Opentur
- Company typePrivate
- Founded1991
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Opentur firmographics
Firmographics- Name
- Opentur
- Legal name
- OPENTUR S.r.l
- Website
- https://web.opentur.it
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Opentur industry classification
Industry- Product category
- Tourism Software
- NAICS
- Tour Operators (56152), Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
- akta.pro secondary industries
- Central Reservation Systems (CRS) (THALACAB), Booking Engines & Direct Web Booking (THALACAD), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
Keywords
Where Opentur is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Opentur business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Software Licensing (ASP): IDEAL system offered in ASP (Application Service Provider) mode, meaning rental/subscription model where clients pay for using the application without purchasing hardware and software infrastructure. This provides recurring revenue through monthly or annual subscription payments.
- Complete Solutions: Complete software solutions for tour operators including installation, configuration, technical assistance and technological support. One-time implementation fees combined with ongoing support contracts.
- Infrastructure Services: Server infrastructure hosting, DNS domain management, email services, hosting of client applications, backup services, network security, VPN creation, and high availability cluster configurations.
- BPO (Business Process Outsourcing): Outsourcing of accounting and administrative processes for tourism companies, including accounting registration, invoicing, payment management, and financial reporting services.
- Web Development Services: Website design, development, SEO optimization, mobile app creation, and landing page development for tourism companies.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Opentur product offering
Product offeringCore offering
Opentur develops and sells IDEAL, a comprehensive booking and reservation management system for Tour Operators and travel agencies that manages the entire product lifecycle from service procurement through booking, distribution, and post-sale administration. The system integrates reservation, accounting, CRM, and multi-channel distribution capabilities and is delivered in ASP mode, complemented by IDEAL Portal for online distribution, Sistemi infrastructure services, Challenge Suite CRM, Web design services, and BPO outsourcing.
Product overview
Opentur provides an integrated software suite for Tour Operators and travel agencies (ADV) with IDEAL as the core booking, reservation, and administration platform, complemented by web distribution solutions (Web and IDEAL Portal), infrastructure services (Sistemi), and association/CRM tools (Challenge Suite). The portfolio spans the full tourism technology stack from back-office management and dynamic packaging to online sales portals, B2C mobile apps, BPO services, and digital document management.
Differentiator
Problem solved
Functional benefit
Brands
- IDEAL: Core booking and reservation system for Tour Operators, handling the full product lifecycle from purchasing services to administration, booking, and post-sale phases.
- IDEAL Portal
- Challenge Suite
- MiniChallenge
- iCatalogue
- WEB
- Sistemi
Products and services
- IDEAL Comprehensive booking and reservation management system for Tour Operators and travel agencies that handles the entire product lifecycle from service procurement through post-sale administration. Integrates booking, accounting, CRM, and distribution functions into a single platform available in ASP mode, scalable from 1 to thousands of users.
- Web
Quantifiable outcome
- Reduced infrastructure costs through ASP model
- +2 more outcomes
Companies that use Opentur
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Opentur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Opentur partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- COLT (Data Center)coreSince 2008, Opentur has hosted its technological infrastructure (servers, storage, networking equipment, firewalls) at COLT's data center in redundant, cluster configuration. COLT provides high-speed internet access and continuous availability for Opentur's tourism technology platform.
- Amazon AWScoreOpentur offers cloud services on Amazon AWS for application servers, enabling scalable and flexible infrastructure options for clients.
- ANITE (Historical)minorOpentur joined the English group ANITE at a historical point in its development, which contributed to the company's evolution and international positioning.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Opentur competitors and assessment
Company assessmentDirect peers
- Traveltek: Travel technology provider offering booking platforms, dynamic packaging, and content aggregation for tour operators and travel agents. Comparable to Opentur's IDEAL in targeting tour operators with similar booking, packaging, and supplier integration capabilities.
- Tourplan: Tour operator management software providing booking, reservations, accounting, and operational tools for tour operators worldwide. Directly comparable to Opentur's IDEAL in features and customer base of tour operators and wholesalers.
- ResLogic: Reservation and tour operator software offering booking, CRM, accounting, and reporting for tour operators and wholesalers. Directly comparable to Opentur's IDEAL in functionality and target tour operator segment.
- Travco Corporation: Travel technology and tour operator software provider serving wholesale and retail tour operators. Comparable to Opentur's IDEAL in addressing tour operator booking, inventory management, and supplier integration needs.
Emerging players
- TrekkSoft (now Bokun by Tripadvisor): Booking and reservation platform for tours, activities, and attractions. Comparable to Opentur's IDEAL Portal in enabling online booking and distribution of tour products across multiple channels.
- Checkfront (by Booqing): Online booking management software for tour operators, activity providers, and accommodations. Comparable to Opentur's IDEAL IDEAL Portal in online reservation and channel management for tour and activity businesses.
- Lemax: Cloud-based travel agency and tour operator software providing booking, CRM, and operational management. Competes with Opentur's IDEAL in serving small-to-mid tour operators and travel agencies with modern SaaS functionality.
Broad incumbents
- Amadeus: Global travel technology leader offering GDS, airline, hospitality, and travel agency solutions. The GDS integration in Opentur's IDEAL platform directly connects to Amadeus distribution, making it a relevant ecosystem peer even though Amadeus spans many segments.
- Sabre Corporation: Global travel technology provider offering GDS, airline, and hospitality solutions. As one of the major GDS systems that Opentur's IDEAL integrates with, Sabre is a key ecosystem connection and broader incumbent in the same travel tech space.
- Travelport (now part of seeking opportunities): Global GDS and travel technology provider. While broader in scope, the GDS integration mentioned as part of Opentur's IDEAL platform directly competes with and connects to Travelport's distribution ecosystem for tour operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Opentur social profiles
Digital presenceOpentur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opentur leadership team
Management profileNumber of profiles
Opentur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opentur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opentur
What does Opentur do?
Opentur develops and sells IDEAL, a comprehensive booking and reservation management system for Tour Operators and travel agencies that manages the entire product lifecycle from service procurement through booking, distribution, and post-sale administration. The system integrates reservation, accounting, CRM, and multi-channel distribution capabilities and is delivered in ASP mode, complemented by IDEAL Portal for online distribution, Sistemi infrastructure services, Challenge Suite CRM, Web design services, and BPO outsourcing.
Is Opentur a public or private company?
Opentur is a private company. It is classified as corporate owned and is currently operating.
When was Opentur founded?
Opentur was founded in 1991. It employs 11 to 50 people.
Where is Opentur based?
Opentur is headquartered in Milan, Italy, in the Europe region.
How does Opentur make money?
Five revenue lines are on record. Software Licensing (ASP) is the primary driver. The others are complete Solutions, infrastructure Services, BPO (Business Process Outsourcing) and web Development Services.
Who are Opentur's main competitors?
Direct peers on record are Traveltek, Tourplan, ResLogic and Travco Corporation. Emerging players are TrekkSoft (now Bokun by Tripadvisor), Checkfront (by Booqing) and Lemax. Broad incumbents are Amadeus, Sabre Corporation and Travelport (now part of seeking opportunities).
Does Opentur have an API?
No public API is recorded for Opentur.
What industry is Opentur in?
Opentur's product category is Tourism Software. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of THALACAB, Central Reservation Systems (CRS). Its NAICS code is 56152 and its SIC code is 7372.