Saninet

What Saninet does

Saninet B.V. is a Netherlands-based software company that builds cloud-hosted 3D bathroom design applications for the retail sales floor, operating as a subsidiary of Omiteo from its headquarters in 's-Hertogenbosch. The core platform enables retail staff to draw a bathroom layout, render it in 3D with day/night visualisation, and export technical drawings and bill-of-materials in PDF or CSV formats ready for ERP import. Its key differentiator is a curated library of over 40,000 branded SKUs from major manufacturers — Grohe, Ideal Standard, HotBath, Duravit, Geberit — with accurate dimensions, colours, and prices, so customers see exactly what they will purchase; additional add-on modules cover custom tiles, part-list export, VR presentation via Meta Quest and HTC Vive, and a consumer-facing Viewer mobile app.

The company monetises through a tiered SaaS subscription on 12-month minimum contracts: Basic at €70/month, Pro at €137/month, and Enterprise with custom pricing for organisations needing 5+ simultaneous planners and API integration. Distribution is product-led via a self-serve 7-day free trial on saninet.eu, supplemented by an inside-sales team for enterprise and multi-location deployments. The product is localised in six European languages (English, Dutch, German, French, Spanish, Italian), and named customers span leading bathroom retailers (Mandemakers) and the manufacturer partners that supply the branded library. Saninet also exposes an enterprise API for connecting design output directly into retailer ordering and ERP systems.

Founded in 1999, Saninet operates with 11–50 employees and reports no disclosed funding rounds or leadership changes in the input data. Its strategic posture is that of a focused vertical SaaS incumbent: a niche product surface, a deep manufacturer-content moat, and a slow build-out of adjacent modules rather than aggressive platform expansion. No AI/ML capabilities are described in any source.

Name

Saninet

Legal name

SaniNet B.V.

Website

https://saninet.eu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Saninet is a Dutch SaaS company that provides cloud-based 3D bathroom design software to bathroom retailers, enabling in-store design, visualisation, and order-ready exports using a library of 40,000+ branded manufacturer products.

Ownership category

akta.pro rank

Product category

Bathroom Design Software

NAICS

Software Publishers (5132), Interior Design Services (54141)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Full Bathroom Remodel (Design-Build) (HSAPABAA)

akta.pro secondary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom design software
• 3D design software
• Retail design tools
• Product visualization
• Bathroom configuration

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Software Licenses: Monthly or annual subscription-based licensing for bathroom design software. Plans include Basic (€70/month), Pro (€137/month), and Enterprise (custom pricing). All plans require 12-month minimum contracts. Additional modules (Tiles, Notes, Sims, Support+) available as add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Saninet sells a cloud-based 3D bathroom design software platform for bathroom retailers, available in three subscription tiers (Basic, Pro, Enterprise). The platform includes a library of 40,000+ real branded bathroom products from manufacturers such as Grohe, Ideal Standard, HotBath, Duravit, and Geberit, enabling retailers to produce 3D visualizations, technical drawings, and order-ready part lists in under ten minutes. Optional add-on modules and a consumer-facing Viewer mobile app extend the core product into immersive presentations and at-home customer experiences.

Product overview

Saninet is a bathroom design software platform with three subscription tiers (Basic, Pro, and Enterprise) enabling retailers to design and sell bathrooms in under 10 minutes. The core platform includes 40,000+ branded products from leading bathroom manufacturers, 2D/3D design capabilities, HD visualization with day/night modes, cloud storage, and a consumer-facing Viewer app. The product architecture consists of a core design platform (Basic/Pro/Enterprise) with optional add-on modules including Tiles (custom tile uploads), Note (part list export), Sims, Support+, Export Module (technical drawings/BOM), and Virtual Reality (Meta Quest/HTC Vive support). Enterprise tier offers API integration for ERP connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Saninet Basic Entry-level subscription offering of the Saninet bathroom design software for solo retail professionals, priced at €70 per month (€840 per 12-month contract). Includes standard floor plans, a generic product library, wall and floor tiles, an HD viewer with day and night mode, cloud storage, the consumer-facing Viewer app, and online help.
• Saninet Pro Mid-tier subscription offering for growing retailer teams, priced at €137 per month (€1,644 per 12-month contract). Includes everything in Basic plus the ability to create floor plans, access the branded product library of 40,000+ items, save favorite products, generate technical drawings, upgrade with add-on modules, and receive phone support.
• Saninet Enterprise Custom-priced Enterprise subscription for retail chains requiring 5 or more simultaneous planners, sold under multi-year contracts. Includes everything in Pro plus multi-user licensing, API integration with ERP and ordering systems, and dedicated account management.
• Saninet Viewer App Standalone mobile application (Saninet Viewer App) that lets consumers experience a retailer's Saninet bathroom design in HD 3D at home, extending the in-store design conversation into the customer's own space.

Quantifiable outcome

• Design bathrooms in under 10 minutes
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Omiteoparent_companyOthersOmiteo is identified as the parent company of Saninet. Saninet is described as 'An Omiteo company' on the website footer. No additional details about the relationship structure provided.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Magicplan: Magicplan is a mobile-first floor plan and 2D/3D design app for contractors and retailers. Comparable as an emerging design SaaS with cross-platform delivery, partial overlap on bathroom/retail workflows, and a focus on rapid on-site capture.

Direct peers

• Cedreo: Cedreo is a French SaaS company providing floor plan and home design software for home builders, remodelers, and retailers. It is directly comparable to Saninet as a vertical SaaS targeting sales-driven design professionals, with similar PLG/inside-sales hybrid motion.
• Planner 5D: Planner 5D is a home and interior design platform offering 2D/3D planning with extensive product libraries across multiple rooms. It overlaps with Saninet on consumer-facing 3D visualization, freemium onboarding, and cross-platform delivery.
• HomeByMe: HomeByMe is a 3D home planning SaaS by Dassault Systèmes enabling retailers and consumers to design interiors including bathrooms. Direct competitor on 3D visualization, branded catalogs, and retailer enablement.
• Roomsketcher: Roomsketcher is a Norwegian home and interior design SaaS offering 2D/3D floor plans, branded product libraries, and visualization for professionals and consumers. It is comparable to Saninet in product category, target users, and SaaS delivery model.
• Roomle: Roomle is an Austrian 3D room planning SaaS enabling retailers and consumers to configure interiors including bathrooms and kitchens. It overlaps directly with Saninet on 3D visualization, product library management, and retailer-facing workflows.
• Floorplanner: Floorplanner is a Dutch home and interior design SaaS (same HQ country as Saninet) offering 2D/3D planning with product catalogs. Direct overlap on retailer-targeted design workflows, subscription pricing, and European SMB customer base.

Broad incumbents

• Trimble SketchUp: SketchUp (Trimble) is a major 3D modeling platform widely used in architecture and interior design. Comparable as an incumbent 3D design toolset that competes for design professional mindshare and could expand into retailer-friendly verticals.
• Autodesk (AutoCAD / Forma): Autodesk is the dominant CAD and 3D design incumbent whose AutoCAD and Forma products can be configured for bathroom and interior design workflows. It represents the large, well-funded incumbent threat that could move downstream into retail-facing design.
• Chief Architect: Chief Architect is an established home design software vendor focused on residential builders, remodelers, and interior designers. Comparable to Saninet on residential design workflow focus and professional user base, though broader in scope.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saninet
• Facebookfacebook.com/saninetsocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saninet