Eastern Exterminating
Eastern Exterminating is a family-owned pest control and lawn care company founded in 1988, serving residential and commercial customers across 15+ South Florida cities from Broward to Key West with subscription-based pest control, fertilization, and tree care services.
- Company typePrivate
- Founded1988
- HeadquartersPanama City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eastern Exterminating does
Eastern Exterminating is a family-owned pest control and lawn care company founded in 1988, operating across three South Florida counties (South Broward, Miami-Dade, and Monroe) and serving 15+ cities from South Broward down to Key West. The company provides a bundled suite of nine core services including general pest control, ant/cockroach/mosquito/rodent control, lawn care, weed control, fertilization (both traditional granular and foliar), organic/natural fertilization with deep-root feeding, and tree/shrub horticultural care. Its proprietary technology centers on an Integrated Pest Management (IPM) approach that combines dual-method fertilization (premium granular fertilizers plus mineral-rich foliar sprays) with organic alternatives utilizing beneficial microbes and botanical pest control formulations made from essential oils and food-grade ingredients.
The company operates a direct-to-consumer go-to-market model, acquiring customers through free estimates, a $50/$50 referral program, website lead capture, and SMS/text scheduling. Revenue is generated primarily through subscription/recurring service contracts structured in flexible visit frequencies (6, 8, 12, or 24 visits per year), targeting residential homeowners as the primary segment with secondary commercial property clients (restaurants, offices, retail). Eastern Exterminating is a brand within the Fairway Lawns, LLC (Fairway Corp) corporate umbrella headquartered in Little Rock, Arkansas, which aggregates multiple lawn care, pest control, irrigation, and tree service brands across multiple states.
The business is supported by an active digital infrastructure including a free-estimate web form, text-message scheduling platform, and centralized customer login via lawngateway.com, alongside an ongoing hiring presence through its Paylocity careers portal.
Eastern Exterminating firmographics
Firmographics- Name
- Eastern Exterminating
- Legal name
- Fairway Lawns, LLC
- Website
- https://easternexterminating.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eastern Exterminating is a family-owned pest control and lawn care company founded in 1988, serving residential and commercial customers across 15+ South Florida cities from Broward to Key West with subscription-based pest control, fertilization, and tree care services.
- Ownership category
- akta.pro rank
Eastern Exterminating industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Landscaping Services (561730)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Outdoor Perimeter & Yard Pest Treatments (General) (HSAMAAAF)
- akta.pro secondary industries
- Pest & Disease Control (Grubs/Insects/Fungus) (HSAIAGAE), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF), Indoor Flying Insect Control (Flies, Gnats, Moths) (HSAMAAAE)
Keywords
Where Eastern Exterminating is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eastern Exterminating business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Pest Control Services: Recurring pest control services for residential and commercial properties with flexible scheduling options (6, 12 or more treatments per year). Includes interior and exterior treatments targeting ants, cockroaches, mosquitoes, rodents, and other common South Florida pests.
- Lawn Care and Fertilization Services: Fertilization and nutritional spray programs for lawns, palms, shrubs, and trees. Available in 8, 12, or 24 visits per year customizable programs. Includes both traditional and natural/organic options.
- Specialized Pest Control Services: Targeted services for specific pest problems including ant control, cockroach control, mosquito control, and rodent control. May include one-time remediation or ongoing maintenance.
- Tree and Shrub Care Services: Horticultural programs for palms, trees, and ornamental plants including deep-root feeding, nutritional sprays, tree trimming, and pest management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Mosquito Care first treatment promotional pricing |
| Freemium | Pay-as-you-go | Lawn Care evaluation |
| Subscription | Annual | Flexible fertilization programs |
| Subscription | Annual | Pest control recurring plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Eastern Exterminating product offering
Product offeringCore offering
Eastern Exterminating provides recurring residential and commercial pest control (ants, cockroaches, mosquitoes, rodents, termites, fleas, ticks, spiders, wasps), lawn fertilization and nutritional spray programs, weed control, and horticultural tree and shrub care across South Florida. Services are delivered on-property by local technicians through customizable subscription programs (6, 8, 12, or 24 visits per year), with both traditional and natural/organic treatment options available.
Product overview
Eastern Exterminating offers a unified suite of pest control and lawn care services across South Florida. The core offering consists of nine interconnected service categories: Lawn Care Services (fertilization, weed control, pest management, and horticultural care), Weed Control Services (assessment, identification, and targeted treatments), Fertilization Services (customizable 8/12/24-visit programs), Fertilization Natural Services (organic options), and five specialized pest control services (General Pest Control, Ant Control, Cockroach Control, Mosquito Control, and Rodent Control). These services are designed to work together as a comprehensive property care solution for residential and commercial clients in Miami-Dade, Broward, and Monroe counties.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Care Services Comprehensive lawn maintenance program for residential and commercial properties in South Florida. Includes fertilization programs, natural and organic lawn care, pest control for lawn insects, fungus and disease management, shrub and ornamental support, and horticultural programs for palms and trees.
- Weed Control Services Professional weed control service starting with lawn assessment and weed identification, followed by targeted pre- and post-emergent applications and follow-up adjustments. Covers grassy weeds, broadleaf weeds, and moisture-loving weeds with both traditional and organic options.
- Fertilization Services Fertilization and nutritional spray program combining premium granular fertilizers with mineral-rich foliar nutritional sprays for both deep-root feeding and fast leaf absorption. Available in 8, 12, or 24 visits per year for lawns, palms, shrubs, trees, and flowering plants. Liquid treatments contain trace elements, vitamins, and bio-stimulants for plant recovery.
- Fertilization Natural Services Organic and all-natural fertilization program using deep-root feeding placed where roots absorb, combined with beneficial microbes that break down nutrients over time. Includes botanical mosquito and insect control made from essential-oil blends and food-grade ingredients without DEET or permethrin.
- Pest Control Services Full-service pest control for residential and commercial properties covering both interior and exterior treatments. Targets ants, cockroaches, mosquitoes, fleas, ticks, silverfish, scorpions, rodents, mice, lawn insects, spiders, pantry pests, wasps, and termites. Scheduled recurring plans available (6 or 12 times per year).
- Ant Control Services Targeted ant control service that identifies the ant species and locates the colony. Covers fire ants, sugar ants, ghost ants, carpenter ants, big-headed ants, and Argentine ants using precise baiting and targeted application strategies.
- Cockroach Control Services Cockroach control service targeting German roaches, American roaches (palmetto bugs), smokybrown roaches, oriental roaches, and wood roaches. Includes inspection, targeted treatments, baits, and perimeter work.
- Mosquito Control Services Mosquito control service focusing on breeding sites and resting areas. Includes property inspection, targeted applications to shrubs and foundations, adult mosquito reduction, and seasonal adjustments based on rainfall.
- Rodent Control Services Rodent control service for roof rats, Norway rats, and house mice. Includes inspection, trap placement, exclusion work to seal entry points, outdoor bait stations, and follow-up monitoring.
Quantifiable outcome
- Save up to 50% on first mosquito treatment
- +1 more outcomes
Companies that use Eastern Exterminating
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Eastern Exterminating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eastern Exterminating partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Fairway CorporationcoreParent company of Eastern Exterminating and other lawn care and pest control brands. Terms of Service and Privacy Policy are governed by Fairway Corp/Fairway Lawns, LLC. Eastern Exterminating operates as part of the Fairway brand family.
- Fairway LawnscorePrimary brand under the Fairway Lawns, LLC corporate umbrella. Eastern Exterminating website falls within the Fairway Lawns brand family as shown in Terms of Use documentation.
- Agape Lawn CareminorPartner company serving North Carolina. Provides lawn care, landscaping, pest control, irrigation, and outdoor living services. Listed on Eastern Exterminating's partner page.
- Andy'sminorIrrigation and drainage partner serving Florida, Oklahoma, South Carolina, and Texas. Listed on partner page for complementary services.
- Arbor Bay Tree ServicesminorTree services partner serving Florida. Listed as partner for complementary tree care services.
- The Bug DoctorminorPest control partner serving Alabama. Listed on partner page.
- Dr. Jack'sminorLawn care and pest control partner. Listed as partner brand.
- Farrow Pest ServicesminorPest control services partner. Listed on partner page.
- Greenway IrrigationminorIrrigation, landscaping, and swimming pool services partner.
- Leapfrog LandcareminorLawn care, landscaping, pest control, and tree and shrub care partner serving various states.
- Luv A LawnminorLawn care, pest control, and irrigation partner.
- Mencer's Tree ServiceminorTree care services partner.
- Plant Health Care SystemsminorLawn care, pest control, and tree and shrub care partner.
- Plant It EarthminorFlorida-based partner for lawn care services.
- Real Green ServicesminorLawn and pest services partner brand.
- Real Turf SolutionsminorLawn care, pest control, irrigation, and drainage partner.
- Scientific Plant ServiceminorPlant health care services partner.
- Southern Care Lawn & PestminorLawn and pest control partner.
- Weed SolutionsminorLawn care, tree & shrub, and pest control partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Eastern Exterminating competitors and assessment
Company assessmentDirect peers
- Mosquito Joe: National mosquito and outdoor pest control franchise operating on recurring residential service plans, directly comparable to Eastern Exterminating's mosquito control subscription line.
- Lawn Doctor: National lawn care franchise focused on fertilization, weed control, and pest management for residential customers on recurring annual plans — directly comparable to Eastern Exterminating's lawn-care subscription business.
- Massey Services: Florida-based integrated pest management and lawn care provider offering recurring residential and commercial services. Closely comparable business model, service mix, and regional focus to Eastern Exterminating.
- Truly Nolen Pest Control: National full-service pest control company with integrated lawn and termite offerings, subscription-based recurring programs, and direct-to-consumer residential model similar to Eastern Exterminating.
- Arrow Exterminators: Southeast U.S. pest and termite control provider with integrated home pest, lawn, and wildlife services on recurring service plans, comparable to Eastern Exterminating's integrated offering.
Broad incumbents
- Orkin: National pest control brand under Rollins with broad residential and commercial pest coverage; competes with Eastern Exterminating on local lead generation and brand spend in South Florida.
- Terminix: National pest control brand (now part of Rentokil) with residential pest, termite, and lawn-adjacent offerings; competes with Eastern Exterminating on local brand and pricing power.
- TruGreen: Largest U.S. residential lawn care company offering fertilization, weed, and pest-adjacent services on recurring subscriptions; competes with Eastern Exterminating for the same South Florida homeowner segments.
Regional players
- McCall Service: Florida and Georgia-based pest control and lawn care operator with residential and commercial recurring programs, operating in an overlapping Southeast geography with comparable service mix.
- Florida Pest Control & Chemical: Florida-headquartered pest control company serving residential and commercial customers with general pest, termite, and lawn services — directly comparable in territory and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eastern Exterminating social profiles
Digital presenceEastern Exterminating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eastern Exterminating leadership team
Management profileNumber of profiles
Eastern Exterminating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eastern Exterminating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eastern Exterminating
What does Eastern Exterminating do?
Eastern Exterminating provides recurring residential and commercial pest control (ants, cockroaches, mosquitoes, rodents, termites, fleas, ticks, spiders, wasps), lawn fertilization and nutritional spray programs, weed control, and horticultural tree and shrub care across South Florida. Services are delivered on-property by local technicians through customizable subscription programs (6, 8, 12, or 24 visits per year), with both traditional and natural/organic treatment options available.
Is Eastern Exterminating a public or private company?
Eastern Exterminating is a private company. It is classified as corporate owned and is currently operating.
When was Eastern Exterminating founded?
Eastern Exterminating was founded in 1988. It employs 11 to 50 people.
Where is Eastern Exterminating based?
Eastern Exterminating is headquartered in Panama City, United States, in the North America region.
How does Eastern Exterminating make money?
Four revenue lines are on record. Pest Control Services are the primary driver. The others are lawn Care and Fertilization Services, specialized Pest Control Services and tree and Shrub Care Services.
Who are Eastern Exterminating's main competitors?
Direct peers on record are Mosquito Joe, Lawn Doctor, Massey Services, Truly Nolen Pest Control and Arrow Exterminators. Broad incumbents are Orkin, Terminix and TruGreen. Regional players are McCall Service and Florida Pest Control & Chemical.
Does Eastern Exterminating have an API?
No public API is recorded for Eastern Exterminating.
What industry is Eastern Exterminating in?
Eastern Exterminating's product category is Pest Control Services. Its primary akta.pro industry code is HSAMAAAF, Outdoor Perimeter & Yard Pest Treatments (General), with a secondary code of HSAIAGAE, Pest & Disease Control (Grubs/Insects/Fungus). Its NAICS code is 561710 and its SIC code is 7340.