Bit.plus
Bit.plus is a Czech-licensed retail cryptocurrency exchange serving consumers in the Czech Republic and Slovakia. Founded in 2014, it offers buying, selling, and storing of BTC, ETH, USDC, and gold via a mobile/web app, a 300+ retail partner network, and proprietary Bitcoin ATMs.
- Company typePrivate
- Founded2014
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Bit.plus does
Bit.plus is a Czech-licensed retail cryptocurrency exchange and Bitcoin ATM operator serving consumers in the Czech Republic and Slovakia. Founded in 2014 and operated by IP wBTCb solutions, s.r.o. with a related subsidiary wBTCb.cz, s.r.o. handling ATM operations, the platform enables buying, selling, exchanging, and storing Bitcoin, Ethereum, and USDC—and more recently gold—through a unified mobile (iOS/Android) and web application. Revenue is generated primarily through transaction-based fees on crypto-to-fiat (CZK/EUR) exchanges, crypto-to-crypto swaps, ATM cash transactions, and a crypto-payment service (Kryptoplatba) that converts crypto holdings into CZK sent to a third-party Czech bank account. The company operates under the EU MiCA regulatory framework with Czech National Bank oversight, AML/CFT and Travel Rule compliance, and integrates Czech Bank ID authentication with five major domestic banks.
Distribution combines a self-serve digital platform with an extensive physical footprint: 300+ GECO retail partner locations, proprietary Bitcoin ATMs, and a Prague-based client center providing in-person onboarding and support. The go-to-market motion is product-led self-service targeting retail users through app stores, organic social channels (LinkedIn, Facebook, X, Instagram, YouTube), and content marketing partnerships with FXstreet.cz and the Slovak Fintech Association. The platform serves a single primary customer segment—retail cryptocurrency users in the Czech Republic and Slovakia—offering differentiated features including recurring buys, secure custody under MiCA custody-separation rules, transparent pre-trade fee display, and crypto-to-CZK bill payment via Kryptoplatba. Bit.plus is privately held with no disclosed venture capital, private equity, or institutional ownership, and operates without any disclosed funding rounds.
The technology stack is a transactional exchange and custody platform with rule-based AML/KYT and Travel Rule screening, multi-asset support (BTC, ETH, USDC, gold), and fiat on/off-ramps in CZK and EUR. The proprietary Bitcoin ATM network and GECO partnership provide physical distribution differentiated from pure-play digital exchanges, while Bank ID integration streamlines onboarding against the Czech open banking identity layer. Pricing is not publicly disclosed but is displayed transparently before order confirmation, with registered customers receiving better rates and higher limits than unregistered users.
Bit.plus firmographics
Firmographics- Name
- Bit.plus
- Legal name
- IP wBTCb solutions, s.r.o.
- Website
- https://bit.plus
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bit.plus is a Czech-licensed retail cryptocurrency exchange serving consumers in the Czech Republic and Slovakia. Founded in 2014, it offers buying, selling, and storing of BTC, ETH, USDC, and gold via a mobile/web app, a 300+ retail partner network, and proprietary Bitcoin ATMs.
- Ownership category
- akta.pro rank
Bit.plus industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out NetworksPOS, QR & In-Person Acceptance Infrastructure (Crypto)Crypto Payments & Stablecoin Settlement PlatformsBusiness & Public Services/Web, Mobile & Digital Platforms/Payments, Wallets & Digital Banking Platforms
Keywords
Where Bit.plus is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Bit.plus business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Crypto-to-Fiat Exchange Fees: Revenue from exchange spreads and fees when users exchange cryptocurrency (BTC, ETH, USDC) for Czech Koruna (CZK) or Euro (EUR). Registered customers receive better exchange rates and more benefits compared to unregistered users.
- Crypto-to-Crypto Exchange: Revenue from exchange fees when users exchange one cryptocurrency for another within the Bit.plus application.
- Bitcoin ATM (BTM) Transactions: Revenue from cash-to-Bitcoin and Bitcoin-to-cash transactions at proprietary Bitcoin ATMs and through GECO retail partner network.
- Kryptoplatba (Crypto Payment Service): Revenue from crypto-to-CZK conversion service where users pay third-party obligations using crypto assets held in Bit.plus, with the platform converting and sending CZK to a designated bank account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Unregistered/One-time users |
| Transaction based/ take rate | Pay-as-you-go | Registered customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Bit.plus product offering
Product offeringCore offering
Bit.plus operates a regulated Czech cryptocurrency exchange platform that lets retail users buy, sell, exchange, transfer, and store Bitcoin, Ethereum, and USDC through a unified mobile and web application, with fiat on/off-ramps in CZK and EUR. The service is complemented by a cash-based Bitcoin purchase/sale channel via proprietary Bitcoin ATMs (BTMs) and 300+ GECO retail partner locations across the Czech Republic and Slovakia for one-time transactions up to 1,000 EUR equivalent.
Product overview
Bit.plus operates as a Czech cryptocurrency exchange and ATM operator with two primary service lines: (1) the Bit.plus App — a unified mobile and web platform for buying, selling, exchanging, transferring, and storing Bitcoin, Ethereum, and USDC (with support for gold trading), and (2) the wBTCb.cz Bitcoinmaty service — a cash-based Bitcoin purchase and sale network spanning 300+ partner locations (GECO) and proprietary BTMs across the Czech Republic, limited to 1,000 EUR per transaction. The Bit.plus App also offers a Crypto Payment feature (Kryptoplatba) for settling CZK obligations via crypto-to-bank transfers, and a Recurring Buys (Pravidelné nákupy) dollar-cost averaging feature. Both service lines operate under the MiCA regulatory framework via the legal entities IP wBTCb solutions, s.r.o. and wBTCb.cz, s.r.o.
Differentiator
Problem solved
Functional benefit
Brands
- Bit.plus App: Digital exchange application for buying, selling, transferring, and managing Bitcoin, Ethereum, and USDC with CZK/EUR exchange, deposits, withdrawals, and blockchain transfers.
- wBTCb.cz (Bitcoinmaty)
Products and services
- Bit.plus App Unified mobile (iOS, Android) and web application enabling retail users in the Czech Republic and Slovakia to buy, sell, exchange, transfer, and store Bitcoin (BTC), Ethereum (ETH), and USDC, with CZK/EUR on/off-ramps, deposits, withdrawals, and transfers on supported blockchain networks. Supports Bank ID registration, recurring purchases, and Kryptoplatba.
- wBTCb.cz Bitcoinmaty (Bitcoin ATM and GECO cash exchange) Network of proprietary Bitcoin ATMs plus 300+ GECO retail partner locations across the Czech Republic and Slovakia enabling one-time cash purchases and sales of Bitcoin, subject to AML/Travel Rule registration and a 1,000 EUR per-transaction limit. Cash handling is performed by GECO while AML, security, and transaction execution are managed by wBTCb.cz.
Quantifiable outcome
- Crypto assets held in internal records separated from company assets under MiCA custody rules
- +1 more outcomes
Companies that use Bit.plus
Customer profileSegments1 record
Ideal customer profiles1 record
Bit.plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Bit.plus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- FXstreet.czminorFXstreet.cz is a Czech financial content and forex/crypto education platform. Bit.plus displays the FXstreet.cz logo on its website footer, indicating a content marketing or affiliate partnership for reaching Czech financial audience.
- Slovak Fintech Association (Slovenská Fintech Asociácia)minorBit.plus is partnered with the Slovak Fintech Association, indicating membership and participation in the regional fintech ecosystem for industry credibility and networking.
- GECO (Retail Partner Network)coreGECO is a network of 300+ retail locations across the Czech Republic and Slovakia that handle cash deposit and withdrawal for Bitcoin transactions. GECO provides physical cash handling infrastructure while wBTCb.cz handles all AML checks, security monitoring, and transaction execution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bit.plus competitors and assessment
Company assessmentDirect peers
- Relai: Swiss Bitcoin-focused self-custody app and on-ramp with recurring buys and local-language support. Comparable as a simplified, MiCA-aligned European crypto on-ramp with a similar target of retail consumers preferring ease of use.
- Coinmate: Czech-registered cryptocurrency exchange operating since 2014, offering BTC, ETH, and other crypto trading for CZK/EUR. Closest direct competitor in the same domestic market with similar target customers and asset coverage.
- Bitpanda: Austrian-headquartered MiCA-licensed European crypto broker with fiat-to-crypto on-ramps, recurring buys, and metals trading. Comparable in regulatory posture, product structure (exchange + gold), and EU retail focus, but with broader asset coverage.
- Bitcoin.de: German-headquartered Bitcoin and crypto trading marketplace serving DACH retail users under BaFin oversight. Comparable as a regulated, German-speaking market crypto exchange with strong local compliance posture.
- CoinGate: Lithuanian-licensed crypto exchange and payment gateway serving European retail and merchants. Comparable as an EU-licensed, locally-rooted crypto platform operating under similar regulatory conditions.
- Anycoin Direct: Dutch-headquartered European crypto exchange offering buy/sell of major cryptocurrencies for EUR with local payment methods. Comparable as a regulated EU-focused on-ramp serving retail customers in smaller European markets.
- CoinFlip: US-headquartered Bitcoin ATM operator with a large physical network of cash-to-crypto kiosks. Comparable as a cash-to-Bitcoin transaction infrastructure operator, though geographically separated.
- Simplecoin: Czech cryptocurrency exchange and ATM operator offering crypto-to-CZK trading and cash-based Bitcoin purchases. Directly overlaps with Bit.plus on both app exchange and BTM/cash channels in the same geography.
Broad incumbents
- Kraken: Global MiCA-licensed crypto exchange offering spot trading, staking, and on-ramps across the EU. Competes with Bit.plus on Czech/Slovak retail customers seeking broader asset coverage and deeper liquidity.
- Coinbase: Largest US-listed global crypto exchange with MiCA-compliant EU operations serving retail and institutional customers across the EU. Overlaps with Bit.plus on fiat on-ramps, exchange services, and staking, but operates at vastly larger scale and asset breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bit.plus social profiles
Digital presenceBit.plus compliance and trust
Trust signalCompliance2 records
Bit.plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bit.plus leadership team
Management profileNumber of profiles
Bit.plus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bit.plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bit.plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bit.plus
What does Bit.plus do?
Bit.plus operates a regulated Czech cryptocurrency exchange platform that lets retail users buy, sell, exchange, transfer, and store Bitcoin, Ethereum, and USDC through a unified mobile and web application, with fiat on/off-ramps in CZK and EUR. The service is complemented by a cash-based Bitcoin purchase/sale channel via proprietary Bitcoin ATMs (BTMs) and 300+ GECO retail partner locations across the Czech Republic and Slovakia for one-time transactions up to 1,000 EUR equivalent.
Is Bit.plus a public or private company?
Bit.plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bit.plus founded?
Bit.plus was founded in 2014. It employs 11 to 50 people.
Where is Bit.plus based?
Bit.plus is headquartered in Prague, Czechia, in the Europe region.
How does Bit.plus make money?
Four revenue lines are on record. Crypto-to-Fiat Exchange Fees are the primary driver. The others are crypto-to-Crypto Exchange, bitcoin ATM (BTM) Transactions and kryptoplatba (Crypto Payment Service).
Who are Bit.plus's main competitors?
Direct peers on record are Relai, Coinmate, Bitpanda, Bitcoin.de, CoinGate, Anycoin Direct, CoinFlip and Simplecoin. Broad incumbents are Kraken and Coinbase.
Does Bit.plus have an API?
No public API is recorded for Bit.plus.
What industry is Bit.plus in?
Bit.plus's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of FSADAIAI, POS, QR & In-Person Acceptance Infrastructure (Crypto). Its NAICS code is 5231 and its SIC code is 6200.