Rally Interactive

What Rally Interactive does

Rally Interactive is a privately held interactive design and development studio headquartered in Park City, Utah, founded in 2011. The studio delivers custom digital experiences for enterprise and mid-market clients across diverse verticals including sports, financial services, automotive, media, mapping, and consumer goods. Core offerings span websites, native iOS applications, AR/VR experiences (including Ikon AR Maps for 50 ski resorts), e-commerce platforms, interactive data visualizations (notably a PayPal installation mapping billions of daily transactions), and broadcast graphics. Notable clients include Nike (multiple engagements including the SNKRS app and Nike+ Chat), PayPal (Global Payments installation and Merchant App), National Geographic (Apple Design Award-winning National Parks app plus World Atlas and City Guides), Spotify (for Artists Fan Study), Toyota Connected, ESPN FC, InVision, Mapbox, Fox Sports, and Boundary Supply.

The studio operates on a professional services model with quote-based project engagements, ranging from prototype work and concept designs to full end-to-end builds. Go-to-market is sales-led and portfolio-driven: the website's case study archive functions as the primary marketing surface, with a 'Hire us' call-to-action converting inbound interest into direct client engagements. The company has no disclosed funding rounds, no institutional investors, and no parent company, suggesting an independently owned, likely founder-led entity. Current scale is small — 1–10 employees — with active job postings indicating modest near-term capacity expansion.

Technical differentiation rests on craft talent and platform-recognized credentials (Apple Design Award) rather than proprietary technology or platform IP. Revenue mechanics are tied to the small team's billable capacity and the ability to win repeat enterprise engagements; there is no evidence of productized offerings, recurring SaaS revenue, or licensed IP. The horizontal segmentation strategy — spanning sports, fintech, automotive, media, broadcasting, and consumer hardware — provides client diversification but does not produce vertical-specific platform advantages.

Name

Rally Interactive

Legal name

Rally Interactive

Website

https://beta.rallyinteractive.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Rally Interactive is a Park City, Utah-based interactive design and development studio founded in 2011, building custom websites, native iOS apps, AR/VR experiences, e-commerce platforms, and interactive data visualizations for enterprise clients including Nike, PayPal, National Geographic, Spotify, Toyota, and ESPN.

Ownership category

akta.pro rank

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Development Services: Custom design and development engagements for enterprise and mid-market clients. Projects include websites, mobile apps, AR experiences, e-commerce platforms, and data visualizations. Revenue is generated through project-based contracts and likely includes retainer arrangements for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rally Interactive is a private interactive design and development studio that creates custom digital experiences for enterprise and mid-market clients. Their work spans websites, native iOS applications, AR/VR experiences, e-commerce platforms, interactive data visualizations, broadcast graphics, and progressive web applications. They deliver end-to-end solutions from concept and design through implementation, showcased through a case-study portfolio with brands such as Spotify, Nike, PayPal, Toyota, National Geographic, ESPN, and Mapbox.

Product overview

Rally Interactive is a design and development studio that creates custom digital experiences, websites, mobile apps, and interactive installations for clients across various industries. The portfolio includes e-commerce sites (Boundary Supply, Jaybird, Stance), mobile apps (YouMap, City Guides, National Parks, Luxe Valet), web-based platforms (Ikon Pass, Tactical Mapping, ESPN FC), AR experiences (Ikon AR Maps), data visualizations (Genworth, PayPal Global Payments), and broadcast graphics (Fox Sports). The company operates as a studio model rather than a single unified product, delivering bespoke solutions for each client project including Spotify, Toyota Connected, Nike, PayPal, and InVision.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Design and Development Design and build of custom web experiences, brand sites, and web-based platforms for enterprise clients. Examples include Spotify for Artists Fan Study, Ikon Pass Destinations, Inside Design for InVision, Tactical Mapping for New Tactics in Human Rights, ESPN FC for the 2014 World Cup, and Even's financial wellness platform website.
• Native iOS App Design and Development Design and build of native iOS applications, including Apple Design Award-winning National Parks and National Geographic World Atlas apps, YouMap social mapping app, Luxe Valet mobile prototype, Nike Chat experience on Nike+ App, Franklin Square investor mobile tool, Nike SNKRS, and City Guides for National Geographic.
• AR/VR Experience Development Design and development of augmented reality experiences, including native iOS AR Quick Look experiences such as Ikon AR Maps covering 50 ski resorts worldwide, and other immersive AR/VR installations.
• Interactive Data Visualizations and Installations Creation of interactive data visualizations and physical/digital installations that translate complex data into engaging experiences, such as PayPal's Global Payments installation mapping billions of daily transactions and Genworth's interactive visualization of long-term healthcare costs.
• E-commerce Platform Design and Development Design and build of e-commerce websites for retail and consumer brands, including Boundary Supply's primary e-commerce destination, Jaybird's sport headphones store, and Stance's socks and apparel site.
• Broadcast Graphics Design Design of progressive broadcast graphics packages for television sports coverage, exemplified by the NFL on Fox Sports graphics package developed by Rally Interactive.
• Custom Interactive Map and Navigation Experiences Design and development of interactive map, globe, and in-car navigation experiences, including Mapbox's turn-by-turn in-car navigation concept, GlobeKit's interactive web globes, and Boston Globe sports analysis concepts.
• Experience Center and Installation Concepts Conceptualization of physical/digital installations for corporate experience centers, including proposed installation concepts for Toyota Connected's North American headquarters in Plano, Texas.

Quantifiable outcome

• National Parks iOS app won Apple Design Award

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fantasy: Fantasy is an interactive design and engineering studio known for high-craft digital experiences for brands like Google, Instagram, and Nike. Direct peer to Rally given similar project mix, premium positioning, and emphasis on emerging tech.
• Instrument: Instrument is a Portland-based digital design and development studio serving clients like Google, Nike, and Adidas with brand experiences and interactive products. Highly comparable to Rally in studio model, premium client base, and craft focus.
• Work & Co: Work & Co is a digital product studio that designs and builds apps, websites, and e-commerce platforms for premium brands like Nike, Google, and IKEA. Direct peer to Rally given similar craft-led positioning and Fortune 500 client roster.
• Resn: Resn is a New Zealand-based interactive design studio celebrated for award-winning web experiences and creative digital installations. Comparable to Rally in its craft-driven, project-based studio model and portfolio of experimental brand work.
• Ustwo: Ustwo is an award-winning digital product studio known for premium app development and interactive experiences for major brands (e.g., the Monument Valley game, work for HSBC, Google). Comparable to Rally as a small-to-mid sized studio competing on craft and creativity for enterprise clients.

Broad incumbents

• IDEO: IDEO is a pioneering global design consultancy working across product, service, and brand design. Overlaps with Rally in design-led product innovation but operates at significantly larger scale and broader scope (including physical products and systems).
• Huge: Huge is a large global digital agency delivering strategy, design, and engineering for brands like Google, Nike, and Target. Broader incumbent peer to Rally: overlapping capabilities but operates at significantly greater scale with integrated marketing/tech offerings.
• Frog Design (frog): frog is a global design consultancy (now part of Capgemini Invent) offering product, brand, and experience design for Fortune 500 clients. Overlaps with Rally's experience design and product work but operates as a much larger, full-service consultancy.
• R/GA: R/GA is a global digital agency offering brand design, product innovation, and marketing technology for clients like Nike, Google, and Verizon. Overlaps with Rally in digital product and brand experience work but at much greater scale and integrated capability.
• Pentagram: Pentagram is the world's largest independent design consultancy, with partner-led studios across brand, digital, and product design. Comparable to Rally as an independent design firm but with greater scale, partner-driven model, and broader design scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/letsgorally
• Facebookfacebook.com/wespear
• LinkedInlinkedin.com/company/rally-interactive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rally Interactive