Vulco
- Company typePrivate
- Founded1999
- HeadquartersCourbeveille, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Vulco firmographics
Firmographics- Name
- Vulco
- Legal name
- Goodyear Tyres Operations S.A.
- Website
- https://vulco.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vulco industry classification
Industry- Product category
- Automotive Tire Retail and Vehicle Maintenance Services
- NAICS
- Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industry
- Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)
Keywords
Where Vulco is headquartered
LocationHeadquarters
- HQ city
- Courbeveille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Vulco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Tire Sales: Online sales of Goodyear, Cooper, Fulda, Sava, and Debica tire brands through vulco.fr with free delivery to store for installation
- Franchise Fees: Royalty fees of 1.5% on first 12 months of activity, then degressive from 1.35% to 2.6% based on revenue with bonus system reducing by 0.80%
- Auto Services: Installation and maintenance services including tire changes, oil changes, brake service, air conditioning, diagnostics, and wheel alignment
- Fleet Services: Commercial services for automobile fleets and truck fleets including heavy-duty tire servicing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tire sales with free store delivery and installation |
| Unit Pricing | Pay-as-you-go | Shock absorber replacement service |
| Unit Pricing | Pay-as-you-go | Brake fluid replacement service |
| Unit Pricing | Pay-as-you-go | Electronic diagnostic service |
| Unit Pricing | Pay-as-you-go | Wheel alignment service |
| Unit Pricing | Pay-as-you-go | Light bulb replacement service |
| One time/ perpetual license | Multi-year contract | Franchise entry package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Vulco product offering
Product offeringCore offering
Vulco is a franchise-based retail and service network in France that sells tires from five brands (Goodyear, Cooper, Fulda, Sava, Dębica) through its online store and more than 200 physical centers, and delivers a full range of vehicle maintenance services including tire fitting, wheel alignment, brakes, oil changes, air conditioning, diagnostics, suspension, and specialized servicing for hybrid, electric, motorcycle, and heavy-duty truck vehicles.
Product overview
Vulco is a French auto service retail network operated by Goodyear Tyres Operations S.A., offering a comprehensive suite of tire and vehicle maintenance products and services through more than 200 centers across France. The core product portfolio includes tires from five brands (Goodyear, Cooper, Fulda, Sava, and Dębica) in summer, winter, all-season, and RunOnFlat variants for passenger cars, light trucks, and SUVs. These are complemented by an extensive service offering that covers the full vehicle maintenance lifecycle: tire services (replacement, repair, storage, recycling, regrooving, and retreading for heavy-duty trucks), brake services, oil changes, air conditioning, wheel alignment, suspension, electronic diagnostics, battery replacement, exhaust maintenance, and specialized services for hybrid and electric vehicles. Vulco also provides a free 1-year warranty program on Goodyear and Cooper tires, plus fleet management services for automobile and truck fleets. The company operates a franchise model where 95% of its 200+ points of sale are independent entrepreneurs.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-brand tire retail (Goodyear, Cooper, Fulda, Sava, Dębica)
Quantifiable outcome
- Network revenue of 225M€ in 2024, representing 4% growth versus 2023
- +2 more outcomes
Companies that use Vulco
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Vulco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Vulco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GoodyearcoreGoodyear is the parent company and brand behind Vulco. As the 3rd largest global tire manufacturer with 125 years of history, Goodyear provides the primary brand identity, tire products (Goodyear brand), and corporate backing for the Vulco franchise network in France.
- Cooper TirecoreCooper is a tire brand sold through Vulco centers with joint promotional campaigns including cashback offers of up to 80€ for tire purchases and fitting. Vulco offers warranty coverage for Cooper tires with 100% reimbursement during first 6 months, then 50% from month 7-12.
- Large account fleet customersminorPartnerships with corporate fleet customers provide additional revenue opportunities for franchisees through fleet management contracts and volume-based services.
- FuldaminorFulda is a tire brand available through Vulco network, complementing the Goodyear and Cooper portfolio.
- SavaminorSava is a tire brand available through Vulco network.
- DębicaminorDębica is a tire brand available through Vulco network, offering additional budget-friendly tire options.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Vulco competitors and assessment
Company assessmentDirect peers
- Speedy: French auto service and tire network owned by Bridgestone. Speedy operates a similar franchise-based light-vehicle service model and competes with Vulco for both consumer and fleet tire business in France.
- Driver Pneus: French independent tire retail and service network. Driver Pneus offers a comparable franchise-based tire and maintenance proposition to Vulco, primarily serving light-vehicle consumers in regional French markets.
- First Stop: European tire and auto service network (Bridgestone-affiliated) operating in France. First Stop provides tire sales, fitting, and light-vehicle maintenance in a franchise structure directly comparable to Vulco.
- Norauto: France-based automotive service and tire retail franchise network owned by Mobivia. Norauto operates a comparable franchise model offering tires, maintenance, and repair services across France, directly overlapping Vulco's core offering and customer base.
- Midas: International auto service franchise network with significant French presence, owned by Tweed. While historically more focused on exhaust/brakes, Midas has expanded into tires and general maintenance, making it a comparable peer for Vulco's full-service positioning.
- AD Pneus: European tire and light-vehicle maintenance network organized under the AD distribution group. AD Pneus competes with Vulco in France through a franchise model focused on multi-brand tire sales and basic auto services.
- Feu Vert: French multi-brand auto service and tire retail chain. Feu Vert offers tires, maintenance, and repairs through owned and franchised centers in France, directly overlapping Vulco's value proposition.
- Point S: Independent tire dealer and auto service cooperative with strong French presence. Point S competes head-to-head with Vulco through a multi-brand tire catalog and franchisee-led service centers.
- Roady: French auto center network operated under the Mobivia umbrella alongside Norauto. Roady offers tire retail and maintenance services in a franchise model that competes with Vulco for similar consumer and small-fleet customers.
- Euromaster: European tire service and sales network owned by Michelin. Euromaster competes directly with Vulco in French tire retail and fleet services, leveraging Michelin's brand portfolio in a structurally similar franchise model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vulco social profiles
Digital presenceVulco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vulco leadership team
Management profileNumber of profiles
Profiles1 record
Vulco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vulco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vulco
What does Vulco do?
Vulco is a franchise-based retail and service network in France that sells tires from five brands (Goodyear, Cooper, Fulda, Sava, Dębica) through its online store and more than 200 physical centers, and delivers a full range of vehicle maintenance services including tire fitting, wheel alignment, brakes, oil changes, air conditioning, diagnostics, suspension, and specialized servicing for hybrid, electric, motorcycle, and heavy-duty truck vehicles.
Is Vulco a public or private company?
Vulco is a private company. It is classified as corporate owned and is currently operating.
When was Vulco founded?
Vulco was founded in 1999. It employs 11 to 50 people.
Where is Vulco based?
Vulco is headquartered in Courbeveille, France, in the Europe region.
How does Vulco make money?
Four revenue lines are on record. Tire Sales are the primary driver. The others are franchise Fees, auto Services and fleet Services.
Who are Vulco's main competitors?
Direct peers on record are Speedy, Driver Pneus, First Stop, Norauto, Midas, AD Pneus, Feu Vert, Point S, Roady and Euromaster.
Does Vulco have an API?
No public API is recorded for Vulco.
What industry is Vulco in?
Vulco's product category is Automotive Tire Retail and Vehicle Maintenance Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAB, Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR). Its NAICS code is 44134 and its SIC code is 7500.