XCOM

Strategic Communications Servicesxcom.net.br

Company typePrivate
Founded-
HeadquartersSão Paulo, Brazil
Headcount51–100
GTM typeB2B
OfferingServices

What XCOM does

XCOM (operating under the name Xcomunicação) is a privately held, for-profit strategic communications firm headquartered in São Paulo, Brazil. Per its firmographic description, the company offers strategic services focused on reputation and engagement, and develops digital communication strategies — positioning it within the Brazilian corporate communications, public relations, and digital strategy services market. Its stated scope is functional rather than productized: the company appears to operate as a professional services firm rather than a SaaS or technology vendor.

Beyond the firmographic profile (51-100 employees, website at xcom.net.br, private, for-profit, São Paulo-based), no further information is available in the supplied input. The company's website was accessible only as a loading/verification page, yielding no substantive content about service lines, methodologies, client portfolio, pricing, leadership, or technology stack. There is no information on products, proprietary platforms, AI/ML capabilities, partnerships, certifications, awards, or regulatory standing in the input data.

The business model cannot be characterized with confidence from the input. The absence of disclosed revenue, pricing models, customer logos, funding history, and management team data means the revenue mechanics, go-to-market motion, and target customer segments are unverified. A professional services communications firm of this size in Brazil would typically derive revenue from retainer-based advisory work and project-based engagements with corporate clients, but no source supports this characterization for XCOM specifically.

XCOM firmographics

Firmographics

Name: XCOM
Website: https://xcom.net.br
Company type: Private
Headcount range: 51–100 employees
Ownership category
akta.pro rank

XCOM industry classification

Industry

Product category: Strategic Communications Services
NAICS: Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
akta.pro secondary industries: Social Media Community Management & Response (BPAAABAJ), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

Strategic communications
Reputation management
Corporate communications
Digital communication strategy
Stakeholder engagement

Where XCOM is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Markets served

XCOM business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

XCOM product offering

Product offering

Core offering

Xcomunicação provides strategic communications services centered on reputation and stakeholder engagement, and develops digital communication strategies for client organizations. Offerings are advisory and strategy-oriented, delivered by a São Paulo-based team of 51–100 professionals to business clients seeking external communications expertise.

Differentiator

Problem solved

Functional benefit

Products and services

Strategic Communications Advisory Strategic communications services for client organizations, focused on reputation and stakeholder engagement planning and execution. Targeted at companies needing external strategic communications expertise.
Digital Communication Strategy Development Development of digital communication strategies for clients, covering digital channels and digital stakeholder engagement. Delivered to organizations seeking to structure or modernize their digital communications approach.
Reputation and Engagement Services Strategic services focused on managing client reputation and conducting stakeholder engagement initiatives. Intended for organizations whose leadership needs to actively shape public and stakeholder perception.

Companies that use XCOM

Customer profile

Ideal customer profiles1 record

XCOM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

XCOM competitors and assessment

Company assessment

Broad incumbents

Edelman: World's largest independent PR firm and a clear reputation-and-engagement peer; competes for the same corporate reputation and stakeholder mandates that XCOM targets, but at global scale.
Ketchum: Omnicom global communications agency focused on brand reputation, corporate affairs and digital engagement — directly comparable service mix to XCOM at much larger scale.
Weber Shandwick: Interpublic Group's flagship global communications agency; directly comparable on integrated reputation and digital communications strategy, but with far broader geographic reach.
Burson Cohn & Wolfe: WPP-owned global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe; comparable on integrated corporate reputation and digital communications strategy.
FleishmanHillard: Omnicom-owned global communications consultancy with deep corporate reputation and public affairs practice; competes for similar mandates to XCOM in Brazil and across Latam.
Hill+Knowlton: Global strategic communications consultancy with strong public affairs and corporate reputation practice; operates in Brazil and competes for the same enterprise mandates as XCOM.

Direct peers

In Press Porter Novelli: Brazilian affiliate of the Porter Novelli global network, focused on corporate communications, public affairs, and reputation — directly competes with XCOM for the same Brazilian corporate clients.
FSB Comunicação: One of Brazil's largest independent communications and public affairs firms; the closest direct Brazilian peer to XCOM in terms of reputation, public affairs, and corporate communications services.
Approach Comunicação: São Paulo-based communications consultancy serving corporate and consumer clients with integrated PR and digital strategy; a same-city peer operating in the same reputation and engagement niche as XCOM.
CDN Comunicação: Brazilian communications agency with a reputation and public affairs practice; comparable in scale and service mix to XCOM, serving similar Brazilian corporate and institutional clients.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

XCOM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

XCOM leadership team

Management profile

Number of profiles

XCOM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

XCOM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XCOM

What does XCOM do?

When was XCOM founded?

XCOM was founded in -1. It employs 51 to 100 people.

Where is XCOM based?

XCOM is headquartered in São Paulo, Brazil, in the Latin America region.

Who are XCOM's main competitors?

Broad incumbents on record are Edelman, Ketchum, Weber Shandwick, Burson Cohn & Wolfe, FleishmanHillard and Hill+Knowlton. Direct peers are In Press Porter Novelli, FSB Comunicação, Approach Comunicação and CDN Comunicação.

Does XCOM have an API?

No public API is recorded for XCOM.

What industry is XCOM in?

XCOM's product category is Strategic Communications Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of BPAAABAJ, Social Media Community Management & Response. Its NAICS code is 54182 and its SIC code is 8742.