Innsiders Media

What Innsiders Media does

Innsiders Media is a German digital advertising agency (Werbeagentur) headquartered in Kolbermoor near Rosenheim, Bavaria, with a second office in Munich. Founded in 2011 and operating as a private limited company (Innsiders Media GmbH) under two managing directors (Andreas Huber and Marcus Thaller), the agency delivers an integrated portfolio of website creation, online shop development, and online marketing services to regional SMEs, Mittelstand companies, associations, sports clubs, and government entities in southern Bavaria.

The agency's technical stack is built around mainstream content management and e-commerce platforms rather than proprietary technology. Core capabilities include WordPress website design and hosting, Shopware e-commerce development (the company has been a Shopware Business Partner since March 2017), WooCommerce and Shopify online shop services, and custom API interface development. Online marketing services span SEO, SEA (Google Ads), content marketing, social media campaigns (LinkedIn, TikTok), and conversion optimization, supplemented by an in-house online marketing lexicon and a blog of 200+ articles that function as SEO authority assets.

The business model combines project-based fees for website and shop builds with recurring monthly retainers for SEO/SEA, content marketing, and website/shop maintenance packages (covering security updates, backups, performance monitoring, and SEO checks). Pricing is quote-based and not publicly disclosed; customer acquisition relies on the company's own organic SEO, content marketing, the website's free initial consultation offering, and direct outreach to prospects in the Rosenheim and Munich regions. The customer base includes recognizable regional and national logos such as Starbulls Rosenheim, Develey, Deutscher Eishockey-Bund, Landkreis Rosenheim, Meine Volksbank Raiffeisenbank, 1KOMMA5°, and ROFA. The company holds Google Partner, Shopware Business Partner, and WordPress Designer certifications, and has won the German Web Awards in both 2022 and 2026.

Name

Innsiders Media

Legal name

Innsiders Media GmbH

Website

https://innsiders-media.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Innsiders Media is a Bavarian digital advertising agency (founded 2011) with offices in Kolbermoor and Munich that delivers WordPress websites, Shopware/WooCommerce/Shopify online shops, and SEO/SEA online marketing services to regional SMEs, associations, sports clubs, and government entities in southern Germany.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Web design agency
• Ecommerce development
• Search engine optimization
• Digital marketing services
• Online shop maintenance

Headquarters

HQ city

Großkarolinenfeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website and Online Shop Project Services: Project-based fees for creating websites and online shops, including design, development, hosting setup, and ongoing maintenance. Pricing is quote-based and not publicly disclosed.
2. Online Marketing Retainers: Recurring monthly engagements for SEO, SEA, content marketing, social media campaigns, and website/shop care and maintenance services.
3. Website and Shop Maintenance: Ongoing website and online shop care packages covering security updates, backups, content updates, SEO checks, and performance optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Innsiders Media is a Bavarian digital advertising agency that designs and develops business websites (primarily WordPress), builds online shops on Shopware, WooCommerce, and Shopify, and runs integrated online marketing campaigns (SEO, SEA, content, social media). The agency also offers hosting and recurring website/shop maintenance as add-on services, delivered as projects or monthly retainers to regional businesses and institutions.

Product overview

Innsiders Media is a digital advertising agency based in Rosenheim and Munich, Germany, offering an integrated portfolio of web presence and online marketing services. The core offering spans three main areas: (1) Websites including WordPress-based web design, hosting, and ongoing maintenance; (2) Online Shops built on Shopware, WooCommerce, and Shopify platforms with API integration and shop maintenance add-ons; and (3) Online Marketing encompassing SEO, SEA, conversion optimization, content marketing, and social media campaigns. Additional services include API interface development, web hosting, and website/shop maintenance packages. The agency positions itself as a full-service digital partner providing all services from a single source, leveraging WordPress Designer and Shopware Business Partner certifications alongside Google Partner status.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Agentur (WordPress Websites) WordPress-based website design, development, hosting setup, and ongoing maintenance for regional businesses and institutions in Bavaria.
• Webdesign Agentur (Custom Web Design) Custom web design service creating visually appealing and functional websites tailored to individual client business needs.
• Hosting Web hosting services for client websites and online shops, ensuring reliable performance and uptime as an add-on to build projects.
• Webseitenbetreuung (Website Maintenance) Recurring website care package including updates, security monitoring, content updates, SEO checks, performance optimization, responsive testing, and data privacy compliance.
• Shopware Agentur (Shopware Online Shop) Shopware-based online shop development, implementation, and optimization services, including SEO for Shopware and personalization capabilities; the agency has been a Shopware Business Partner since 2017.
• WooCommerce Agentur WooCommerce (WordPress-based) online shop development and support, including performance optimization and loading time issue resolution.
• Shopify Agentur Shopify-based e-commerce platform setup and consulting, leveraging Shopify's intuitive interface and 4,000+ apps/plugins ecosystem.
• API-Schnittstellen (API Interfaces) Custom API interface development and integration services connecting online shops with third-party systems, ERPs, and external platforms.
• Onlineshop-Betreuung (Online Shop Maintenance) Recurring online shop maintenance including security solutions, backup tools, SEO optimization, performance monitoring, and customer support integration.
• SEO-Agentur (Search Engine Optimization) Search engine optimization services including technical SEO, on-page optimization, structured data implementation, content strategy, mobile optimization, and local SEO.
• SEA-Agentur (Search Engine Advertising) Search engine advertising services including Google Ads campaign management, keyword research, competitor analysis, and ad copy optimization, executed under the agency's Google Partner certification.
• Conversion-Optimierung Conversion rate optimization service improving website performance, user experience, and turning visitors into customers.
• Content Marketing Content creation and marketing strategy services including blog articles, explainer videos, product showcases, and testimonials.
• Social-Media-Kampagnen Social media marketing campaigns across Facebook, Instagram, YouTube, TikTok, Pinterest, and LinkedIn, with emphasis on accessibility compliance.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopwarecoreTechnology or Integration · 1 March 2017Innsiders Media became an official Shopware Business Partner in March 2017, expanding from online marketing and websites into e-commerce shop development. This partnership enables the agency to build and maintain professional online shops using the Shopware platform.
• GooglecoreTechnology or IntegrationInnsiders Media holds certified Google Partner status, indicating verified proficiency in Google Ads management and digital marketing services. The Google Partner logo is displayed on the company website.
• WordPresscoreTechnology or IntegrationInnsiders Media is recognized as a WordPress Designer, building websites using the WordPress content management system. The WordPress Partner logo is displayed on the company website.
• ProvenExpert.comminorGTM or Marketing PartnerThe company maintains a ProvenExpert profile displaying 45 customer reviews and ratings. The ProvenExpert badge and link are shown in the website footer as a trust and credibility signal.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Accenture Song (formerly SinnerSchrader): Global digital agency network with strong German footprint, integrating strategy, creative, commerce and digital marketing. Represents the scaled global-incumbent benchmark that regional agencies compete against.
• Jung von Matt: Major Hamburg-headquartered German creative and digital agency. Overlaps with Innsiders Media's digital offering but operates at much larger scale and with broader creative remit.

Regional players

• mediaworx: Munich-based digital agency offering web design, e-commerce and digital marketing. Operates in the same Bavarian geography as Innsiders Media with an overlapping service portfolio.

Direct peers

• Scholz & Volkmer: Wiesbaden-based independent digital agency with a comparable mix of web, e-commerce and digital marketing services for mid-market clients.
• diconium: Stuttgart-based digital agency specializing in commerce, portals and digital marketing — directly comparable in Shopware/e-commerce and digital transformation capabilities.
• nexum AG: Cologne-based independent full-service digital agency offering strategy, web, e-commerce, content and digital marketing — directly comparable in scope to Innsiders Media's WordPress, e-commerce and online marketing stack.
• denkwerk: Cologne-based digital agency covering strategy, design, technology and digital marketing. Comparable full-service profile and similar positioning as an independent German digital agency.
• TRG - The Reach Group: Hamburg-based performance and digital marketing agency with overlapping capabilities in SEO, SEA, content and e-commerce — comparable go-to-market model.
• TERRITORY: Hamburg-based digital agency offering content, commerce and digital marketing services. Comparable full-service digital positioning within the German independent agency market.
• Triplesense Reply: Frankfurt-based digital agency combining strategy, design, technology and digital marketing — closely aligned service portfolio and similar mid-market positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/innsiders-media-gmbh
• TikToktiktok.com/@innsidersmedia
• Xx.com/innsidersmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innsiders Media