Sixtus Italia
Sixtus Italia is an Italian e-commerce retailer and B2B supplier, founded in 1974, selling sports healthcare, physiotherapy, and rehabilitation products — from electromedical devices to massage consumables — to athletes, physiotherapists, sports clubs, and federations across Italy and Europe.
- Company typePrivate
- Founded1974
- HeadquartersPrato, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sixtus Italia does
Sixtus Italia Srl is an Italian e-commerce retailer and B2B supplier of sports healthcare, physiotherapy, and rehabilitation products, founded in 1974 and headquartered in Prato. The company operates the sixtusitalia.it storefront as its primary sales channel and distributes a multi-category catalog spanning electromedical devices (TECNOSIX pressotherapy and tecarterapy machines, Game Ready cryotherapy-compression systems, Activforce 2 dynamometers, Activ5 portable trainers, and equipment for shockwave, laser, magnetotherapy, ultrasound, electrotherapy, and telemedicine), rehabilitation hardware (Pro Board System proprioceptive boards, Pancasix Evolution stretching rigs, inflatable balance pads), sports consumables (Dream K Tribe kinesiology tape, Strappal Sport adhesive bandages, Sixta K Plus arnica cream, Neutral Cream massage emulsion, Ghiaccio Spray), nutrition supplements (Mega 3 Omega, energy bars), and customizable Fit-Bag kits tailored to football, basketball, volleyball, and padel.
The company monetizes through one-time hardware and consumable sales via a self-serve e-commerce platform with multiple payment integrations (PayPal, Nexi, Klarna), tiered pricing from €4.95 consumer SKUs to €5,130+ professional equipment, and a secondary refurbished-device line. B2B distribution serves Italian sports federations (FIGC, FIP, LBA, LBF) and elite football clubs (Juventus FC, Inter Milan, AS Roma, ACF Fiorentina) as official supplier, complemented by AICS amateur federation affiliate discounts. International reach covers nine-plus European countries with free shipping thresholds varying by region (€70 Italy, €200 international), supported by a 2022–2023 SIMEST PNRR-funded cross-border e-commerce development project.
Sixtus Italia is a privately held Italian limited liability company with €500,000 paid-in capital, 11–50 employees, no disclosed venture or private equity backing, and operating subsidies totaling approximately €333,800 from EU PNRR and POR FESR Toscana sources. Revenue is not publicly disclosed. The commercial model is asset-light DTC e-commerce with B2B federation/club supply and a content-marketing layer via the clinically reviewed 'We Care' blog.
Sixtus Italia firmographics
Firmographics- Name
- Sixtus Italia
- Legal name
- Sixtus Italia Srl
- Website
- https://sixtusitalia.it
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sixtus Italia is an Italian e-commerce retailer and B2B supplier, founded in 1974, selling sports healthcare, physiotherapy, and rehabilitation products — from electromedical devices to massage consumables — to athletes, physiotherapists, sports clubs, and federations across Italy and Europe.
- Ownership category
- akta.pro rank
Sixtus Italia industry classification
Industry- Product category
- Sports Medical Equipment Retail
- NAICS
- Health and Personal Care Retailers (456), Sporting Goods Retailers (459110), Food (Health) Supplement Retailers (456191)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)
- akta.pro secondary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Sixtus Italia is headquartered
LocationHeadquarters
- HQ city
- Prato
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Sixtus Italia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Hardware): Primary revenue stream from selling sports medical and wellness products including massage creams, taping supplies, physiotherapy equipment, electro-medical devices, nutritional supplements, first aid kits, and rehabilitation equipment. Products sold as one-time purchases with various price points from consumer items (€5-30) to professional equipment (€500-5,000+).
- Used Equipment Sales: Sale of refurbished/used electro-medical devices, providing more affordable options for customers while creating secondary revenue stream from equipment trade-ins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Products - Mass market pricing |
| Unit Pricing | Pay-as-you-go | Professional Electro-medical Devices |
| Unit Pricing | Pay-as-you-go | Professional Physiotherapy Equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sixtus Italia product offering
Product offeringCore offering
Sixtus Italia is an Italian retail and distribution company that sells sports medical, physiotherapy, and wellness products. Its catalog spans electro-medical devices (tecatherapy, pressotherapy, cryotherapy, ultrasound, laser, magnetotherapy, shockwave, electrotherapy, defibrillators), massage creams and oils, neuromuscular and rigid sports taping, rehabilitation and proprioception equipment, nutritional supplements, foot care products, first aid supplies, and customizable sport-specific Fit-Bag kits. Sales are conducted primarily through the company's own e-commerce storefront sixtusitalia.it with ship-to coverage across Italy and Europe.
Product overview
Sixtus Italia is an Italian e-commerce company specializing in sports healthcare and physiotherapy products, founded in 1974. The product portfolio is organized as a multi-category platform offering: electromedical devices (including Activforce 2, Game Ready System, TECNOSIX pressotherapy and tecarterapy devices, Activ5 portable gym, and equipment for cryotherapy, laser, shockwave, electrotherapy, magnetotherapy, ultrasound, and diathermy); rehabilitation and training equipment (including Pro Board System proprioceptive boards, Pancasix Evolution stretching equipment, inflatable proprioceptive pads, and hedgehog massage balls); sports consumables (including Dream K Tribe neuromuscular tapes, Strappal Sport adhesive bandages, Neutral Cream massage emulsions, Ghiaccio Spray instant ice, and arnica-based products like Sixta K Plus); nutrition supplements (including Mega 3 Omega omega-3 capsules and energy bars like Barretta Caffè); foot care products (including Balsamo Piedi Forte); medical supplies and first aid kits; and customizable Fit-Bag sports bags. The company operates as an e-commerce platform with physical product sales across categories for athletes, physiotherapists, sports clubs, and healthcare professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Activforce 2 Digital dynamometer and inclinometer for measuring muscle strength and joint angle assessment in sports and rehabilitation settings.
- Game Ready System Integrated active cold and compression system for post-injury and post-surgery recovery, combining cryotherapy with intermittent pneumatic compression.
- TECNOSIX PR-TH Pressotherapy device for sequential pneumatic compression therapy, used for lymphatic drainage and venous insufficiency treatment.
- TECNOSIX TCR150 Tecarterapy device with capacitive and resistive transfer modes for deep tissue biostimulation and thermal therapy applications.
- Activ5 Portable isometric strength training device connecting to mobile apps for guided exercises and progress tracking.
- Pro Board System Proprioceptive training board for balance and coordination exercises, progressing from static to dynamic positions.
- Pancasix Evolution Stretching and posture rebalancing equipment for proprioceptive training and flexibility exercises.
- Neutral Cream (Crema Neutra) Neutral massage emulsion with high slip properties for prolonged massage treatments, 500 ml format.
- Ghiaccio Spray Professional instant ice spray for acute injury cooling and immediate first aid application.
- Sixta K Plus Arnica-based soothing cream for sports massage, indicated for muscle pain, delayed-onset muscle soreness and post-exercise fatigue relief.
- Dream K Tribe Neuromuscular and proprioceptive kinesiology tape for supportive athletic taping applications.
- Strappal Sport Highly adhesive inelastic bandage for sports taping and functional support applications.
- Actimove Cinturino per Gomito Elbow strap with removable hot/cold therapy insert, indicated for tennis elbow and golfer's elbow (epicondylitis). CE certified Class I medical device.
- Mega 3 Omega Food supplement containing 90 capsules of omega-3 fatty acids for sports nutrition, dosage 1 tablet daily.
- Barretta Caffè Coffee-flavored energy bar, 35 g, for pre-workout or during-activity energy supplementation.
- Balsamo Piedi Forte Strong foot balm with emollient, softening and elasticizing action for foot care treatment.
- Fit-Bag Customizable sports bag collection personalized based on sport-specific needs, available for football, basketball, volleyball, and padel.
- Palla a Riccio Hedgehog massage ball for deep tissue massage, improving coordination, flexibility and circulation.
- Pedana Gonfiabile Inflatable proprioceptive training device for balance and coordination exercises.
- Electromedical Devices Portfolio Portfolio of electromedical devices for physiotherapy clinics including cryotherapy, crioultrasound, defibrillators, dynamometers, electrotherapy, laser therapy, magnetotherapy, shockwave therapy, pressotherapy, proprioception equipment, tecarterapy, telemedicine systems, and ultrasound therapy units.
Quantifiable outcome
- Free shipping for orders over €70 in Italy
- +1 more outcomes
Companies that use Sixtus Italia
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Sixtus Italia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Sixtus Italia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FIGC (Federazione Italiana Giuoco Calcio)coreOfficial partnership with the Italian Football Federation. FIGC logo displayed on Sixtus website as federation partner, indicating official supplier/partner status for Italian national football teams.
- LBA (Lega Basket Maschile)coreOfficial partnership with the Italian Men's Basketball League. LBA logo displayed on Sixtus website as league partner for professional basketball.
- LBF (Lega Basket Femminile)coreOfficial partnership with the Italian Women's Basketball League. LBF logo displayed on Sixtus website as league partner for women's professional basketball.
- FIP (Federazione Italiana Pallacanestro)coreOfficial partnership with the Italian Basketball Federation. FIP logo displayed on Sixtus website as federation partner for basketball at all levels.
- Juventus FCcoreOfficial partner with Juventus FC professional football club. Juventus logo displayed on Sixtus website indicating official supplier/partner status for the club's sports medical and recovery products.
- Inter MilancoreOfficial partner with Inter Milan professional football club. Inter logo displayed on Sixtus website indicating official supplier/partner status.
- AS RomacoreOfficial partner with AS Roma professional football club. Roma logo displayed on Sixtus website indicating official supplier/partner status.
- ACF FiorentinacoreOfficial partner with ACF Fiorentina professional football club. Fiorentina logo displayed on Sixtus website indicating official supplier/partner status.
- AICS (Associazione Italiana Cultura Sport)minorAffiliate partnership with AICS amateur sports federation offering discount codes (aics2024, aics2026) to AICS members for purchases on sixtusitalia.it. Provides access to organized amateur sports market.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sixtus Italia competitors and assessment
Company assessmentDirect peers
- Cramer Sports Medicine: German manufacturer and retailer of sports medicine and physiotherapy products (tapes, creams, electro-medical devices). Closely comparable to Sixtus Italia in product breadth, sports-team sponsorship model, and B2B/B2C distribution in DACH and EU markets.
- Mueller Sports Medicine: US-based sports medicine brand selling taping, braces, recovery and consumables through retail and team channels. Direct competitor in the sports-medicine retail and team-supply category that Sixtus operates in.
- Physioroom: UK e-commerce retailer specializing in sports injury, physiotherapy and rehabilitation products. Same direct-to-consumer + clinician model as Sixtus, with comparable catalog across taping, electro-medical, braces and recovery equipment.
- Sport-Thieme: German sports equipment retailer serving clubs, schools and physiotherapists with rehabilitation, fitness and team-sport supplies. Overlaps with Sixtus's sports-club and physiotherapist B2B segments.
Emerging players
- RockTape: US kinesiology tape and movement-performance brand. Competes with Sixtus's taping and recovery category with a stronger consumer-education and course-driven GTM.
- K-Active: Specialist kinesiology tape brand competing directly with Sixtus's Dream K Tribe line. Niche focus on neuromuscular taping makes it a focused emerging competitor within Sixtus's broader catalog.
Broad incumbents
- Bauerfeind: German orthopedic braces, supports and compression-stockings manufacturer with broad medical and sports channels. Larger incumbent whose Actimove-style elbow/knee supports overlap with Sixtus's medical-device lines.
- Enovis (DJO Global): US-listed orthopedic and sports-medicine device company (parent of Chattanooga, Compex, DonJoy). Broad incumbent in electro-medical and recovery hardware that competes in the same professional-athlete and physiotherapy channels as Sixtus.
- BSN Medical (Essity): German/global medical-tape and sports-medicine brand (Leukotape, Strappal) now under Essity. Strong overlap with Sixtus's taping and sports-medical consumables business, with significantly larger distribution scale.
- Thuasne: French orthopedic and medical-device group producing braces, compression and physiotherapy products. Comparable in electro-medical and orthopedic support categories but operates at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sixtus Italia social profiles
Digital presenceSixtus Italia compliance and trust
Trust signalCompliance1 record
Sixtus Italia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sixtus Italia leadership team
Management profileNumber of profiles
Profiles1 record
Sixtus Italia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sixtus Italia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sixtus Italia
What does Sixtus Italia do?
Sixtus Italia is an Italian retail and distribution company that sells sports medical, physiotherapy, and wellness products. Its catalog spans electro-medical devices (tecatherapy, pressotherapy, cryotherapy, ultrasound, laser, magnetotherapy, shockwave, electrotherapy, defibrillators), massage creams and oils, neuromuscular and rigid sports taping, rehabilitation and proprioception equipment, nutritional supplements, foot care products, first aid supplies, and customizable sport-specific Fit-Bag kits. Sales are conducted primarily through the company's own e-commerce storefront sixtusitalia.it with ship-to coverage across Italy and Europe.
Is Sixtus Italia a public or private company?
Sixtus Italia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sixtus Italia founded?
Sixtus Italia was founded in 1974. It employs 11 to 50 people.
Where is Sixtus Italia based?
Sixtus Italia is headquartered in Prato, Italy, in the Europe region.
How does Sixtus Italia make money?
Two revenue lines are on record. Product Sales (Hardware) is the primary driver. The others are used Equipment Sales.
Who are Sixtus Italia's main competitors?
Direct peers on record are Cramer Sports Medicine, Mueller Sports Medicine, Physioroom and Sport-Thieme. Emerging players are RockTape and K-Active. Broad incumbents are Bauerfeind, Enovis (DJO Global), BSN Medical (Essity) and Thuasne.
Does Sixtus Italia have an API?
No public API is recorded for Sixtus Italia.
What industry is Sixtus Italia in?
Sixtus Italia's product category is Sports Medical Equipment Retail. Its primary akta.pro industry code is CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456 and its SIC code is 3842.