Heart Savers
Heart Savers is a privately held, AHA-authorized training provider founded in 1989 in Mesa, Arizona, delivering CPR, First Aid, AED, and healthcare certification courses to 40,000+ individuals and corporate clients annually across the greater Phoenix metro area.
- Company typePrivate
- Founded1989
- HeadquartersMesa, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Heart Savers does
Heart Savers (HeartSavers Inc.) is a privately held, Arizona-based training services provider founded in 1989 that specializes in CPR, First Aid, AED, Article 9, and Bloodborne Pathogens certification. The company has been an American Heart Association Training Center since 1994, is an authorized American Red Cross provider, and is recognized by ASHI as one of the largest CPR training providers in the United States. Heart Savers trains more than 40,000 people annually across the greater Phoenix metropolitan area.
The company operates seven training locations across Mesa, Peoria, Phoenix, Chandler, Scottsdale, Glendale, and Surprise, supported by an Enrollware-based scheduling platform for online registration. Its core product portfolio includes in-person and blended AHA BLS/ACLS, Red Cross CPR/AED/First Aid, ASHI courses, OSHA-compliant Bloodborne Pathogens training, and 100% online self-paced options. Career-path healthcare programs (CNA, EMT, Paramedic, Phlebotomy, EKG, Caregiver, Assisted Living Manager) are delivered through referral partnerships with Arizona Medical Training Institute and AZ Emergency.
Heart Savers generates revenue primarily through per-session course fees for individual certification (with cards valid for two years, creating a structural recertification cycle), corporate onsite training for OSHA/EMSA compliance, instructor certification courses, and referral economics from partner-delivered career programs. The company sells to three primary segments — individual consumers, corporate/workplace customers, and healthcare professionals — using a hybrid go-to-market combining direct-to-consumer online self-registration, phone-based inside sales, and enterprise field sales for onsite engagements.
Heart Savers firmographics
Firmographics- Name
- Heart Savers
- Legal name
- HeartSavers Inc.
- Website
- https://heartsaversinc.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heart Savers is a privately held, AHA-authorized training provider founded in 1989 in Mesa, Arizona, delivering CPR, First Aid, AED, and healthcare certification courses to 40,000+ individuals and corporate clients annually across the greater Phoenix metro area.
- Ownership category
- akta.pro rank
Heart Savers industry classification
Industry- Product category
- CPR and First Aid Certification Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)
Keywords
Where Heart Savers is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Heart Savers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Certification Training Courses: One-time fees for CPR, First Aid, AED, BLS, and other certification courses. Course completion cards are valid for two years, creating a recurring renewal cycle as customers return for recertification.
- Corporate Onsite Training: Group training services delivered at customer locations for organizations requiring OSHA and EMSA compliant training packages.
- Online/Blended Courses: Self-paced online courses combined with in-person skills checks for AHA and Red Cross certifications.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Heart Savers product offering
Product offeringCore offering
Heart Savers is a full-service training facility that delivers CPR, First Aid, AED, BLS, ACLS, Article 9, and Bloodborne Pathogen certification courses to individuals and organizations in the Greater Phoenix, Arizona metro area. Courses are offered in-person at the company's training academies, via blended online-plus-skills-check formats, and as 100% online self-paced programs, with onsite corporate training also available. Healthcare career-track programs (CNA, EMT, Paramedic, Phlebotomy, EKG, Caregiver, Assisted Living Manager) are co-delivered through partner organizations.
Product overview
Heart Savers is a training services provider offering a comprehensive portfolio of CPR, First Aid, AED, and healthcare certification courses primarily in the Phoenix, Arizona metropolitan area. The core offering consists of in-person, blended, and 100% online certification courses for American Heart Association (AHA) and American Red Cross credentials. The product lineup includes foundational courses (CPR/First Aid Training, AHA BLS Certification, American Red Cross CPR/AED/First Aid), online training products (Adult CPR/AED/First Aid Online Training, Bloodborne Pathogens Online Training, AHA Online Courses, American Red Cross Online Courses), and instructor certification programs (AHA CPR Instructor Courses, ASHI CPR Instructor Courses). Career-focused healthcare programs are offered through partnerships with Arizona Medical Training Institute (CNA, Phlebotomy Technician, EKG Technician, Caregiver, Assisted Living Manager) and AZ Emergency (EMT, Paramedic). Additional services include onsite training at client locations and fingerprinting services. The company operates multiple physical locations across the Phoenix metro area and has been serving the greater Phoenix area since 1989.
Differentiator
Problem solved
Functional benefit
Products and services
- CPR and First Aid Training Cardiopulmonary resuscitation (CPR) and First Aid certification courses for adults, children, and infants, available in-person or blended format for the general public and corporate clients.
- American Heart Association BLS Certification Basic Life Support certification teaching single-rescuer and team skills for in- and out-of-hospital settings, including BLS Renewal courses for healthcare professionals.
- American Red Cross CPR/AED/First Aid Course
Companies that use Heart Savers
Customer profileSegments4 records
Ideal customer profiles4 records
Heart Savers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heart Savers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Arizona Medical Training Institute (AMTI)coreHeartSavers partners with Arizona Medical Training Institute to offer healthcare career programs including CNA/LNA, Phlebotomy Technician, EKG Technician, Caregiver, and Assisted Living Manager courses. Students are referred from HeartSavers to AMTI for these career-focused training programs.
- AZ EmergencycoreHeartSavers has a partnership with AZ Emergency to offer Paramedic and EMT certification courses. AZ Emergency delivers the paramedic program curriculum while HeartSavers facilitates enrollment and referral of prospective students.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Heart Savers competitors and assessment
Company assessmentDirect peers
- EMS Safety Services: EMS Safety Services is an established national provider of CPR, First Aid, AED, and bloodborne pathogen certification courses delivered through training centers and online. It directly competes with HeartSavers on content, compliance, and corporate accounts.
- Code One CPR Training: Code One operates a network of AHA-authorized training centers across multiple US states delivering CPR, BLS, ACLS, and PALS courses to healthcare and workplace customers. It is comparable to HeartSavers in its training-center franchise model and target customer mix.
- ProTrainings: ProTrainings is an online-first CPR/First Aid/BLS certification provider issuing AHA- and HSI-aligned credentials to individuals and corporate accounts. It represents the pure-play digital/blended model that competes with HeartSavers' in-person classroom delivery.
- Health & Safety Institute (HSI / ASHI): HSI is the parent organization of ASHI and issues CPR/First Aid/AED certifications through a network of authorized training centers. HeartSavers is itself an ASHI-recognized provider, making HSI both a credentialing partner and a direct channel competitor.
- CPR Certification Institute: CPR Certification Institute offers AHA-aligned online CPR and BLS certification courses for individuals and groups, competing with HeartSavers on price and convenience for non-healthcare and healthcare renewal students.
- National CPR Foundation: National CPR Foundation sells online CPR/First Aid/BLS certifications directly to individuals and corporate customers at lower price points. It is a direct competitor on the consumer/compliance side of HeartSavers' market.
Regional players
- SureFire CPR: SureFire CPR is a multi-location CPR/First Aid/BLS training provider in Southern California offering in-person and blended courses to individuals and healthcare professionals. It is a strong structural comparable to HeartSavers' multi-site in-person model but operates in a different region.
Others
- AED Superstore: AED Superstore is a leading distributor of AEDs, CPR training supplies, and first-aid equipment that also publishes CPR/First Aid training content. It is not a direct competitor for certification courses but serves as an adjacent ecosystem participant whose buyers overlap with HeartSavers' corporate customers.
Broad incumbents
- American Red Cross Training Services: The American Red Cross is one of the two dominant national credentialing bodies for CPR, AED, and First Aid certification in the US and operates its own network of training providers that competes directly with HeartSavers for individual, corporate, and healthcare-professional students across in-person, blended, and online formats.
- American Heart Association Training Network: The AHA sets the BLS, ACLS, and CPR certification standards that HeartSavers delivers against, and operates its own Training Center network with thousands of sites nationwide. As the credentialing authority and a competing training provider, it is the single most important comparable to HeartSavers' core business model.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Heart Savers social profiles
Digital presenceHeart Savers compliance and trust
Trust signalCompliance4 records
Heart Savers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heart Savers leadership team
Management profileNumber of profiles
Heart Savers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heart Savers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heart Savers
What does Heart Savers do?
Heart Savers is a full-service training facility that delivers CPR, First Aid, AED, BLS, ACLS, Article 9, and Bloodborne Pathogen certification courses to individuals and organizations in the Greater Phoenix, Arizona metro area. Courses are offered in-person at the company's training academies, via blended online-plus-skills-check formats, and as 100% online self-paced programs, with onsite corporate training also available. Healthcare career-track programs (CNA, EMT, Paramedic, Phlebotomy, EKG, Caregiver, Assisted Living Manager) are co-delivered through partner organizations.
Is Heart Savers a public or private company?
Heart Savers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heart Savers founded?
Heart Savers was founded in 1989. It employs 51 to 100 people.
Where is Heart Savers based?
Heart Savers is headquartered in Mesa, United States, in the North America region.
How does Heart Savers make money?
Three revenue lines are on record. Certification Training Courses are the primary driver. The others are corporate Onsite Training and online/Blended Courses.
Who are Heart Savers's main competitors?
Direct peers on record are EMS Safety Services, Code One CPR Training, ProTrainings, Health & Safety Institute (HSI / ASHI), CPR Certification Institute and National CPR Foundation. SureFire CPR is listed as a regional player. AED Superstore is listed as an others. Broad incumbents are American Red Cross Training Services and American Heart Association Training Network.
Does Heart Savers have an API?
No public API is recorded for Heart Savers.
What industry is Heart Savers in?
Heart Savers's product category is CPR and First Aid Certification Training Services. Its primary akta.pro industry code is EDAAAFAJ, Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness). Its NAICS code is 611430 and its SIC code is 8200.