Canary and Coal
Canary & Coal is an Omaha-based, full-service integrated marketing agency offering strategic planning, creative, media buying, social media, direct mail, and PR to brands across financial services, retail, real estate, healthcare, and nonprofit verticals, operating as a Hurrdat subsidiary since April 2026.
- Company typePrivate
- Founded2019
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Canary and Coal does
Canary & Coal (operating as 'Canary & Coal, a Hurrdat Company') is a full-service, integrated marketing agency headquartered in Omaha, Nebraska, serving local and national brands across financial services, real estate, retail, technology, franchise relations, healthcare, and nonprofit verticals. The firm bundles strategic planning and consultation, creative development, media services (radio, TV, programmatic, OOH, coop, Google ads, OTT, retargeting, geofencing, SEM), social media management, direct mail, and public relations into customized multi-channel campaigns anchored on direct response and measurable outcomes.
The agency's core technology is a services platform rather than a software product: integrated marketing execution spanning traditional media buying, out-of-home advertising, and direct mail combined with modern digital channels (SEO, paid media, email, social, content). No proprietary software, APIs, SDKs, AI/ML models, patents, or app products are disclosed; delivery relies on third-party ad platforms, social networks, and standard marketing analytics (e.g., GA4) rather than in-house technology. Named customers include the Omaha Storm Chasers, Union Omaha FC, and Edwards Auto Group.
Revenue is generated through professional services engagements priced on a custom, quote-based model with multi-year contracts. The firm operates on a sales-led, direct-engagement GTM with a 1-10 employee team, the most prominent members being Cheri Duryea (President, now VP of Media Buying & Strategy for Hurrdat), Sophie Ford (Digital and Design Manager), and Erin Cejka (Social Media Coordinator). The company was originally founded in 2019 when Cheri Duryea acquired Canary & Coal (she had previously founded Duryea Strategic Marketing in 2013), and was in turn acquired by Hurrdat, LLC effective April 1, 2026.
Canary and Coal firmographics
Firmographics- Name
- Canary and Coal
- Legal name
- Canary and Coal
- Website
- https://canaryandcoal.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Canary & Coal is an Omaha-based, full-service integrated marketing agency offering strategic planning, creative, media buying, social media, direct mail, and PR to brands across financial services, retail, real estate, healthcare, and nonprofit verticals, operating as a Hurrdat subsidiary since April 2026.
- Ownership category
- akta.pro rank
Canary and Coal industry classification
Industry- Product category
- Marketing Services
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Canary and Coal is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Canary and Coal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services Revenue: Full-service marketing agency providing strategic planning, traditional media buying, out-of-home advertising, direct mail, creative development, social media, and public relations services. Revenue is generated through professional service engagements with clients across financial services, real estate, retail, technology, healthcare, and nonprofit sectors. Services are customized and quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for professional marketing services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Canary and Coal product offering
Product offeringCore offering
Canary and Coal is a full-service B2B marketing agency offering integrated marketing services spanning strategic planning, creative development, traditional and digital media services, social media management, direct mail, and public relations. The agency combines traditional media buying (radio, TV, out-of-home, direct mail) with modern digital channels (social media, paid media, SEO, email) to deliver multi-channel campaigns for local and national brands. Following Hurrdat's April 2026 acquisition, the company operates as 'Canary & Coal, a Hurrdat Company.'
Product overview
Canary & Coal is a full-service marketing agency offering a unified suite of integrated marketing services. The company's core offerings include Strategic Planning/Consultation, Creative Development, Media Services (both traditional and digital), Social Media, Direct Mail, and Public Relations. These services are designed to work together as an integrated marketing ecosystem, combining traditional media buying, out-of-home advertising, and direct mail with modern digital marketing, SEO, paid media, creative, web development, podcasting and events. The company operates as 'Canary & Coal, a Hurrdat Company' following its acquisition by Hurrdat in April 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Planning/Consultation Strategic planning services including audience identification, data analytics and reporting, communication auditing, and competitor insights analysis for organizations seeking to refine their marketing approach.
- Creative Development Content and design services supporting integrated marketing campaigns, ongoing awareness and branding, event promotion, and lead generation across traditional print, direct mail, broadcast, programmatic, digital, e-mail, and social media platforms.
- Media Services Traditional and digital media placement services including radio, TV, programmatic placements, coop advertising, outdoor/out-of-home, sponsored posts, Google ads, online lead generation, display ads, retargeting, geofencing, search engine marketing, OTT, and optimization.
- Social Media Social media management services including paid placement, boosted posts, follower building programs, and social media optimization for platforms such as Facebook, Instagram, and YouTube.
- Direct Mail Direct mail marketing services for lead generation, business promotion, product launches, awareness and branding, special events, new locations or employee announcements, and tradeshow pre-show announcements and follow-ups.
- Public Relations Public relations services including press planning, thought leadership programs, social media best practices consulting, and crisis communications planning.
Companies that use Canary and Coal
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles1 record
Canary and Coal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Canary and Coal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Hurrdat, LLCcoreHurrdat, LLC acquired Canary & Coal effective April 1, 2026. Canary & Coal operates as 'Canary & Coal, a Hurrdat Company' while maintaining its established name and team. This acquisition expands Hurrdat's capabilities to include traditional media buying, out-of-home advertising, and direct mail, complementing Hurrdat's existing portfolio of digital marketing, SEO, paid media, public relations, creative, web development, podcasting and events. Cheri Duryea joined Hurrdat's leadership team as Vice President of Media Buying & Strategy.
- Lukas PartnersminorLukas Partners is a public relations firm previously acquired by Hurrdat. Canary & Coal has collaborated with Lukas Partners on accounts in the Omaha market, with similar acquisition model applied to preserve brand and team.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Canary and Coal competitors and assessment
Company assessmentRegional players
- Bailey Lauerman: Long-standing Omaha-headquartered full-service marketing agency serving regional and national brands. Comparable in size, multi-channel services (media, creative, digital), and Midwest geographic focus.
Broad incumbents
- Ogilvy PR: Global advertising and public relations network with deep PR, social, and integrated communications capabilities. Direct overlap with Canary & Coal's PR, social, and integrated campaign offerings at significantly larger scale.
- VaynerMedia: Large digital-first agency built around direct response, social media marketing, lead generation, and content. Strong overlap with Canary & Coal's social, digital media buying, and lead-generation disciplines.
- R/GA: Global digital agency offering creative, media, social, and technology-enabled marketing. Comparable full-stack service portfolio across digital channels and brand storytelling.
- Barkley: Independently owned Kansas City-based full-service agency combining media, creative, PR, and digital. Comparable in integrated-services offering and Midwest roots, though notably larger in scale.
Direct peers
- Hurrdat Media: Parent ecosystem's digital marketing arm offering SEO, paid media, public relations, creative, web development, podcasting, and events. Directly overlapping digital, social, and PR services with Canary & Coal within the same Omaha-based parent organization.
- Two Rivers Marketing: Des Moines-based full-service marketing agency serving agriculture, manufacturing, and consumer brands with integrated traditional and digital campaigns. Comparable integrated-services model with similar Midwest regional footprint.
- Lukas Partners: Sister PR firm under Hurrdat, also Omaha-based. Provides public relations and communications services comparable to Canary & Coal's PR offering, and now operates as a sibling entity within the same Hurrdat ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Canary and Coal social profiles
Digital presenceCanary and Coal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canary and Coal leadership team
Management profileNumber of profiles
Profiles3 records
Canary and Coal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canary and Coal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canary and Coal
What does Canary and Coal do?
Canary and Coal is a full-service B2B marketing agency offering integrated marketing services spanning strategic planning, creative development, traditional and digital media services, social media management, direct mail, and public relations. The agency combines traditional media buying (radio, TV, out-of-home, direct mail) with modern digital channels (social media, paid media, SEO, email) to deliver multi-channel campaigns for local and national brands. Following Hurrdat's April 2026 acquisition, the company operates as 'Canary & Coal, a Hurrdat Company.'
Is Canary and Coal a public or private company?
Canary and Coal is a private company. It is classified as corporate owned and is currently operating.
When was Canary and Coal founded?
Canary and Coal was founded in 2019. It employs 1 to 10 people.
Where is Canary and Coal based?
Canary and Coal is headquartered in Omaha, United States, in the North America region.
How does Canary and Coal make money?
One revenue line is on record: marketing Services Revenue.
Who are Canary and Coal's main competitors?
Bailey Lauerman is listed as a regional player. Broad incumbents are Ogilvy PR, VaynerMedia, R/GA and Barkley. Direct peers are Hurrdat Media, Two Rivers Marketing and Lukas Partners.
Does Canary and Coal have an API?
No public API is recorded for Canary and Coal.
What industry is Canary and Coal in?
Canary and Coal's product category is Marketing Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR.