World Buyers

What World Buyers does

World Buyers (legal entity: World Buyers Wholesale Gifts & Decor) is a privately held B2B wholesale distributor of eclectic gifts, home décor, and home goods, headquartered in Vista, California. The company sources merchandise directly from international suppliers, supplemented by designs from its in-house creative team, and resells it through a gated e-commerce storefront (Volusion platform) to retail specialty shops, boutiques, cultural institutions and museums, gift stores, and larger retail chains. Its catalog spans 50+ categories, including animal-themed gifts, beach and marine décor, Buddha/Zen items, candles and incense, fashion jewelry, vintage shabby retro pieces, seasonal decorations, parasols, matchboxes, desk accessories, and museum-quality framed insect specimens.

The business runs on a wholesale account model: buyers must register and be approved before accessing pricing, with volume discounts of 5% at a $200 order threshold and 10% at $500, plus free shipping at $300 for credit card orders. Payment is processed through standard US card networks and PayPal. Marketing is conducted through the website itself, a Facebook page, an email newsletter, and an Alignable business-directory listing. The company operates showrooms in addition to its online channel and maintains a clearance section alongside seasonal and new-product showcases.

World Buyers is founder/owner-operated with no disclosed external investment, parent company, or public-company affiliation. Revenue, funding, and headcount within the 11-50 band are not publicly disclosed. There is no evidence of API or SDK offerings, mobile applications, AI/ML capabilities, patents, certifications, partnerships, or M&A activity; the company appears to be a stable, self-funded small wholesaler competing on product curation and direct international sourcing rather than on technology or scale.

Name

World Buyers

Legal name

World Buyers Wholesale Gifts & Decor

Website

https://worldbuyers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

World Buyers is a privately held US wholesale distributor of eclectic gifts, home décor, and home goods, selling via a gated B2B e-commerce storefront to boutiques, gift shops, specialty retailers, and museums across 50+ product categories sourced internationally.

Ownership category

akta.pro rank

Product category

Wholesale Gift and Home Décor Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Wholesale-Furniture & Home Furnishings (5020), Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Wholesale gifts distribution
• Home decor wholesale
• Novelty gift merchandise
• Butterfly and insect specimens
• Retail boutique supplies

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: Sells gift merchandise, home décor, and home goods at wholesale pricing to retail businesses. Products include vintage décor, beach gifts, candles, lanterns, ceramics, novelty items, insect specimens, parasols across 50+ categories. Revenue generated through product markup on wholesale transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

World Buyers is a US-based wholesale distributor of gift merchandise, home décor, and home goods, selling across more than 50 product categories (vintage décor, beach and marine gifts, candles, lanterns, ceramics, novelty items, insect specimens, parasols, fashion jewelry, seasonal decorations, and more). The company sources unique, on-trend items internationally and designs many products in-house, selling exclusively to registered wholesale buyers such as retail specialty shops, boutiques, gift stores, and museum/cultural institution gift shops through its e-commerce website.

Product overview

World Buyers is a B2B wholesale gifts and decor supplier operating as a single e-commerce platform offering over 50 categories of eclectic home décor, gift merchandise, home goods, and accessories. The product portfolio includes animal-themed gifts (butterflies, insects, ocean animals), Buddha and Zen items, candles and incense, beach and marine decor, fashion jewelry, vintage shabby retro items, seasonal decorations, parasols, matchboxes, desk accessories, and clearance items. The company travels internationally to source unique, on-trend merchandise directly from the countries they visit, with many products designed by their in-house creative team. Their customers include retail specialty shops, boutiques, cultural institutions, museums, and gift stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Gifts and Decor Over 50 categories of eclectic wholesale home décor, gift merchandise, and home goods sold to retail specialty shops, boutiques, museums, and gift stores for resale.
• Animals and Insects Gifts Animal-themed gifts including bugs and insects, dragons, farm and forest animals, ocean animals, unicorns, birds, butterflies, cats, dogs, jungle animals, and reptiles and amphibians, sold wholesale to retail buyers.
• Beach and Marine Decor Coastal-themed wholesale décor including capiz shell items, chimes and mobiles, driftwood décor, mermaids, ocean items, sail boats, and sea shell decorations, sold to retail buyers.
• Buddha and Zen Items Buddha-themed gifts and décor including boxes and trays, candles, chakra décor, cups and planters, enamel pins, Hamsa, matchboxes, parasols, wall art, snow globes, and statuary, sold wholesale.
• Candles and Incense Scented candles, incense, and themed jar candles for home ambiance and gift purposes, sold wholesale to retail buyers.
• Butterfly Décor and Gifts Wholesale butterfly-themed items including museum-quality framed butterfly specimens, butterfly garlands, butterfly-themed dishware, butterfly clips, ornaments, wreaths, and matchboxes.
• Fashion Jewelry and Accessories Wholesale fashion jewelry including clothing, enamel pins, fans, handbags and coin purses, and jewelry ring holders and trays, sold to retail buyers.
• Insect Specimens Museum-quality framed butterfly and insect specimens collected from butterfly farms and professionally mounted and identified, sold wholesale.
• Matchboxes Decorative and collectible matchboxes in various themes including vintage designs, butterflies, dragons, and seasonal patterns, sold wholesale.
• Parasols Decorative paper parasols in various themes including natural paper, bamboo designs, and themed patterns, sold wholesale to retail buyers.
• Seasonal and Holiday Decorations Seasonal décor for Christmas, Halloween and Day of the Dead, Spring and Easter, St. Patrick's Day, and Valentine's Day, sold wholesale.
• Wholesale Clearance Items Discounted and clearance wholesale décor items including accent décor, beach/coastal items, boxes and trays, Buddha gifts, candles, desk accessories, fashion accessories, lamps and lights, lanterns, seasonal items, and wall art.
• Desk Accessories Office and desk décor including journals, keychains, paperweights, greeting cards, and snow globes, sold wholesale to retail buyers.
• Vintage Shabby Retro Vintage-inspired and shabby chic wholesale home décor items.
• Wood Items Handcrafted wood décor items including folk craft wood cut décor and other wood items, sold wholesale.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• C&F Home: C&F Home is a wholesale home textiles and decor supplier serving boutiques and specialty retailers with quilts, linens, and decorative accents — directly comparable to World Buyers on wholesale home goods distribution, boutique buyer channel, and eclectic assortment strategy.
• Mud Pie: Mud Pie is a wholesale lifestyle brand offering gifts, home decor, and fashion accessories to boutiques and specialty retailers — directly comparable to World Buyers on assortment mix (candles, jewelry, home accents), B2B wholesale pricing model, and boutique buyer focus.
• Raz Imports: Raz Imports is a major wholesale gift and home decor distributor supplying boutiques and gift shops with seasonal and everyday decor — overlapping directly with World Buyers on product categories (candles, lanterns, decor, seasonal), B2B wholesale motion, and boutique customer base.
• Demdaco: Demdaco is a wholesale gift and home goods company producing and distributing artisan-inspired products (plush, home decor, gifts) to specialty retailers — directly comparable to World Buyers on artisan-style assortment, wholesale channel, and boutique/gift shop customer focus.
• Mariposa: Mariposa is a wholesale designer of recycled and artisan home goods, tableware, and gifts sold to specialty boutiques and museum shops — comparable to World Buyers on artisan/craft positioning, boutique and museum customer overlap, and wholesale gifting channel.
• Creative Co-op: Creative Co-op is one of the largest US wholesale importers of home decor, gifts, and seasonal merchandise serving boutiques and specialty retailers — directly comparable to World Buyers' assortment breadth, B2B wholesale model, and international sourcing strategy.
• Sagebrook Home: Sagebrook Home is a wholesale home decor and accent furniture company supplying boutiques and gift retailers with eclectic, trend-driven merchandise — comparable to World Buyers on wholesale distribution, product breadth across home decor categories, and specialty retail customer base.
• Transpac Imports: Transpac is a wholesale importer of seasonal decor, gifts, and home accents serving boutiques and gift shops — directly comparable to World Buyers on import-driven sourcing, wide category assortment, and B2B wholesale model targeting specialty retail.
• Park Hill Collection: Park Hill Collection is a wholesale gift, furniture accent, and home decor brand serving specialty retailers and designers — directly comparable to World Buyers on B2B wholesale motion, eclectic gift/decor assortment, and boutique customer base.

Emerging players

• One Coast: One Coast is a wholesale gift and home decor collective representing multiple boutique brands to specialty retailers — comparable to World Buyers as a curated wholesale source for boutiques, with a multi-brand aggregation model versus World Buyers' single-house assortment.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/worldbuyers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Buyers