West Edge Collective

What West Edge Collective does

West Edge Collective is a full-service creative marketing agency founded in 2015 by Chad Willett in Cheyenne, Wyoming, operating from a state-of-the-art facility at 610 W 15th St. that includes a climate-controlled signage production shop. The agency delivers an integrated suite of services spanning branding, website design and development, video production, digital and traditional marketing, signage and vehicle wraps, and Extended Reality (AR/VR/MR) experiences including Web AR with image, facial, location, and world tracking. Its technology stack pairs Adobe Creative Suite and WordPress development with AR/VR/XR platforms and a partnership with Metastage for premium volumetric capture, enabling mixed digital and physical deliverables under one roof.

The business operates on a project-based, custom-quoted professional services model with multi-year contracts, targeting Wyoming-based businesses, state and local government agencies, educational institutions, healthcare providers, and regional manufacturers. Notable clients include the Wyoming Department of Health, Wyoming Department of Education, Wyoming and California Army National Guard, Cheyenne Regional Medical Center, WyoTech, Schlagel Manufacturing, and First Education Federal Credit Union. Distribution is direct and sales-led, with a 1-day response, 7-day scoping, and 14-21 day onboarding process, supplemented by walk-in signage services for non-clients.

The company is privately held and founder-led, with no disclosed outside investment, and employs approximately 20+ people across creative, development, video, AR/VR, and account management. Strategic priorities include expanding Web AR and XR capabilities, extending service delivery beyond Wyoming (demonstrated by the California Army National Guard engagement), and embedding itself in Wyoming's creative economy through community partnerships with gBETA Cheyenne, Gener8tor, LCCC, Arts Cheyenne, and Forward Greater Cheyenne.

Name

West Edge Collective

Legal name

West Edge

Website

https://westedge.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

West Edge Collective is a privately held, full-service creative marketing agency in Cheyenne, Wyoming, founded in 2015, offering branding, web, video, AR/VR/XR, marketing, and signage services to Wyoming businesses, government agencies, educational institutions, and healthcare providers.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Motion Picture and Video Production (51211), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Creative marketing services
• Branding and identity
• Video production
• Augmented reality experiences
• Signage production

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Services Projects: Project-based creative services including branding, video production, website development, AR/VR experiences, and signage. Services offered to businesses, government agencies, healthcare providers, and educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

West Edge Collective is a full-service creative marketing agency delivering integrated branding, website design and development, video production, marketing campaigns, custom signage production, and Extended Reality (AR/VR/MR) experiences. The agency operates a state-of-the-art, climate-controlled signage production facility in Cheyenne, Wyoming, and partners with specialized studios for premium volumetric XR capture. Services are scoped and delivered as project-based engagements to businesses, government agencies, healthcare providers, educational institutions, and nonprofits.

Product overview

West Edge Collective is a full-service creative marketing agency offering a unified suite of integrated marketing services. The company operates as a single-service offering rather than a modular platform, providing Branding Services, Website Design and Development, Video Production, Marketing Services, Signage Services, and Extended Reality (XR/AR) capabilities. These services work together as a comprehensive marketing solution, with the agency's expertise in immersive marketing and technology helping clients achieve breakthrough success through memorable brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Full branding services including logo and identity design, brand messaging and positioning, and digital and print collateral creation, delivered as a standalone engagement to businesses and organizations.
• Website Design and Development Website hosting, design, development, lead/CRM management, and growth-driven design services for organizations seeking modern web platforms.
• Video Production Video production services including animated video, drone footage, testimonial videos, and branded documentaries for organizations seeking high-quality video content.
• Marketing Services Digital and traditional advertising, out-of-home advertising, and reporting and measurement services to plan, execute, and track marketing campaigns.
• Signage Services Interior and exterior signage, environmental design, stickers and decals, and vehicle wraps and fleet graphics produced in a climate-controlled in-house production facility. Available both to existing clients and walk-in customers.
• Extended Reality (XR/AR) Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Web AR experiences including image tracking, facial tracking, location-based tracking, and world tracking capabilities for marketing and engagement purposes.

Quantifiable outcome

• 200%+ increase in lead generation in one month for Schlagel Manufacturing
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MetastagecoreTechnology or IntegrationMetastage is a premium volumetric studio located in California that provides a platform for great XR content creation. West Edge Collective partnered with Metastage for the California Army National Guard AR/XR project to create volumetric capture content.
• Gener8torminorStrategic or Co-development PartnerGener8tor is a 12-week accelerator program for visual artists providing support, mentorship, and $15k grant opportunities. Part of gBETA Cheyenne accelerator program. West Edge's Community Development Manager helped launch the program in Wyoming.
• gBETA CheyenneminorStrategic or Co-development PartnergBETA Cheyenne is a no-equity accelerator program in Cheyenne, Wyoming. West Edge Collective supports the program to foster entrepreneurship and creative economy development in the region.
• LCCC (Laramie County Community College)minorStrategic or Co-development PartnerWest Edge Collective participates in LCCC's Communications and Creative Arts Pathway Advisory Committee, helping inform what a graphic design, media, and tech program could look like. West Edge's Community Development Manager chairs the committee.
• Arts CheyenneminorStrategic or Co-development PartnerArts Cheyenne supports the All City Art Show through judging and scholarship funding. West Edge provides funding for display supplies, marketing materials, and scholarship funding through John Arciniega Scholarship Fund.
• The Presidential StudiominorStrategic or Co-development PartnerCollaborative partner for community events including the Sugarhill Gang concert. Presidential Studio's 'Funeral Friday' lineup provided show openers for the free concert event.
• City of CheyenneminorStrategic or Co-development PartnerCity of Cheyenne collaborated with West Edge Collective on community events including the Sugarhill Gang free concert. City event coordinators expect 4,000+ attendance for major events.
• Forward Greater CheyenneminorStrategic or Co-development PartnerChad Willett serves as Strategic Coordinator for Forward Greater Cheyenne, supporting economic development and community initiatives in the Cheyenne region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Famous Group: LA-based creative and experiential agency specializing in live, virtual, and XR experiences for major brands and sports/entertainment properties. Directly comparable to West Edge's AR/XR and volumetric capture work, especially projects like the California Army National Guard and Cheyenne Frontier Days AR experiences.
• Rock Paper Reality: Independent creative agency focused on AR, WebAR, and immersive experiences for brands and agencies. Closest peer to West Edge on the AR/VR marketing stack and offers comparable web-based AR capabilities without app downloads.
• INITION: UK-based experiential technology company producing AR, VR, mixed reality, and volumetric capture installations for brands and institutions. Comparable to West Edge for the XR, volumetric, and WebAR portion of the offering, particularly the Metastage-style premium capture work.
• Argonaut: San Francisco-based independent creative agency offering integrated brand, digital, video, and content work for challenger brands. Comparable to West Edge as a similarly-sized independent offering full-service creative with a technology-forward creative culture.
• Barkley: Independently owned Kansas City creative agency offering branding, advertising, media, and content across consumer and government-adjacent clients. Comparable to West Edge as a mid-sized, founder-led full-service shop that competes for regional accounts including public-sector work.
• Mekanism: San Francisco-based independent creative agency known for producing campaigns that integrate AR/VR and experiential marketing for brands. Comparable to West Edge as a similarly-sized, independent creative shop that uses emerging technology (AR/VR) as a creative differentiator within integrated campaigns.
• Mutato: Independent creative studio producing brand strategy, design, content, and digital work for challenger and growth brands. Comparable to West Edge as a similarly-sized, founder-led full-service creative alternative competing for integrated brand + digital mandates.
• Observatory: Independent creative strategy and design firm working across brand, digital, and content for challenger and growth-stage companies. Comparable to West Edge as a similarly-sized independent creative shop focused on integrated brand-and-digital engagements.

Broad incumbents

• Heat: Independent creative agency (now part of Deloitte Digital) producing brand, advertising, and digital experience work for major consumer brands. Comparable to West Edge on integrated creative services, though operating at meaningfully larger scale and on bigger brand accounts.

Emerging players

• Magnopus: Los Angeles-based studio specializing in XR, virtual production, and immersive content for entertainment, brand, and government clients. Comparable to West Edge for the volumetric XR and Metastage-style capture capabilities, though at larger project scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@wearewestedge
• YouTubeyoutube.com/c/WestEdgeCollective
• Facebookfacebook.com/westedgecollective
• LinkedInlinkedin.com/company/west-edge-collective
• Instagraminstagram.com/westedgecollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Edge Collective