Branch. Bronze sponsor committed to returning profits to local communities.
• Ritchies IGAbronzeOthersSupermarket situated in Aspendale Gardens Shopping Centre, supporter of community schools, sports clubs and charities. Community Benefits Cards have injected significant money back into local community.
• Gioiello EstatebronzeOthersVineyard with 22 acres of vines planted from 1987. Bronze sponsor offering Chardonnay, Cabernet Sauvignon, Merlot, Syrah and Pinot Noir.
• Dingley Village Adventure GolfbronzeOthersFamily entertainment venue featuring two 18-hole mini-golf courses. Bronze sponsor specializing in kids birthday parties and community events.
• Aspendale TrophiesbronzeOthersTrophy and award provider operating since 2001 at 226 Neapean Highway Edithvale. Bronze sponsor serving associations and clubs with trophy needs.
• MajestricoreTechnology or IntegrationClub administration technology provider powering online registration, member management, team scheduling, communication, and the Team Dug Out platform. Club uses Majestri for all operational technology needs.
• Football VictoriacoreStrategic or Co-development PartnerGoverning body for football in Victoria. Club operates under FV governance with association fees, competition structures, insurance (FFA Insurance), and regulatory compliance through FV.
• We Give a BootminorOthersCommunity initiative collecting old boots for donation to girls. Boot collection box located at equipment lock up at AGSG.
• Bakers DelightbronzeOthersAustralian bakery established 1980, committed to community engagement. Bronze sponsor at Mordialloc Plaza location.
• Yo-Chi SouthlandbronzeOthersFamily-owned frozen yogurt business, first self-serve frozen yogurt venue in Melbourne (opened 2012). Bronze sponsor at Southland location.
• The Famished WolfbronzeOthersRestaurant specializing in Burgers, Brats and Brews at Braeside location. Bronze sponsor.
• Mates Bar & BottleshopbronzeOthersBar and bottleshop with 12 taps, hundreds of craft beers, and new world wines. Bronze sponsor.
• Braeside Brewing CobronzeOthersIndependent family owned brewery and eatery in Melbourne's South East. Bronze sponsor with relaxed family-friendly atmosphere.
• General PublicbronzeOthersEntertainment center featuring tenpin bowling, arcade games, event spaces, golf simulators at Dingley location. Bronze sponsor.
• Peter Sung DesignbronzeOthersAustralian owned design, print, and signage company based in Dandenong since 2006. Bronze sponsor.
• GrilledbronzeOthersHealthy burger restaurant in Heatherton. Bronze sponsor focused on good food, community, and environmental responsibility.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dingley Stars SC: Nearby bayside/suburban soccer club offering junior and senior programs under Football Victoria. Closely comparable in scale, family-oriented positioning, and competition-level mix to Aspendale Stingrays.
• Springvale City SC: Community soccer club in Melbourne's south-east with a strong ethnic-community base, fielding MiniRoos through senior teams. Comparable in fee structure, Football Victoria competition participation, and community-led growth model to Aspendale.
• Bentleigh Greens SC: A Football Victoria-affiliated community soccer club in Melbourne's south-east that fields competitive junior, senior men's, and women's teams and runs development programs. Highly comparable to Aspendale in governance model, age-gendered team structure, and reliance on volunteer coaches and local sponsors.
• Keysborough Soccer Club: Community football club in Melbourne's south-east providing MiniRoos, junior, and senior teams in Football Victoria competitions. Similar volunteer-governed model and tiered membership fee structure to Aspendale.
• Sandringham Soccer Club: Long-established bayside Melbourne community soccer club competing in Football Victoria leagues across juniors, seniors, and women. Operates with a similar volunteer-committee model, age-tiered registration fees, and local business sponsorship stack.

Others

• Football Victoria: State governing body for football in Victoria that sets competition structures, association fees, and accreditation standards (including 5 Star Club and Club of the Year) for Aspendale and every comparable community club. The relationship is regulatory rather than competitive.
• Majestri: Club administration software platform used by Aspendale for registrations, member management, scheduling, and the Team Dug Out product. Not a competitor but a core operational technology vendor for community clubs comparable to Aspendale.

Broad incumbents

• Heidelberg United FC: Historic Victorian soccer club with NPL men's and women's teams plus a substantial community grassroots layer. Operates in the same Football Victoria governance umbrella as Aspendale but at materially larger scale.
• Oakleigh Cannons FC: Established Victorian football club in the NPL and broader Football Victoria ecosystem with extensive junior, women's, and senior pathways. Broader and more professionalized than Aspendale, but competes for the same South-East Melbourne player talent pool and sponsors.

Regional players

• Bayside Council (Vic) Recreation Leagues: Local council and adjacent bayside recreational sports leagues that share the same geographic catchment and compete indirectly for junior participation time. Relevant for benchmarking local participation trends and facility access rather than direct player competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aspendalesc
• LinkedInlinkedin.com/company/aspendalesc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspendale Stingrays Soccer Club