NaturalBoom
NaturalBoom is a privately held Italian functional beverage company founded in 2016, selling the world's first Mental Drink, a low-calorie drink made with natural nootropi, via DTC e-commerce, subscription, and 25+ Italian retailers.
- Company typePrivate
- Founded2016
- HeadquartersBiella, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What NaturalBoom does
NaturalBoom, operated through the Italian limited liability company LEAVEYOURS SRL, is a private functional beverage company founded in 2016 by Andrea Campagnolo in Biella, Italy. It produces and sells what it positions as the world's first Mental Drink: a low-calorie (<30 kcal/serving) beverage formulated with four natural nootropi per serving (including Ashwagandha, sea buckthorn, mate, papaya, maca, and ginseng), available in three flavors (Thè Verde e Zenzero, Fiori di Sambuco e Limone, Lampone e Peperoncino) across 250ml cans and 275ml glass bottles. The product is marketed as hot- or cold-consumable and is supported by clinical validation from the HEG project and Fosan research on cerebral vasodilation, prefrontal cortex blood flow, attention, reaction times, and short-term memory. NaturalBoom holds VeganOK certification and is gluten-free.
The company's commercial model is a multi-channel direct-to-consumer setup: a Shopify-hosted e-commerce store (naturalboom.it) with a Seal Subscriptions-powered monthly subscription offering 10% discount, a network of 25+ authorized Italian retailers surfaced via an interactive store locator, and a portfolio of co-branded bundles with wellness authors, spa brands, and lifestyle partners. Pricing is small-ticket (€28-€56 per pack), with free shipping over €30 and 24-48h delivery within Italy; international shipping is not yet available. The company employs 1-10 people and has no disclosed institutional funding, indicating a founder-led, organically financed micro-cap operation.
Beyond the core beverage business, NaturalBoom has built a brand identity around sustainability and social impact: a 2020 strategic partnership with Treedom has planted 710 trees in Kenya, Madagascar, and Tanzania, absorbing 89 tonnes of CO2, and a 200-plant sea buckthorn nursery supports an educational farm in the Biella prealpine area. Sponsorship of the Mototerapia initiative (Vanni Oddera) since 2013 reaches over 40,000 young people, and the company also promotes plogging events in the Biella area. The company is operating but remains a small, Italy-only business with stated ambitions for international expansion.
NaturalBoom firmographics
Firmographics- Name
- NaturalBoom
- Legal name
- LEAVEYOURS SRL
- Website
- https://naturalboom.it
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NaturalBoom is a privately held Italian functional beverage company founded in 2016, selling the world's first Mental Drink, a low-calorie drink made with natural nootropi, via DTC e-commerce, subscription, and 25+ Italian retailers.
- Ownership category
- akta.pro rank
NaturalBoom industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where NaturalBoom is headquartered
LocationHeadquarters
- HQ city
- Biella
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
NaturalBoom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Sale of NaturalBoom beverages in cans (250ml) and glass bottles (275ml). Multiple flavor variants available (Thè Verde e Zenzero, Fiori di Sambuco e Limone, Lampone e Peperoncino). Mix packs and bundles offered.
- Subscription Service: Monthly subscription model offering 10% discount on products. Automatic monthly renewal. Customers can modify or cancel subscription anytime through Seal Subscriptions platform.
- Bundle and Limited Edition Products: Sale of co-branded products and limited edition bundles (NaturalBoom 4books, collaboration products with QCTerme, Cryovis, Albatros, Aero Gravity, Paff). Gift cards also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Super Mix Pack - 24 cans |
| Subscription | Monthly | Super Mix Pack with subscription |
| Unit Pricing | One time | Individual flavor cans |
| Unit Pricing | One time | Glass bottle Super Mix Pack - 12 bottles |
| Subscription | Monthly | Glass bottle subscription |
| Unit Pricing | One time | Limited edition bundles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
NaturalBoom product offering
Product offeringCore offering
NaturalBoom formulates, packages, and sells the world's first "Mental Drink," a functional beverage combining four natural nootropi per serving (Ashwagandha, Sea Buckthorn, Mate, Papaya, Maca, Ginseng) with botanical flavors. The portfolio includes three flavor variants (green tea & ginger, elderflower & lemon, raspberry & chili) sold as 250ml cans or 275ml glass bottles to consumers in Italy through its own e-commerce store, a monthly subscription service, and a network of authorized retailers.
Product overview
NaturalBoom is the world's first Mental Drink, a functional beverage designed to support mental and physical well-being through natural nootropi ingredients. The product portfolio consists of two main formats: aluminum cans (250ml, 12 or 24 units) and glass bottles (275ml, 12 units), available in three distinct flavors (Thè Verde e Zenzero, Fiori di Sambuco e Limone, and Lampone e Peperoncino). Each flavor contains a unique blend of four natural nootropi including ashwagandha, sea buckthorn, mate, papaya, maca, and ginseng, enriched with Vitamin B5 and formulated to contain fewer than 30 calories per serving. The product can be consumed hot as an herbal tea or cold as a refreshing beverage. NaturalBoom also offers subscription plans for recurring deliveries with a 10% discount. Complementing the core beverage range are collaborative merchandise bundles featuring books by wellness authors (Mike Maric, Vanni Oddera, Matteo Salvo), environmental accessories (plogging pins, birdhouses), and co-branded products with partners like QCTerme, Cryovis, Albatros, Aero Gravity, and Paff.
Differentiator
Problem solved
Functional benefit
Products and services
- NaturalBoom – Thè Verde e Zenzero (Green Tea & Ginger Mental Drink) Signature NaturalBoom Mental Drink flavor featuring green tea and ginger, blended with papaya, sea buckthorn, mate, and ashwagandha nootropi. Available in 250ml cans and 275ml glass bottles, designed to be consumed hot as a tisana or cold as a refreshing drink, for consumers seeking natural cognitive support with fewer than 30 calories per serving and 6.6mg of Vitamin B5.
- NaturalBoom – Fiori di Sambuco e Limone (Elderflower & Lemon Mental Drink) NaturalBoom Mental Drink flavor combining elderflower and lemon with maca, papaya, sea buckthorn, and ginseng. Marketed as fresh and easily drinkable, available in 250ml cans and 275ml glass bottles, with 56 kJ/13 kcal per 100ml and 2.7mg Vitamin B5 per 100ml, positioned for consumers wanting a lighter, more refreshing functional beverage option.
- NaturalBoom – Lampone e Peperoncino (Raspberry & Chili Mental Drink) Bolder NaturalBoom flavor combining raspberry and chili pepper with ashwagandha, sea buckthorn, maca, and papaya nootropi. Marketed as decisive and surprising with a spicy kick, available in 250ml cans and 275ml glass bottles, with 43 kJ/10 kcal and 7.43mg Vitamin B5 per serving, aimed at consumers seeking a more intense functional beverage experience.
- NaturalBoom – Super Mix Pack Variety pack of all three NaturalBoom Mental Drink flavors (Thè Verde e Zenzero, Fiori di Sambuco e Limone, Lampone e Peperoncino) in 250ml cans (24-pack, priced at €48.00) or 275ml glass bottles (12-pack, €45.00 reduced to €31.50). Designed for first-time buyers, gift purchasers, and households wanting to sample the full flavor range, with subscription pricing (10% off) available in both formats.
- NaturalBoom Monthly Subscription Service Recurring monthly delivery service offering NaturalBoom products at a 10% discount with automatic monthly renewal through the Seal Subscriptions platform. Customers can modify or cancel at any time; available for both can (Super Mix Pack at €43.20 monthly) and glass bottle (Super Mix Pack at €28.35 monthly) formats, shipping within 24-48 hours in Italy and targeting consumers who want a steady supply of Mental Drink beverages for daily cognitive support.
- NaturalBoom Gift Card Digital gift card available from €25.00 that lets recipients choose their preferred NaturalBoom Mental Drink products, supporting both gifting use cases and first-time product trials without size or flavor commitment.
- Cofanetto NaturalBoom 4books (24 cans + 4 books bundle) Limited edition collector bundle packaging 24 cans of NaturalBoom Mental Drink with four wellness/breathing books by collaborators including Mike Maric and Vanni Oddera, priced at €52.00, targeted at wellness-conscious consumers and gift buyers seeking a combined reading and functional beverage experience.
- QCTerme x NaturalBoom Limited Edition Bundle Co-branded collaboration with QC Terme spa/thermal bath brand, available from €97.00, bundling NaturalBoom Mental Drink with QC Terme wellness experiences for consumers interested in combined spa and functional hydration.
- Pack NaturalBoom & Paff – Limited Edition Limited edition collaboration pack with Paff, priced at €56.00, bundling NaturalBoom Mental Drink cans with Paff branded products to create a co-branded gifting and lifestyle SKU.
- Plogging Pinza + 6 lattine di NaturalBoom Limited edition bundle pairing a plogging (jogging + litter picking) pincer accessory with 6 cans of NaturalBoom Mental Drink, priced at €35.00, aligned with the brand's plogging and environmental initiatives and aimed at sustainability-minded consumers.
Quantifiable outcome
- Positive effect on cerebral vasodilation and prefrontal cortex blood flow after consumption
- +4 more outcomes
Companies that use NaturalBoom
Customer profileSegments4 records
Ideal customer profiles4 records
NaturalBoom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature4 records
NaturalBoom partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TreedomcoreStrategic partnership with Treedom, the only web platform in the world that allows planting trees remotely and following them online. NaturalBoom created its own forest of papaya trees in Kenya, Madagascar, and Tanzania. Project has planted 710 trees absorbing 89 tonnes of CO2. Also nursery of 200 sea buckthorn plants in Prealpine Biella area for educational farm project.
- Fondazione TempiaminorPartnership with Fondazione Tempia (since 1981) focused on cancer prevention through proper nutrition. NaturalBoom contributes proceeds to support nutritionists providing free healthy eating guidance. Addresses obesity and malnutrition awareness alongside cancer prevention education.
- Biella Città ArcipelagominorAdherence to Biella Città Arcipelago project and UN 2030 Sustainable Development Goals. Project inspired by Michelangelo Pistoletto's Third Paradise philosophy, uniting nature and innovation for sustainable balance between humans and environment.
- Vanni Oddera / MototerapiacoreSponsorship of Mototerapia since 2013 - freestyle motocross rider Vanni Oddera's initiative bringing motorcycles to hospitals for sick children. Over 40,000 young people reached since 2009. Initiative exported to Uruguay, Spain, Russia, Brazil, Mexico. Scientific study published in European Journal of Integrative Medicine.
- Plogging MovementminorPromotion of plogging - jogging combined with picking up litter. Swedish origin activity promoting environmental awareness, exercise, and socialization. NaturalBoom active in organizing plogging events in Biella territory.
- Mike MariccoreDr. Mike Maric collaborated on HEG project scientific study measuring NaturalBoom's effects on prefrontal cortex blood flow and cognitive function. Also co-authored books with NaturalBoom bundle (Il potere antistress del respiro, L'Atlante illustrato del Respiro).
- QCTermeminorLimited edition collaboration product QCTerme x NaturalBoom available from €97.00. Spa/thermal bath partnership.
- CryovisminorLimited edition collaboration product Cryovis x NaturalBoom from €40.00.
- AlbatrosminorLimited edition collaboration product Albatros x NaturalBoom from €55.00.
- Aero GravityminorLimited edition collaboration product Aero Gravity x NaturalBoom from €89.00.
- PaffminorLimited edition NaturalBoom & Paff pack collaboration from €56.00.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NaturalBoom competitors and assessment
Company assessmentBroad incumbents
- Olipop: Fast-growing functional soda brand built around gut health and prebiotics, with strong DTC + retail presence in the US. Comparable on functional beverage positioning, clean-label certifications, and omnichannel strategy, though Olipop targets digestive rather than cognitive benefits.
- Twinings: Global heritage tea and infusion brand with extensive herbal/functional tea range (green tea, ginger, elderflower, chai). Comparable on the herbal-tea consumption mode that NaturalBoom explicitly targets (hot tisana), and on flavor profiles that overlap with NaturalBoom's SKUs, but Twinings is a mass-market incumbent without a nootropic angle.
Emerging players
- Ghia: Non-alcoholic aperitif brand with botanical and adaptogenic ingredients (gentian, lemon balm, rosemary). Comparable on premium, wellness-led, design-forward branding targeting mindful adult consumers, though positioning is aperitif/relaxation rather than cognitive focus.
- Vybes: Functional beverage brand combining adaptogens, nootropics (L-Theanine, GABA, Lion's Mane) with electrolytes. Overlaps on cognitive and stress-management benefits, natural positioning, and DTC + retail distribution, though the core proposition is hydration rather than hot/cold tisana versatility.
- HUMN: UK-based 'natural nootropic' beverage brand with cognitive-support positioning. Direct overlap with NaturalBoom on the nootropic/Mental Drink claim territory, especially for the European professional/student segment, though operating at smaller scale and with a different flavor line.
Direct peers
- Recess: Functional sparkling water brand with adaptogens and nootropics (L-Theanine, Lion's Mane, Ashwagandha) targeting millennials seeking calm and focus. Same broad category (functional/nootropic beverages), same wellness-and-mindfulness branding aesthetic, same DTC-first distribution approach as NaturalBoom.
- MUD\WTR: US-based coffee alternative functional beverage brand positioned around focus, energy, and adaptogens (Mushroom Coffee, :focus, :rose). Directly comparable to NaturalBoom's Mental Drink: similar target customers (professionals, students), similar functional positioning (cognitive support, no caffeine crash), and similar DTC + subscription model.
- Neuro Drinks: Beverage line explicitly marketed around 'Smart, Happy, Relaxed, Sleepy, Sparkling' functions using nootropics and vitamins. Closest peer on the 'beverage-as-cognitive-tool' positioning and similar functional SKU architecture to NaturalBoom's Mental Drink line.
- Four Sigmatic: Functional mushroom and adaptogen beverage brand (mushroom coffee, elixirs, plant-based protein) sold DTC and via retail. Comparable to NaturalBoom on adaptogenic/botanical ingredient story, cognitive/wellness positioning, and mix of cans and ready-to-drink SKUs.
- Kin Euphorics: Functional beverage brand offering mood and mind-support drinks using nootropics, adaptogens, and botanicals. Overlaps directly with NaturalBoom on nootropic positioning, natural ingredient emphasis, and target personas (professionals seeking cognitive/mood support without alcohol or caffeine).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NaturalBoom social profiles
Digital presenceNaturalBoom compliance and trust
Trust signalCompliance2 records
NaturalBoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
NaturalBoom leadership team
Management profileNumber of profiles
Profiles1 record
NaturalBoom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NaturalBoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NaturalBoom
What does NaturalBoom do?
NaturalBoom formulates, packages, and sells the world's first "Mental Drink," a functional beverage combining four natural nootropi per serving (Ashwagandha, Sea Buckthorn, Mate, Papaya, Maca, Ginseng) with botanical flavors. The portfolio includes three flavor variants (green tea & ginger, elderflower & lemon, raspberry & chili) sold as 250ml cans or 275ml glass bottles to consumers in Italy through its own e-commerce store, a monthly subscription service, and a network of authorized retailers.
Is NaturalBoom a public or private company?
NaturalBoom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NaturalBoom founded?
NaturalBoom was founded in 2016. It employs 1 to 10 people.
Where is NaturalBoom based?
NaturalBoom is headquartered in Biella, Italy, in the Europe region.
How does NaturalBoom make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service and bundle and Limited Edition Products.
Who are NaturalBoom's main competitors?
Broad incumbents on record are Olipop and Twinings. Emerging players are Ghia, Vybes and HUMN. Direct peers are Recess, MUD\WTR, Neuro Drinks, Four Sigmatic and Kin Euphorics.
Does NaturalBoom have an API?
No public API is recorded for NaturalBoom.
What industry is NaturalBoom in?
NaturalBoom's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFAFAC, Vitamin- & Mineral-Fortified Beverage Production. Its NAICS code is 3121 and its SIC code is 2080.