Manhattan Comfort
- Company typePrivate
- Founded2008
- HeadquartersRedlands, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Manhattan Comfort firmographics
Firmographics- Name
- Manhattan Comfort
- Legal name
- Manhattan Comfort Co., Inc.
- Website
- https://manhattancomfort.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Manhattan Comfort is headquartered
LocationHeadquarters
- HQ city
- Redlands
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Manhattan Comfort business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Wholesale Furniture Sales: Manhattan Comfort operates as a wholesale furniture manufacturer and distributor, selling directly to retailers, commercial projects, and hospitality businesses at wholesale pricing through trade accounts.
- Dropshipping Program: The company offers a dropshipping program where approved partners receive wholesale pricing to sell on their own platforms (Shopify, WooCommerce, custom websites), with Manhattan Comfort managing warehousing, packing, and delivery directly to end customers. Partners benefit from blind shipping so orders arrive without Manhattan Comfort branding.
- Trade Account Pricing: Designers, design firms, and discerning buyers can open trade accounts to access manufacturer-direct pricing and exclusive wholesale rates, creating a B2B revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade/Wholesale Accounts |
| Transaction based/ take rate | Pay-as-you-go | Dropshipping Partners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Manhattan Comfort product offering
Product offeringCore offering
Manhattan Comfort is a wholesale furniture manufacturer and distributor founded in 2008, producing modern furniture in South America using eco-friendly methods and selling through trade accounts, direct-to-consumer e-commerce, and a B2B dropshipping program. The catalog spans storage, living room, bedroom, dining room, office, kitchen, and outdoor categories with contract-grade durability and customization options (colors, textures, hardware, dimensions). Its proprietary Snap Assembly technology enables tool-free setup for many products.
Product overview
Manhattan Comfort is a wholesale furniture manufacturer and distributor based in New Jersey, USA, operating since 2008 from New York City. The company offers a comprehensive portfolio of modern furniture across multiple categories: Storage Furniture (shelving, cabinets, media consoles), Living Room (accent chairs, sofas, loveseats, ottomans, coffee tables, entertainment centers), Bedroom (bedframes, nightstands, dressers, wardrobes), Dining Room (chairs, tables, barstools, sideboards), Office (desks, chairs, bookcases), Kitchen, and Outdoor (swings, patio furniture, outdoor seating). The company manufactures furniture in South America using eco-friendly methods and offers Contract-Grade furniture designed for hospitality and commercial demands. Key differentiators include customization services allowing buyers to modify colors, textures, hardware, and sizes, plus a B2B dropshipping program enabling retailers to sell without inventory. Many products feature vegan leather, chenille, velvet, and boucle upholstery options. Notable named products include the Dumbo fluted nightstand collection with snap assembly, Gales dining sets, Gracie counter stools, and Anderson end tables with sintered stone tops.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Furniture Catalog (Storage, Living Room, Bedroom, Dining Room, Office, Kitchen, Outdoor) Complete furniture portfolio including storage furniture, living room (sofas, accent chairs, ottomans, coffee tables, sideboards, entertainment centers), bedroom (bedframes, nightstands, dressers, wardrobes), dining (tables, chairs, barstools, sideboards), office (desks, chairs, bookcases), kitchen, and outdoor collections. Sold to retailers, designers, hospitality buyers, and consumers.
- Dropshipping Program B2B program enabling approved retailers and online sellers to list Manhattan Comfort furniture on Shopify, WooCommerce, or custom websites with wholesale pricing and no minimum order quantity. Manhattan Comfort manages warehousing, packing, and delivery; blind shipping available so orders arrive without Manhattan Comfort branding. Includes ready-to-use product images and descriptions.
- Made To Your Taste Customization Service Customization program allowing buyers to modify colors, textures, hardware, and even size of many pieces in the catalog. Trade members receive MC Concierge Team support for specification of custom furniture for residential, commercial, and hospitality projects.
- Contract-Grade Furniture Line Furniture built to commercial durability standards for high-traffic hospitality and corporate environments, supplied to boutique hotels, luxury resorts, and commercial projects worldwide.
Quantifiable outcome
- Fast fulfillment: In-stock items typically ship within 1-2 business days from U.S. warehouses.
- +2 more outcomes
Companies that use Manhattan Comfort
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
Manhattan Comfort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Manhattan Comfort partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Lowe'scoreMajor home improvement retailer partner offering Manhattan Comfort furniture products through their retail and online channels. Part of the trusted retail network for dropshipping partners.
- OverstockcoreOnline home goods retailer partner distributing Manhattan Comfort furniture products through their platform. Featured in the 'Trusted by Leading Retailers & Online Marketplaces' section.
- AmazoncoreGlobal marketplace partner enabling widespread consumer access to Manhattan Comfort furniture products. One of the major online retail marketplace partners.
- WalmartcoreMajor retailer partner distributing Manhattan Comfort furniture through Walmart's online platform. Part of the established dropshipping partner network.
- HouzzcoreHome design platform partner for Manhattan Comfort furniture distribution, reaching design-conscious consumers and professionals through the Houzz marketplace.
- TargetcoreRetail partner selling Manhattan Comfort furniture products, providing consumer access through Target's retail and online channels.
- WayfaircoreLeading online home goods retailer partner distributing Manhattan Comfort furniture. Featured as a trusted marketplace partner for the dropshipping program.
- The Home DepotcoreMajor home improvement retailer offering Manhattan Comfort furniture through their extensive retail store network and online platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Manhattan Comfort competitors and assessment
Company assessmentBroad incumbents
- CB2: Modern home furnishings retailer (part of Crate & Barrel) with overlapping product categories (living, dining, bedroom, office) and a similar modern design aesthetic targeted at urban residential and small commercial buyers.
- West Elm: Established modern home furnishings retailer (part of Williams-Sonoma) with similar product categories and a comparable design-forward aesthetic. Larger scale and brand reach, but overlapping customer base in design-conscious residential and small commercial segments.
- Ashley Furniture Industries: One of the largest furniture manufacturers and retailers in the U.S., with comparable multi-channel distribution (wholesale, retail, e-commerce) and broader product breadth across the same home furniture categories. Sets the wholesale pricing benchmark.
Direct peers
- Wayfair: Largest online home goods retailer and an active distribution partner for Manhattan Comfort. Operates in the same product categories (living, bedroom, dining, office, outdoor) with overlapping target customers and a similar broad modern-design aesthetic.
- Article: Direct-to-consumer modern furniture brand with a comparable design aesthetic, online-first distribution model, and similar mid-price positioning. Both target design-conscious residential and small commercial buyers.
- Baxton Studio: Wholesale modern furniture distributor with a parallel B2B model, similar product breadth across living room, bedroom, dining, and accent furniture, and overlapping marketplace presence on Amazon, Wayfair, and Overstock.
- Modway: Wholesale modern furniture manufacturer and distributor serving retailers, designers, and hospitality buyers with a comparable B2B trade program, similar product breadth across living/dining/office, and overlapping marketplace distribution. Directly comparable in business model and product mix.
Emerging players
- Joybird: Direct-to-consumer custom furniture brand offering extensive customization options comparable to Manhattan Comfort's Made to Your Taste program. Focused primarily on upholstered seating and case goods with online-first distribution.
- Burrow: DTC modular furniture brand with proprietary tool-free assembly technology directly comparable to Manhattan Comfort's Snap Assembly system. Focuses on seating and case goods with a similar modern, design-forward positioning.
Regional players
- Castlery: Online modern furniture retailer with a similar design aesthetic and direct-to-consumer model, but primarily serving Asia-Pacific markets (Singapore, Australia, Hong Kong). Comparable in product positioning rather than direct geographic competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Manhattan Comfort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manhattan Comfort leadership team
Management profileNumber of profiles
Manhattan Comfort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manhattan Comfort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manhattan Comfort
What does Manhattan Comfort do?
Manhattan Comfort is a wholesale furniture manufacturer and distributor founded in 2008, producing modern furniture in South America using eco-friendly methods and selling through trade accounts, direct-to-consumer e-commerce, and a B2B dropshipping program. The catalog spans storage, living room, bedroom, dining room, office, kitchen, and outdoor categories with contract-grade durability and customization options (colors, textures, hardware, dimensions). Its proprietary Snap Assembly technology enables tool-free setup for many products.
Is Manhattan Comfort a public or private company?
Manhattan Comfort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manhattan Comfort founded?
Manhattan Comfort was founded in 2008. It employs 51 to 100 people.
Where is Manhattan Comfort based?
Manhattan Comfort is headquartered in Redlands, United States, in the North America region.
How does Manhattan Comfort make money?
Three revenue lines are on record. Wholesale Furniture Sales are the primary driver. The others are dropshipping Program and trade Account Pricing.
Who are Manhattan Comfort's main competitors?
Broad incumbents on record are CB2, West Elm and Ashley Furniture Industries. Direct peers are Wayfair, Article, Baxton Studio and Modway. Emerging players are Joybird and Burrow. Castlery is listed as a regional player.
Does Manhattan Comfort have an API?
No public API is recorded for Manhattan Comfort.