What Solomon does

Solomon is a Brazilian SaaS platform that provides server-side conversion tracking, multi-channel attribution, and AI-assisted media-buying guidance for e-commerce businesses operating primarily in Brazil. Its technology stack is anchored by Touchpoint, a server-side pixel implementation designed to recover the ~20% of conversion events typically lost to browser-based tracking, combined with direct API integrations to 17+ domestic e-commerce platforms (Shopify, Nuvemshop, VTEX, Tray, Magazord, WooCommerce, Linx Commerce, among others) and the major paid-media networks (Meta Ads, Google Ads, TikTok Ads, Pinterest). On top of this data layer, the company offers six product modules — Touchpoint, Tracking, Dashboards, Influenciadores, Web Analytics, and Solomon AI — that together reconcile platform-reported ROAS into a unified attribution view and surface budget reallocation recommendations.

The company monetizes through tiered monthly SaaS subscriptions scaled to customer revenue bands from pre-revenue startups to merchants above R$5M/month, distributed via a direct sales motion (demo requests and sales-assisted onboarding) supplemented by a formal two-tier Partner Program that pays recurring commissions to channel agencies and referrer platforms. Solomon serves 400+ brands across highly fragmented verticals (fashion, beauty, supplements, furniture, children's products) including named customers such as Hurley Brasil, ManClub, Sofá na Caixa, SunKids, Volcom, and Jorge Bischoff, and tracks over R$1B in annual customer revenue while processing 1M+ events per day. The company is headquartered in São José dos Campos, São Paulo, was founded by graduates of ITA, has raised an R$8M seed plus CVC from Totvs and additional 2025 capital led by Citrino Ventures, and is LGPD/GDPR-compliant.

Name

Solomon

Legal name

SOLOMON BRASIL LTDA

Website

https://solomon.com.br

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Solomon is a Brazilian SaaS platform that provides server-side conversion tracking, multi-channel attribution, and AI-assisted media-buying recommendations to e-commerce brands, integrating directly with 17+ domestic commerce platforms and the major ad networks to unify ROAS reporting and optimize paid-media spend.

Ownership category

akta.pro rank

Product category

Marketing Attribution & E-commerce Analytics

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Ecommerce analytics platform
• Marketing attribution software
• Server-side tracking
• Conversion tracking pixel
• Ad performance dashboard

Headquarters

HQ city

São José Dos Campos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Solomon operates as a subscription-based SaaS platform. Services are renewed automatically with periodic billing. The platform offers a 7-day money-back refund policy. Pricing varies by the customer's monthly revenue tier, with options ranging from startups not yet generating revenue to enterprises above R$1 million/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Solomon is a Brazilian SaaS platform that provides e-commerce businesses with server-side conversion tracking, multi-platform ad attribution, real-time dashboards, influencer ROI management, and AI-powered media decision recommendations. The platform unifies data from ad networks (Meta, Google, TikTok, Pinterest) and e-commerce platforms (Shopify, VTEX, Nuvemshop, WooCommerce, etc.) into a single source of truth, helping online retailers optimize marketing spend and improve ROAS.

Product overview

Solomon is an e-commerce analytics and advertising intelligence platform offering a unified solution for tracking, attribution, and campaign optimization. The platform comprises six integrated modules: Touchpoint (real-time pixel/event tracking), Tracking (cross-channel campaign performance), Dashboards (unified data visualization), Influenciadores (influencer ROI tracking), Web Analytics (funnel and conversion analysis), and Solomon AI (AI-powered decision support). The platform integrates with 17 e-commerce platforms, 5 marketing channels, 5 checkout solutions, and offers an API for custom integrations, serving over 400 brands with R$1B+ in tracked annual revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Touchpoint Server-side pixel and event-tracking module that captures 100% of conversion events in real time, avoiding the average 20% event loss from browser-based pixels and improving ad-platform ROAS by up to 30% without changing campaign settings. Built for e-commerce businesses running paid media on Meta, Google, TikTok, and Pinterest.
• Tracking Centralizes campaign performance metrics from all paid ad channels (Meta Ads, Google Ads, TikTok Ads, Pinterest) into a single unified interface, giving e-commerce teams a consolidated view of media investment and channel-level performance.
• Dashboards Data-visualization module offering an E-commerce Dashboard (timeline view for store owners) and a General Dashboard with screens for best-selling products, ROAS, payment-method conversion, and channel sales, enabling e-commerce operators to analyze results in one place.
• Influenciadores Influencer management module that issues custom links and coupons, tracks revenue, spend, ROI, CAC, and new-customer percentage at the individual influencer and campaign level, showing the real impact of influencer activity on the purchase journey and ROAS.
• Web Analytics

Quantifiable outcome

• Up to 30% ROAS improvement through Touchpoint pixel fixing without changing campaigns
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BlingcoreGTM or Marketing PartnerBling is an ERP platform for Brazilian e-commerce businesses offering invoicing (NF-e/NFC-e), inventory management, and financial control. Solomon customers receive exclusive benefits including 1 month free trial and 2 months at 30% off for new Bling customers. The partnership creates a complementary stack where Solomon handles media attribution and Solomon AI provides advertising decisions while Bling manages invoicing, stock, and financials.
• Pipeline Valor (Globo)minorOthersBrazilian business media outlet that covered Solomon's founding by ITA alumni and its CVC (corporate venture capital) investment from Totvs, positioning the company as a competitor for large brands in the analytics space.
• StartupIminorOthersBrazilian startup media outlet that covered Solomon's R$8 million funding round and its origin from ITA (Instituto Tecnológico de Aeronáutica), noting the company's mission to expand its market presence.
• Agência E-tractioncoreChannel Partner/ Reseller/ DistributorPerformance marketing agency that uses Solomon as part of their service offering. Reports that Solomon's attribution models are much more detailed, enabling faster action based on accurate data and better understanding of the customer purchase journey.
• Agência BoomercoreChannel Partner/ Reseller/ DistributorPerformance marketing agency that uses Solomon as a technical differentiator in prospecting. Reports that having Solomon data in sales conversations raises the technical discussion level, making it easier to close larger accounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Northbeam: Northbeam provides multi-touch attribution and unified marketing analytics for DTC and e-commerce brands. It directly overlaps with Solomon's Tracking, Attribution Modeling, and Dashboards modules, competing for the same customer profile of performance-marketing-driven e-commerce businesses.
• Triple Whale: Triple Whale is a leading e-commerce analytics and attribution platform for Shopify brands, offering unified dashboards, ad attribution, and AI insights. It is the most direct US-based comparator to Solomon, though Triple Whale focuses on the US/Shopify ecosystem while Solomon focuses on Brazil and broader LatAm e-commerce platforms.
• Rockerbox: Rockerbox is a marketing attribution and MMM platform that helps e-commerce and DTC brands unify paid media, organic, and lifecycle performance. Its multi-touch attribution and cross-channel reporting compete directly with Solomon's core tracking and attribution offering.
• Wicked Reports: Wicked Reports offers multi-touch attribution and customer journey analytics for DTC and e-commerce brands, with emphasis on tying ad spend to actual revenue. Its attribution-first approach is directly comparable to Solomon's value proposition of reconciling platform-reported ROAS against ground-truth sales.
• Polar Analytics: Polar Analytics provides e-commerce analytics, attribution, and ad optimization dashboards, primarily for Shopify and DTC brands. Its focus on consolidating ad-platform data and product-level performance directly parallels Solomon's unified-dashboards and cross-channel attribution value proposition.

Regional players

• Wavetable: Wavetable is a Brazilian/LatAm-focused marketing analytics and BI platform for e-commerce brands, offering cross-channel dashboards and attribution. It is a direct in-region competitor to Solomon with the same Brazilian customer base and similar e-commerce-platform integrations.

Broad incumbents

• Adobe Analytics: Adobe Analytics is an enterprise-grade analytics and attribution platform used by large brands. While not focused exclusively on e-commerce SMBs like Solomon, it competes for the same enterprise-tier customers Solomon is targeting with help from the Totvs CVC relationship.
• Mixpanel: Mixpanel is a product and behavioral analytics platform with funnel, retention, and event-based analysis. While broader than Solomon's e-commerce-attribution focus, it competes for the same analytics/BI budget in mid-market and enterprise e-commerce companies, particularly around real-time event tracking and funnel analysis.
• Supermetrics: Supermetrics is a marketing data pipeline and reporting platform that pulls data from ad platforms, analytics tools, and e-commerce sources into BI destinations. It competes in the adjacent layer of cross-channel marketing data aggregation that underpins Solomon's tracking and dashboards.
• Google Analytics (GA4): Google Analytics 4 is the free, default web analytics and conversion-tracking product for most e-commerce sites. It directly competes with Solomon's Web Analytics module and is the primary incumbent Solomon positions against, with Solomon emphasizing real-time data and full-funnel visibility as differentiators over GA4's delays and sampling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solomon