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Royal District Nursing Service

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uuid0028bvi

Namestring
Royal District Nursing Service
Legal namestring
Royal District Nursing Service (RDNS)
Websiteurl
rdns.com.au
Company typeenum
Private
Founded yearint
2007
Short descriptiontext

RDNS Your Choice HomeCare is an Australian private home care broker that matches elderly clients, NDIS disability participants, and families with qualified, multilingual carers across NSW, Victoria, and Queensland on a fee-for-service basis.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersKelvin Grove, Australia
HQ citystring
Kelvin Grove
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
aged care services, home care broker, disability support, NDIS services, personal care
Industry2 codes
1Personal Care / Non-Medical Home Care (Private Duty)
CodeHLAFAEABPrimaryYes
2Skilled Home Health (Medicare-Certified) Agencies
CodeHLAFAEAAPrimaryNo
NAICS code3 codes
  • Home Health Care Services621610
  • Home Health Care Services6216
  • Services for the Elderly and Persons with Disabilities624120
SIC code2 codes
  • Services-Home Health Care Services8082
  • Services-Nursing & Personal Care Facilities8050
Product category
Home Care Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Fee-for-service home care
TypeProfessional Services
Description

RDNS generates revenue through fee-for-service arrangements for health and wellness support services delivered to individual clients in their homes. Services include aged care, disability support (NDIS), and general home services.

rdns.com.au
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details1 tier
1Customized care packages based on individual needs
ModelOtherBilling cadenceMonthly
Notes

Quote-based pricing tailored to individual client requirements and support plans

rdns.com.au
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

RDNS operates as a specialised home care broker (Your Choice HomeCare, acquired 2014) that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support and general home services. Services are delivered directly in clients' own homes across the Sydney Metropolitan, Illawarra, Central Coast (NSW), Victoria and Queensland regions, with offerings ranging from personal care, dementia care and palliative care through to meal preparation, transport and companionship, available 24/7.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

RDNS Your Choice HomeCare is a specialized home care broker organization operated by RDNS since 2014, providing a unified platform that connects clients with qualified care workers. The core offering is Your Choice HomeCare, which delivers tailored aged care services (dementia care, personal care, palliative care, respite care, post-hospital care, live-in care), around-the-home services (home help, meal preparation, sleepovers, family support, LGBTIQ+ support), and out-and-about services (companionship and social support, transport, shopping assistance, camps and day programs, organisational support). The company acts as a broker, matching clients with suitable care workers rather than offering modular add-on products.

Product and service17 records
1Your Choice HomeCare (Home Care Broker Service)
CategoryHome Care Broker Service
Description

A specialised home care broker service operated by RDNS since 2014 that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support, and general home services across NSW, Victoria and Queensland.

2Dementia Care
CategoryAged Care Service
Description

Delivery of best-practice dementia care tailored to individual needs, provided in the client's own home.

3Live In Care
CategoryAged Care Service
Description

Comprehensive live-in support encompassing multiple services over 24 hours for clients needing round-the-clock care at home.

4Palliative Care
CategoryAged Care Service
Description

Support and personal care to provide comfort at end of life, delivered in the client's home.

5Personal Care
CategoryAged Care Service
Description

Assistance with everyday tasks including bathing, dressing and personal hygiene for clients needing support to live independently at home.

6Post-Hospital Care
CategoryAged Care Service
Description

Support to help clients recover and regain physical independence sooner following a hospital stay.

7Respite Care
CategoryAged Care Service
Description

Professional in-home or community respite care that allows family carers to take a break while a Your Choice carer supports the client.

8Family Support
CategoryHome Services
Description

Practical assistance with the everyday needs of families who need a hand.

9Home Help
CategoryHome Services
Description

General household cleaning, washing, ironing, organisation and light gardening to support clients living at home.

10LGBTIQ+ Support
CategoryHome Services
Description

Individualised in-home support for clients in the lesbian, gay, bisexual, transgender and intersex communities.

11Meal Preparation
CategoryHome Services
Description

Preparation of home-cooked meals for a day or an entire week to support clients' nutrition at home.

12Sleepovers
CategoryHome Services
Description

In-home support during the evenings to provide security and assistance overnight.

13Companionship and Social Support
CategoryCommunity Access Service
Description

Social interaction, attendance at community activities, holiday companionship, company at home and outings such as coffee.

14Camps and Day Programs
CategoryCommunity Access Service
Description

Support to attend recreational ability camps, day programs or group activities.

15Organisational and Motivational Support
CategoryCommunity Access Service
Description

Assisting clients to plan daily activities and social engagement.

16Shopping Assistance
CategoryCommunity Access Service
Description

Assisted or unaccompanied shopping for groceries and running errands.

17Transport
CategoryCommunity Access Service
Description

Accompanied transport to appointments, hospital, shopping and social outings.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

One of Australia's largest in-home health and aged-care providers, delivering nursing, personal care, and allied health services directly in clients' homes. Directly comparable to RDNS as a large, multi-state, home-care-led provider with a similar mix of government-funded and fee-for-service revenue.

TypeDirect peer
Description

National Australian in-home aged-care and disability provider offering personal care, nursing, domestic assistance, and clinical care. Closely comparable to RDNS' service mix, NDIS registration, and fee-for-service home-care model.

TypeDirect peer
Description

Major Australian not-for-profit aged-care, home care, and retirement-living provider operating across multiple states with both in-home care and residential facilities. Comparable to RDNS in aged-care breadth, geographic scale, and reliance on government funding programs (HCP, CHSP, DVA).

TypeBroad incumbent
Description

Catholic health and aged-care organisation running home-care, residential aged care, and retirement-living services across multiple Australian states. Comparable to RDNS in aged-care and home-care service mix, though broader in clinical and residential offerings.

TypeBroad incumbent
Description

Large Australian mutual organisation offering home care, residential aged care, retirement living, banking, and insurance. Comparable to RDNS in the home-care and aged-care segments, but operates at much greater scale across multiple verticals.

TypeBroad incumbent
Description

ASX-listed Australian aged-care provider primarily operating residential aged-care facilities across multiple states. Adjacent to RDNS as a large, multi-state aged-care provider exposed to the same government policy environment and aged-care workforce dynamics, though not a home-care specialist.

TypeEmerging player
Description

Australian tech-enabled in-home care provider using a digital platform to match clients with care workers. Comparable to RDNS in broker structure and home-care service mix, but differentiated by a stronger technology layer and more limited geographic footprint.

TypeDirect peer
Description

Victorian and Tasmanian aged-care, disability, and community services provider with a significant home-care offering. Comparable to RDNS in mission, NDIS and aged-care service breadth, and reliance on government block funding.

TypeDirect peer
Description

Australian franchised home-care provider delivering personal care, disability support, and aged-care services across multiple states. Highly comparable to RDNS as a multi-state, broker-style home-care operator serving NDIS and aged-care clients.

TypeDirect peer
Description

Master-franchise of Home Instead providing personal care, dementia care, and companionship services to older Australians in their homes. Directly comparable to RDNS in non-medical home-care service mix, target customer, and fee-for-service pricing model.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Royal District Nursing Service

Home Care Servicesrdns.com.au

RDNS Your Choice HomeCare is an Australian private home care broker that matches elderly clients, NDIS disability participants, and families with qualified, multilingual carers across NSW, Victoria, and Queensland on a fee-for-service basis.

Royal District Nursing Service firmographics

Firmographics
Name
Royal District Nursing Service
Legal name
Royal District Nursing Service (RDNS)
Website
https://rdns.com.au
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
RDNS Your Choice HomeCare is an Australian private home care broker that matches elderly clients, NDIS disability participants, and families with qualified, multilingual carers across NSW, Victoria, and Queensland on a fee-for-service basis.
Ownership category
akta.pro rank

Royal District Nursing Service industry classification

Industry
Product category
Home Care Services
NAICS
Home Health Care Services (621610), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
SIC
Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
akta.pro primary industry
Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
akta.pro secondary industry
Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)

Keywords

  • Aged care services
  • Home care broker
  • Disability support
  • NDIS services
  • Personal care

Where Royal District Nursing Service is headquartered

Location

Headquarters

HQ city
Kelvin Grove
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Royal District Nursing Service business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Fee-for-service home care: RDNS generates revenue through fee-for-service arrangements for health and wellness support services delivered to individual clients in their homes. Services include aged care, disability support (NDIS), and general home services.

Pricing tiers

ModelBillingPrice
OtherMonthlyCustomized care packages based on individual needs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Royal District Nursing Service product offering

Product offering

Core offering

RDNS operates as a specialised home care broker (Your Choice HomeCare, acquired 2014) that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support and general home services. Services are delivered directly in clients' own homes across the Sydney Metropolitan, Illawarra, Central Coast (NSW), Victoria and Queensland regions, with offerings ranging from personal care, dementia care and palliative care through to meal preparation, transport and companionship, available 24/7.

Product overview

RDNS Your Choice HomeCare is a specialized home care broker organization operated by RDNS since 2014, providing a unified platform that connects clients with qualified care workers. The core offering is Your Choice HomeCare, which delivers tailored aged care services (dementia care, personal care, palliative care, respite care, post-hospital care, live-in care), around-the-home services (home help, meal preparation, sleepovers, family support, LGBTIQ+ support), and out-and-about services (companionship and social support, transport, shopping assistance, camps and day programs, organisational support). The company acts as a broker, matching clients with suitable care workers rather than offering modular add-on products.

Differentiator

Problem solved

Functional benefit

Products and services

  • Your Choice HomeCare (Home Care Broker Service) A specialised home care broker service operated by RDNS since 2014 that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support, and general home services across NSW, Victoria and Queensland.
  • Dementia Care Delivery of best-practice dementia care tailored to individual needs, provided in the client's own home.
  • Live In Care Comprehensive live-in support encompassing multiple services over 24 hours for clients needing round-the-clock care at home.
  • Palliative Care Support and personal care to provide comfort at end of life, delivered in the client's home.
  • Personal Care Assistance with everyday tasks including bathing, dressing and personal hygiene for clients needing support to live independently at home.
  • Post-Hospital Care Support to help clients recover and regain physical independence sooner following a hospital stay.
  • Respite Care Professional in-home or community respite care that allows family carers to take a break while a Your Choice carer supports the client.
  • Family Support Practical assistance with the everyday needs of families who need a hand.
  • Home Help General household cleaning, washing, ironing, organisation and light gardening to support clients living at home.
  • LGBTIQ+ Support Individualised in-home support for clients in the lesbian, gay, bisexual, transgender and intersex communities.
  • Meal Preparation Preparation of home-cooked meals for a day or an entire week to support clients' nutrition at home.
  • Sleepovers In-home support during the evenings to provide security and assistance overnight.
  • Companionship and Social Support Social interaction, attendance at community activities, holiday companionship, company at home and outings such as coffee.
  • Camps and Day Programs Support to attend recreational ability camps, day programs or group activities.
  • Organisational and Motivational Support Assisting clients to plan daily activities and social engagement.
  • Shopping Assistance Assisted or unaccompanied shopping for groceries and running errands.
  • Transport Accompanied transport to appointments, hospital, shopping and social outings.

Companies that use Royal District Nursing Service

Customer profile

Segments3 records

Ideal customer profiles2 records

Royal District Nursing Service technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Royal District Nursing Service partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Royal District Nursing Service competitors and assessment

Company assessment

Direct peers

  • Silver Chain Group: One of Australia's largest in-home health and aged-care providers, delivering nursing, personal care, and allied health services directly in clients' homes. Directly comparable to RDNS as a large, multi-state, home-care-led provider with a similar mix of government-funded and fee-for-service revenue.
  • KinCare: National Australian in-home aged-care and disability provider offering personal care, nursing, domestic assistance, and clinical care. Closely comparable to RDNS' service mix, NDIS registration, and fee-for-service home-care model.
  • Bolton Clarke: Major Australian not-for-profit aged-care, home care, and retirement-living provider operating across multiple states with both in-home care and residential facilities. Comparable to RDNS in aged-care breadth, geographic scale, and reliance on government funding programs (HCP, CHSP, DVA).
  • Baptcare: Victorian and Tasmanian aged-care, disability, and community services provider with a significant home-care offering. Comparable to RDNS in mission, NDIS and aged-care service breadth, and reliance on government block funding.
  • Just Better Care: Australian franchised home-care provider delivering personal care, disability support, and aged-care services across multiple states. Highly comparable to RDNS as a multi-state, broker-style home-care operator serving NDIS and aged-care clients.
  • Home Instead Senior Care Australia: Master-franchise of Home Instead providing personal care, dementia care, and companionship services to older Australians in their homes. Directly comparable to RDNS in non-medical home-care service mix, target customer, and fee-for-service pricing model.

Broad incumbents

  • Mercy Health Australia: Catholic health and aged-care organisation running home-care, residential aged care, and retirement-living services across multiple Australian states. Comparable to RDNS in aged-care and home-care service mix, though broader in clinical and residential offerings.
  • Australian Unity: Large Australian mutual organisation offering home care, residential aged care, retirement living, banking, and insurance. Comparable to RDNS in the home-care and aged-care segments, but operates at much greater scale across multiple verticals.
  • Regis Healthcare: ASX-listed Australian aged-care provider primarily operating residential aged-care facilities across multiple states. Adjacent to RDNS as a large, multi-state aged-care provider exposed to the same government policy environment and aged-care workforce dynamics, though not a home-care specialist.

Emerging players

  • Five Good Friends: Australian tech-enabled in-home care provider using a digital platform to match clients with care workers. Comparable to RDNS in broker structure and home-care service mix, but differentiated by a stronger technology layer and more limited geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Royal District Nursing Service social profiles

Digital presence

Royal District Nursing Service financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Royal District Nursing Service leadership team

Management profile

Number of profiles

Profiles1 record

Royal District Nursing Service funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Royal District Nursing Service M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal District Nursing Service

What does Royal District Nursing Service do?

RDNS operates as a specialised home care broker (Your Choice HomeCare, acquired 2014) that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support and general home services. Services are delivered directly in clients' own homes across the Sydney Metropolitan, Illawarra, Central Coast (NSW), Victoria and Queensland regions, with offerings ranging from personal care, dementia care and palliative care through to meal preparation, transport and companionship, available 24/7.

Is Royal District Nursing Service a public or private company?

Royal District Nursing Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Royal District Nursing Service founded?

Royal District Nursing Service was founded in 2007. It employs 1,001 to 5,000 people.

Where is Royal District Nursing Service based?

Royal District Nursing Service is headquartered in Kelvin Grove, Australia, in the Oceania region.

How does Royal District Nursing Service make money?

One revenue line is on record: fee-for-service home care.

Who are Royal District Nursing Service's main competitors?

Direct peers on record are Silver Chain Group, KinCare, Bolton Clarke, Baptcare, Just Better Care and Home Instead Senior Care Australia. Broad incumbents are Mercy Health Australia, Australian Unity and Regis Healthcare. Five Good Friends is listed as an emerging player.

Does Royal District Nursing Service have an API?

No public API is recorded for Royal District Nursing Service.

What industry is Royal District Nursing Service in?

Royal District Nursing Service's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLAFAEAA, Skilled Home Health (Medicare-Certified) Agencies. Its NAICS code is 621610 and its SIC code is 8082.

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