Ginger Ink
Ginger Ink is a London-based solo creative consultancy founded in 2016 by Steve Moseley, providing UX strategy, UI design, brand development, and art direction to enterprise clients and startups globally.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ginger Ink does
Ginger Ink is a London-based creative consultancy founded in 2016 by Steve Moseley and operating as a sole-trader practice. The firm delivers UX strategy, UI design, brand development, art direction, and creative consultancy services to a mix of large enterprises and early-stage startups, with named engagements spanning Amazon, KPMG, Spotify (delivered via Red Apple Digital), Haribo, EML, Metro Retro, Vidende, Rembrace, and SEEKR. Service delivery is project-based, with Steve functioning as interim Senior Art Director for Spotify through Red Apple Digital and embedded on a Big Four audit platform (EML) for KPMG-adjacent work, alongside longer-running engagements such as a year-long Amazon brief covering art direction, storyboarding, and brand style guide development.
The business has no proprietary technology platform, no SaaS product, and no recurring software revenue; output is human-delivered creative labor. There is no AI or machine-learning tooling referenced anywhere in the public material, and the website itself is built in Webflow rather than a custom stack, indicating a lean operational footprint. The company is structured as a UK private limited company, is bootstrapped (no external funding), and reports a single employee. Geographic reach is achieved through remote delivery to clients in the UK, North America, and India rather than through physical offices or incorporated subsidiaries, and the firm's marketing surface (website copyright dated 2020, no active blog or news cadence) suggests limited reinvestment in business development.
The commercial model is freelance consultancy: revenue is generated by selling Steve Moseley's time on defined creative engagements, with no disclosed pricing, retainer structure, or contract minimums. Client mix is bifurcated between a small number of high-profile enterprise logos (Amazon, KPMG, Spotify, Haribo) that provide brand credentialing and a longer tail of startup work (Metro Retro, Vidende, Rembrace, SEEKR) that likely provides volume but lower contract values. There is no evidence of agency subcontractors, junior staff, or a delivery team, which means capacity is capped at one operator and the business is structurally a personal-services practice rather than a scalable agency.
Ginger Ink firmographics
Firmographics- Name
- Ginger Ink
- Legal name
- Ginger Ink Ltd.
- Website
- https://gingerink.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ginger Ink is a London-based solo creative consultancy founded in 2016 by Steve Moseley, providing UX strategy, UI design, brand development, and art direction to enterprise clients and startups globally.
- Ownership category
- akta.pro rank
Ginger Ink industry classification
Industry- Product category
- Creative Design Consulting
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Ginger Ink is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Ginger Ink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Consulting Services: Project-based and contract consulting engagements providing UX strategy, UI design, brand development, and art direction services to enterprise clients, agencies, and startups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Ginger Ink product offering
Product offeringCore offering
Ginger Ink is a solo creative consultancy founded in 2016 and operated by founder Steve Moseley. The firm delivers UX strategy, UI design, brand development, and art direction services to a portfolio that includes enterprise clients (Amazon, KPMG, Spotify, Haribo) and growth-stage startups. Engagements span end-to-end creative work from research and strategy through to design execution and delivery.
Product overview
Ginger Ink is a creative consultancy (not a SaaS platform) offering professional design and strategy services. The company provides a unified portfolio of creative services including UX Strategy development (content auditing, research, user testing, rapid prototyping), UI Design (design systems, engaging interfaces), Brand Development, Art Direction, Creative & Strategic Consultancy, and NoCode Development using Webflow. The main 'product' is the consultancy service itself, delivered through project-based engagements. Notable client projects include Metro Retro (a free retrospective web app), Vidende (a BI software application), and various creative campaigns for Amazon, Spotify, KPMG, and other brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Consultancy Services A solo creative consultancy engagement covering UX strategy, UI design, brand development, and art direction, delivered to enterprise clients and startups by founder Steve Moseley.
Quantifiable outcome
- Metro Retro achieved 13,000+ signups, 4,500+ sessions run, and 170,000+ sticky notes saved since launch
- +2 more outcomes
Companies that use Ginger Ink
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Ginger Ink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ginger Ink partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EMLcoreJoined EML's team as a consultant to build an internal audit and project management platform for a global Big Four auditing firm. Project involved UX strategy, UI design, illustration, and design system development. EML is an agile team with 10+ years building web and mobile applications for clients including Waitrose, John Lewis, Kantar, KPMG, M&S, Allen and Overy, PWC, Deloitte.
- Red Apple DigitalcoreCreative house with offices in London and New York specializing in audio, digital and video content. Primarily works with Spotify as their preferred digital partner. Steve served as interim Senior Art Director for 6 months, overseeing creative output of 4 designers and 6 developers, working on Spotify platform campaigns.
- AmazoncoreYear-long partnership working across many creative teams within Amazon's London HQ. Roles included storyboarding Black Friday commercials, interim Art Director for Prime EU, developing new aesthetic and content strategy for social media, and designing a 60-page brand style guide for Seller Fulfilled Prime and Amazon Pay. Also mentored Amazon's team of design interns.
- Metro RetrocoreFull product design partnership for Metro Retro - a free web app for team retrospectives. Provided UX consulting, UI design, illustration, brand development, and marketing website design. The product launched successfully with 13,000+ signups.
- SpotifyminorPartnership through Red Apple Digital agency - Spotify is Red Apple's preferred digital partner. Steve worked on campaigns across the Spotify platform while serving as interim Senior Art Director at Red Apple.
- KPMGminorBig Four auditing firm for whom EML built an internal audit and project management platform. Steve provided UX/UI consulting and design services as part of the EML team.
- HaribominorGlobal confectionery brand that Steve partnered with for creative services.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Ginger Ink competitors and assessment
Company assessmentBroad incumbents
- AKQA: Global digital design and experience agency offering UX, brand and creative services to enterprise clients. Overlaps with Ginger Ink's digital creative and art-direction work but as part of a much larger agency portfolio.
- Pentagram: Independent design consultancy with partner-led brand and digital design engagements for major brands. Comparable on senior-creative-led brand and UX work but at significantly larger scale.
- IDEO: Global design and innovation consultancy covering UX, branding and product design. Overlaps with Ginger Ink's end-to-end creative offering but at much larger scale and broader capability set.
- Wolff Olins: Global brand consultancy operating in brand strategy, identity and experience design. Comparable on brand development portion of Ginger Ink's offering, including work with global enterprise clients.
- R/GA: International digital design and advertising agency with strong UX, brand and product offerings. Closely aligned to Ginger Ink's enterprise-focused creative and design system work.
- Frog Design: Global design and transformation firm offering UX strategy, product design and brand work for enterprise clients. Overlaps on UX strategy, UI design and brand development service lines.
Direct peers
- Work & Co: Digital product agency focused on UX/UI design and product development for major brands. Directly comparable model of partnering senior creatives with enterprise clients on strategy-to-ship engagements.
- Ustwo: London-headquartered digital product studio offering UX/UI design, brand and product engineering to enterprise and startup clients. Closest geographic and offering peer to Ginger Ink at a slightly larger scale.
- Cooper: Design consultancy specializing in product strategy, UX research and design systems. Comparable service mix and similar operating model of selling senior creative expertise directly to clients.
Emerging players
- Fantasy: Independent interactive design and engineering firm focused on UX, brand and digital product work for major brands. Comparable positioning to Ginger Ink as a senior-creative-led design partner, slightly larger in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Ginger Ink social profiles
Digital presenceGinger Ink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginger Ink leadership team
Management profileNumber of profiles
Profiles1 record
Ginger Ink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginger Ink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginger Ink
What does Ginger Ink do?
Ginger Ink is a solo creative consultancy founded in 2016 and operated by founder Steve Moseley. The firm delivers UX strategy, UI design, brand development, and art direction services to a portfolio that includes enterprise clients (Amazon, KPMG, Spotify, Haribo) and growth-stage startups. Engagements span end-to-end creative work from research and strategy through to design execution and delivery.
Is Ginger Ink a public or private company?
Ginger Ink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ginger Ink founded?
Ginger Ink was founded in 2016. It employs 1 to 10 people.
Where is Ginger Ink based?
Ginger Ink is headquartered in London, United Kingdom, in the Europe region.
How does Ginger Ink make money?
One revenue line is on record: creative Consulting Services.
Who are Ginger Ink's main competitors?
Broad incumbents on record are AKQA, Pentagram, IDEO, Wolff Olins, R/GA and Frog Design. Direct peers are Work & Co, Ustwo and Cooper. Fantasy is listed as an emerging player.
Does Ginger Ink have an API?
No public API is recorded for Ginger Ink.
What industry is Ginger Ink in?
Ginger Ink's product category is Creative Design Consulting. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.