Akatu Institute
- Company typePrivate
- Founded2001
- HeadquartersBarueri, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Akatu Institute firmographics
Firmographics- Name
- Akatu Institute
- Legal name
- Instituto Akatu
- Website
- https://akatu.org.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Akatu Institute industry classification
Industry- Product category
- Sustainability Education and Advocacy
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)
- akta.pro secondary industries
- Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH), Circular Economy & Resource Efficiency (BPADALAM), STEM, Digital Skills & Innovation Partnerships (EDADALAJ)
Keywords
Where Akatu Institute is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Akatu Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Institutional Supporters/Donors: As a non-profit organization, Akatu is primarily funded by institutional supporters including companies like Instituto GPA, Fundación Avina, WKKF, HP, Itaú, Nestlé, Santander, Braskem, GPA, and others who provide financial and strategic support for the organization's mission.
- Corporate Consultancy Services: Provides consultancy services to brands and companies seeking to work on conscious consumption and sustainability in their processes and with their audiences. This represents a revenue-generating service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free public services - Educational content, awareness campaigns, publications, and research available at no cost |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Akatu Institute product offering
Product offeringCore offering
Instituto Akatu is a Brazilian non-profit organization that develops awareness, mobilization, and education initiatives on conscious consumption and sustainability. It operates across four pillars: communication and media campaigns, sustainability education through the Edukatu platform for schools, periodic consumer research and publications, and paid corporate consulting services for brands seeking to integrate sustainability into their processes and communications.
Product overview
Akatu Institute is a non-profit organization founded in 2001 focused on awareness, mobilization, and engagement for conscious consumption and sustainability. The organization operates a portfolio of campaigns (Movimento Cuide, Happy Hour Consciente, #NovoPF, Água Pede Água, A Voz da Seca, and others), educational programs (Edukatu platform for schools), and research publications (annual Vida Saudável e Sustentável surveys). Key frameworks include the 6 Perguntas do Consumo Consciente and 15 Caminhos para a Sustentabilidade. The organization also provides consulting services to brands and companies seeking to incorporate conscious consumption into their processes. In 2022, Edukatu had reached 350,000 people, trained 16,000 teachers, and impacted 160,000 students through awareness-raising activities across 7,000 schools.
Differentiator
Problem solved
Functional benefit
Brands
- Edukatu: First online conscious consumption and sustainability learning platform in Brazil for elementary and junior high school students and teachers.
- Cuide
- Happy Hour Consciente
- 6 Perguntas do Consumo Consciente
- 15 Caminhos para a Sustentabilidade
Products and services
- Edukatu Platform
Quantifiable outcome
- 140 million people reached by campaigns
- +6 more outcomes
Companies that use Akatu Institute
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Akatu Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Akatu Institute partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Secretaria Municipal do Verde e Meio Ambiente (SVMA) de São PaulocoreGovernment partner for sustainability education project at public schools in São Paulo's Itaquera district.
- UMAPAZ (Universidade Aberta de Meio Ambiente e Cultura de Paz)corePartner with São Paulo Municipal Environment Secretariat for 'Fim de Semana Sustentável' project including workshops on conscious consumption and sustainability at public schools in Itaquera, East Zone of São Paulo.
- Prolata ReciclagemcorePartner in developing free online training for education professionals on conscious consumption, waste management, and circular economy with classroom-applicable activities.
- GlobeScancoreResearch partner for annual 'Vida Saudável e Sustentável' (Healthy and Sustainable Life) survey conducted since 2019. The 2019 survey found 49% of Brazilians want to improve their health and well-being.
- Rede GlobocoreAkatu partnered with Rede Globo as a key media partner for World Environment Day campaign. The broadcaster distributed videos through programming and social media content to help audiences reflect on conscious consumption and nature preservation. Campaign featured Globo actors providing tips on waste separation, selective collection, and sustainable practices.
- Conservação InternacionalcorePartner in World Environment Day campaign focusing on the 5Rs (Recuse, Recicle, Reuse, Reduza, Repense) as pathways to sustainable habits. Joint initiative with Rede Globo for environmental awareness.
- Wunderman ThompsoncorePartner agency for #NovoPF (New PF) campaign launched on Conscious Consumption Day. Campaign teaches new measures for traditional Brazilian Prato Feito to reduce food waste, developed with nutritionist and chef Rodrigo Oliveira.
- EletropaulocoreUtility company partner for 'Seja Mais Consciente' energy conservation campaign. Series of 8 videos with simple language mobilizing population for conscious electricity use practices.
- TaterkacoreAgency partner for Santa Nuvem (2015) and #águapedeágua (2014) campaigns addressing water crisis. Created pro-bono advertising for TV, radio, cinema, print, and online with 'Sem água somos todos miseráveis' messaging.
- DPZ&TcoreCreative agency partner for 'Consciência, cadê você?' World Environment Day 2015 campaign. Developed print and radio advertisements questioning consumption patterns and environmental consciousness.
- DM9DDBminorAgency partner for 'A Voz da Seca' typography campaign launched on World Water Day 2015. Created unique typography giving voice to the earth for nature respect.
- The Nature Conservancy (TNC)coreSupporting organization for #águapedeágua mobilization campaign addressing water waste during São Paulo water crisis. Part of broader civil society initiative.
- Instituto Socioambiental (ISA)coreNGO partner in water crisis mobilization campaign supporting #águapedeágua initiative.
- Rede Nossa São PaulominorPartner in civil society mobilization for #águapedeágua campaign addressing water conservation.
- Programa Cidades SustentáveisminorPartner in sustainable cities initiative supporting water crisis awareness campaign.
- Fundação Armando Alvares Penteado (Faap)minorSupporting organization for #águapedeágua mobilization campaign.
- Leo Burnett Tailor MadecoreAgency partner for Fake Shower iPhone application launch on World Water Day 2012. Application imitates water flow sounds to raise awareness about water waste during showers.
- HP (Hewlett Packard)corePartner in producing the 'Consciente Coletivo' video series with Canal Futura between 2009-2010. Series of 10 animations addressing environmental impacts of consumption with humorous and engaging language.
- Canal FuturacorePartner in producing 'Consciente Coletivo' series with HP. Futura aired the 10-episode animation series addressing climate change, waste, energy, water, and lifestyle themes. Also distributed 1,000 educational kits to Fundamental Education teachers.
- Leo BurnettcoreInstitutional partner agency that created campaigns including 'Seu consumo transforma o mundo' (2007) and Cuide movement. Created TV, radio, internet, outdoor, newspaper and magazine materials pro-bono.
- Lew'LaraTBWAcoreInstitutional partner agency that created 'Akatu – Pelo Consumo Consciente' (2009) and 'Mais é Menos' (2009) campaigns pro-bono. Won Gold Effie Awards Brasil 2010 for the former.
Scale indicators16 records
Recent moves6 records
Expansion highlights4 records
Akatu Institute competitors and assessment
Company assessmentBroad incumbents
- Greenpeace Brasil: Brazilian branch of Greenpeace, conducting environmental advocacy and consumer-facing awareness campaigns. Comparable in awareness-raising and mass-audience engagement methodology, though focused on broader environmental issues rather than consumption specifically.
- WWF Brasil: Brazilian branch of the World Wildlife Fund, focused on environmental conservation and awareness campaigns. Broader in scope than Akatu (biodiversity and ecosystems), but operates with similar awareness campaigns and corporate partnership model in Brazil.
- The Nature Conservancy (TNC): Global environmental organization with Brazilian operations (already a partner of Akatu in the #águapedeágua campaign). Broader environmental mandate but comparable in corporate partnership model and large-scale awareness campaign methodology.
- WRI Brasil (World Resources Institute): Brazilian arm of WRI, a global research organization focused on sustainability. Comparable to Akatu's research and policy advisory work on sustainability, though operating at a larger scale with international footprint and broader mandate (climate, food, forests, water).
Direct peers
- WRAP (Waste and Resources Action Programme): UK-based charity and global leader in sustainable consumption and resource efficiency, working with businesses, governments, and citizens to reduce waste and promote circular economy. Closely comparable to Akatu in mission (consumer behavior change), B2B consultancy model with corporate partners, and education/campaign approach.
- The Story of Stuff Project: US-based nonprofit focused on consumer awareness campaigns and educational content about sustainability and conscious consumption. Directly comparable to Akatu's awareness campaign methodology and educational framework approach (analogous to Akatu's 6 Perguntas and 15 Caminhos frameworks).
- Instituto Ethos: Brazilian organization of companies dedicated to social responsibility and corporate sustainability. Highly comparable as a Brazilian NGO helping companies adopt sustainable practices—closely aligned with Akatu's consultancy work and corporate partner base.
- Fundación Avina: Latin American impact organization supporting sustainable development through partnerships and capacity building. Already an institutional supporter of Akatu, with similar focus on social impact, multi-stakeholder engagement, and sustainability initiatives across Latin America.
Emerging players
- Instituto Lixo Zero Brasil: Brazilian NGO promoting zero waste and circular economy practices among consumers and businesses. Comparable to Akatu's specific sustainability themes (circular economy, waste, conscious consumption), though with a narrower focus and a more recent establishment.
Regional players
- IEMA (Instituto de Energia e Meio Ambiente): Brazilian sustainability think tank focused on energy and environmental policy. Comparable to Akatu in policy advocacy and providing data to inform decision-makers, but with a more technical/research orientation rather than Akatu's consumer-facing awareness approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Akatu Institute social profiles
Digital presenceAkatu Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akatu Institute leadership team
Management profileNumber of profiles
Profiles3 records
Akatu Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akatu Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akatu Institute
What does Akatu Institute do?
Instituto Akatu is a Brazilian non-profit organization that develops awareness, mobilization, and education initiatives on conscious consumption and sustainability. It operates across four pillars: communication and media campaigns, sustainability education through the Edukatu platform for schools, periodic consumer research and publications, and paid corporate consulting services for brands seeking to integrate sustainability into their processes and communications.
Is Akatu Institute a public or private company?
Akatu Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Akatu Institute founded?
Akatu Institute was founded in 2001. It employs 11 to 50 people.
Where is Akatu Institute based?
Akatu Institute is headquartered in Barueri, Brazil, in the Latin America region.
How does Akatu Institute make money?
Two revenue lines are on record. Institutional Supporters/Donors are the primary driver. The others are corporate Consultancy Services.
Who are Akatu Institute's main competitors?
Broad incumbents on record are Greenpeace Brasil, WWF Brasil, The Nature Conservancy (TNC) and WRI Brasil (World Resources Institute). Direct peers are WRAP (Waste and Resources Action Programme), The Story of Stuff Project, Instituto Ethos and Fundación Avina. Instituto Lixo Zero Brasil is listed as an emerging player. IEMA (Instituto de Energia e Meio Ambiente) is listed as a regional player.
Does Akatu Institute have an API?
No public API is recorded for Akatu Institute.
What industry is Akatu Institute in?
Akatu Institute's product category is Sustainability Education and Advocacy. Its primary akta.pro industry code is BPAGALAF, Circular Economy & Sustainable Products (Reuse, Repair, Upcycling), with a secondary code of BPAGALAH, Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms). Its NAICS code is 8133 and its SIC code is 8300.