Organic Ocean Seafood Inc.

What Organic Ocean Seafood Inc. does

Organic Ocean Seafood Inc., operating as Seafood Naturally, is a Canadian direct-to-consumer e-commerce company founded in 2020 and headquartered in Richmond, British Columbia. The company sells sustainably sourced wild-caught seafood to Canadian households through its Shopify-powered storefront at seafoodnaturally.com, with a secondary legacy channel serving professional kitchens. Its product catalog spans Pacific salmon (Sockeye, Coho, Chinook, Pink, Keta), white fish (halibut, sablefish, lingcod, rockfish, petrale sole, cod, Greenland turbot), shellfish (Hokkaido scallops, spot prawns, blue and sidestripe shrimp), crab and lobster, and value-added smoked and candied products. The company also offers a digital gift card, three limited-edition Canada Day collections, and a Standing Order subscription program for recurring weekly, bi-weekly, or monthly deliveries.

The company's core technical capability is flash-freezing at sea to preserve texture, flavor, and nutrition hours after catch, complemented by individually quick-frozen (IQF) packaging for portion control and eco-friendly shipping packaging using curbside recyclable cardboard lined with compostable foam made from seafood shell waste. Revenue mechanics combine one-time direct product sales, the Standing Order subscription (with volume-based pricing, free shipping, and priority on limited products), and gift cards starting at $25. Pricing follows unit-based tiers with a $149 order minimum for free shipping. The brand carries B Corp certification, Ocean Wise "Recommended" status, and Seafood Watch "Best Choice" ratings on select SKUs, supporting premium positioning and ESG-aligned marketing. The company rebranded from Organic Ocean to Seafood Naturally in June 2025 and maintains a small team of 1-10 employees with no disclosed funding, management roster, or M&A activity.

Name

Organic Ocean Seafood Inc.

Legal name

Organic Ocean Seafood Inc.

Website

https://seafoodnaturally.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Organic Ocean Seafood Inc. (operating as Seafood Naturally) is a Canadian DTC e-commerce company founded in 2020 that sells sustainably sourced, flash-frozen wild-caught seafood to households across Canada via an online storefront with a Standing Order subscription option.

Ownership category

akta.pro rank

Product category

Wild Seafood Retail

NAICS

Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Wild-caught seafood
• Sustainable seafood delivery
• Flash-frozen seafood
• Direct-to-consumer seafood
• Seafood subscription

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Seafood Product Sales: One-time purchase model where customers buy individual seafood products at set prices. Products include wild salmon, halibut, scallops, crab, lobster, tuna, and other seafood varieties sold in portions, fillets, or packs.
2. Standing Order Subscriptions: Recurring subscription model where customers set up automated regular deliveries (weekly, bi-weekly, or monthly). Volume-based pricing provides discounts across the entire cart. Generates predictable recurring revenue with customer lock-in.
3. Gift Cards: Digital gift cards sold starting at $25, allowing customers to purchase seafood products as gifts. One-time redemption model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Organic Ocean Seafood Inc., operating as Seafood Naturally, runs a direct-to-consumer e-commerce storefront at seafoodnaturally.com that sells premium, sustainably sourced wild-caught seafood (Pacific salmon, halibut, sablefish, scallops, crab, lobster, tuna, shrimp, and more) across Canada. Products are flash-frozen hours after catch to preserve peak freshness, packed in curbside-recyclable, compostable foam-insulated cardboard boxes, and offered both as one-time purchases and as recurring Standing Order subscriptions on weekly, bi-weekly, or monthly schedules with volume-tiered pricing and free shipping.

Product overview

Organic Ocean Seafood Inc. (operating as Seafood Naturally) is a Canadian e-commerce platform specializing in sustainably sourced wild-caught seafood delivered across Canada. The company operates as a single unified online retail platform with a subscription program (Standing Order). The product portfolio centers on premium wild seafood including: Pacific salmon varieties (Sockeye, Coho, Chinook/King, Pink, Keta/Chum), white fish (Halibut, Sablefish, Lingcod, Rockfish, Petrale Sole, Pacific Cod, Turbot), shellfish (Hokkaido Scallops from Japan, Spot Prawns, Ocean Shrimp, Sidestripe Shrimp, Blue Shrimp), crab and lobster (Golden King Crab, Dungeness Crab, Atlantic Lobster), squid, tuna (Albacore), and specialty items (Steelhead trout, Arctic Char). The company also offers processed products including smoked fish, candied indigenous preparations, tinned seafood, and a signature poke marinade. Value-added bundles include the Canada Day limited-edition Red & White Pack and White Pack collections. The Standing Order subscription module enables recurring deliveries with volume discounts. All products emphasize flash-freezing for freshness, B Corp environmental standards, and Ocean Wise/Seafood Watch sustainability certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hokkaido Scallops Premium sashimi-grade scallops from Hokkaido, Japan; 30/40 count per 1lb bag, IQF frozen, celebrated for sweet flavor and tender texture; for sashimi or cooked preparations.
• Wild Halibut Portion Wild BC Halibut 6oz skin-on fillet, flash frozen and sustainably caught; mild, delicate flavor; for home cooking or professional kitchens.
• Wild Sockeye Salmon Portion Wild BC Sockeye Salmon 6oz portion, flash frozen and sustainably caught; rich in omega-3s with bold flavor; for grilling, baking, or raw preparations.
• Cold Smoked Sockeye Salmon - Sliced Cold smoked wild sockeye salmon, sliced and ready to eat; 113g or 227g frozen packs; for bagels, salads, or charcuterie.
• Wild Sockeye Salmon Fillet Wild sockeye salmon skin-on boneless fillet, flash frozen; 4 fillets per pack; for home grilling or pan-searing.
• Wild BC Sablefish Portion Wild BC Sablefish 6oz skin-on fillet portion, flash frozen and sustainably caught; buttery, rich flavor; for roasting or smoking.
• Wild Lingcod Portion Wild BC Lingcod 6oz skin-on fillet portion, flash frozen and sustainably caught; mild, sweet white fish; for baking or frying.
• Haidacore Wild Albacore Tuna Loin Wild BC Albacore Tuna loin, frozen at sea and sustainably caught; premium tuna for sashimi or cooked preparations.
• Arctic Char Portion Arctic Char 6oz cooked portion, sustainably sourced; mild trout-like flavor with pink flesh.
• Wild Blue Shrimp Wild Mexican Blue Shrimp, sustainably caught; sweet, firm texture; for grilling, sautés, or ceviche.
• Wild BC Spot Prawn Tails Wild BC Spot Prawn tails, frozen in 1/2lb tub; premium sustainable shrimp from British Columbia.
• Wild Pink Salmon Candy Hot smoked wild pink salmon candy (jerky); 227g packs, gluten-free, four ingredients (salmon, brown sugar, salt, hardwood smoke); for snacking or charcuterie.
• Steelhead Portion Steelhead trout 6oz skin-on boneless portions, vacuum-packed and flash frozen; raised in land-based systems in Cascade Mountains, WA; Certified Ocean Wise and Seafood Watch Best Choice.
• Wild Coho Salmon Portion Wild BC Coho Salmon 6oz portion, troll-caught off Haida Gwaii; medium-fat content, mild yet distinctive flavor, versatile for grilling, poaching, or sashimi.
• Wild Chinook Salmon Portion Wild BC Chinook (King) Salmon 6oz portion, frozen and sustainably caught; premium salmon for sashimi or cooking.
• Wild Keta Salmon Portion Wild BC Keta (Chum) Salmon 6oz portion, wild caught and sustainable; firm texture with moderate fat content.
• Wild Pink Salmon Fillet Wild BC Pink Salmon fillet, frozen raw; sustainable and naturally lean Pacific salmon.
• Wild BC Rockfish Fillets Wild BC Rougheye Rockfish fillets, sustainably caught; mild white fish with delicate flavor.
• Wild Petrale Sole Fillet Wild BC Petrale Sole fillet, frozen and sashimi grade; delicate, mild white fish.
• Wild Pacific Cod Portion Wild Pacific Cod 6oz portions, frozen; lean white fish with mild flavor, versatile for cooking.
• Wild Humboldt Squid Steaks Wild Humboldt Squid 1lb bag, frozen steaks; jumbo squid from Pacific waters.
• Wild Cooked Ocean Shrimp Wild BC Ocean Shrimp, cooked and peeled, 1lb pack, frozen.
• Golden King Crab Legs Wild Golden King Crab legs, delicate and high quality; premium Alaska seafood.
• Wild Dungeness Crab Wild Dungeness Crab sections, sustainably caught; classic Pacific Northwest crab.
• Wild Lobster Split Wild Atlantic Lobster split, raw, frozen; premium lobster for gourmet cooking.
• Wild BC Sidestripe Shrimp Tails Wild BC Sidestripe Shrimp tails, sustainably caught; premium limited-quantity shrimp species.
• Wild Pangnirtung Greenland Turbot Portion Wild Greenland Turbot from Nunavut, indigenous seafood, frozen cooked portion; northern Canadian catch.
• Wild BC Sablefish Fillet Wild BC Sablefish whole fillet, flash frozen and wild caught; versatile for grilling or baking.
• Cold Smoked Wild BC Sablefish Fillet Cold smoked wild BC Sablefish fillet, frozen; buttery texture with rich smoke flavor.
• Cold Smoked Sliced Sablefish Cold smoked sliced sablefish (black cod), 113g pack, frozen; delicate, buttery smoked fish.
• Chef Select Tinned Sockeye Salmon Wild BC Sockeye canned salmon, tinned for long shelf life; premium quality for pantry storage.
• Chef Select Tinned Albacore Tuna Wild BC canned albacore tuna, tinned for long shelf life; premium quality sustainable tuna.
• Tsu-ma-uss Candied Chinook Salmon Indigenous candied Chinook (spring) salmon, hot smoked; traditional preparation with brown sugar glaze.
• Signature Poke Marinade Signature poke marinade sauce for preparing poke dishes at home with seafood purchases.
• WHOA! Apple Cider Vinegar WHOA! Apple Cider Vinegar branded product intended for fish and chips pairing.
• Red & White Pack (Canada Day Limited-Edition Collection) Limited edition Canada Day seafood collection featuring red and white fish varieties; $159 special pricing for Canada Day promotional window.
• White Pack (Canada Day Limited-Edition Collection) Limited edition Canada Day white fish collection featuring halibut portions; 7 portions included at $159 special pricing for Canada Day promotional window.
• Seafood Naturally Gift Card Digital gift card redeemable on all seafood products, starting from $25; for gifting seafood to friends and family.
• Standing Order Subscription Self-serve recurring seafood delivery subscription offering weekly, bi-weekly, or monthly cadences with volume-based discounts applied across the entire cart, free shipping, and priority access on limited products.

Quantifiable outcome

• 4.8 out of 5 star average rating based on 1,219+ reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ButcherBox: Subscription-based DTC company primarily delivering grass-fed meat and wild-caught seafood. Comparable in subscription model and premium sustainable-protein positioning, but seafood is one part of a broader portfolio.
• Crowd Cow: DTC online retailer of sustainably sourced meat and seafood, with curated boxes and individual cuts. Overlaps with Organic Ocean in sustainable protein delivery and subscription model.
• Rastelli's: DTC retailer of premium meat, seafood, and gourmet foods. Comparable in DTC premium protein delivery with seafood as a meaningful category, though broader portfolio.

Direct peers

• Sea to Table: American DTC sustainable seafood company sourcing from US fisheries and delivering frozen wild seafood to households. Comparable in wild-caught sourcing story, sustainability certification, and direct-to-consumer delivery.
• Wild Alaskan Company: Subscription-based DTC wild seafood company selling flash-frozen Alaskan salmon and seafood direct to consumers. Directly comparable in subscription mechanics, sustainability narrative, and flash-frozen delivery model.
• Vital Choice: US-based DTC retailer of wild-caught Pacific seafood (salmon, sablefish, shellfish) with a subscription program and strong sustainability positioning. Highly comparable in product mix, customer base, and D2C subscription model to Organic Ocean Seafood.
• Sizzlefish: DTC wild-caught seafood subscription company offering flash-frozen, sustainably sourced seafood boxes to households. Closely aligned subscription model and premium positioning.
• Lobster Anywhere: DTC seafood retailer specializing in premium lobster and shellfish shipped direct to consumers. Comparable in shipping live/frozen premium seafood direct to homes and gift-oriented product positioning.
• Fulton Fish Market: Online seafood retailer offering fresh and frozen seafood direct to consumers across the US. Comparable in online seafood retail model and broad product portfolio across finfish and shellfish.

Others

• Ocean Wise: Canadian ocean conservation organization that operates the Ocean Wise seafood certification program, which Organic Ocean Seafood holds. Not a competitor, but a key ecosystem/standards partner that validates the company's sustainability claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/organicocean
• LinkedInlinkedin.com/company/organic-ocean-seafoods-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Ocean Seafood Inc.