Brasaylena

What Brasaylena does

Brasayleña is a privately-held Spanish restaurant chain headquartered in Alcorcón that operates Brazilian-style churrascaría (rodizio) dining venues across Spain. Founded in 2007, the company runs 20+ restaurant locations spread across 13 Spanish provinces — including Madrid, Barcelona, Valencia, Málaga, Murcia, Alicante, Almería, Granada, Asturias, Guipuzkoa, La Coruña, Pontevedra, Valladolid, Vizcaya, and Zaragoza — predominantly sited inside major shopping centers. The chain employs 501–1,000 people and serves individual diners, families, and groups seeking an unlimited grilled-meat experience with tableside carving by master churrasqueiros.

The core product is a fixed-price, all-you-can-eat rodizio featuring grilled chicken, pork, and beef carved at the table, accompanied by unlimited Brazilian-style side dishes (rice and beans, fries, salads) and a dessert program centered on quindim alongside classics such as cheesecake, brownie, and fruit tarts. Supporting offers include the "Club do Brasas" loyalty program, a group reservations and private-events service for parties of 11+, and home delivery through third-party platforms Uber Eats and Glovo. Distribution is exclusively company-owned physical storefronts within Spain; the digital surface is a marketing website with no native mobile app and no proprietary technology stack beyond standard e-commerce and loyalty tooling.

Brasayleña monetizes primarily through per-cover rodizio pricing at the point of dining, with incremental revenue from delivery commissions via aggregator platforms and from group/event bookings. Marketing is driven by organic social media (Instagram, Facebook) and the loyalty newsletter, and the customer base is broadly horizontal — individual consumers and celebration groups rather than any enterprise or contracted accounts. Ownership remains private with no disclosed parent company, external investors, or public listing.

Name

Brasaylena

Legal name

Brasayleña

Website

https://brasaylena.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brasayleña is a privately-held Spanish restaurant chain operating 20+ Brazilian-style rodizio (all-you-can-eat grilled meat) venues across 13 Spanish provinces, serving individual diners, families, and event groups via fixed per-person pricing, a loyalty program, and delivery partnerships.

Ownership category

akta.pro rank

Product category

Brazilian Steakhouse / Churrasquería Dining

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Brazilian rodizio restaurants
• Churrascaria dining
• All-you-can-eat meats
• Brazilian steakhouse chain
• Rodizio restaurant Spain

Headquarters

HQ city

Alcorcón

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Rodizio Dining: All-you-can-eat Brazilian rodizio dining experience where meats are served tableside by churrasqueros. Unlimited servings of grilled meats (chicken, pork, beef) and side dishes. Price is fixed per person for the dining experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brasaylena operates a chain of Brazilian churrasquería restaurants in Spain offering the rodizio (all-you-can-eat) dining format, where unlimited servings of grilled chicken, pork, and beef are carved tableside by master churrasqueros. The offering is complemented by unlimited Brazilian-style side dishes, artisan desserts (including quindim), and Brazilian beverages such as caipirinhas, with home delivery and group event services available.

Product overview

Brasayleña is a Brazilian churrascaría (rodizio restaurant) chain operating across Spain with 20+ locations. The core offering is an unlimited rodizio service featuring grilled meats (chicken, pork, and beef) served tableside by master churrasqueiros, complemented by unlimited Brazilian-style side dishes. The chain also offers artisan desserts following Brazilian pastry tradition, a loyalty program (Club do Brasas), event booking services, and home delivery through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodizio Service
• Event Booking

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Two partnerships are on record, tiered standard.

• Uber EatsstandardChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Brasayleña food for takeaway/delivery through the Uber Eats platform.
• GlovostandardChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling customers to order Brasayleña food for takeaway/delivery through the Glovo platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Grupo Restalia: Leading Spanish restaurant group operating 100 Montaditos, TGB, and other casual dining brands across Spain — comparable footprint, demographic targeting, and shopping-center real estate strategy.
• Areas: Major Spanish travel-restaurant operator (Pans & Company, Burger King master franchisee in travel locations) — comparable Spanish footprint and food-service scale, though focused on travel/transport hubs rather than shopping centers.
• Franquicias La Mafia: Spanish themed-casual-dining franchise chain — overlapping Spanish casual dining real estate strategy, mid-premium positioning, and franchise-driven expansion model.
• FoodBox: Spanish multi-brand restaurant operator (La Vaca, Santa María, The District) — comparable multi-location casual dining strategy and Spanish market footprint.
• Grupo Vips: Major Spanish multi-brand restaurant operator (Vips, Ginos, Fridays) with comparable scale, multi-location shopping-center footprint, and casual dining positioning in Spain.
• Comess Group: Spanish casual dining restaurant group operating multiple concepts including Lizarrán and Pizza Jardín — overlapping casual dining positioning and Spanish retail/shopping-center footprint.

Direct peers

• Fogo de Chão: Global Brazilian steakhouse chain operating the rodizio churrasco tableside service model — the same core concept as Brasaylena, but at much larger international scale across the US, Brazil, and Middle East.
• Texas de Brazil: Brazilian-American rodizio steakhouse chain with all-you-can-eat tableside meat service — directly comparable concept, format, and price positioning to Brasaylena.
• Churrascaria Plataforma: Brazilian churrascaria operating in the US with tableside meat service — directly comparable rodizio format, positioning, and experiential offering to Brasaylena.
• Rodizio Grill: Brazilian rodizio restaurant chain operating in the US — directly comparable all-you-can-eat churrasco concept and operating model to Brasaylena.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Brasaylena
• Facebookfacebook.com/churrascariasbrasaylena
• Instagraminstagram.com/brasaylena_oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasaylena