Sunshine Retirement Living

What Sunshine Retirement Living does

Sunshine Retirement Living is a family-owned, private senior housing operator headquartered in Bend, Oregon, operating 40 retirement communities across 17 U.S. states with a workforce described as over 1,300 people. The company serves older adults through four interconnected care tiers — Independent Living, Assisted Living, Memory Care, and Respite Care — supplemented by ancillary services including chef-prepared dining, scheduled transportation (including an Uber partnership), activities and wellness programming, and 24/7 emergency response systems (pull cords and wireless pendants).

The business runs on a recurring, subscription-like revenue model: residents pay a single all-inclusive monthly rental fee under month-to-month leases with no buy-in fees or long-term contracts, covering housing, meals, utilities, housekeeping, transportation, maintenance, activities, and basic cable/Wi-Fi. Entry-level rates start at approximately $2,200/month at Dunwoody Pines, Georgia, with tiered pricing across care levels. Go-to-market is direct-to-consumer via on-site tours (available 7am–7pm, seven days a week), a centralized contact center, and a content-rich website supported by a virtual community assistant and an AI-based accessibility interface compliant with WCAG 2.1 AA.

In August 2025 the company executed a strategically significant shift from a pure owner-operator model to a third-party management provider, signing its first management agreement with Sabra Health Care REIT (NASDAQ: SBRA) to operate five independent living communities in Arizona, California, Utah, and Washington — expanding the portfolio from 35 to 40 sites. The company has additionally built multi-carrier infrastructure partnerships with Verizon, T-Mobile, and AT&T to offset capex on aging buildings, and embedded clinical services (Curana Health on-site clinic, psychiatric services via Dr. Zachary Ryder) at select communities such as The Verandah in Lake Charles, Louisiana. Leadership is anchored by President Mr. Serrano, focused on corporate strategy, acquisitions, and expansion.

Name

Sunshine Retirement Living

Legal name

Sunshine Retirement Living

Website

https://sunshineretirementliving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sunshine Retirement Living is a family-owned, private senior housing operator headquartered in Bend, Oregon, running 40 retirement communities across 17 U.S. states under a recurring all-inclusive monthly rental model covering Independent Living, Assisted Living, Memory Care, and Respite Care services.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living communities
• Assisted living services
• Memory care support
• Independent living housing
• Respite care services

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Monthly Rental Revenue: Residents pay a recurring monthly rental fee under a month-to-month lease model with no costly buy-in fees or long-term contracts. The all-inclusive monthly payment covers housing, meals, utilities, housekeeping, transportation, maintenance, activities, and basic cable/Wi-Fi.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Sunshine Retirement Living operates senior housing communities that provide Independent Living, Assisted Living, Memory Care, and Respite Care services under all-inclusive month-to-month rental contracts. Residents receive private apartments along with chef-prepared meals, housekeeping, transportation, utilities, activities, maintenance, and 24/7 on-site staff, while the company also offers third-party community management for REIT-owned properties.

Product overview

Sunshine Retirement Living operates a unified senior living platform offering four interconnected care services: Independent Living, Assisted Living, Memory Care, and Respite Care. The platform is supported by ancillary services including culinary/dining programs, transportation, activities and wellness, and emergency response systems. The care levels are designed to allow residents to transition between service tiers as their needs evolve, with third-party providers available for personalized care when needs change.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VerizoncoreTechnology or Integration · 2 December 2025Sunshine Retirement Living partners with Verizon as part of a telecom infrastructure partnership model (shared with Ingleside). Verizon replaced copper lines with fiber optic cables at no cost to the operator, while also providing ongoing maintenance support for new technology deployments. This partnership helps manage expensive infrastructure upgrades in aging buildings.
• T-MobilecoreTechnology or Integration · 2 December 2025Sunshine Retirement Living uses T-Mobile as a technology provider partner for managing expensive infrastructure upgrades in aging buildings. Partnerships with major carriers like T-Mobile help offset costs for capital expenditure projects bundled with IT upgrades.
• AT&TcoreTechnology or Integration · 2 December 2025Sunshine Retirement Living partners with AT&T as part of its technology infrastructure strategy. AT&T, alongside T-Mobile and Verizon, helps Sunshine manage expensive infrastructure upgrades in aging buildings, bundling capital expenditure projects with IT upgrades.
• Curana HealthcoreStrategic or Co-development Partner · 16 September 2025The Verandah Retirement Community in Lake Charles, Louisiana has established an innovative on-site health clinic partnership with Curana Health, providing residents with accessible healthcare services within the community.
• Dr. Zachary RyderminorStrategic or Co-development Partner · 16 September 2025The Verandah Retirement Community offers mental health services through a partnership with local psychiatrist Dr. Zachary Ryder, providing residents access to mental health care.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Pegasus Senior Living: Operates senior living communities in the South and West with similar IL/AL/MC service tiers and a comparable mid-market price point.
• Five Star Senior Living: Operates Independent Living, Assisted Living, and Memory Care communities nationwide, with a similar mid-market positioning and a management services segment for REIT partners.
• Sonida Senior Living: Senior living operator (formerly Capital Senior Living) with Independent Living and Assisted Living communities in multiple Sun Belt states, overlapping significantly with Sunshine's geographic footprint.
• Aegis Living: West Coast-focused senior living operator with IL, AL, and Memory Care; comparable mid-to-upper market positioning and continuum-of-care model.
• Atria Senior Living: Operates ~200+ senior living communities across the US and Canada with Independent Living, Assisted Living, and Memory Care. Highly comparable multi-tier care platform at larger scale.
• Enlivant: Senior living operator with ~200 communities focused primarily on Assisted Living and Memory Care, with a sizable third-party management portfolio analogous to Sunshine's new Sabra line of business.
• Sunrise Senior Living: Long-established senior living operator with Independent Living, Assisted Living, Memory Care, and short-term stays across the US and UK. Closest direct competitor on service mix and resident demographics.
• Discovery Senior Living: Manages Independent Living, Assisted Living, and Memory Care communities across multiple US states with a heavy management-services model, directly comparable to Sunshine's owner-operator-plus-management strategy.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with ~640+ communities spanning IL, AL, and Memory Care. Head-to-head competitor in many of Sunshine's 17 states with substantially greater scale and brand recognition.
• National HealthCare Corporation: Public operator of senior living, assisted living, and skilled nursing facilities with on-site health services; broader clinical footprint but overlaps in assisted living and ancillary services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunshineret
• YouTubeyoutube.com/user/SunshineRetirement
• Facebookfacebook.com/sunshineretirementliving
• LinkedInlinkedin.com/company/sunshine-retirement-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Retirement Living