What Rastret does

Rastret S.A. de C.V. is a privately held Mexican technology company founded in 2012 and headquartered in Querétaro, providing GPS-based fleet tracking, 24/7 monitoring, and logistics security solutions to transportation operators in Mexico. The company targets fleet owners, traffic directors, maintenance managers, and monitoring managers across heavy cargo, light cargo, micromobility, and personal safety segments, with use cases spanning cargo theft prevention, driver safety, route compliance, and last-mile delivery optimization.

The core product is the Plataforma de Rastreo, a digital map-based tracking software integrated with HERE Maps (including HERE Traffic and HERE Truck Information), accessible via web and mobile app. The platform is complemented by 24/7 agent-driven monitoring services, a Delivery last-mile logistics module, and custom software development services. Rastret also sells proprietary hardware: AVL/GPS devices supporting Bluetooth, satellite, and cellular connectivity; the R-STOPPER progressive engine immobilization device and R-DES relay for vehicle shutdown; the Perno security bolt for cargo door monitoring; and the KSGC rotation sensor kit for concrete mixer trucks. AI capabilities are delivered through SIAR (Sistema de Inteligencia Artificial para Reconocimiento), a computer vision module providing facial recognition, weapon and detonation detection, drowsiness detection, gender/emotion recognition, personnel counting, and access control from camera inputs.

The business operates through multiple revenue streams: hardware sales (cash, financing, or operating lease), recurring subscription monitoring and fleet management software tiers (Basic, Premium, Personalized), custom software development, and last-mile delivery software. Pricing is entirely quote-based with no public rate card, and go-to-market relies on direct enterprise sales via phone, website quote forms, and consultation, supported by partnerships with TeraCore, Proxtopic, Detekta IoT, UTEQ, SEP, and membership in ANERPV. The company is privately held with no disclosed funding, parent company, or institutional investors.

Name

Rastret

Legal name

Rastret S.A. de C.V.

Website

https://rastret.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rastret provides GPS fleet tracking, 24/7 monitoring, and logistics security solutions for Mexican transportation operators. Its integrated platform combines proprietary hardware, HERE Maps, AI-based driver monitoring (SIAR), and custom software development for heavy cargo, light cargo, and micromobility segments.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Satellite Telecommunications (5174)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• GPS fleet tracking
• Vehicle immobilization systems
• Fleet management software
• Cargo security hardware
• 24/7 fleet monitoring

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. GPS/AVL Hardware Sales: Sale of automated vehicle location (AVL) GPS devices installed in vehicles. Devices available for purchase via cash, financing, or leasing arrangements.
2. 24/7 Monitoring Services: Round-the-clock fleet monitoring and security services including real-time location tracking, incident response, driver behavior analysis, and route verification.
3. Custom Software Development: Custom web application development for clients with needs not satisfied by existing platforms. Includes creation of applications, integration with existing platforms, and development of web services, components, or complete solutions.
4. Fleet Management Software Subscriptions: Three-tier subscription model (Basic, Premium, Personalized) providing varying levels of fleet management features including scheduled reports, automated engine locks, geofencing, operator notifications, and route monitoring.
5. Delivery Logistics Solution: Last-mile delivery management software with real-time tracking, speed limits, traffic data, and road restrictions for trucks to optimize routing and reduce costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rastret sells a GPS-based fleet tracking and logistics security platform (Plataforma de Rastreo) backed by 24/7 monitoring services, custom software development, and proprietary hardware devices (AVL/GPS units, vehicle immobilization relays, cargo door security bolts, and concrete-mixer rotation sensors). Offerings are sold to fleet owners and logistics operators in Mexico across heavy cargo, light cargo, micromobility, and personal safety segments, with a mobile application delivering real-time location, reports, and alerts.

Product overview

Rastret offers a unified fleet management and logistics security platform called Plataforma de Rastreo, complemented by 24/7 monitoring services and custom development options. The core platform provides real-time GPS tracking, digital mapping with HERE Maps integration, reporting, and communication tools. Hardware products include AVL/GPS devices, relay systems (R-DES and R-STOPPER) for vehicle immobilization, security bolts (Perno) for cargo door control, and KSGC rotation sensors for concrete mixers. AI-powered SIAR module adds facial recognition, threat detection, and drowsiness monitoring capabilities. The Delivery module extends the platform with last-mile logistics optimization. All services target fleet operators across heavy cargo, light cargo, micromobility, and personal safety industries.

Differentiator

Problem solved

Functional benefit

Brands

• SIAR: Sistema de Inteligencia Artificial para Reconocimiento - AI-powered facial recognition and threat detection system.
• Delivery

Products and services

• Plataforma de Rastreo (Tracking Platform) Digital map-based software platform providing real-time GPS location monitoring of vehicles, personnel, cargo, and assets. Includes reports, history, DTC diagnostics, remote control, events, maintenance, logbook, dashboard, and chat tools. Integrated with HERE Maps, HERE Traffic, and HERE Truck Information. Built for fleet owners, logistics operators, and transportation managers across heavy cargo, light cargo, micromobility, and personal safety segments.
• Monitoreo (24/7 Monitoring Service)
• Desarrollo (Custom Software Development) Custom web application development service for clients whose needs are not satisfied by existing platforms. Includes creation of applications, integration with existing platforms, and development of web services, components, or complete solutions. Targeted at organizations with bespoke fleet, logistics, or security workflow requirements.
• Delivery (Last-Mile Logistics Software) Last-mile delivery management software providing real-time order tracking from request to delivery. Includes speed limits, traffic data, and road restrictions (weight/height) for trucks to optimize routing, reduce costs, and improve delivery efficiency. Designed for light cargo, last-mile, and micromobility operators.
• AVL/GPS Devices Automated Vehicle Location (AVL) GPS devices installed in vehicles that enable real-time communication via Bluetooth, satellite, and cellular networks. Features include cabin installation, fuel-tank connection, engine shutdown, dashboard unlock button, and horn/ignition connectivity. Sold to fleet owners and operators; available for outright purchase, financing, or operating lease.
• R-STOPPER Relay Electronic device that immobilizes vehicles safely by sending progressive energy pulses (cuts) to the ignition line, gradually reducing speed until the unit is fully stopped without the operator losing control. Used by fleet owners and security teams for anti-theft and recovery operations; reported to be associated with a 56% unit recovery rate.
• R-DES Relay Electronic relay switch that redirects current when a small signal is applied to the control input, performing immediate engine shutdown. Designed for rugged use and resistance to humidity, sun exposure, and other conditions. Used by fleet security teams for instant vehicle immobilization.
• SIAR (AI Recognition System) AI-powered video and image recognition module (Sistema de Inteligencia Artificial para Reconocimiento) that processes camera input to detect weapons and detonations, recognize faces, count personnel, identify gender and emotions, detect driver drowsiness/fatigue, and control access to spaces. Designed for fleet and facility security applications.
• Perno (Cargo Door Security Bolt) Security bolt device designed to control the opening and closing of doors on cargo units, executing functions through a mobile app with alerts notifying door status. Prevents theft or unauthorized access to merchandise inside the unit. Targeted at cargo fleet operators and security teams.
• KSGC (Wired Rotation Sensor Kit) Wired rotation sensor kit (Kit Sensor de Giro Cableado) designed exclusively for concrete mixer trucks. Calculates revolutions per minute and direction of drum rotation to determine whether the mixture is being stirred or unloaded, along with the speed of both activities, ensuring concrete mixture quality. Sold to concrete mixer fleet operators and construction logistics providers.

Quantifiable outcome

• Recovers 56% of units that use R-STOPPER device
• +2 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• UTEQminorOthersUniversidad Tecnológica de Querétaro (UTEQ) - an educational institution partner that appears to be involved in technology development, research, or talent development collaboration.
• SEPminorOthersSecretaría de Educación Pública (SEP) - Mexican public education authority. Partner institution involved in educational or government sector collaboration.
• ANERPVminorChannel Partner/ Reseller/ DistributorAsociación Nacional de Empresas de Rastreo, Protección y Vigilancia (ANERPV) - National association of tracking, protection, and security companies. Industry association partner representing the private security and tracking sector in Mexico.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Geotab: Geotab is the global incumbent in GPS fleet tracking and telematics; directly comparable to Rastret's Plataforma de Rastreo but with vastly larger scale, deeper analytics, and a strong presence in Latin American enterprise fleets.
• Verizon Connect: Verizon Connect offers GPS fleet tracking, route optimization, and telematics for commercial vehicles globally, with growing Latin America presence; comparable to Rastret's enterprise fleet tracking and delivery management offerings.
• Webfleet (Bridgestone): Webfleet is a long-established European fleet management SaaS with HERE Maps integration, vehicle tracking, and driver behavior modules — a direct global competitor to Rastret's subscription tier model and Latin American fleet operator target.
• Trimble Transportation: Trimble offers enterprise-grade fleet management, telematics, and routing for commercial trucking — a comparable platform competitor in route optimization and fleet visibility, particularly relevant for Rastret's Delivery/last-mile module.
• Samsara: Samsara is a full-stack IoT fleet management platform combining GPS tracking, dashcam/AI video (drowsiness detection), and telematics subscriptions — closely overlapping with Rastret's combined tracking + SIAR + 24/7 monitoring stack, but at significantly greater scale and software depth.

Direct peers

• GPS Insight: GPS Insight (now part of Fleetio) provides GPS fleet tracking, driver behavior, and telematics subscriptions targeting small-to-mid commercial fleets — directly comparable to Rastret's tiered subscription model and B2B fleet owner GTM.
• Stellantis/LoJack Mexico (CalAmp): LoJack/CalAmp provides stolen vehicle recovery and fleet telematics solutions across the Americas; directly comparable to Rastret's cargo-theft and vehicle-recovery orientation around R-STOPPER and 24/7 monitoring.

Regional players

• MasTracking: MasTracking is a Latin American GPS fleet and asset tracking provider serving Mexico and South America — a regional peer competing head-to-head with Rastret for Mexican fleet and cargo security customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rastret
• YouTubeyoutube.com/channel/UCfKrtMfK2A_Zd_xaFGysVGw
• Facebookfacebook.com/rastret
• LinkedInlinkedin.com/in/rastret-s-a-de-c-v-430a07149

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rastret