What maglocks does

Maglocks is a private United States e-commerce retailer specializing in low voltage security products, smart locks, and door access control systems, operating as a division of Gravino Group, LLC from Amsterdam, New York. The company targets small and medium-sized businesses (SMEs) and individual buyers through its direct-to-consumer website (maglocks.com), supported by phone sales at 866.500.5625 and live chat consultation. With 1-10 employees and over 20 years of specialization in electromagnetic locking technology, the company functions primarily as a multi-brand reseller and system integrator rather than a product manufacturer.

The product catalog spans three core categories: hotel locking systems (Mifare RFID, RFID Temic, smart card, and magnetic stripe locks with management software and encoders), access control systems and kits (computerized networked systems such as the Cobra Controls ACP series, standalone keypads, biometric readers, IP Pro controllers, and specialized kits for laundromats, public restrooms, and cleanrooms), and locking devices (magnetic locks, electric strikes, electrified locksets, shear locks, delayed egress locks, glass door locks, gate locks, mechanical locksets, cabinet locks, and magnetic door holders). Maglocks sources products from established third-party manufacturers including Cobra Controls, Rosslare Security, HID Global, Securitron, SDC Security, Alarm Controls, Schlage, Aiphone, DoorBird, Bosch, BEA, and Digi Electronics, bundling them into pre-configured kits priced 10% below component pricing to drive sales. The company sells across multiple vertical segments — hospitality, healthcare, education, commercial buildings, and niche use cases (laundromats, public restrooms, cleanrooms, gates) — with unit pricing ranging from $1.60 per credential card to $2,937 for premium battery-powered locks.

Revenue mechanics are built on one-time hardware sales with no disclosed recurring software or service revenue, supplemented by an outlet channel for clearance and open-box items. Customer engagement is driven by lifetime technical support via telephone, online chat, and email, price-matching guarantees against competing security manufacturers, and educational content including buyer guides, video tutorials, and a YouTube channel. The company holds BBB accreditation in the Upstate New York region and operates exclusively within the United States. No external venture funding has been disclosed and the company has no app, API, or SDK offering.

Name

maglocks

Legal name

Gravino Group, LLC

Website

https://maglocks.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maglocks is a US-based e-commerce retailer specializing in low voltage security products, smart locks, and door access control systems for SMEs across hospitality, healthcare, education, and commercial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of physical security products including magnetic locks, electric strikes, access control kits, entry devices, egress devices, and accessories. Products are sold at various price points from budget to premium.
2. Access Control System Kits: Pre-configured door access control kits bundled with controllers, readers, locks, and power supplies. Computerized kits are priced 10% below the sale price of individual components to drive bundled sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Maglocks is an online retailer of low-voltage physical security hardware, supplying electromagnetic locks, electric strikes, hotel locking systems, door access control kits, entry devices, and egress devices from multiple third-party manufacturers to SMEs and individual consumers across the United States. The company operates as a direct-to-consumer e-commerce storefront bundling products, credentials, and management software into packaged access control solutions.

Product overview

Maglocks.com is a B2B/B2C e-commerce retailer specializing in physical security and access control hardware. The company operates as a division of Gravino Group, LLC, based in Amsterdam, NY, and offers a comprehensive portfolio of door locking and access management products from multiple third-party manufacturers including Cobra Controls, SDC Security, Rosslare, Alarm Controls, Securitron, HES, and others. The product lineup centers on three core categories: (1) Hotel Locking Systems featuring Mifare RFID locks, RFID Temic locks, Smart Card locks, and Magnetic Card locks with associated encoders, credentials, and management software; (2) Access Control Systems & Kits encompassing computerized networked solutions (Cobra Controls ACP series), standalone non-computerized kits, IP Pro systems, biometric kits, and proximity readers/credentials; and (3) Locking Devices including magnetic locks, electric strikes, electrified locksets, shear locks, electric bolt locks, delayed egress locks, glass door locks, gate locks, mechanical locksets, cabinet locks, and magnetic door holders. Supporting product lines include Entry Devices (proximity readers, keypads, keyswitches, biometric readers, wireless entry, intercom systems), Egress Devices (push buttons, motion sensors, explosion-proof devices, emergency release, door push bars, touchless exit switches), Power & Wire supplies, and Locking Accessories. The company also offers a featured products section and an outlet mall for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Locking Systems Card-based locking systems for hotels, motels, hospitals, dormitories and residences. Includes Mifare RFID locks, RFID Temic locks, Smart Card locks, Magnetic Card locks, card encoders, and common door readers that allow guests to use their room card for lobby, elevator, and amenity access.
• Access Control Systems & Kits Door access control systems providing secure entry management for businesses. Ranges from electronic keypads securing single doors to networked systems for multiple buildings. Includes computerized (networked) and non-computerized (standalone) solutions such as Cobra Controls ACP series, IP Pro kits, laundromat kits, biometric kits, public restroom kits, airlock/cleanroom kits, battery powered locks, Networx wireless locks, and buzz-in release kits.
• Locking Devices Comprehensive range of door locking hardware including electromagnetic locks, electric strikes, electrified locksets, shear locks, electric bolt locks, delayed egress locks, glass door locks, gate locks, mechanical locksets, cabinet locks, and magnetic door holders.
• Entry Devices Access entry mechanisms including proximity readers, keypads, keyswitches, biometric readers, wireless entry systems, and intercom systems for door activation.
• Egress Devices Exit mechanisms including push buttons, motion sensors, door push bars, touchless exit switches, emergency releases, delayed egress systems, explosion-proof devices, and remote release devices.
• Power Supplies & Wire Power equipment including indoor and outdoor power supplies, access control cable, LAN/premise cable, and voltage regulators to support access control installations.
• Cards & Credentials Access cards for hotel lock systems and access control systems including RFID cards, smart cards, magnetic cards, proximity tags, keyfobs, and custom printed cards.
• Outlet Mall Discounted products including starter kits, clearance center items, and open box products at reduced prices.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and moderate.

• Gravino Group, LLCcoreOthersParent company and legal entity. Maglocks.com is a division of Gravino Group, LLC based in New York, USA.
• Digi ElectronicscoreChannel Partner/ Reseller/ DistributorPrimary supplier of hotel lock systems including Mifare, RFID Temic, and smart card hotel locks. Products include RF-C8500, RF-M8500, and MF-103 series locks.
• Cobra ControlscoreTechnology or IntegrationMajor supplier of access control products including ACP-N series controllers (ACP-1N, ACP-2N, ACP-4N), proximity readers (PRX series), and fingerprint readers. Products designed for integration with maglocks access systems.
• Rosslare SecuritymajorTechnology or IntegrationSupplier of premium access control products including AC-825IP multi-door access control kits, biometric readers, proximity readers supporting NFC & BLE, and encrypted card readers.
• HID GlobalmajorTechnology or IntegrationSupplier of ProxCard II clamshell cards and proximity credential products compatible with maglocks readers.
• SecuritronmajorTechnology or IntegrationSupplier of premium magnetic locks (M32, M62 series), shear locks (SAM series), delayed egress maglocks, and glass door lock solutions.
• SDC SecuritymajorTechnology or IntegrationMajor supplier of electric strikes, electric bolt locks, electrified locksets, door controllers, airlock/mantrap systems, and access control panels.
• Alarm ControlsmajorTechnology or IntegrationSupplier of magnetic gate locks (600LB-1200LB weather-proof), LOCK-N-A-BOX kits, and exit buttons.
• SchlagemoderateTechnology or IntegrationSupplier of mechanical locksets, electrified locksets, and shear locks for commercial applications.
• AiphonemoderateTechnology or IntegrationSupplier of intercom systems including LEM-1DLS audio door answer/release and JVS-1V video intercom kits with door release capability.
• DoorBirdmoderateTechnology or IntegrationSupplier of IP video door stations and multi-tenant video intercom systems for access control integration.
• BOSCHmoderateTechnology or IntegrationSupplier of motion sensors and request-to-exit detectors for egress applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alarm Grid: Online retailer of home and business security systems including alarm panels and access control. Direct-to-consumer e-commerce model targeting similar SME and prosumer customers with a comparable content-and-consultation support approach.
• ADI Global Distribution: Major distributor of low-voltage security products including access control, video surveillance, intrusion, and fire. Direct competitor in the same product category serving similar SME and integrator customers through distribution channels, but at vastly larger scale.
• Home Controls: Online retailer specializing in home automation, security, and access control products. Similar niche e-commerce focus and SME/prosumer customer base as maglocks, with comparable product breadth across multiple vendor catalogs.

Emerging players

• Brivo: Cloud-based physical access control platform serving commercial customers with mobile credentials and SaaS delivery. Different technology approach but competes for the same SME access control buyers and represents the cloud-native direction the industry is moving toward.
• Genetec: Provider of unified security software including the Synergis access control platform, video surveillance, and intrusion. Competes in commercial access control at the software/platform layer that maglocks' hardware-centric portfolio does not directly address.
• Kisi: Cloud-based physical access control platform emphasizing mobile credentials and modern UX. Targets the same SME and small commercial buyers as maglocks but with a software-first, mobile-native approach that signals where the industry's value capture is shifting.

Broad incumbents

• ASSA ABLOY: World's largest lock manufacturer whose brands include Securitron, HES, and Alarm Controls — all maglocks suppliers. Competes broadly in access control and locking hardware with global scale and full vertical integration, representing a structural long-term threat to reseller economics.
• Anixter (Wesco): Global distributor of electrical, communications, and security products including access control. Same product category but vastly larger scale, broader portfolio, and global reach — represents the upper-end competitive benchmark for low-voltage security distribution.
• Snap One: Distributor of smart home, audio/video, networking, and security products serving professional integrators and dealers. Overlapping product category but focused on the installer channel with a broader smart-home portfolio than maglocks' security-centric catalog.
• HID Global: Major manufacturer of physical access control credentials, readers, controllers, and identity solutions. Maglocks resells HID products (ProxCard II); HID's broader scale and direct sales channels represent both a supplier relationship and a competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maglocks
• YouTubeyoutube.com/channel/UC94IcRNTdnwIY4b9L9AW2xw/videos
• Facebookfacebook.com/maglockscom
• LinkedInlinkedin.com/company/gravino-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maglocks