Efloors.Com
Efloors.com (owned by Superior Value Products, Inc.) is a US-based online discount flooring retailer operating since 1999, selling name-brand and private-label flooring — including luxury vinyl, laminate, hardwood, tile, carpet tile, and accessories — to DIY homeowners and small contractors across the US and Canada.
- Company typePrivate
- Founded1999
- HeadquartersShorewood, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Efloors.Com does
Efloors.com, operated by Superior Value Products, Inc., is a US-based online-only discount flooring retailer that has operated continuously since 1999. The company sells name-brand flooring products — including luxury vinyl tile, laminate, hardwood, ceramic and porcelain tile, carpet tile, VCT, bamboo, cork, and area rugs — alongside installation accessories and floor care products. It also markets a private-label line, Efloors Signature, in hardwood, laminate, and luxury vinyl. The storefront is built on a standard e-commerce platform with an online catalog, shopping cart, and order management system; no public API, mobile app, or AI-driven features are exposed. Customers browse and purchase directly online, order free physical samples (paying only shipping), and benefit from a price-match guarantee and free shipping on orders above $1,299.
Go-to-market is product-led and content-driven: the company invests in extensive educational content (AC ratings, Janka hardness, installation guides, care and maintenance) to capture organic search traffic, supplemented by an Insiders Club email newsletter, live chat, and a toll-free phone-based inside-sales team of "certified flooring specialists." Revenue is generated one-time at the order level via per-square-foot or per-unit pricing on direct consumer and small-contractor purchases, with no subscription or recurring component. Fulfillment uses UPS ground for orders under 150 lbs and freight carriers for heavier shipments, with delivery covering the United States (including Alaska and Hawaii) and Canada. The company is privately held, with no disclosed external funding.
Efloors.Com firmographics
Firmographics- Name
- Efloors.Com
- Legal name
- Superior Value Products, Inc.
- Website
- https://efloors.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Efloors.com (owned by Superior Value Products, Inc.) is a US-based online discount flooring retailer operating since 1999, selling name-brand and private-label flooring — including luxury vinyl, laminate, hardwood, tile, carpet tile, and accessories — to DIY homeowners and small contractors across the US and Canada.
- Ownership category
- akta.pro rank
Efloors.Com industry classification
Industry- Product category
- Online Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
Keywords
Where Efloors.Com is headquartered
LocationHeadquarters
- HQ city
- Shorewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Efloors.Com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct sales of flooring products (laminate, hardwood, luxury vinyl, tile, carpet tile, area rugs, accessories) to consumers and contractors. Revenue generated through one-time product transactions with per-square-foot or per-unit pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit/per-sq ft pricing with free sample option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Efloors.Com product offering
Product offeringCore offering
Efloors.com is an online flooring retailer that sells name-brand laminate, hardwood, luxury vinyl, tile, carpet tile, VCT, bamboo, cork, and area rugs at discount prices through its own e-commerce storefront. It also offers the Efloors Signature private-label line, free samples for pre-purchase evaluation, a price-match guarantee, and free shipping on orders over $1,299. Orders are shipped across the United States and Canada, with phone-based support from certified flooring specialists.
Product overview
Efloors.com is an online flooring e-commerce retailer owned by Superior Value Products, Inc., operating since 1999. The company sells discount prices on a wide range of flooring products from trusted brands, operating as a single unified e-commerce platform rather than a platform-plus-modules architecture. The product portfolio centers on six core flooring categories (Luxury Vinyl Tile, Laminate, Hardwood, Tile, Carpet Tile, and VCT) supplemented by Bamboo, Cork, and Area Rugs. The company also offers its own private-label Efloors Signature brand across multiple flooring types. Installation accessories including moldings, transitions, underlayment, and floor care products are sold alongside the core flooring offerings. The platform connects consumers with products from over 50 major flooring manufacturers including Armstrong, Shaw, Mohawk, Mannington, Karndean, USFloors/Coretec, Pergo, Quick-Step, and Daltile. Pricing is predominantly per square foot, with samples available for all flooring products.
Differentiator
Problem solved
Functional benefit
Brands
- Efloors Signature: Private label flooring brand offering hardwood, laminate, and luxury vinyl tile products under the Efloors brand.
Products and services
- Luxury Vinyl Tile and Planks (LVT/LVP) Waterproof and traditional luxury vinyl planks and tiles from brands such as USFloors Coretec, Armstrong, Mannington Adura, Karndean, Shaw Floorte, and Pergo Extreme, sold to homeowners and commercial buyers for residential and light commercial projects.
- Laminate Flooring Laminate flooring including pet-proof options from Armstrong, Bruce, Mannington, Mohawk (RevWood Plus), Pergo, Quick-Step, and Shaw, sold to homeowners undertaking DIY or professionally installed flooring projects.
- Hardwood Flooring Solid and engineered hardwood flooring from Armstrong, Bruce, Kahrs, Mannington, Mohawk, Shaw, and the company's own Efloors Signature line, sold to homeowners for residential installations.
- Tile (Ceramic, Porcelain, Natural Stone) Ceramic, porcelain, and natural stone floor and backsplash tiles from American Olean, Anatolia, Daltile, Emser Tile, Marazzi, and Shaw, for residential and commercial tile installations.
- Carpet Tile Modular carpet tiles from Kraus and Milliken, sold to residential and commercial buyers for both home and commercial flooring projects.
- VCT (Vinyl Composition Tile) Vinyl composition tile (VCT) products including Armstrong Standard Excelon and Premium Excelon lines, sold primarily to commercial buyers and contractors for commercial flooring installations.
- Bamboo Flooring Bamboo flooring from Armstrong, Teragren, and USFloors Natural Bamboo, sold to homeowners looking for a natural and renewable flooring option.
- Cork Flooring Cork flooring options from USFloors Natural Cork and Wicanders, sold to homeowners seeking a cushioned, sound-absorbing natural flooring material.
- Area Rugs Area rugs and rug pads from Capel, Chandra, Dalyn, Kaleen, Momeni, Nourison, Oriental Weavers, Shaw, and Surya, sold to homeowners seeking accent or area rug purchases.
- Flooring Accessories (Moldings, Transitions, Underlayment, Tools) Flooring installation accessories including moldings, transitions, quarter round, bullnose, stair nose, reducers, T-mold, threshold, wall base, underlayment, and installation tools sold to homeowners and installers to complete flooring projects.
- Floor Care and Maintenance Products Cleaning products, stain removers, polishers, and protectors formulated for hardwood, laminate, carpet, tile, stone, and sheet vinyl floors, sold to homeowners for ongoing floor maintenance.
- Efloors Signature Private-Label Flooring The company's own private-label brand of hardwood, laminate, and luxury vinyl flooring products, sold alongside name-brand offerings to provide an additional price-competitive option.
- Armstrong Standard Excelon Imperial Texture VCT Vinyl composition tile (VCT) with over 80 color options including neutrals, pastels, and vibrant colors, featuring high recycled content and FloorScore certification for indoor air quality, sold to commercial buyers and contractors.
Quantifiable outcome
- Free shipping on orders over $1,299
- +1 more outcomes
Companies that use Efloors.Com
Customer profileSegments2 records
Ideal customer profiles2 records
Efloors.Com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Efloors.Com partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Efloors.Com competitors and assessment
Company assessmentDirect peers
- Build.com (Ferguson): Online home improvement retailer (now part of Ferguson) carrying flooring, tile, tools, and bath products. Closely comparable to Efloors in e-commerce-first model, contractor focus, and breadth across flooring categories.
- The Tile Shop: Specialty retailer of tile, flooring, and related accessories with showrooms and an online store. Directly comparable to Efloors in ceramic/porcelain/stone tile categories and accessories like underlayment and moldings.
- LL Flooring: National specialty flooring retailer historically focused on hardwood with growing LVT, laminate, and accessories. Competes directly with Efloors on online flooring sales, sample programs, and DIY/pro contractor customer segments.
- Floor & Decor Holdings: Public specialty retailer of flooring and flooring accessories with both physical stores and a strong e-commerce presence. Sells many of the same name brands (Shaw, Mohawk, Mannington, Daltile) and competes head-to-head with Efloors in laminate, hardwood, LVT, tile, and accessories.
Broad incumbents
- Lowe's: National home improvement chain with strong flooring category across LVT, laminate, hardwood, tile, and rugs. Comparable on product breadth and contractor services; differs through large physical footprint.
- Wayfair: Massive online home goods retailer with a deep flooring category including LVT, laminate, hardwood, tile, area rugs, and accessories. Overlaps with Efloors across nearly every product line and competes on price, shipping, and selection.
- Home Depot: Largest US home improvement retailer with extensive flooring assortment, private-label lines (TrafficMaster), and buy-online-pickup-in-store. Competes with Efloors on brand selection, price, and convenience, though also drives some incremental traffic.
- Overstock.com: Online general merchandise retailer with a meaningful home furnishings and flooring category including area rugs and LVT. Competes with Efloors on price-driven online flooring sales without a flooring-specialist identity.
Emerging players
- Shaw Floors: Major flooring manufacturer with an expanding direct-to-consumer online channel and Floorté/Republic product lines. A supplier of Efloors that increasingly competes with it via brand-direct pricing and dealer programs.
- Mohawk Industries: Largest US flooring manufacturer selling RevWood, SolidTech, and other lines through retailers and selectively direct. A key Efloors supplier whose tightening dealer/MAP policies directly shape Efloors' competitive position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Efloors.Com social profiles
Digital presenceEfloors.Com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Efloors.Com leadership team
Management profileNumber of profiles
Efloors.Com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Efloors.Com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Efloors.Com
What does Efloors.Com do?
Efloors.com is an online flooring retailer that sells name-brand laminate, hardwood, luxury vinyl, tile, carpet tile, VCT, bamboo, cork, and area rugs at discount prices through its own e-commerce storefront. It also offers the Efloors Signature private-label line, free samples for pre-purchase evaluation, a price-match guarantee, and free shipping on orders over $1,299. Orders are shipped across the United States and Canada, with phone-based support from certified flooring specialists.
Is Efloors.Com a public or private company?
Efloors.Com is a private company. It is classified as unknown and is currently operating.
When was Efloors.Com founded?
Efloors.Com was founded in 1999. It employs 1 to 10 people.
Where is Efloors.Com based?
Efloors.Com is headquartered in Shorewood, United States, in the North America region.
How does Efloors.Com make money?
One revenue line is on record: product Sales.
Who are Efloors.Com's main competitors?
Direct peers on record are Build.com (Ferguson), The Tile Shop, LL Flooring and Floor & Decor Holdings. Broad incumbents are Lowe's, Wayfair, Home Depot and Overstock.com. Emerging players are Shaw Floors and Mohawk Industries.
Does Efloors.Com have an API?
No public API is recorded for Efloors.Com.
What industry is Efloors.Com in?
Efloors.Com's product category is Online Flooring Retail. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.