G&G Brands

What G&G Brands does

G&G Brands is a privately held, family-owned Canadian master distributor and light manufacturer of premium golf, lifestyle, and activewear merchandise, originally founded in 1991 in Coquitlam, BC by Gord German as G&G Golf Company and rebranded to G&G Brands in 2021. The company distributes a portfolio of more than 20 brands across Canada, comprising both proprietary in-house brands (MXM Golf, Prodigy Headwear, Prodigy Apparel, Gogie Girl, Breezy) and exclusive Canadian partnerships with international brands (TravisMathew, New Balance Golf, Big Max, Imperial Headwear, Daphne's Headcovers, EcoVessel, Glove It, Zoom, Slidebelts, G-Tech, Evolve Golf, Barrington Gifts, among others). Operations are anchored by a 30,000 sq ft office and warehouse facility in Langley, BC (the company's fifth relocation, completed in 2020), a Mississauga showroom, and in-house graphic design plus embroidery and heat press production capabilities added progressively since 2001 and expanded in 2024.

The company's revenue model is B2B distribution with selective customization and event-based merchandising. G&G sells to three primary channels: (1) golf specialty retail (golf courses, country clubs, golf specialty stores); (2) major retail chains (Costco, Staples, Sporting Life, London Drugs, Harry Rosen, TJX, Dollar Tree, Source for Sports); and (3) corporate gifting and specialty retail partners including NHL/AHL/CHL teams, wineries, craft breweries, and mountain resorts. Sales are executed through three national sales forces supported by digital catalogs, trade shows (PGA Buying Shows, Ontario PGA), and a customer portal. Go-to-market also includes the TravisMathew Experience (TME) mobile retail events for tournaments, charity events, and corporate outings. Pricing consists of standard net-30 credit terms for qualified customers with a 1.5% monthly late-payment interest charge and a 3% credit card surcharge; custom orders and non-credit-qualified customers prepay. The company employs 40+ full-time staff, with second-generation family ownership under President Brad German and VP Jessica German since 2016.

Name

G&G Brands

Legal name

G&G Brands

Website

https://gandg.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

G&G Brands is a Canadian family-owned master distributor and light manufacturer of premium golf, lifestyle, and activewear merchandise, serving enterprise retailers, golf courses, country clubs, corporate customers, and specialty venues across Canada through 20+ partner and in-house brands.

Ownership category

akta.pro rank

Product category

Golf & Lifestyle Merchandise Distribution

NAICS

Sporting Goods Retailers (45911)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Footwear Retail (CRAMAGAE), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Golf merchandise distribution
• Custom apparel embroidery
• Lifestyle branded products
• Corporate gifting merchandise
• Headwear and accessories

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branded Merchandise Distribution: G&G Brands distributes premium golf and lifestyle branded merchandise to retailers, golf courses, country clubs, and corporate customers across Canada. Revenue is generated through product sales with standard credit terms of net 30 days for qualified customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

G&G Brands distributes premium golf, lifestyle, and activewear merchandise from a portfolio of partner brands (TravisMathew, New Balance Golf, Imperial Headwear, Big Max, Daphne's Headcovers, EcoVessel, Glove It, and others) and in-house brands (MXM Golf, Prodigy Headwear & Apparel, Gogie Girl) to Canadian retailers, golf courses, country clubs, and corporate customers. The company also provides in-house embroidery and heat-press customization for branded and personalized apparel, including production of Vancouver Canucks jerseys, and operates a customer portal for ordering along with a mobile TravisMathew Experience (TME) retail service for events.

Product overview

G&G Brands is a Canadian merchandise and branding company that serves as a master distributor and manufacturer of branded golf, lifestyle, and accessories products. The company operates a multi-brand portfolio comprising both in-house brands (MXM Golf since 1991, Gogie Girl since 2009, Prodigy Headwear since 2007, Prodigy Apparel since 2012) and partner brands (TravisMathew, New Balance Golf, Imperial Headwear, Big Max, Daphne's Headcovers, EcoVessel, Glove It, Zoom, Slidebelts, Poach Pickleball, Picot, G-Tech, Evolve Golf, PiActive, Breezy, BRDYZ, Barrington Gifts). The portfolio spans golf equipment (push carts, bags, tees, headcovers), apparel (lifestyle, performance, heated), accessories (drinkware, belts, gloves, insect repellent), and lifestyle products. The company also offers proprietary customization services including embroidery and heat press, and operates the TravisMathew Experience (TME) mobile retail service for events.

Differentiator

Problem solved

Functional benefit

Brands

• Prodigy Headwear & Apparel: In-house headwear and logo apparel brand designed in Vancouver, BC. Drawing inspiration from surf and skate industries, known for innovative and fresh styles. Apparel division established in 2012 featuring hoodies, sweatshirts, quarter zips, waffle knits, long sleeves and tees.
• MXM Golf
• Gogie Girl

Products and services

• TravisMathew Apparel Distribution Distribution of TravisMathew men's lifestyle apparel across Canada, including versatile everyday apparel transitioning from work to play with performance and innovative Southern California-inspired design.
• New Balance Golf Footwear Distribution Distribution of New Balance Golf footwear across Canada, featuring comfort, stability, width, and Fresh Foam technology.
• Imperial Headwear Distribution Distribution of Imperial Headwear golf caps and headwear across Canada, recognized as the #1 golf headwear brand for four consecutive years.
• Big Max Push Carts and Golf Bags Distribution Distribution of Big Max push carts, golf bags, and Fold Flat cart designs across Canada, including Golf Digest Editor's Choice award-winning models.
• Daphne's Headcovers Distribution Distribution of Daphne's Headcovers golf club headcovers across Canada, offering 175+ designs with a 100% lifetime guarantee.
• EcoVessel Drinkware Distribution Distribution of EcoVessel insulated stainless steel bottles and drinkware designed to maintain beverage temperatures and reduce single-use plastic dependence.
• Glove It Women's Golf Accessories Distribution Distribution of Glove It women's golf, tennis, and active lifestyle accessories including gloves, visors, club covers, bags, and towels with coordinated fun designs.
• Zoom Golf Accessories Distribution Distribution of Zoom Golf gloves, rangefinders, and performance accessories designed to give golfers a competitive edge on the course.
• SlideBelts Distribution Distribution of SlideBelts patented ratchet belts without holes, plus men's and women's watches, founded on innovation and wearable tech design.
• Poach Pickleball Distribution Distribution of Poach Pickleball paddles and accessories in Canada, featuring the Havoc M3 paddle with 3D Diamond-Grit technology.
• Picot Lifestyle Brand Distribution Distribution of Picot Canadian lifestyle brand candles, body care, and recovery products with the signature Honey Tobacco fragrance.
• G-Tech Apparel Distribution Distribution of G-Tech high-tech heated apparel with patented heat technology delivering concentrated heat to hands, used by professional athletes across major North American sports leagues.
• Evolve Golf Performance Tees Distribution Distribution of Evolve Golf performance golf tees across Canada, including the Epoch tee recognized for greater distance and accuracy.
• PiActive Insect Repellent Distribution Distribution of PiActive 100% Deet-free pump insect repellent that repels mosquitoes, ticks, and black flies in a 100mL travel size compliant with CATSA carry-on regulations.
• Breezy Golf Apparel Distribution Distribution of Breezy golf apparel designed for everyday men, with best-fitting and softest items for the course, boardroom, or social occasions.
• BRDYZ Golf Hats Distribution Distribution of BRDYZ golf hats featuring polyester spandex blend with perforated design and water-resistant coating, with 15% of proceeds going to youth sports programs.
• Barrington Gifts Leather Goods Distribution Distribution of Barrington Gifts leather bags, totes, duffle bags, wallets, passport cases, and scorecard holders with personalization options.
• Prodigy Headwear & Apparel In-house Canadian headwear and logo apparel brand designed in Vancouver, BC, offering customized headwear and apparel inspired by surf and skate industries.
• MXM Golf Accessories In-house value-driven golf accessories brand manufactured at G&G Headquarters in Langley, BC, offering tees, umbrellas, towels, divot tools, vegan leather and canvas headcovers, metal coins, bag tags, and Swarovski crystal ball markers.
• Gogie Girl Women's Headwear In-house women's headwear collection designed by women for women, focused on fit, fabric, function, and style with customization and bling options.

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• TravisMathewcoreChannel Partner/ Reseller/ DistributorTravisMathew is a premier men's lifestyle brand founded in 2007, inspired by Southern California culture. G&G Brands has been the Canadian partner since 2017, distributing apparel that transitions from work to play with performance and innovative design.
• New Balance GolfcoreChannel Partner/ Reseller/ DistributorNew Balance Golf is backed by a company established in 1906, the third-largest footwear brand in the world. G&G began selling New Balance Golf in Canada in 2018, offering comfort, stability, and width in golf shoes.
• Big MaxcoreChannel Partner/ Reseller/ DistributorHeadquartered in Vienna, Austria, Big Max is Europe's #1 push cart and golf bag manufacturer since 1994. G&G Brands has been partner since 2013, distributing award-winning Fold Flat cart designs.
• Imperial HeadwearcoreChannel Partner/ Reseller/ DistributorFounded in Denver, Colorado and based in Bourbon, Missouri, Imperial Headwear has been creating style and comfort since 1916. Partner since 2016, recognized as #1 golf headwear brand for four consecutive years.
• Glove ItcoreChannel Partner/ Reseller/ DistributorHeadquartered in Scottsdale, Arizona, founded by Karen Gleason in 2002. Leading manufacturer for women's golf, tennis and active lifestyle accessories. Two-time award winner of Best New Products at PGA Merchandise Shows.
• Daphne's HeadcoverscoreChannel Partner/ Reseller/ DistributorHeadquartered in Phoenix, Arizona, in business for over 40 years. Founded by Jane Spicer with her mother Daphne. Features 175+ designs with 100% lifetime guarantee. Hall of Fame includes Tiger Woods, Dustin Johnson, Bubba Watson, and more.
• EcoVesselcoreChannel Partner/ Reseller/ DistributorHeadquartered in Boulder, Colorado, EcoVessel creates premium quality hydration vessels and drinkware to reduce dependence on single-use plastics using stainless steel insulated bottles.
• ZOOM GolfcoreChannel Partner/ Reseller/ DistributorMaximum function and premium design golf accessories including gloves and rangefinders. Partner since 2018, designed to give golfers a competitive edge on the course.
• Toronto Blue JayscoreStrategic or Co-development PartnerIn 2025, G&G Brands grew TravisMathew's brand presence across Canada through Toronto Blue Jays partnership.
• Vancouver CanuckscoreStrategic or Co-development PartnerIn 2024, G&G Brands expanded production facilities to include heat press machines allowing production of jerseys for the Vancouver Canucks.
• Prodigy HeadwearcoreChannel Partner/ Reseller/ DistributorIn-house brand since 2007, designed in Vancouver, BC. Leader in Canadian customized headwear with innovative styles inspired by surf and skate industries. Also offers Prodigy Apparel since 2012.
• MXM GolfcoreChannel Partner/ Reseller/ DistributorIn-house brand since 1991, based out of G&G Headquarters in Langley, BC. Value-driven golf accessories from tees to umbrellas, towels to divot tools with vegan leather and canvas headcovers.
• Gogie GirlcoreChannel Partner/ Reseller/ DistributorIn-house brand since 2009, designed for women by women. Headwear collection that is stylish, comfortable, fits a woman's head, and can be customized with bling.
• BreezycoreChannel Partner/ Reseller/ DistributorGolf apparel brand celebrating passion for the game. Designed for the every day man with best fitting and softest items. In market since partnership began.
• Poach PickleballcoreChannel Partner/ Reseller/ DistributorProudly Canadian brand bringing passion, performance, and community to pickleball. Flagship Havoc M3 paddle with 3D Diamond-Grit technology. Partner since 2025 with Special Olympics and Pickleball Alberta partnerships.
• Evolve GolfcoreChannel Partner/ Reseller/ DistributorBased in Wilmington, North Carolina, maker of the number one performance golf tee. Partner since 2006, producing Epoch golf tees that provide greater distance and accuracy.
• G-Tech ApparelcoreChannel Partner/ Reseller/ DistributorHigh-tech heated apparel company with patented heat technology used by professional athletes including NFL, CFL, NBA, MLB, NCAA, PGA Tour, and LPGA Tour players.
• SlideBeltscoreChannel Partner/ Reseller/ DistributorWearable tech company designing and manufacturing innovative ratchet belts without holes. Founded in 2007, now making patented belts for almost 15 years with men's and women's watches added in 2019.
• Barrington GiftscoreChannel Partner/ Reseller/ DistributorPartner since 2012, dedicated to the art of giving for twenty-five years. High quality leather bags, totes, duffle bags, wallets, passport cases, scorecard holders with personalization options.
• PicotminorChannel Partner/ Reseller/ DistributorCanadian lifestyle brand rooted in Victoria, BC creating moments of comfort, calm, and connection. Known for signature Honey Tobacco fragrance in scents, candles, and body care products.
• PiActiveminorChannel Partner/ Reseller/ DistributorCreated the original 100% Deet-free travel-size pump insect repellent, repelling mosquitoes, ticks and black flies with long-lasting formula safe for all ages.
• BYRDZminorChannel Partner/ Reseller/ DistributorPartner since 2024, offering fresh style to golf attire with polyester spandex blend and perforated design. Water-resistant coating and 15% of proceeds go to youth sports programs.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• TaylorMade Golf: Global golf equipment and apparel manufacturer with strong U.S. and international distribution. Comparable as a golf merchandise brand frequently found in the same Canadian pro shop and retail channels.
• Cobra PUMA Golf: Manufacturer of golf equipment and apparel with a strong lifestyle orientation. Comparable as a golf and lifestyle brand present in the same Canadian retail and pro shop channels.
• PING: Major golf equipment and apparel manufacturer with broad Canadian distribution at golf specialty stores. Comparable as a golf-focused brand family that competes for shelf space in G&G's retail accounts.
• Topgolf Callaway Brands: Owns Callaway Golf, Odyssey, TravisMathew (G&G's partner brand), and Topgolf. Comparable as a major golf and lifestyle brand portfolio operator whose TravisMathew brand is currently distributed by G&G in Canada.
• Acushnet Holdings: Owns Titleist, FootJoy, and other major golf equipment and apparel brands. Comparable as a vertically integrated golf merchandise company with brand ownership, manufacturing, and distribution across multiple channels.

Direct peers

• 4imprint: Largest North American promotional products distributor. Comparable as a multi-brand wholesale distributor to corporate gifting and promotional merchandise channels — a key segment for G&G's custom embroidery and corporate division.
• Peter Millar: Premium men's and women's lifestyle apparel brand with strong presence in golf and country clubs. Comparable as a premium lifestyle apparel brand sold through country clubs, golf specialty stores, and Harry Rosen — all G&G retail channels.
• HALO Branded Solutions: Major North American promotional products distributor operating in corporate gifting and branded merchandise. Comparable as a direct competitor in the corporate gifting and custom merchandise segment.

Others

• TravisMathew: G&G's premier partner brand since 2017, a men's lifestyle apparel brand. Comparable as a key partner whose brand equity and growth trajectory directly drive G&G's Canadian revenue growth.
• Imperial Headwear: G&G's partner brand since 2016 and recognized as the #1 golf headwear brand for four consecutive years. Comparable as a direct partner whose distribution arrangements and channel relationships closely overlap with G&G's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ggbrandsca
• Facebookfacebook.com/ggbrandsca
• LinkedInlinkedin.com/company/ggbrandsca

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&G Brands