Original Pattern Brewing Company
Original Pattern Brewing Co. is an employee-owned craft brewery and taproom in Oakland, California, specializing in New Zealand hop-forward beers and releasing 5-8 new SKUs weekly. It serves craft beer enthusiasts through a flagship taproom, California-only online shipping, and active off-site tastings and festivals.
- Company typePrivate
- Founded2018
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Original Pattern Brewing Company does
Original Pattern Brewing Co. (legally Original Pattern, Inc., a California corporation) is an employee-owned craft brewery and taproom operating from a single location at 292 4th Street, Oakland, California. The company was founded circa 2018 and centers its product strategy on New Zealand hop-forward styles, citing one of the largest NZ hop contracts on the U.S. West Coast as its primary sourcing differentiator, with documented access to varieties such as AU Galaxy, AU Enigma, NZ Nectaron, and NZ Waimea.
The business operates a high-velocity release model, dropping 5-8 new beers per week across a broad style range — French and West Coast Pilsners, Australian Pale Ales, Goses, Hazy and Double IPAs, Porters, and Stouts — sold primarily through its own taproom, supported by Shopify-based online ordering for pickup, California-licensed direct shipping, branded merchandise, Square-issued e-gift cards, and private event rentals (6-60 guests). A resident food program built around pop-up partners (Muffin Lab, Citizen Pizza Co.) and recurring event programming (Wednesday trivia, Live Music Fridays, Pride celebrations, "OP on Tap" tap takeovers) extends the taproom into a community venue. Off-site revenue is generated through festival participation (Taste of Jack London, Sacramento Beer Week, Spring Brews & Music Festival) and field-sales tastings at Whole Foods, Total Wine, and other California retailers.
The go-to-market is overwhelmingly direct-to-consumer and field-driven, with wholesale, event, and merchandise representing secondary monetization layers. The company is privately held with no disclosed external funding, is structured as employee-owned, and has compiled a competitively notable awards record — most recently a 2025 World Beer Cup Gold Medal for International Lager and Bronze for Australian Pale Ale, on top of multiple GABF and CCBC medals since 2021. Leadership consists of founder and CEO Max Silverstein; total headcount is described as a small team.
Original Pattern Brewing Company firmographics
Firmographics- Name
- Original Pattern Brewing Company
- Legal name
- Original Pattern, Inc.
- Website
- https://originalpatternbeer.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Original Pattern Brewing Co. is an employee-owned craft brewery and taproom in Oakland, California, specializing in New Zealand hop-forward beers and releasing 5-8 new SKUs weekly. It serves craft beer enthusiasts through a flagship taproom, California-only online shipping, and active off-site tastings and festivals.
- Ownership category
- akta.pro rank
Original Pattern Brewing Company industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
Keywords
Where Original Pattern Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Original Pattern Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom Beer Sales: Direct beer sales to consumers at the taproom. On-site consumption with extensive indoor and outdoor seating. Beer service hours vary by day with last call 30 minutes before close.
- Package Sales: Online ordering for pickup including cans and kegs. California shipping only due to licensing restrictions. Orders must be picked up within 24 hours.
- Merchandise: Online merchandise store selling branded apparel and accessories.
- Event Rentals: Large group reservations for parties of 6-20 and customizable rentals for parties of 20-60. Reservations available up to 2 months in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5-oz tasters available individually or as flights |
| Unit Pricing | Pay-as-you-go | Draft beer by the pour |
| Unit Pricing | Pay-as-you-go | Kegs and cans for off-site consumption |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Original Pattern Brewing Company product offering
Product offeringCore offering
Original Pattern Brewing Company is an employee-owned craft brewery and taproom in Oakland, California that produces a rotating slate of 5–8 new beers per week, with a specialty in New Zealand hop-forward styles across Pilsners, Pale Ales, Hazies, IPAs, Double IPAs, Porters, Stouts, Lagers, and Sours. The company operates a direct-to-consumer taproom with indoor and outdoor seating, online ordering for beer pickup and California-only shipping, branded merchandise, e-gift cards, private event reservations, and an active off-site events and tap-takeover program across the Bay Area and California.
Product overview
Original Pattern Brewing Company is an award-winning, employee-owned craft brewery and tasting room in Oakland, California. The company operates a core taproom experience offering rotating draft beer selections (5-8 new releases weekly), supported by ancillary services including beer pickup and California shipping via Shopify, merchandise sales, e-gift cards through Square, and off-site event participation across California. Food offerings are provided through pop-up partnerships with Muffin Lab and Citizen Pizza Co. The company leverages one of the largest New Zealand hop contracts on the West Coast and has earned numerous brewing awards including Gold at the 2025 World Beer Cup for International Lager.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Pattern Taproom Employee-owned craft brewery taproom located at 292 4th Street, Oakland, CA, offering a rotating selection of 5–8 new craft beers per week with extensive indoor and outdoor seating, open daily at noon with first-come, first-served service.
- Draft Beer Selection Rotating lineup of on-tap craft beers at the Oakland taproom, including French Pilsner ($7.50), West Coast Pilsner ($7.50), Australian Pale Ale ($8.50), Gose ($9.50), Hazy IPAs ($8.50), Double Hazy IPA ($9.50), IPA ($8.50), Double IPA ($9.00), Smoked Coffee Porter ($8.50), and Nitro Dry Irish Stout ($8.50).
- Beer Pick-Up Service Online ordering system that allows customers to purchase cans and kegs (5-gallon kegs with a $100 refundable deposit) for pickup at the Original Pattern taproom within 24 hours of ordering.
- Beer Shipping Service (California Only) Direct-to-doorstep beer shipping available only to California addresses, offering 2–4-packs and other package sizes via the company's Shopify store.
- Merchandise Store Shopify-based online store selling Original Pattern branded apparel and accessories to consumers.
- E-Gift Cards (Square) E-gift cards sold through Square that customers can purchase to gift Original Pattern beer to other consumers.
- Off-Site Events & Tastings Off-site sales program that includes beer tastings, demos, and tap takeovers at California retailers and venues such as Whole Foods, Total Wine, Eataly, and other Bay Area locations, plus the OP on Tap tap-takeover program.
- Private Reservations & Rentals Bookable group experiences at the Oakland taproom: large party reservations for 6–20 guests and customizable private rentals for 20–60 guests with seating options including combined tables, the Grand Table, and the Mezzanine; bookings accepted up to 2 months in advance.
Quantifiable outcome
- 9 major beer competition medals including 2025 World Beer Cup Gold
- +1 more outcomes
Companies that use Original Pattern Brewing Company
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Original Pattern Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Original Pattern Brewing Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Muffin LabminorFood pop-up vendor bringing signature English muffin sandwiches to the taproom every Thursday 12:00-3:00PM. Provides creative, flavor-packed fillings perfect for pairing with craft beer.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Original Pattern Brewing Company competitors and assessment
Company assessmentDirect peers
- Drake's Brewing Company: San Leandro-based craft brewery with taproom and broader California wholesale distribution. Comparable as a Bay Area craft peer with D2C taproom plus packaged retail presence.
- Barebottle Brewing Company: San Francisco craft brewery and taproom with broad style range and community-driven events. Comparable Bay Area footprint, taproom-led model, and similar awards-and-release cadence.
- Russian River Brewing Company: Legendary Sonoma County craft brewery known for hop-forward and barrel-aged beers. Comparable as a Bay Area/NorCal craft peer with strong taproom business and award-winning portfolio.
- Almanac Beer Company: Alameda-based craft brewery with a taproom and award-winning portfolio. Comparable Bay Area geography, taproom-D2C model, and emphasis on distinctive specialty styles.
- Fieldwork Brewing Company: Berkeley-headquartered craft brewery with multiple Northern California taprooms and a strong hop-forward identity. Comparable on geography, scale, and multi-channel D2C distribution.
- HenHouse Brewing Company: Bay Area craft brewery operating multiple taprooms with a hop-forward portfolio. Closely comparable on geography, hop specialization, and D2C distribution strategy.
- Cellarmaker Brewing Company: San Francisco-based craft brewery with a strong hop-forward portfolio (IPAs, pale ales) and taproom focus. Directly comparable to Original Pattern on geography, product style, and D2C-led model.
Broad incumbents
- Sierra Nevada Brewing Company: Large, established craft brewing incumbent with broad portfolio and national distribution. Comparable as an overarching craft beer incumbent with similar hop-forward styles, though at vastly larger scale.
- New Belgium Brewing Company: National craft brewing incumbent owned by Lion (Kirin). Comparable as a craft beer incumbent with employee-ownership heritage, though operating at much larger scale and broader distribution.
Emerging players
- Tree House Brewing Company: Massachusetts-based craft brewery renowned for hop-forward IPAs and limited taproom releases. Comparable on hop specialization, cult-brand status, and taproom-only / direct distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Original Pattern Brewing Company social profiles
Digital presenceOriginal Pattern Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Original Pattern Brewing Company leadership team
Management profileNumber of profiles
Profiles1 record
Original Pattern Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Original Pattern Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Original Pattern Brewing Company
What does Original Pattern Brewing Company do?
Original Pattern Brewing Company is an employee-owned craft brewery and taproom in Oakland, California that produces a rotating slate of 5–8 new beers per week, with a specialty in New Zealand hop-forward styles across Pilsners, Pale Ales, Hazies, IPAs, Double IPAs, Porters, Stouts, Lagers, and Sours. The company operates a direct-to-consumer taproom with indoor and outdoor seating, online ordering for beer pickup and California-only shipping, branded merchandise, e-gift cards, private event reservations, and an active off-site events and tap-takeover program across the Bay Area and California.
Is Original Pattern Brewing Company a public or private company?
Original Pattern Brewing Company is a private company. It is classified as management employee owned and is currently operating.
When was Original Pattern Brewing Company founded?
Original Pattern Brewing Company was founded in 2018. It employs 11 to 50 people.
Where is Original Pattern Brewing Company based?
Original Pattern Brewing Company is headquartered in Oakland, United States, in the North America region.
How does Original Pattern Brewing Company make money?
Four revenue lines are on record. Taproom Beer Sales are the primary driver. The others are package Sales, merchandise and event Rentals.
Who are Original Pattern Brewing Company's main competitors?
Direct peers on record are Drake's Brewing Company, Barebottle Brewing Company, Russian River Brewing Company, Almanac Beer Company, Fieldwork Brewing Company, HenHouse Brewing Company and Cellarmaker Brewing Company. Broad incumbents are Sierra Nevada Brewing Company and New Belgium Brewing Company. Tree House Brewing Company is listed as an emerging player.
Does Original Pattern Brewing Company have an API?
No public API is recorded for Original Pattern Brewing Company.
What industry is Original Pattern Brewing Company in?
Original Pattern Brewing Company's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 312120 and its SIC code is 2082.