Purple Frog

What Purple Frog does

Purple Frog is a UK-based B2B marketing and strategy consultancy headquartered at Oxford Science Park, with a registered office in London, operating as a wholly owned subsidiary of WilsonCooke Group. The firm sells three integrated service lines: Brand Strategy & Insights (value proposition articulation, messaging, persona and market positioning work); Sales & Marketing Consultancy (campaign development across inbound, SEO/PPC, social, ABM, creative and content); and CRM & Automation, delivered as a certified HubSpot Agency Partner implementing portals, marketing automation, training, and health checks. Underlying delivery is built on a proprietary six-stage methodology spanning workshops, strategy, campaign development, analysis, automation/scale, and knowledge transfer, supported by senior practitioners including a Strategy Director, Creative Director, and Digital Marketing Team Lead. The firm's underlying technology stack is centred on HubSpot CRM and marketing automation rather than a proprietary platform, and Purple Frog's role is to implement, optimise, and train client teams on that platform rather than to compete with it.

The go-to-market model is a sales-led retainer and project-based consultancy, with clients acquired through content marketing (The Sapient Blog, the 'Thinking in Fields' LinkedIn newsletter, free ebooks) and direct engagement via consultation calls. Named customers include enterprise organisations such as Bosch, Nominet, CIPS, Unipart, and ICP, alongside undisclosed growth-stage clients, all in the United Kingdom. Revenue derives from professional services fees under custom retainer agreements priced per scope; no pricing is publicly disclosed. The firm operates through Purple Frog Studios Limited (Company number 03694025) with wholly owned subsidiary Oxlink Limited (trading as Purple Frog), both private limited companies under the laws of England and Wales. AI plays a peripheral role in the offering, framed as bots and AI-powered marketing automation configured for clients rather than as an in-house capability.

Name

Purple Frog

Legal name

Purple Frog Studios Limited

Website

https://purplefrog.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Frog is a UK-based B2B marketing and strategy consultancy that delivers brand strategy, sales and marketing campaigns, and HubSpot CRM implementation to mid-market and enterprise clients, operating as a WilsonCooke Group subsidiary.

Ownership category

akta.pro rank

Product category

B2B Marketing Consultancy

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• B2B marketing consultancy
• Brand strategy consulting
• Sales marketing strategy
• HubSpot implementation services
• Web development consulting

Headquarters

HQ city

Wheatley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consultancy Services: Purple Frog operates on a retainer-based consultancy model. They help clients develop sales and marketing strategies through working with them to set attainable goals, developing campaigns and channel strategies, and educating clients to apply them themselves.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Purple Frog is a B2B strategic marketing consultancy that helps organisations uncover their value proposition, align sales and marketing, and optimise the buyer journey. It delivers four integrated service lines: Brand Strategy & Insights (positioning, messaging, persona development), Sales & Marketing Consultancy (campaign development across inbound, SEO, PPC, social, ABM), CRM & Automation (HubSpot implementation, training, and optimisation as a certified HubSpot Agency Partner), and Web Development (user-journey-led, data-driven websites and web applications with CRO). Engagements are delivered through a proprietary six-step methodology on a retainer basis.

Product overview

Purple Frog is a B2B strategic business consultancy offering an integrated portfolio of consulting services. The core offering consists of Brand Strategy & Insights (strategic consulting for messaging and market positioning), Sales & Marketing Consultancy (campaign development across inbound, creative, video, SEO/PPC, social, and account-based marketing), and CRM & Automation (HubSpot implementation and optimization as a certified partner). Supporting these are Web Development services (user journey analysis, CRO, web apps), free educational resources including The Sapient Blog, the B2B Marketing Strategy Handbook, and UX Design guide, all delivered through a six-stage methodology framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Insights Strategic consulting service that helps businesses uncover their unique value proposition, develop brand messaging, identify target personas, and improve their market position through multi-channel strategic marketing.
• Sales & Marketing Consultancy Campaign development and execution service encompassing inbound marketing, creative campaigns, video marketing, SEO, PPC, social media marketing, outbound marketing, and account-based marketing to drive measurable results across the sales funnel.
• CRM & Automation (HubSpot) HubSpot CRM implementation and optimisation service including process mapping, team training, health checks, sales and marketing automation setup, data migration, and ongoing portal optimisation delivered by certified HubSpot Agency partners.
• Web Development User-focused, data-driven website and web application development service including user journey analysis, data-driven website reinvention, conversion rate optimisation, and bot/AI-powered marketing integration.

Quantifiable outcome

• Improved lead quality and conversion through refined buyer journey
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered parent company and core.

• WilsonCooke Groupparent companyOthersPurple Frog is a WilsonCooke Group Company. WilsonCooke Group is a marketing and business consultancy group that owns Purple Frog as a subsidiary.
• HubSpotcoreTechnology or IntegrationPurple Frog is a certified HubSpot Agency Partner. They implement HubSpot CRM and marketing automation for clients, providing implementation, training, health checks, optimisation, and sales & marketing automation services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Croud: Croud is a UK-headquartered digital marketing agency offering paid media, SEO, content, and marketing strategy through a hybrid consultancy model. Its digital-first, performance-oriented approach overlaps with Purple Frog's digital marketing and SEO/PPC service lines.
• Velocity Partners: Velocity Partners is a UK-based B2B marketing agency offering strategic consultancy, content, and demand-generation services to technology and B2B clients. Like Purple Frog, it operates as a full-service B2B marketing partner working with mid-market and enterprise clients on retainer-style engagements.
• Bray Leino: Bray Leino is a UK integrated marketing and creative agency offering brand, digital, PR, and CRM services to B2B and consumer clients. Its full-service consultancy model and HubSpot Solutions Partner status make it a close structural peer to Purple Frog.
• The Marketing Practice: The Marketing Practice is a UK-headquartered B2B marketing consultancy specialising in account-based marketing, demand generation, and marketing strategy for technology and B2B clients. Its strategy-led, consultancy-first model closely mirrors Purple Frog's retainer-based approach.
• Stein IAS: Stein IAS is a large UK-based B2B marketing agency offering brand strategy, content, digital, and CRM/automation services to enterprise B2B clients. Its integrated strategy-to-execution model and HubSpot-aligned offering directly overlaps with Purple Frog's three core service lines.
• Hooked (HookedOnMarketing): Hooked is a UK-based B2B digital marketing agency focused on inbound marketing, content strategy, and HubSpot implementation, serving technology and professional services clients. Its HubSpot-partner, content-led GTM overlaps directly with Purple Frog's CRM & Automation practice.
• Definition Group: Definition is a UK B2B creative and brand communications agency serving enterprise clients across brand strategy, content, and digital campaigns. It competes for the same enterprise B2B budgets as Purple Frog, particularly on strategy and integrated campaign engagements.
• Foxcomm (Fox Agency): Fox Agency is a B2B technology marketing agency offering brand, digital, and content services to SaaS and tech clients. Its B2B tech focus and integrated strategy-and-execution model make it a credible comparable to Purple Frog's B2B orientation.

Broad incumbents

• Ogilvy UK: Ogilvy is a global creative network with significant UK B2B and brand-strategy capabilities through Ogilvy Consulting and Ogilvy One. As a broad incumbent, it competes for the same enterprise B2B brand-strategy and CRM engagements as Purple Frog but at much greater scale and price points.

Regional players

• B2B Marketing (B2BM): B2B Marketing is a UK community and consulting resource offering benchmarking, training, and strategic advisory to B2B marketers. While not a direct agency competitor, it occupies the same UK B2B marketing ecosystem and competes for thought-leadership mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/purplefroguk
• LinkedInlinkedin.com/company/purple-frog-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Frog