What Surfsight does

Surfsight is a product line of Lytx, Inc., a privately held US corporation founded in 1998 that develops AI-powered video telematics solutions. Surfsight-branded hardware and services are sold exclusively through a global network of resellers, telematics service providers, and an Insurance Partner Program, reaching telematics service providers, commercial insurance carriers, and fleet operators across verticals including construction, transit, distribution, utilities, field services, trucking, and retail. Only one named end-customer case study (3 Sister Logistics) appears in the publicly available input, indicating a long-tail channel distribution rather than a small set of anchor accounts.

The product centers on the Surfsight AI-Series Cameras, which combine machine vision and AI (MV+AI) trained on more than 27 years of proprietary Lytx video telematics data. The cameras deliver real-time driver-behavior detection (distracted driving, unsafe following, cellphone use) and ADAS-style alerts, capture incident footage, and stream events into third-party fleet-management platforms via the Lytx Integration Network — including a Geotab Lytx+ connector. The Lytx Vision Platform extends the same data and inference pipeline to partners building custom analytics and use-cases on top of Surfsight/Lytx video and sensor feeds.

Commercially, Surfsight runs a hardware-plus-subscription model. AI-Series cameras are sold through channel partners as capital hardware, paired with an ongoing software/SaaS subscription for AI analytics, cloud storage, and incident review. Pricing is quote-based and not publicly listed. Revenue is generated by channel partners reselling the hardware-plus-service bundle to end fleets, by insurers distributing the device to commercial policyholders through the Insurance Partner Program, and by Geotab-integrated fleets receiving the Lytx+ video module inside their existing MyGeotab stack.

Name

Surfsight

Legal name

Lytx, Inc.

Website

https://surfsight.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Surfsight, a product line of Lytx, Inc., provides AI-powered video telematics cameras and software through resellers, telematics service providers, and insurers to commercial fleet operators across construction, transit, distribution, utilities, trucking, and field services.

Ownership category

akta.pro rank

Headquarters

HQ city

Yoqne`am `illit

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of Surfsight AI-Series dash cameras to reseller partners. Hardware includes both in-cab and road-facing cameras designed for durability and diverse conditions.
2. Software/SaaS Subscriptions: Cloud platform subscription services for video telematics, real-time monitoring, alerts, and data access. Subscription-based model with services delivered through Surfsight Cloud.
3. Channel/Reseller Revenue: Revenue generated through reseller partners who purchase hardware and subscriptions to incorporate video safety into their own product offerings and fleet management solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Surfsight is a video telematics solution, operated as a product line of Lytx, Inc., that combines AI-driven dash cams with a cloud platform for fleet technology providers and resellers. It delivers real-time in-cab and road-facing video, machine vision + artificial intelligence (MV+AI) risk detection, driver alerts, and an open API suite for integration into partner telematics offerings. The hardware (Surfsight AI-Series Cameras) and cloud software are sold exclusively through strategic reseller partners worldwide.

Product overview

Surfsight is an AI-powered video telematics solution by Lytx designed as a flexible, reseller-focused platform for fleet technology providers. The core offering includes Surfsight AI-Series dash cams (smart cameras sold exclusively through strategic partners) and the Surfsight cloud platform featuring machine vision + AI technology for real-time risk detection. The product portfolio includes: Driver Safety Program (in-cab alerts and coaching workflows), LytxOne (all-in-one fleet management combining video safety and telematics), Lytx+ (video safety integrated with Geotab telematics), DriveCam SF-Series (event recording cameras), Asset Trackers (GPS tracking devices), and Lytx Compliance Services (driver compliance and training tools). The ecosystem is supported by Lytx Vision Platform for custom integrations and the Lytx Integration Network for third-party connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Surfsight: Cloud platform and AI-driven dash cam solution for fleet technology providers, enabling video safety integration into telematics product portfolios.
• Surfsight AI-Series Cameras
• Surfsight Cloud

Products and services

• Surfsight Solution An advanced cloud platform enabling fleet technology providers to incorporate video safety into their product portfolio. Features AI-driven dash cams, extensive API and integration capabilities, and real-time risk identification using MV+AI technology, sold through resellers worldwide.
• Surfsight AI-Series Cameras Smart dash cams sold exclusively through trusted strategic partners. Durable hardware with processing power supporting advanced AI features, in-cab and road-facing cameras designed for diverse conditions and global deployment.
• Surfsight Reseller Solution Video safety solution sold exclusively through resellers worldwide. Designed for fleet technology leaders to integrate into their existing product offerings through APIs and partner enablement tools.
• LytxOne All-in-one fleet management solution combining video safety and telematics. Provides comprehensive fleet safety and management capabilities including device and settings management, available as an integrated offering.
• Driver Safety Program Complete safety solution with in-cab alerts and structured coaching workflows. Designed to help protect drivers and reduce fleet risk through real-time driver behavior detection.
• Lytx+ Best-in-class video safety integrated with Geotab telematics through the Lytx+ solution. Combines Lytx video safety capabilities with Geotab fleet management (GO9 device) for enhanced customer value.
• DriveCam SF-Series Cameras Event recorder devices engineered to detect and categorize driving risk. Requires SF400 DriveCam Event Recorder or newer for advanced features; provides in-cab video capture for risk detection.
• Asset Trackers Rugged GPS devices that support real-time visibility of assets. Enables tracking and monitoring of fleet assets beyond vehicles.
• Lytx Compliance Services Driver compliance tools for training, management, and regulatory readiness. Includes RAIR compliance services for commercial drivers.
• Lytx Vision Platform Technology platform for building custom integrated solutions. Enables partners to develop tailored video telematics applications leveraging MV+AI capabilities.
• Lytx Integration Network Integration network providing seamless integration with other industry-leading fleet management tools. Enables connectivity with telematics and fleet management ecosystems.

Quantifiable outcome

• Drivers self-correct unsafe behaviors in the moment through real-time in-cab alerts
• +1 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and major.

• GeotabcoreTechnology or IntegrationStrategic integration partnership where Surfsight video safety is integrated with Geotab telematics (GO9 device) through the Lytx+ solution. This allows fleet managers using Geotab to access Surfsight's machine vision AI capabilities. Customer case study demonstrates how 3 Sister Logistics uses this integration for driver exoneration.
• Telematics Service ProviderscoreChannel Partner/ Reseller/ DistributorFleet technology providers who resell Surfsight video safety solutions as part of their product portfolio. Partners can embed video safety into their offerings, enhance telematics data with real-time insights, and offer driver alerts to prevent risk.
• Insurance CompaniesmajorChannel Partner/ Reseller/ DistributorInsurance companies participating in the Lytx insurance partner program, helping their fleet customers reduce risk with video telematics technology and driver coaching capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Webfleet (Bridgestone): Webfleet is Bridgestone's commercial telematics and fleet management platform with growing video safety capabilities. It is a broad incumbent that competes with Surfsight at the fleet telematics layer and overlaps with Surfsight's EMEA-heavy reseller footprint.
• Trimble Transportation: Trimble's transportation division offers fleet management, telematics, and safety solutions to commercial trucking and logistics customers. It is a broad incumbent that competes with Surfsight in enterprise fleet safety and telematics integrations.
• Verizon Connect: Verizon Connect is a large, established fleet telematics and video safety provider built on multiple acquired platforms. It overlaps materially with Surfsight's offering but operates across a much broader portfolio and sells primarily direct to enterprise customers.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations management platform that increasingly integrates telematics partners and safety data. It is an emerging player that intersects Surfsight's addressable market by aggregating telematics and video feeds for fleet customers.
• Nauto: Nauto provides AI-powered driver behavior and fleet safety solutions using in-cab cameras and computer vision. It is an emerging player that competes with Surfsight in the AI video telematics layer, often through commercial fleets and insurance partnerships.

Direct peers

• SmartDrive (Solera): SmartDrive, now part of Solera, is a long-standing video-based driver safety and fleet risk management provider. It is a direct peer to Surfsight with overlapping AI video telematics, driver coaching, and risk analytics functionality for commercial fleets.
• Motive: Motive (formerly KeepTruckin) provides AI dash cams and fleet management software for commercial vehicles and physical operations. It is a direct competitor to Surfsight, offering AI-powered video telematics with both direct sales and partner channels.
• Azuga: Azuga, owned by Bridgestone, offers GPS fleet tracking, video telematics, and driver safety solutions to commercial fleets. It is a direct peer to Surfsight, often competing for the same mid-market fleet customers through telematics and insurance channels.
• Geotab: Geotab is one of the largest commercial telematics platforms globally and is Surfsight's anchor integration partner via Lytx+. It is a direct peer because Geotab's ecosystem of fleet management software customers overlaps Surfsight's target market, and Geotab itself sells adjacent safety and analytics capabilities.
• Samsara: Samsara is a leading IoT-based fleet management platform that includes AI dash cams and video-based safety as a core native capability. It directly competes with Surfsight by bundling video telematics into a broader fleet management suite and selling primarily direct to enterprise fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/surfsight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfsight