Greenlamp

What Greenlamp does

Greenlamp, LLC operates an all-in-one marketing and CRM platform designed for independent writers, authors, coaches, consultants, and content creators who want to monetize expertise through both digital and physical products. Founded in 2018 by Scott P. Scheper and headquartered in Rancho Santa Margarita, California, the company consolidates website building, sales funnels, CRM, email marketing, payments, subscriptions, calendars, forms, pipelines, blogs, and social media management into a single subscription product. Its distinguishing capability is native support for analog (physical) publishing: a built-in book publishing service that handles ISBN registration, print-on-demand, bulk printing, warehousing, and order fulfillment, and a physical monthly newsletter service that handles master mailing list compilation, printing, packaging, and FedEx or USPS shipping.

The platform is built natively in-house and hosted across Google Cloud Platform and Amazon Web Services. It integrates Stripe for payment processing, USPS Media Mail and FedEx for physical fulfillment, and exposes workflow actions that connect to Google Sheets, Slack, and webhook endpoints. AI features include Content AI (text at $0.108 per 1,000 words and image generation at $0.072 per image) and Workflow AI powered by OpenAI's GPT-4, GPT-4o, and GPT-3.5 models, metered as premium workflow actions. The company claims daily software updates, weekly feature releases, and 24/7 global infrastructure with no downtime during releases. Greenlamp is privately held as an LLC and is bootstrapped by its founder with no disclosed institutional funding rounds.

Greenlamp's revenue model is a $99/month subscription with $10 in monthly usage credits covering metered features such as email sends (up to 12,500 emails), SMS, phone calls, AI actions, and premium workflow actions. Additional revenue streams include a one-time $80 book setup fee, per-unit book printing fees (approximately $4.75-$5.25 per standard 5.5x8.5 B&W paperback), bulk printing discounts of 20%+ at 500 copies, and per-package newsletter printing and shipping fees ($3-$6 per package plus shipping). The company sells exclusively through self-serve signup on its website with a 30-day free trial, no sales-assisted onboarding, and a customer base described as 'hundreds' supported by a distributed team of 1-10 employees.

Name

Greenlamp

Legal name

Greenlamp, LLC

Website

https://greenlamp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenlamp operates an all-in-one marketing and CRM platform for independent writers, authors, and content creators. Its distinguishing capability is built-in physical book and monthly newsletter publishing, integrating print-on-demand, ISBN registration, and shipping into a single $99/month subscription.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132), Directory and Mailing List Publishers (51314)

SIC

Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Success & Account Management CRM (HDAEAFAD)

Keywords

• Marketing automation software
• Sales funnel builder
• Customer relationship management
• Print-on-demand publishing
• Email marketing platform

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription Revenue: Monthly subscription at $99/month after 30-day free trial. Primary recurring revenue stream providing access to the all-in-one platform including websites, funnels, CRM, email, calendars, payments, and publishing features.
2. Usage-based Fees: Pay-as-you-go fees for emails, SMS, phone calls, premium workflow actions, and AI features. $10 in usage credits provided monthly. Additional usage charged at per-action rates significantly lower than competitors.
3. Book Publishing Setup Fee: One-time $80 setup fee per book covering ISBN issuance ($150 value), barcode creation, file checks, and logistics management throughout the publishing process.
4. Print-on-Demand Book Revenue: Per-book printing costs for print-on-demand orders. Typical cost $4.75-$5.25 per book for standard specifications. Bulk printing available at 250+ minimum with approximately 20%+ cost reduction at 500 copies.
5. Newsletter Publishing Revenue: Per-package printing and shipping costs for physical newsletters. Typical estimate $3-$6 per completed package plus $8-12 shipping for domestic orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Greenlamp operates an all-in-one marketing and CRM platform for independent writers, creators, and thinkers, combining websites, sales funnels, email marketing, calendars, appointments, payments, subscriptions, forms, pipelines, blogs, and AI-powered content tools in a single login. The platform uniquely includes built-in analog book publishing (ISBN registration, print-on-demand and bulk printing, warehousing, fulfillment) and physical monthly newsletter publishing (mailing list management, printing, packaging, and shipping). Pricing is a $99/month subscription after a 30-day free trial, plus usage-based fees for emails, SMS, phone calls, and premium AI/workflow actions.

Product overview

Greenlamp is an all-in-one marketing platform designed specifically for analog publishers of physical books and newsletters. The platform provides a unified system combining websites and funnels, CRM, email marketing, payments and subscriptions, calendars, forms, pipelines, blog/social media with AI, and a phone system. Built natively into the platform are specialized publishing tools: Greenlamp Books for one-button book publishing (ISBN registration, POD and bulk printing, warehousing, shipping) and Greenlamp Newsletters for physical monthly newsletter publishing (mailing list management, printing, packaging, FedEx shipping). The platform also features Workflow AI powered by GPT-4/4o/GPT-3.5, Content AI for text and image generation, and integrates with Stripe for payments. Pricing is $99/month subscription plus $10 monthly usage credits for metered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenlamp Platform The core all-in-one marketing platform for independent writers, creators, and thinkers. Provides websites, funnels, CRM, email marketing, payments, subscriptions, calendars, forms, pipelines, blogs, social media management, and AI content/workflow tools in a single unified system with a $99/month subscription after a 30-day free trial.
• Greenlamp Books One-button book publishing solution built natively in Greenlamp. Handles ISBN registration, barcode creation, printing, shipping, packaging, and warehousing. Supports print-on-demand and bulk printing (minimum 250 copies, 20%+ cost reduction at 500 copies). Includes an $80 one-time setup fee per book plus per-book printing costs. Standard trim sizes, paper options, and binding types (paperback, hardcover, spiral) are supported.
• Greenlamp Newsletters Physical monthly newsletter publishing platform built natively in Greenlamp. Manages master mailing list compilation, printing, packaging (plastic sleeve plus heavy flatpack envelope), and shipping via FedEx. Supports 60LB premium papers (white, natural, goldenrod) and 20LB standard papers. Typical cost is $3-$6 per completed package plus $8-12 shipping for domestic orders, with 2-5 business days turnaround.

Quantifiable outcome

• Example user case study: 1,650 subscriber list generating $16,599.79 monthly revenue with total monthly cost of $105.50 (subscription + usage)
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core infrastructure, core and minor.

• Google Cloud Platformcore infrastructureOthersPrimary cloud hosting provider for Greenlamp's product infrastructure. Google provides 99.5% monthly uptime guarantee. Greenlamp relies on Google's audited security and compliance programs for physical, environmental, and infrastructure security controls.
• Amazon Web Services (AWS)core infrastructureOthersCloud hosting provider offering 99.95-100% service reliability with redundancy to power, network, and HVAC services. AWS provides SOC 2 Type 2 report and ISO 27001 certification. Greenlamp utilizes AWS for additional infrastructure needs.
• StripecoreTechnology or IntegrationPayment processor for all payment transactions. Stripe collects identifying information about devices connecting to its services, operates fraud detection, and provides analytics. Stripe handles PCI-compliant payment card processing.
• USPSminorOthersFor domestic shipping within the United States, Greenlamp uses USPS Media Mail (5-7 business days transit). International orders ship via USPS First Class Mail International (7-10 business days).
• FedExminorOthersRecommended shipping carrier for newsletters with FedEx 2-Day and Standard International options. Domestic FedEx shipping approximately $10 per newsletter.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kit (formerly ConvertKit): Kit is an email marketing and creator commerce platform built for bloggers, authors, and creators. It overlaps with Greenlamp's email, CRM, and creator monetization focus, though it lacks the integrated analog publishing and broader all-in-one suite.
• Kajabi: Kajabi is an all-in-one creator platform for courses, memberships, newsletters, and digital products. Like Greenlamp, it serves independent creators monetizing expertise, though it focuses on digital products rather than physical book/newsletter publishing.
• Kartra: Kartra is an all-in-one platform combining funnels, email, memberships, courses, and helpdesk for online businesses. Comparable to Greenlamp's all-in-one model targeting independent creators and SMBs, though without the analog book/newsletter publishing capability.
• ClickFunnels: ClickFunnels is a leading sales funnel builder with email, CRM, and course features targeting entrepreneurs and creators. Comparable to Greenlamp on websites, funnels, email, and payment processing — Greenlamp's broader all-in-one scope is the main differentiation.
• GoHighLevel: GoHighLevel is an all-in-one sales, marketing, and CRM platform targeting SMBs and agencies — the closest direct competitor to Greenlamp's core platform offering. It competes head-to-head on websites, funnels, CRM, email, payments, and workflows at a similar price point.

Emerging players

• Beehiiv: Beehiiv is a newsletter-first platform with monetization tools, ad network, and audience analytics. Directly comparable to Greenlamp's newsletter ambitions but focuses on digital newsletters; it does not offer the integrated all-in-one marketing stack or physical newsletter fulfillment.
• Lulu Press: Lulu is a self-publishing platform for print-on-demand books and magazines. Directly comparable to Greenlamp Books for physical book publishing workflows (ISBN, printing, fulfillment), but operates as a standalone publishing service without the marketing/CRM layer.
• Substack: Substack is a leading creator newsletter platform with paid subscriptions and discovery. Overlaps with Greenlamp's newsletter publishing concept but is digital-only and lacks the broader CRM, funnel, and physical book capabilities.
• Teachable: Teachable is a course and digital product platform for creators. Overlaps with Greenlamp's creator monetization focus (courses, payments, memberships) but lacks email/CRM breadth and analog publishing functionality.

Broad incumbents

• HubSpot: HubSpot is a broad CRM, marketing automation, and content management suite serving SMBs through enterprises. Its Marketing Hub and CMS Hub overlap materially with Greenlamp's CRM, email, websites, and workflows functionality, though priced for larger budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ScottScheper
• YouTubeyoutube.com/channel/UCnvMBVMXMPKA4Lmy5Ihd-FQ
• Facebookfacebook.com/authormarceyjames
• LinkedInlinkedin.com/company/greenlamp-llc
• Instagraminstagram.com/industrialchemy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlamp