Dealerleasing
Dealerleasing is a Dutch short-term vehicle leasing specialist operating a fleet of 950+ passenger cars and commercial vans, serving SMBs, ZZP'ers, new entrepreneurs, and private individuals across the Netherlands with flexible 1-12 month all-inclusive contracts and no BKR credit checks.
- Company typePrivate
- Founded2010
- HeadquartersAsten, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Dealerleasing does
Dealerleasing is a Dutch short-term vehicle leasing specialist headquartered in Asten, Netherlands, operating as the dedicated shortlease label within the Eurocars Mobility mobility group. Founded in 2010, the company leases a fleet of more than 950 vehicles—over 450 passenger cars and over 500 commercial vans—to small and medium-sized businesses, ZZP'ers (self-employed professionals), new entrepreneurs, fleet managers, and private individuals across the Netherlands. Its core product is "Shortlease"—flexible contracts from 1 to 12 months with monthly cancellation, priced on an all-inclusive basis (vehicle, road tax, insurance, maintenance, tires, breakdown assistance) at €449 to €1,899 per month excluding VAT, with delivery within 1-3 working days. The company also offers Occasion Lease (12+ months on used vehicles), longer-term Operational Lease (12-72 months), Financial Lease via a partner, and an EV-specific catalog.
The platform is delivery- and service-oriented rather than technology-product-based. The customer-facing stack consists of a multilingual website (Dutch, English, French, German), a self-serve ordering flow, lease-advisor support via phone, WhatsApp, and email, a "Mijn Lease" portal for maintenance scheduling, damage reporting, and contract management, and a national garage network (Lease Service Partner, Bosch Car Service, Vakgarage) for service operations. Differentiated features include an acceptance policy that does not require annual financial statements or BKR credit checks and accepts customers with negative BKR registrations via personal assessment, a lowest-price guarantee, mid-term contract modifications, and a "voorloopauto" pre-delivery interim vehicle.
Revenue is generated principally through recurring monthly subscription billing on operational lease contracts, with supplemental income from ancillary services (fuel/charge passes, kilometer registration, vehicle branding, replacement transport), trade-in (Inruilservice), and Financial Lease referrals to partner De Mobiliteit Financier. The business is wholly owned by Eurocars Mobility, operates exclusively in the Netherlands, has approximately 103 employees, and carries no disclosed external institutional funding.
Dealerleasing firmographics
Firmographics- Name
- Dealerleasing
- Legal name
- Dealerleasing
- Website
- https://dealerleasing.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dealerleasing is a Dutch short-term vehicle leasing specialist operating a fleet of 950+ passenger cars and commercial vans, serving SMBs, ZZP'ers, new entrepreneurs, and private individuals across the Netherlands with flexible 1-12 month all-inclusive contracts and no BKR credit checks.
- Ownership category
- akta.pro rank
Dealerleasing industry classification
Industry- Product category
- Short-term Vehicle Leasing Services
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Commercial / Business Vehicle Subscriptions (Vans, Light Trucks) (THADACAI), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
Keywords
Where Dealerleasing is headquartered
LocationHeadquarters
- HQ city
- Asten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dealerleasing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Shortlease (Operational Lease): Recurring monthly rental income from short-term vehicle leases (1–12 months). All-inclusive monthly rates cover vehicle, road tax, insurance, maintenance, repairs, tires, damage recovery, and 24/7 roadside assistance. Revenue is recurring on a monthly billing cycle with cancellation flexibility.
- Occasion Lease: Reduced monthly rates on young used vehicles (occasions) for contracts from 12 months onward. Provides additional revenue from de fleet refresh cycle.
- Operational Lease (12–72 months): Longer-term all-inclusive lease contracts (12–72 months) generating stable recurring revenue beyond the shortlease window.
- Financial Lease: Offered via De Mobiliteit Financier (De Mobiliteit Financier) for customers who want economic ownership of the vehicle. Dealerleasing refers customers; revenue is generated through partner arrangement.
- Ancillary Services: Additional revenue from optional add-ons: fuel/charge cards, kilometer registration, vehicle branding/stickers, direct replacement transport, and contract modifications (upgrades/downgrades).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shortlease — 1 to 12 months all-inclusive |
| Subscription | Monthly | Occasion Lease — 12+ months on young used vehicles |
| Subscription | Monthly | Operational Lease — 12 to 72 months |
| One time/ perpetual license | Multi-year contract | Financial Lease — via De Mobiliteit Financier, from 12 months |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Dealerleasing product offering
Product offeringCore offering
Dealerleasing provides short-term operational leasing of passenger cars, commercial vehicles, and electric vehicles with flexible terms starting from one month and monthly cancellation. Monthly all-inclusive pricing covers the vehicle, insurance, maintenance, road taxes, and breakdown assistance. The company maintains a stock of 950+ vehicles for rapid nationwide delivery across the Netherlands and serves both business (Zakelijk) and private (Particulier) customers through its website, phone advisory, and an online self-service portal (Mijn Lease).
Product overview
Dealerleasing operates as a flexible short-term car leasing platform offering vehicles for both business and private customers. The core product is Shortlease—flexible leasing from 1 to 12 months with monthly cancellation—available as Business Shortlease (Zakelijk Shortlease) for companies and Private Shortlease for individuals. The company offers two main vehicle categories: Personenauto's (450+ passenger cars including compact, sedan, SUV models) and Bedrijfswagens (500+ commercial vehicles including vans and trucks). Key differentiating services include Shortlease Elektrisch for electric vehicles, Shortlease BKR for those with credit challenges, and Voorloopauto as a temporary replacement while awaiting delivery. Additional offerings include Extra Opties (tankpas, laadpas, kilometerregistratie, replacement vehicles, vehicle branding), Inruilservice (trade-in), and Mijn Lease customer portal for self-service management. The company operates under Eurocars Mobility with 15+ years of experience.
Differentiator
Problem solved
Functional benefit
Brands
- Shortlease: Flexible short-term vehicle leasing service offering contracts from 1 to 12 months for both business and private customers
Products and services
- Zakelijk Shortlease (Business Operational Shortlease)
Quantifiable outcome
- Delivery within 1–3 working days from a stock of 950+ vehicles
- +3 more outcomes
Companies that use Dealerleasing
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Dealerleasing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dealerleasing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Eurocars MobilitycoreDealerleasing is a specialized label operating within Eurocars Mobility, a mobility group with more than 15 years of experience in flexible mobility solutions. Eurocars Mobility provides the operational framework, brand platform, and strategic direction for Dealerleasing, which focuses on short-term leasing, immediate availability, and maximum flexibility.
- Lease Service PartnercoreLease Service Partner is part of the national garage network that provides maintenance, repairs, and APK (periodic inspection) services for all Dealerleasing vehicles. Customers can schedule appointments through this partner network.
- Bosch Car ServicecoreBosch Car Service is a partner in Dealerleasing's garage network, providing maintenance and repair services for minor repairs (fluid top-ups, light bulb replacement, wiper blade replacement, tire repair) without an appointment.
- VakgarageminorVakgarage is an additional partner in the garage network for minor maintenance and repair work accessible without a prior appointment.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Dealerleasing competitors and assessment
Company assessmentBroad incumbents
- Ayvens: European mobility leader formed from the merger of LeasePlan and ALD Automotive. Operates full-service leasing, fleet management, and increasingly short-term subscription products across the Netherlands and broader Europe.
- Volkswagen Financial Services: OEM captive finance provider in the Netherlands offering private and business leasing across VW Group brands. Comparable on consumer/business lease product but focused on long-tenor.
- ALD Automotive Netherlands: Major European operational leasing player with full Dutch presence. Serves corporates and SMBs with multi-year operational lease and is expanding into flexible subscription offerings.
- LeasePlan Netherlands: Large Dutch fleet leasing and mobility provider (now part of Ayvens). Comparable on operational lease and fleet management, though primarily long-tenor; relevant for short-lease encroachment risk.
- Mercedes-Benz Financial Services Netherlands: OEM captive financier for Mercedes-Benz in the Netherlands. Relevant for premium-car segment overlap and broader market competitive dynamics around brand-aligned leasing.
Regional players
- Terberg Leasing: Dutch family-owned leasing and mobility provider offering operational lease, private lease, and short-term rentals. Regional competitor with similar SMB focus.
Direct peers
- JustLease: Dutch online short-term and operational lease provider targeting both private and business customers. Overlaps with Dealerleasing on online self-serve lease origination in the Netherlands.
- MultiLease: Dutch independent leasing company offering operational lease and fleet management to SMEs and corporates. Comparable product mix with less concentration in sub-12-month contracts.
- MKB Lease: Dutch SMB-focused leasing provider offering operational and financial lease to small and medium businesses. Direct comparator on the MKB/SMB segment Dealerleasing primarily serves.
- DirectLease: Direct Dutch competitor offering short-term operational lease of passenger cars and commercial vans online. Closest direct peer to Dealerleasing with overlapping product, geography, and target SMB/ZZP customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dealerleasing social profiles
Digital presenceDealerleasing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealerleasing leadership team
Management profileNumber of profiles
Profiles2 records
Dealerleasing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealerleasing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealerleasing
What does Dealerleasing do?
Dealerleasing provides short-term operational leasing of passenger cars, commercial vehicles, and electric vehicles with flexible terms starting from one month and monthly cancellation. Monthly all-inclusive pricing covers the vehicle, insurance, maintenance, road taxes, and breakdown assistance. The company maintains a stock of 950+ vehicles for rapid nationwide delivery across the Netherlands and serves both business (Zakelijk) and private (Particulier) customers through its website, phone advisory, and an online self-service portal (Mijn Lease).
Is Dealerleasing a public or private company?
Dealerleasing is a private company. It is classified as corporate owned and is currently operating.
When was Dealerleasing founded?
Dealerleasing was founded in 2010. It employs 101 to 250 people.
Where is Dealerleasing based?
Dealerleasing is headquartered in Asten, Netherlands, in the Europe region.
How does Dealerleasing make money?
Five revenue lines are on record. Shortlease (Operational Lease) is the primary driver. The others are occasion Lease, operational Lease (12–72 months), financial Lease and ancillary Services.
Who are Dealerleasing's main competitors?
Broad incumbents on record are Ayvens, Volkswagen Financial Services, ALD Automotive Netherlands, LeasePlan Netherlands and Mercedes-Benz Financial Services Netherlands. Terberg Leasing is listed as a regional player. Direct peers are JustLease, MultiLease, MKB Lease and DirectLease.
Does Dealerleasing have an API?
No public API is recorded for Dealerleasing.
What industry is Dealerleasing in?
Dealerleasing's product category is Short-term Vehicle Leasing Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of TLABAAAE, Vehicle Subscription Services (All-Inclusive, Flexible Term). Its NAICS code is 441 and its SIC code is 7510.