OTT Executive Community
OTT Executive Community, a division of Trender Research, Inc., is a media and entertainment focused community, research, and events business serving 50,000+ OTT/video streaming executives globally through its annual OTT Executive Summit, the OTT/Streaming User Experience Benchmarking Survey, and bespoke consulting and expert witness services.
- Company typePrivate
- Founded2007
- HeadquartersWestford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OTT Executive Community does
OTT Executive Community is a media & entertainment focused social community, publications, and events business that operates as a division of Trender Research, Inc. Founded in 2007 and headquartered in Westford, MA, the company maintains what it describes as the largest LinkedIn group dedicated to over-the-top (OTT) video, with a global membership exceeding 50,000 executives drawn from streaming services, broadcasters, studios, cable and satellite providers, virtual MVPDs, advertisers, platform manufacturers, and enabling technology vendors. Membership skews global, with 55% in the Americas, 30% in EMEA, and 15% in Asia and rest-of-world.
The product portfolio centers on three coordinated lines: (1) events, including the flagship annual OTT Executive Summit (now in its 10th edition), the OTT SOIRÉE, the Social Video & Livestreaming Summit, and OTT Fest; (2) research, anchored by the annual OTT/Streaming User Experience Benchmarking Survey, with the second annual study published in 2024 and a third planned for 2026; and (3) consulting/advisory services delivered as bespoke 'behind the scenes' engagements spanning strategy, marketing, business development, custom research, RFP/vendor selection, and expert witness services for streaming technology disputes. Underlying distribution is community-led, relying on owned social channels (LinkedIn, Twitter/X, YouTube podcast, email newsletter, and SurveyMonkey-based research), with the annual summit delivered via Zoom Events as a global virtual conference.
The business model blends professional services revenue (consulting, advisory, expert witness), event sponsorship and ticket revenue, and research/content monetization. Sponsorship economics are visible: two platinum sponsors (Robosoft Technologies, SeaChange), two silver (Universal Search & Discovery, BB Media), and two bronze (MEDIAGENIX, Social Video & Live Streaming), while event ticket pricing for OTT SOIRÉE is disclosed at $75–$95 per pass. Leadership is concentrated in founder Brian Mahony (CEO of Trender Research, President of OTT Executive), who controls the firm. No external funding, M&A activity, or revenue disclosures appear in the source material.
OTT Executive Community firmographics
Firmographics- Name
- OTT Executive Community
- Legal name
- Trender Research, Inc.
- Website
- https://ottexec.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OTT Executive Community, a division of Trender Research, Inc., is a media and entertainment focused community, research, and events business serving 50,000+ OTT/video streaming executives globally through its annual OTT Executive Summit, the OTT/Streaming User Experience Benchmarking Survey, and bespoke consulting and expert witness services.
- Ownership category
- akta.pro rank
OTT Executive Community industry classification
Industry- Product category
- Media Industry Events & Professional Services
- NAICS
- Convention and Trade Show Organizers (56192), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where OTT Executive Community is headquartered
LocationHeadquarters
- HQ city
- Westford
- HQ country
- United States
- HQ region
- North America
Markets served
OTT Executive Community business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting and Advisory Services: Company/product strategy, marketing planning and program execution, business development advisory services and introductions. The majority of work involves 'behind the scenes' projects for clients looking to establish or accelerate growth in the OTT industry.
- Events Revenue: Marquis OTT Executive Summit (annual global virtual event), smaller custom events, meet-ups, dinners, and the OTT Soirée. Events feature ticket sales at various tiers (VIP Pass $95, Guild Pass $75).
- Research and Content: Custom research and focus groups, white papers, datasheets, webinars, and articles. Partnership with Robosoft Technologies on co-branded research studies.
- Expert Witness Services: Provides expert witness services for streaming technology disputes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | VIP Pass for OTT Soirée |
| Other | Pay-as-you-go | Guild Pass for OTT Soirée |
| Other | Pay-as-you-go | CAPITAL Pass for OTT Soirée |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
OTT Executive Community product offering
Product offeringCore offering
OTT Executive Community operates a membership-based professional community and event business serving senior executives in the over-the-top (OTT) video, streaming, and broader media entertainment industry. It produces the annual OTT Executive Summit, niche gatherings such as the Social Video & Livestreaming Summit, OTT Fest, and OTT Soirée, and offers consulting engagements and proprietary UX Survey research to streaming services, broadcasters, cable operators, studios, and technology vendors. The community spans more than 50,000 member executives and is delivered as a division of Trender Research, Inc.
Product overview
OTT Executive Community is a division of Trender Research, Inc. founded in 2007, operating as a platform-plus-events organization for the media and entertainment industry. The core offering is the annual OTT Executive Summit (a global virtual conference for video/OTT executives), supported by the 50,000+ member OTT Executive Community. The portfolio includes related events (OTT SOIRÉE, Social Video & Livestreaming Summit, OTT Fest), research products (the annual OTT/Streaming User Experience Survey), consulting services (strategy, marketing, business development, custom research, expert witness), and content channels (newsletter and podcast). These offerings work together to serve the media & entertainment industry's need for networking, education, and industry intelligence around OTT and streaming video.
Differentiator
Problem solved
Functional benefit
Products and services
- OTT Executive Summit Annual in-person industry summit bringing together senior executives from streaming services, broadcasters, cable operators, studios, and technology vendors for networking, deal-making, and thought-leadership sessions focused on the OTT and video streaming business.
- OTT Executive Community Membership Membership-based professional community of more than 50,000 senior executives across the OTT, streaming, and broader media entertainment ecosystem, providing access to events, research, and peer networking.
- OTT Executive Consulting Services Custom consulting engagements for streaming, broadcasting, cable, studio, advertising, and technology-vendor clients on OTT strategy, product positioning, and industry trends.
- OTT Executive UX Survey Research Proprietary UX-focused research benchmarking the user experience, feature sets, and product strategies of major streaming and OTT services for industry clients.
- Social Video & Livestreaming Summit Industry event focused on social video platforms and livestreaming services, bringing together executives working in the social-video and creator-economy segments of OTT.
- OTT Fest Industry event in the OTT Executive portfolio designed for executives across the streaming and digital video ecosystem.
- OTT Soirée Networking reception event accompanying the OTT Executive Summit, providing an exclusive evening gathering for senior executives.
Quantifiable outcome
- 91% high approval rating ('exceeded' to 'loved it!') from past Summit attendees
- +2 more outcomes
Companies that use OTT Executive Community
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
OTT Executive Community technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature2 records
OTT Executive Community partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Robosoft TechnologiescoreRobosoft Technologies is a full-service digital transformation company and study partner for OTT/Streaming UX Benchmarking Studies. Partnered with Discovery, ESPN, Disney and other major brands. Subsidiary of $1.5 billion TechnoPro Holdings, Japan. Voted 'Mobile App Development Company of the Year' at Amazon Mobility Awards.
- Trender Research Inc.coreParent company of OTT Executive Community. Consumer technology consultancy, market research firm, content publisher, and events producer. Combines expert analysis with the voice of everyday people (Trenders).
- SeaChangemajorSeaChange (Nasdaq: SEAC) is a platinum sponsor of the OTT Executive Summit and producer of the OTT Soirée event. Three-time Emmy award-winning organization enabling premium video streaming across pay-TV and OTT platforms.
- Television AcademyminorSpecial thanks partner for the OTT Soirée. Nonprofit organization devoted to the advancement of telecommunication arts and sciences with over 19,000 members representing 29 professional peer groups.
- Cynopsis MediaminorMedia sponsor for OTT Soirée. Publisher of five free trade publications for television, media, digital, and sports TV industries with combined subscriber base of 150,000+ in over 58 countries.
- Robosoft Technologies (Platinum Sponsor)majorPlatinum sponsor of the OTT Executive Summit.
- Universal Search & DiscoveryminorSilver sponsor of the OTT Executive Summit.
- BB MediaminorSilver sponsor of the OTT Executive Summit.
- MEDIAGENIXminorBronze sponsor of the OTT Executive Summit.
- Social Video & Live StreamingminorBronze sponsor of the OTT Executive Summit.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
OTT Executive Community competitors and assessment
Company assessmentBroad incumbents
- NAB Show (National Association of Broadcasters): The largest annual broadcast and media industry trade show, with growing OTT/streaming programming. Comparable as a destination event for the same media & entertainment executives OTT Executive serves, but at much larger scale and broader scope.
- IBC (International Broadcasting Convention): Major European-based annual convention for broadcasting, media, and OTT technology. Comparable on the executive-level conference and exhibition model for the same buyer personas, with stronger EMEA presence.
- TV Tech / Future Publishing: Trade media brand covering broadcast, cable, and OTT technology. Comparable on the trade publishing + events model serving the same broadcast and OTT engineering/executive audience.
- Parks Associates (CONNECTIONS Conference): Research firm and conference producer focused on consumer technology and connected services. Comparable on the research + executive events model; CONNECTIONS is a recurring touchpoint for OTT/streaming executives.
Direct peers
- MediaLink: Consulting and advisory firm for media, entertainment, and technology companies, with a strong executive-relationship model. Comparable on the behind-the-scenes advisory business model for OTT/media buyers.
- Streaming Media: Produces Streaming Media East/West conferences, online publications, and research aimed at video streaming professionals. Most directly comparable on the events-and-publications model serving the same OTT/streaming executive audience.
- Cynopsis Media: Publisher of trade publications across TV, media, digital, and sports TV with combined 150,000+ subscriber reach. Comparable on the B2B trade media model serving the same audience and is a media sponsor of the OTT Soirée.
- Light Reading: B2B media/news outlet covering telecom and OTT with editorial, events, and research. Comparable as a media-focused publisher and events operator serving overlapping executive audiences; OTT Executive was a Light Reading 'Best Marketing' finalist.
- Digital Hollywood: Producer of media and entertainment executive conferences, with deep OTT/streaming programming. Comparable on the events-led model targeting overlapping media executives; Brian Mahony has presented at Digital Hollywood.
- Fierce Video / Fierce Telecom: Trade publications covering video, cable, and OTT industry news for executive readers. Comparable on the B2B trade media model serving overlapping personas in video distribution and streaming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OTT Executive Community social profiles
Digital presenceOTT Executive Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTT Executive Community leadership team
Management profileNumber of profiles
Profiles1 record
OTT Executive Community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTT Executive Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTT Executive Community
What does OTT Executive Community do?
OTT Executive Community operates a membership-based professional community and event business serving senior executives in the over-the-top (OTT) video, streaming, and broader media entertainment industry. It produces the annual OTT Executive Summit, niche gatherings such as the Social Video & Livestreaming Summit, OTT Fest, and OTT Soirée, and offers consulting engagements and proprietary UX Survey research to streaming services, broadcasters, cable operators, studios, and technology vendors. The community spans more than 50,000 member executives and is delivered as a division of Trender Research, Inc.
Is OTT Executive Community a public or private company?
OTT Executive Community is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OTT Executive Community founded?
OTT Executive Community was founded in 2007. It employs 11 to 50 people.
Where is OTT Executive Community based?
OTT Executive Community is headquartered in Westford, United States, in the North America region.
How does OTT Executive Community make money?
Four revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are events Revenue, research and Content and expert Witness Services.
Who are OTT Executive Community's main competitors?
Broad incumbents on record are NAB Show (National Association of Broadcasters), IBC (International Broadcasting Convention), TV Tech / Future Publishing and Parks Associates (CONNECTIONS Conference). Direct peers are MediaLink, Streaming Media, Cynopsis Media, Light Reading, Digital Hollywood and Fierce Video / Fierce Telecom.
Does OTT Executive Community have an API?
No public API is recorded for OTT Executive Community.
What industry is OTT Executive Community in?
OTT Executive Community's product category is Media Industry Events & Professional Services. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 56192 and its SIC code is 8600.