California Partners Project
California Partners Project is a San Francisco-based non-profit, co-founded by California First Partner Jennifer Siebel Newsom, that produces free research, toolkits, and family guides on gender equity, corporate board diversity, and child well-being in the digital age for California families, corporate boards, and policymakers.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What California Partners Project does
California Partners Project (CPP) is a California-based non-profit advocacy organization founded in 2019 and co-founded by California First Partner Jennifer Siebel Newsom and Olivia Morgan (Board Chair). The organization operates from San Francisco with a staff of 11–50 and pursues two intertwined missions: advancing gender equity across California and ensuring the state's media and technology industries serve children's well-being. Its three primary program areas are Women on Boards, Equal Pay, and Child Well-Being.
CPP's core deliverables are educational publications and toolkits rather than software products. Flagship outputs include the Tech/Life Balance family guide series covering social-emotional health, movement and outdoor activity, nutrition, and sleep; the Board Culture Playbook developed with Stanford University's Rock Center for Corporate Governance; A Parent's Guide to Digital Safety; and the Nourishing Mind & Body Family Guide. Resources are distributed for free via a Wix-hosted website (English and Spanish), a Substack newsletter, and social channels on LinkedIn, Instagram, and Facebook. The underlying technology is a standard web-based content distribution platform with no APIs, proprietary models, or commercial product surface.
The organization is funded by grants and donations from supporters including the Annenberg Foundation, The California Endowment, and SSP Universe Trust, with operational and program partnerships spanning the Office of the First Partner, Nasdaq Center for Board Excellence, Child Mind Institute, Los Angeles Unified School District, Morgan Lewis, Equilar, and others. No revenue, membership, or pricing model exists; all resources are provided at no cost to California families, corporate boards, and policymakers. Governance is led by Co-founder/Board Chair Olivia Morgan, Executive Director Carolyn Gan, and two program directors (Gender Equity; Child Well-being), with a board that includes the Co-CEO of Baby2Baby, the CEO of Silicon Valley Leadership Group, and an Emmy Award-winning journalist.
California Partners Project firmographics
Firmographics- Name
- California Partners Project
- Legal name
- California Partners Project
- Website
- https://calpartnersproject.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- California Partners Project is a San Francisco-based non-profit, co-founded by California First Partner Jennifer Siebel Newsom, that produces free research, toolkits, and family guides on gender equity, corporate board diversity, and child well-being in the digital age for California families, corporate boards, and policymakers.
- Ownership category
- akta.pro rank
California Partners Project industry classification
Industry- Product category
- Non-Profit Advocacy and Policy Research
- NAICS
- Social Advocacy Organizations (8133), Grantmaking and Giving Services (81321), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Education Partnerships for Equity, Inclusion & Gender (EDADALAF)
- akta.pro secondary industry
- Parent & Family Relations (EDALAOAK)
Keywords
Where California Partners Project is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
California Partners Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Distribution channels2 records
Marketing channels6 records
California Partners Project product offering
Product offeringCore offering
California Partners Project is a non-profit advocacy organization that produces research-based educational resources, family guides, and toolkits focused on three focus areas: Women on Boards, Equal Pay, and Child Well-Being. Its core offerings include the Tech/Life Balance series of parenting guides (covering nutrition, movement/outdoor activity, social-emotional health, and sleep), the Board Culture Playbook developed with Stanford University, and A Parent's Guide to Digital Safety. All materials are distributed free of charge to California families, policymakers, and corporate governance stakeholders.
Product overview
California Partners Project is a non-profit advocacy organization (not a technology product company). It offers a collection of educational resources, family guides, and toolkits focused on gender equity and child well-being. The core offerings include the Tech/Life Balance series of parenting guides covering social-emotional health, nutrition, movement/outdoor activity, and sleep; the Women on Boards program with the Board Culture Playbook developed with Stanford; Equal Pay resources; and child well-being materials including A Parent's Guide to Digital Safety. These are publications and advocacy resources, not software products.
Differentiator
Problem solved
Functional benefit
Brands
- Tech/Life Balance: A report and family guide series helping families thrive in a digital world, covering social emotional health, movement and outdoor activity, nutrition, and sleep.
Products and services
- Tech/Life Balance Series A comprehensive series of family guides designed to help California families help kids and families thrive in the digital age, covering four pillars: social-emotional health, movement and outdoor activity, nutrition, and sleep. Free to download in English and Spanish.
- Nourishing Mind & Body Family Guide A family guide that helps kids understand food, body image, and digital influence, enabling families to make sense of digital messages about health and develop a healthy relationship with food. Targeted at California parents and caregivers.
- Movement & Outdoor Activity Family Guide A guide in the Tech/Life Balance series offering practical family-tested tools to help caregivers balance screen time while weaving movement and outdoor activity into daily life. For parents and caregivers of children.
- A Parent's Guide to Digital Safety A resource providing parents with practical guidance on protecting children in the digital environment, including online safety, screen time management, and digital influence. Targeted at California parents.
- Board Culture Playbook A toolkit developed in partnership with Stanford University's Rock Center for Corporate Governance to help increase representation of women on corporate boards. For corporate boards, governance leaders, and diversity advocates.
Quantifiable outcome
- 82% of directors believe diversity enhances board performance
- +2 more outcomes
Companies that use California Partners Project
Customer profileSegments4 records
Ideal customer profiles4 records
California Partners Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
California Partners Project partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, collaborator and supporter.
- Office of the First PartnercoreCo-founding partnership with California First Partner Jennifer Siebel Newsom, providing state-level visibility and government connection for the organization's initiatives.
- Nasdaq Center for Board ExcellencecoreCollaboration on board diversity and governance initiatives, supporting the Women on Boards program.
- Rock Center for Corporate Governance at Stanford UniversitycoreAcademic partnership for board governance research and the Board Culture Playbook initiative released with Stanford.
- Child Mind InstitutecoreCollaboration on child well-being and mental health resources, particularly regarding technology's impact on youth.
- Him For HercorePartnership focused on gender diversity in corporate leadership and board representation.
- Parent VoicescollaboratorParent advocacy organization collaborating on family-facing resources and initiatives.
- Young FuturessupporterYouth-focused organization partner for child well-being initiatives.
- Bring Change to MindcollaboratorMental health advocacy organization collaborating on youth mental well-being resources.
- EquilarcollaboratorCorporate governance data provider supporting board diversity research and initiatives.
- ShelectricitycollaboratorPartner organization for specific initiatives related to the organization's mission.
- Mine The GapcollaboratorGender equity focused organization collaborating on women-focused initiatives.
- Los Angeles Unified School DistrictcollaboratorEducation partner for child well-being initiatives reaching students and families.
- Material+collaboratorPartner organization contributing to the organization's mission.
- Morgan LewiscollaboratorLaw firm providing legal and governance expertise for corporate board initiatives.
- Governor's Advisory Council on Physical Fitness and Mental Well-BeingcoreState government council partner for physical and mental wellness initiatives, including Move Your Body Day collaboration.
- #HalftheStorycollaboratorGender equity focused organization partnering on women representation initiatives.
- Extraordinary Women on BoardscollaboratorOrganization dedicated to advancing women in corporate board positions, partner for board diversity initiatives.
Recent moves6 records
Expansion highlights5 records
California Partners Project competitors and assessment
Company assessmentDirect peers
- National Women's Law Center: Federal nonprofit advocating for gender equity including pay equity and women's representation. Directly comparable to CPP's Equal Pay and Women on Boards programs, with a national policy and litigation focus.
- Common Sense Media: National nonprofit producing research, ratings, and family resources on children's media and technology use. Directly comparable to CPP's Tech/Life Balance series and digital safety mission, but operates nationally rather than California-only.
- Child Mind Institute: Independent nonprofit providing child mental health education, resources, and clinical care. Comparable to CPP's Child Well-Being focus area; Child Mind Institute is already a CPP collaborator.
- Joan Ganz Cooney Center: Sesame Workshop-affiliated research organization studying children's learning in digital media. Comparable to CPP's intersection of children's well-being and digital technology, with stronger academic-research orientation.
- RepresentWomen: Nonprofit advocating for women's representation in elected office and corporate leadership through research and structural reforms. Closely comparable to CPP's Women on Boards and gender equity advocacy work.
- 50/50 Women on Boards: Nonprofit dedicated to accelerating gender parity on corporate boards through research and education. Directly comparable to CPP's Women on Boards initiative, with a similar tool-and-research delivery model.
- ParentsTogether: National parent advocacy nonprofit focused on children's health, safety, and digital wellbeing. Comparable to CPP's parent-facing Tech/Life Balance resources and child safety policy work; already a CPP collaborator (Parent Voices).
Broad incumbents
- Catalyst: Established global nonprofit focused on workplace gender equity, including pay equity research and corporate board representation. Comparable to CPP's gender equity focus area but with broader international scope and longer operating history.
Emerging players
- Center for Digital Democracy: National nonprofit advocating for consumer protection in digital media, particularly for children. Comparable to CPP's child digital safety and tech-industry advocacy, though with a stronger regulatory/litigation posture.
- Rock Center for Corporate Governance at Stanford University: Stanford-based academic center producing research and playbooks on corporate governance and board effectiveness. Already a CPP collaborator and shares the Board Culture Playbook product mission.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
California Partners Project social profiles
Digital presenceCalifornia Partners Project compliance and trust
Trust signalCompliance1 record
California Partners Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
California Partners Project leadership team
Management profileNumber of profiles
Profiles14 records
California Partners Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
California Partners Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about California Partners Project
What does California Partners Project do?
California Partners Project is a non-profit advocacy organization that produces research-based educational resources, family guides, and toolkits focused on three focus areas: Women on Boards, Equal Pay, and Child Well-Being. Its core offerings include the Tech/Life Balance series of parenting guides (covering nutrition, movement/outdoor activity, social-emotional health, and sleep), the Board Culture Playbook developed with Stanford University, and A Parent's Guide to Digital Safety. All materials are distributed free of charge to California families, policymakers, and corporate governance stakeholders.
Is California Partners Project a public or private company?
California Partners Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was California Partners Project founded?
California Partners Project was founded in 2019. It employs 11 to 50 people.
Where is California Partners Project based?
California Partners Project is headquartered in San Francisco, United States, in the North America region.
Who are California Partners Project's main competitors?
Direct peers on record are National Women's Law Center, Common Sense Media, Child Mind Institute, Joan Ganz Cooney Center, RepresentWomen, 50/50 Women on Boards and ParentsTogether. Catalyst is listed as a broad incumbent. Emerging players are Center for Digital Democracy and Rock Center for Corporate Governance at Stanford University.
Does California Partners Project have an API?
No public API is recorded for California Partners Project.
What industry is California Partners Project in?
California Partners Project's product category is Non-Profit Advocacy and Policy Research. Its primary akta.pro industry code is EDADALAF, Education Partnerships for Equity, Inclusion & Gender, with a secondary code of EDALAOAK, Parent & Family Relations. Its NAICS code is 8133 and its SIC code is 8600.