McKenzie's

What McKenzie's does

McKenzie's is a specialty performance-parts retailer founded in 1968 and headquartered in Anaheim, California. The company distributes brake components, AN plumbing fittings, bearings, suspension systems, fuel systems, lubricants, and UTV/side-by-side parts to off-road racing enthusiasts, professional racing teams, UTV owners, and hobbyist builders across the United States. Its catalog spans 15+ product categories covering buggies, trucks, and UTV platforms including Can-Am Maverick X3, Polaris RZR, and Honda models, with pricing ranging from roughly $2 for small fittings to over $1,500 for complete brake hub kits.

The business operates as a single-location brick-and-mortar retailer paired with a Shopify-hosted direct-to-consumer e-commerce storefront (mckenzies.com), with no API, mobile app, or AI/digital platform layer disclosed. Revenue is generated entirely through transactional product sales at unit prices that vary widely by category. McKenzie's carries an extensive portfolio of third-party premium brands — including Wilwood, Tilton, ProAm Racing, Jamar, Hawk Performance, Fox Racing Shocks, King Shock Technology, Eibach, XRP, and FK Bearing — alongside its own private-label "McKenzie's Performance" line of Micro Stub Bearings, Outboard Hub Rotors, and related accessories.

The company is privately held with no institutional investors, no parent company, and no disclosed management team or revenue figures. It operates with 11-50 employees from a single Anaheim address (807 E. Orangethorpe) on standard business hours (M-F 9am-5pm PST), and there is no evidence of recent funding rounds, acquisitions, or leadership changes in the available source material.

Name

McKenzie's

Legal name

McKenzie's

Website

https://mckenzies.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

McKenzie's is a 57-year-old Anaheim, California-based specialty retailer of off-road racing and UTV performance parts, distributing premium third-party brands and its own private-label line through a Shopify e-commerce store and a single physical retail location serving U.S. racing enthusiasts.

Ownership category

akta.pro rank

Product category

Performance Racing Parts

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

akta.pro secondary industries

ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Performance racing parts
• Off-road racing components
• UTV aftermarket parts
• Automotive brake systems
• Racing suspension components

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of performance racing parts and accessories through their e-commerce platform. Products include brake components, suspension systems, AN plumbing fittings, UTV parts, and various automotive racing equipment. Revenue is generated through one-time product transactions with prices ranging from under $10 to over $1,000 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

McKenzie's is a specialty retailer that sells performance racing parts and accessories for off-road vehicles, UTVs, buggies, and race cars through both a walk-in store in Anaheim, California and a Shopify e-commerce storefront. The catalog includes brake systems, suspension components, AN plumbing fittings, fuel systems, lubricants, electrical components, driver safety equipment, wheels and tires, and tools, distributed under premium third-party brands (Wilwood, Tilton, Jamar, Fox Racing Shocks, King Shocks, ProAm, Hawk, Eibach, XRP) and the company's own McKenzie's Performance private-label line.

Product overview

McKenzie's is a single-location performance parts retailer and e-commerce store located in Anaheim, California serving the racing and offroad community. The company operates as a traditional retail store rather than a software platform, selling a comprehensive catalog of automotive performance parts across multiple categories. The product portfolio centers on brake systems (including calipers, rotors, hubs, and brake lines from brands like Wilwood, ProAm, Jamar, and Tilton), suspension components (Fox Racing Shox, King Shocks, Eibach), and UTV/side-by-side parts for Can-Am Maverick X3 and Polaris RZR vehicles. Additional offerings include plumbing/fittings (AN and NPT systems), engine cooling, fuel systems, lubricants, driver safety equipment, electrical components, wheels and tires, and tools. The store also carries private-label McKenzie's branded products alongside third-party brands, operating on standard business hours with no digital platform, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• McKenzie's Performance: The company's own branded performance products line including brake components, bearings, and specialty parts.

Products and services

• AN Plumbing Fittings

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• WilwoodcoreOthersCarries and resells Wilwood brake components including calipers, rotors, brake pads, master cylinders, and pedal assemblies. Wilwood is a leading manufacturer of performance braking systems.
• TiltoncoreOthersDistributes Tilton Racing products including master cylinders, brake bias adjusters, pedal assemblies, and balance bars. Tilton is known for high-performance racing brake and clutch components.
• ProAm RacingcoreOthersCarries ProAm Racing products including brake hubs, calipers, rotors, microstub components, and shifters specifically designed for off-road racing applications.
• Hawk PerformanceminorOthersDistributes Hawk Performance brake pads and related brake components for racing applications.
• JamarcoreOthersCarries Jamar brake hub kits, master cylinders, shifters, and steering components. Jamar specializes in off-road racing brake and steering solutions.
• XRPcoreOthersDistributes XRP AN plumbing products including hose assemblies, fittings, hose ends, and related fluid handling components for racing applications.
• Fox Racing ShocksminorOthersCarries Fox Racing shock absorbers and related suspension components for UTV and off-road racing applications.
• King Shock TechnologyminorOthersDistributes King Racing shocks and suspension products for off-road racing vehicles.
• EibachminorOthersCarries Eibach springs and suspension components including UTV-specific spring kits for Can-Am X3 and other applications.
• FK BearingminorOthersDistributes FK Bearing rod ends, spherical bearings, and related suspension components for racing applications.

Recent moves1 record

Expansion highlights5 records

Direct peers

• CARiD: Online retailer of aftermarket auto parts, accessories, and performance components across multiple categories, mirroring McKenzie's category-breadth, direct-to-consumer model.
• Speedway Motors: Long-standing specialty retailer of hot rod, racing, and performance parts with comparable ignition, plumbing, and chassis product breadth and a hybrid retail/e-commerce model.
• Jegs: Mail-order and online performance auto parts retailer with extensive brake, drivetrain, and racing-product catalogs and a similar multi-brand specialty retail business model.
• RockAuto: Online aftermarket auto parts retailer with very deep SKU breadth across multiple vehicle platforms, competing for the same DIY racer/builder dollar as McKenzie's e-commerce channel.
• AutoAnything: Online aftermarket auto accessories and performance parts retailer with broad category coverage and a SKU-deep e-commerce catalog analogous to McKenzie's Shopify storefront.
• Summit Racing Equipment: Largest US direct-to-consumer performance and racing parts retailer offering brakes, suspension, AN fittings, UTV, and drivetrain components across many of the same third-party brands McKenzie's carries.
• ExtremeTerrain: Online specialty retailer focused on Jeep and off-road aftermarket parts, accessories, and suspension – directly comparable to McKenzie's off-road/UTV focus area.
• Late Model Restoration (LMR): Specialty performance parts retailer focused on specific vehicle platforms (Mustang, Camaro, Corvette), illustrating a multi-brand retail/distribution model with exclusive house-brand SKUs.
• Turn 14 Distribution: Performance and aftermarket auto parts distributor with both B2B and consumer channels, overlapping with McKenzie's on UTV, suspension, and lifestyle/racing accessories.

Broad incumbents

• Holley Performance Products: Large performance aftermarket company owning multiple racing brands and distributing through dealer networks, overlapping with McKenzie's multi-brand retail and fitment-driven sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mckenziesperformance
• LinkedInlinkedin.com/company/mckenzies-performace-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKenzie's