Royal District Nursing Service
RDNS Your Choice HomeCare is an Australian private home care broker that matches elderly clients, NDIS disability participants, and families with qualified, multilingual carers across NSW, Victoria, and Queensland on a fee-for-service basis.
- Company typePrivate
- Founded2007
- HeadquartersKelvin Grove, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Royal District Nursing Service firmographics
Firmographics- Name
- Royal District Nursing Service
- Legal name
- Royal District Nursing Service (RDNS)
- Website
- https://rdns.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RDNS Your Choice HomeCare is an Australian private home care broker that matches elderly clients, NDIS disability participants, and families with qualified, multilingual carers across NSW, Victoria, and Queensland on a fee-for-service basis.
- Ownership category
- akta.pro rank
Royal District Nursing Service industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (621610), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industry
- Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)
Keywords
Where Royal District Nursing Service is headquartered
LocationHeadquarters
- HQ city
- Kelvin Grove
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Royal District Nursing Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fee-for-service home care: RDNS generates revenue through fee-for-service arrangements for health and wellness support services delivered to individual clients in their homes. Services include aged care, disability support (NDIS), and general home services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized care packages based on individual needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Royal District Nursing Service product offering
Product offeringCore offering
RDNS operates as a specialised home care broker (Your Choice HomeCare, acquired 2014) that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support and general home services. Services are delivered directly in clients' own homes across the Sydney Metropolitan, Illawarra, Central Coast (NSW), Victoria and Queensland regions, with offerings ranging from personal care, dementia care and palliative care through to meal preparation, transport and companionship, available 24/7.
Product overview
RDNS Your Choice HomeCare is a specialized home care broker organization operated by RDNS since 2014, providing a unified platform that connects clients with qualified care workers. The core offering is Your Choice HomeCare, which delivers tailored aged care services (dementia care, personal care, palliative care, respite care, post-hospital care, live-in care), around-the-home services (home help, meal preparation, sleepovers, family support, LGBTIQ+ support), and out-and-about services (companionship and social support, transport, shopping assistance, camps and day programs, organisational support). The company acts as a broker, matching clients with suitable care workers rather than offering modular add-on products.
Differentiator
Problem solved
Functional benefit
Products and services
- Your Choice HomeCare (Home Care Broker Service) A specialised home care broker service operated by RDNS since 2014 that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support, and general home services across NSW, Victoria and Queensland.
- Dementia Care Delivery of best-practice dementia care tailored to individual needs, provided in the client's own home.
- Live In Care Comprehensive live-in support encompassing multiple services over 24 hours for clients needing round-the-clock care at home.
- Palliative Care Support and personal care to provide comfort at end of life, delivered in the client's home.
- Personal Care Assistance with everyday tasks including bathing, dressing and personal hygiene for clients needing support to live independently at home.
- Post-Hospital Care Support to help clients recover and regain physical independence sooner following a hospital stay.
- Respite Care Professional in-home or community respite care that allows family carers to take a break while a Your Choice carer supports the client.
- Family Support Practical assistance with the everyday needs of families who need a hand.
- Home Help General household cleaning, washing, ironing, organisation and light gardening to support clients living at home.
- LGBTIQ+ Support Individualised in-home support for clients in the lesbian, gay, bisexual, transgender and intersex communities.
- Meal Preparation Preparation of home-cooked meals for a day or an entire week to support clients' nutrition at home.
- Sleepovers In-home support during the evenings to provide security and assistance overnight.
- Companionship and Social Support Social interaction, attendance at community activities, holiday companionship, company at home and outings such as coffee.
- Camps and Day Programs Support to attend recreational ability camps, day programs or group activities.
- Organisational and Motivational Support Assisting clients to plan daily activities and social engagement.
- Shopping Assistance Assisted or unaccompanied shopping for groceries and running errands.
- Transport Accompanied transport to appointments, hospital, shopping and social outings.
Companies that use Royal District Nursing Service
Customer profileSegments3 records
Ideal customer profiles2 records
Royal District Nursing Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Royal District Nursing Service partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Royal District Nursing Service competitors and assessment
Company assessmentDirect peers
- Silver Chain Group: One of Australia's largest in-home health and aged-care providers, delivering nursing, personal care, and allied health services directly in clients' homes. Directly comparable to RDNS as a large, multi-state, home-care-led provider with a similar mix of government-funded and fee-for-service revenue.
- KinCare: National Australian in-home aged-care and disability provider offering personal care, nursing, domestic assistance, and clinical care. Closely comparable to RDNS' service mix, NDIS registration, and fee-for-service home-care model.
- Bolton Clarke: Major Australian not-for-profit aged-care, home care, and retirement-living provider operating across multiple states with both in-home care and residential facilities. Comparable to RDNS in aged-care breadth, geographic scale, and reliance on government funding programs (HCP, CHSP, DVA).
- Baptcare: Victorian and Tasmanian aged-care, disability, and community services provider with a significant home-care offering. Comparable to RDNS in mission, NDIS and aged-care service breadth, and reliance on government block funding.
- Just Better Care: Australian franchised home-care provider delivering personal care, disability support, and aged-care services across multiple states. Highly comparable to RDNS as a multi-state, broker-style home-care operator serving NDIS and aged-care clients.
- Home Instead Senior Care Australia: Master-franchise of Home Instead providing personal care, dementia care, and companionship services to older Australians in their homes. Directly comparable to RDNS in non-medical home-care service mix, target customer, and fee-for-service pricing model.
Broad incumbents
- Mercy Health Australia: Catholic health and aged-care organisation running home-care, residential aged care, and retirement-living services across multiple Australian states. Comparable to RDNS in aged-care and home-care service mix, though broader in clinical and residential offerings.
- Australian Unity: Large Australian mutual organisation offering home care, residential aged care, retirement living, banking, and insurance. Comparable to RDNS in the home-care and aged-care segments, but operates at much greater scale across multiple verticals.
- Regis Healthcare: ASX-listed Australian aged-care provider primarily operating residential aged-care facilities across multiple states. Adjacent to RDNS as a large, multi-state aged-care provider exposed to the same government policy environment and aged-care workforce dynamics, though not a home-care specialist.
Emerging players
- Five Good Friends: Australian tech-enabled in-home care provider using a digital platform to match clients with care workers. Comparable to RDNS in broker structure and home-care service mix, but differentiated by a stronger technology layer and more limited geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Royal District Nursing Service social profiles
Digital presenceRoyal District Nursing Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal District Nursing Service leadership team
Management profileNumber of profiles
Profiles1 record
Royal District Nursing Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal District Nursing Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal District Nursing Service
What does Royal District Nursing Service do?
RDNS operates as a specialised home care broker (Your Choice HomeCare, acquired 2014) that connects individual clients with qualified, police-checked care workers for aged care, disability (NDIS) support and general home services. Services are delivered directly in clients' own homes across the Sydney Metropolitan, Illawarra, Central Coast (NSW), Victoria and Queensland regions, with offerings ranging from personal care, dementia care and palliative care through to meal preparation, transport and companionship, available 24/7.
Is Royal District Nursing Service a public or private company?
Royal District Nursing Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Royal District Nursing Service founded?
Royal District Nursing Service was founded in 2007. It employs 1,001 to 5,000 people.
Where is Royal District Nursing Service based?
Royal District Nursing Service is headquartered in Kelvin Grove, Australia, in the Oceania region.
How does Royal District Nursing Service make money?
One revenue line is on record: fee-for-service home care.
Who are Royal District Nursing Service's main competitors?
Direct peers on record are Silver Chain Group, KinCare, Bolton Clarke, Baptcare, Just Better Care and Home Instead Senior Care Australia. Broad incumbents are Mercy Health Australia, Australian Unity and Regis Healthcare. Five Good Friends is listed as an emerging player.
Does Royal District Nursing Service have an API?
No public API is recorded for Royal District Nursing Service.
What industry is Royal District Nursing Service in?
Royal District Nursing Service's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLAFAEAA, Skilled Home Health (Medicare-Certified) Agencies. Its NAICS code is 621610 and its SIC code is 8082.