Go Tronic
Go Tronic is a French e-commerce distributor (gotronic.fr) selling electronic components, programmable boards (Arduino, Raspberry Pi, micro:bit), sensors, robotics kits, 3D-printing equipment, smart-home products, and tools to hobbyists, educational institutions, and electronics professionals across France and internationally, with same-day shipping from its Blagny warehouse.
- Company typePrivate
- Founded1990
- HeadquartersBlagny, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Go Tronic does
Go Tronic is a French e-commerce distributor of electronic components, programmable boards, robotics kits, and related tools, headquartered in Blagny (Ardennes), France. Founded in 1990 and operating online at gotronic.fr since 1998, the company serves hobbyists, makers, educational institutions, and electronics professionals across France and selected international markets. Its catalogue spans nine organized categories — programmable boards (Arduino, Raspberry Pi, micro:bit, ESP32, M5Stack, Nvidia Jetson, etc.), prototyping modules and sensors (Grove, Gravity, Qwiic/Stemma QT, LoRaWAN, Meshtastic, NB-IoT), robotics/3D printing/CNC/laser-cutting kits, smart-home/home-automation ecosystems, tools and measurement, energy and power supplies, discrete electronic components, connectors and cabling, and audio/books/security — totalling 50,000+ SKUs from roughly twenty supplier brands.
The core technology posture is that of a multi-brand reseller rather than a developer: Go Tronic does not hold proprietary technology, patents, or unified software platforms, and curates SKUs rather than manufacturing hardware in-house. Recent additions such as the RegenBox 2 (battery regenerator) indicate selective proprietary-product activity. Order fulfilment is centralized at the Blagny warehouse with same-day shipping for most orders, and delivery options span point-relay (free over €120), home delivery (free over €180), and in-store pickup.
The business model is straightforward direct-to-consumer product sales through the gotronic.fr storefront, with both retail and wholesale capability and published TTC/HT pricing. Revenue derives from unit-priced one-time purchases across a fragmented customer base of "several tens of thousands" of customers, with no disclosed subscription, SaaS, or licensing component. Customer segments include individual hobbyists (primary), schools and educational establishments (with dedicated payment facilities and bulk options), and professionals/SMEs requiring immediate availability and multi-brand selection. Same-day dispatch, technical content on the blog, and email/newsletter marketing are the principal go-to-market levers; there is no evidence of a mobile app, API/SDK offering, or institutional salesforce.
Go Tronic firmographics
Firmographics- Name
- Go Tronic
- Legal name
- Go Tronic
- Website
- https://gotronic.fr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Tronic is a French e-commerce distributor (gotronic.fr) selling electronic components, programmable boards (Arduino, Raspberry Pi, micro:bit), sensors, robotics kits, 3D-printing equipment, smart-home products, and tools to hobbyists, educational institutions, and electronics professionals across France and internationally, with same-day shipping from its Blagny warehouse.
- Ownership category
- akta.pro rank
Go Tronic industry classification
Industry- Product category
- Electronic Components Distribution
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
- akta.pro primary industry
- PCB, Prototyping Boards & Etching Supplies Retail (CRACAKAF)
- akta.pro secondary industry
- Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)
Keywords
Where Go Tronic is headquartered
LocationHeadquarters
- HQ city
- Blagny
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Go Tronic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Go Tronic generates revenue through direct sales of electronic components and robotics accessories via their e-commerce platform. Products include programmable cards, sensors, robotics kits, tools, power supplies, electronic components, and connectivity products. They sell both retail and wholesale, with same-day shipping capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at fixed retail prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Go Tronic product offering
Product offeringCore offering
Go Tronic is an online distributor and reseller of electronic components, programmable microcontroller boards, robotics kits, prototyping sensors, tools, and power supplies. The company curates a multi-brand catalog of over 50,000 SKUs from manufacturers such as Arduino, Raspberry Pi, micro:bit, Velleman, Adafruit, SparkFun, and Pololu, and sells directly to hobbyists, educational institutions, and electronics professionals via its own e-commerce storefront at gotronic.fr.
Product overview
Go Tronic is an online distributor of electronic components and robotics products serving France and international markets since 1998. The company operates as a multi-brand e-commerce platform offering a comprehensive portfolio organized across 9 main product categories: (1) Programmable Boards including Arduino, Raspberry Pi, micro:bit, ESP32, Teensy, M5Stack, and single-board computers; (2) Prototyping and Sensors featuring Grove, Gravity, Qwiic/Stemma QT modules, and communication protocols like LoRaWAN, Meshtastic, and NB-IoT; (3) Robotics, 3D Printing and Kits encompassing robots, robotic arms, motors, motor controllers, 3D printers, filaments, CNC equipment, and educational kits from Makekit and CircuitMess; (4) Smart Home and Home Automation with Konyks, SmartLife, DiO, Lixee ZigBee ecosystems and IP cameras; (5) Tools and Measurement instruments including soldering stations, multimeters, and oscilloscopes; (6) Energy and Power products including batteries, solar panels, power supplies, converters, and fuses; (7) Electronic Components covering active and passive components, displays, optoelectronics, and circuit boards; (8) Connectors and Cabling; and (9) Audio, Books, and Security. Go Tronic distributes products from major brands including Arduino, Raspberry Pi, micro:bit, Phidgets, SparkFun, Adafruit, M5Stack, DFRobot, Seeed Studio, Pololu, Arducam, Feetech, Joy-It, Kitronik, Vittascience, Dragino, Makerfabs, Cytron, and Velleman. Notable specific products include the RegenBox 2 (battery regenerator), reTerminal D1001 (HMI touchscreen), ReSpeaker Flex microphone arrays, and various USB cables and power adapters. The company does not offer a unified software platform but rather serves as a curated catalog distributor of hardware components across multiple specialized categories.
Differentiator
Problem solved
Functional benefit
Products and services
- RegenBox 2 Battery regenerator for AA and AAA alkaline batteries that can restore approximately 50% to 80% of original capacity. Features 4 slots, individual LED status indicators per slot, USB Type-C power input, and free firmware updates. Targeted at hobbyists and consumers seeking to extend battery life.
- reTerminal D1001 Human-machine interface terminal with 8-inch touchscreen LCD (1280 × 800) equipped with ESP32-P4 and ESP32-C6 chips. Designed for IoT and AIoT applications, intended for makers, professionals, and developers building connected device interfaces.
- ReSpeaker Flex (Circular and Linear) Microphone array products with 4 microphones providing 360° (circular) or 180° (linear) voice capture even in noisy environments. Available with integrated XIAO ESP32S3 or standalone. Compatible with XIAO ESP32S3, Raspberry Pi, and PC. Targeted at makers and developers building voice-enabled and AIoT applications.
- Kit Huskylens 2 Plus Educational kit containing the HUSKYLENS 2 sensor, a Wi-Fi 6 module, and a wide-angle camera (116.6°). Targeted at students, educators, and hobbyists learning AI and computer vision concepts.
- Tournevis à batterie ASD 22295 Battery-powered screwdriver for 1/4" (6.3 mm) standard bits with electric drive for fast and safe screwing. Features self-locking gear allowing manual force up to 5 Nm. Includes 12 bits, micro-USB charger, and integrated 2 Ah Li-Ion battery. Targeted at electronics technicians and hobbyists.
- Touret à meuler SP/E Proxxon variable-speed grinding machine for precision work, accompanied by polishing and grinding wheel accessories. Targeted at hobbyists, model makers, and professionals performing precision grinding.
- Sonde PT100 SPCD150 Class A precision temperature probe (Kimo brand) with low thermal inertia. Stainless steel probe and ABS handle. Measurement range -50 to +250°C. IEC 584-3 compliant. Compatible with Kimo TRA and TRB instruments. Targeted at professionals in measurement and instrumentation.
- Adaptateur YS6MC06 USB power adapter (Velleman brand) providing 5 VDC output at 1.2 A (6 W). Features over-current, overload, and over-voltage protection. Input: 100-240 VAC. Targeted at makers and hobbyists powering small electronics projects.
- Cordon USB Type-C (various lengths) USB cables including USB A to USB Type-C in various lengths (10 cm to 3 m), USB Type-C to USB Type-C cables with Power Delivery support (60W and 100W), USB Type-C 3.0 cables, and USB Type-C to bare wires for power access. Targeted at consumers, makers, and IT professionals.
- Carte ESP32-S3-Korvo-2 Espressif ESP32-S3 development board with WiFi and Bluetooth LE, designed for AIoT (Artificial Intelligence of Things) connected smart projects. Targeted at makers, developers, and professionals building connected smart device prototypes.
- Porte-fusible MFH250 Fuse holder for TR5 microfuses. Maximum voltage 250 Vac, maximum current 6.3 A. Targeted at electronics technicians and hobbyists building or repairing electronic assemblies.
- Module OpenTracker 3G OT2-KIT-3G Geolink professional GPS and Glonass tracker for vehicles with 3G module enabling SMS and internet connectivity. Targeted at fleet operators and professionals building vehicle tracking solutions.
- Meule de rechange 28310P Carbide (blue) replacement grinding wheel for Proxxon SP/E grinding machine. Targeted at hobbyists and professionals maintaining Proxxon grinding equipment.
Quantifiable outcome
- Most orders shipped same day
Companies that use Go Tronic
Customer profileSegments3 records
Ideal customer profiles3 records
Go Tronic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go Tronic partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- ArduinocoreOfficial distributor of Arduino products including original Arduino boards, compatible Arduino, Modulino modules, and Arduino accessories.
- Raspberry PicoreOfficial distributor of Raspberry Pi single-board computers, Pico, and accessories.
- micro:bitcoreOfficial distributor of BBC micro:bit boards and accessories.
- PhidgetsminorDistributor of Phidgets sensors and interface modules.
- SparkfunminorDistributor of Sparkfun electronic components and kits.
- AdafruitcoreOfficial distributor of Adafruit products including sensors, displays, and development boards.
- M5StackminorDistributor of M5Stack modular ESP32-based development kits.
- DFRobotminorDistributor of DFRobot robotics and sensor modules.
- Seeed StudiominorDistributor of Seeed Studio Grove modules and development boards.
- PololuminorDistributor of Pololu motors, controllers, and gearboxes.
- VellemancoreMajor distributor of Velleman kits, tools, and electronic components. Extensive product catalog including soldering stations, power supplies, measuring instruments, and educational kits.
- ProxxonminorDistributor of Proxxon precision power tools and hobby equipment.
- ArducamminorDistributor of Arducam camera modules and shields.
- FeetechminorDistributor of Feetech servomotors and robotics components.
- Joy-ItminorDistributor of Joy-It single-board computers and accessories.
- KitronikminorDistributor of Kitronik educational electronics kits.
- VittascienceminorDistributor of Vittascience educational robotics kits.
- DraginominorDistributor of Dragino LoRa and IoT modules.
- MakerfabsminorDistributor of Makerfabs IoT and electronics modules.
- CytronminorDistributor of Cytron motor controllers and robotics components.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Go Tronic competitors and assessment
Company assessmentDirect peers
- Seeed Studio: China-based manufacturer and retailer of maker/IoT hardware (Grove modules, BeagleBone, reTerminal). Also a current Go Tronic partner; directly comparable as both supplier and competitor in the maker/educator space.
- Adafruit Industries: US-based maker hardware company designing and selling electronics, sensors, and learning kits direct via its own e-commerce. Also a Go Tronic partner; targets the same hobbyist and educator market with proprietary branded products.
- Kubii: France-based online retailer specializing in Raspberry Pi, single-board computers, and home automation. Directly comparable to Go Tronic in target customer (hobbyists, makers, educators) and product mix around SBCs and IoT.
- SparkFun Electronics: US-based manufacturer and retailer of open-source electronic components, breakout boards, and educational kits targeting makers and educators. Also a current Go Tronic supplier; competes in the same DIY/STEM category globally.
- Lextronic: France-based e-commerce retailer of electronic components, programmable boards, sensors, and robotics kits — the closest direct competitor to Go Tronic in the French hobbyist/maker/STEM market, with overlapping brand partnerships (Arduino, Raspberry Pi).
- MC Hobby: French-speaking (Belgium-based) retailer of electronic components, microcontroller platforms, and educational robotics kits. Closely comparable to Go Tronic in hobby/maker focus, STEM education offerings, and curated catalog model.
Regional players
- Conrad Electronic: Germany-headquartered broadline electronics retailer serving B2B and B2C customers across Europe. Compares to Go Tronic in hobby/electronic-components retailing but operates in a different primary geography.
Broad incumbents
- Farnell / element14: Global electronic components distributor (part of Avnet) operating multi-brand stores including element14, CPC Farnell, and Newark. Sells to French professionals and hobbyists across categories overlapping Go Tronic.
- Digi-Key Electronics: Global electronic components distributor with one of the industry's largest catalogs and broad logistics reach, including European fulfillment. A direct incumbent competitor on hobbyist/professional electronics in the French market.
- Mouser Electronics: Global authorized distributor of electronic components and semiconductors with a multi-million-part catalog. Operates in France/Europe and competes with Go Tronic on breadth, price, and same-day fulfillment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Tronic social profiles
Digital presenceGo Tronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Tronic leadership team
Management profileNumber of profiles
Go Tronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Tronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Tronic
What does Go Tronic do?
Go Tronic is an online distributor and reseller of electronic components, programmable microcontroller boards, robotics kits, prototyping sensors, tools, and power supplies. The company curates a multi-brand catalog of over 50,000 SKUs from manufacturers such as Arduino, Raspberry Pi, micro:bit, Velleman, Adafruit, SparkFun, and Pololu, and sells directly to hobbyists, educational institutions, and electronics professionals via its own e-commerce storefront at gotronic.fr.
Is Go Tronic a public or private company?
Go Tronic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Tronic founded?
Go Tronic was founded in 1990. It employs 11 to 50 people.
Where is Go Tronic based?
Go Tronic is headquartered in Blagny, France, in the Europe region.
How does Go Tronic make money?
One revenue line is on record: product Sales.
Who are Go Tronic's main competitors?
Direct peers on record are Seeed Studio, Adafruit Industries, Kubii, SparkFun Electronics, Lextronic and MC Hobby. Conrad Electronic is listed as a regional player. Broad incumbents are Farnell / element14, Digi-Key Electronics and Mouser Electronics.
Does Go Tronic have an API?
No public API is recorded for Go Tronic.
What industry is Go Tronic in?
Go Tronic's product category is Electronic Components Distribution. Its primary akta.pro industry code is CRACAKAF, PCB, Prototyping Boards & Etching Supplies Retail, with a secondary code of CRACAKAG, Soldering, Rework & Electronics Hand Tools Retail. Its NAICS code is 459 and its SIC code is 5065.