Wigo Motors
Wigo Motors is a multi-brand automotive dealership in Lima, Peru (legal entity GACSA PERU S.A.C., part of Grupo Americar) selling new and pre-owned vehicles across 20+ brands with integrated after-sale service, financing intermediation, and corporate fleet sales.
- Company typePrivate
- Founded2018
- HeadquartersLa Victoria, Peru
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Wigo Motors does
Wigo Motors, commercially branded under the legal entity GACSA PERU S.A.C., is a multi-brand automotive dealership group headquartered in La Victoria, Lima, Peru, and a subsidiary of the Chilean automotive conglomerate Grupo Americar. The company sells new vehicles across 20+ international brands — including Hyundai, Nissan, Chevrolet, Geely, Kia, Mazda, Suzuki, Renault, Mitsubishi, Peugeot, Subaru, JAC, Haval/Great Wall, Changan, DFSK, Fuso, Jetour, SOUEAST, and Omoda & Jaecoo — alongside certified pre-owned ('seminuevos') vehicles sourced from trade-ins. It operates five physical locations across the Lima Metropolitan Area (La Victoria headquarters, Surco, La Molina, San Juan de Miraflores inside Mall del Sur, and a Surquillo service workshop), supplemented by a digital storefront at wigomotors.com for inventory browsing, quoting, and service scheduling.
The product platform extends beyond vehicle sales into an integrated after-sale ecosystem: authorized maintenance and bodywork/paint, original-parts and accessories, vehicle trade-in ('Compramos Tu Auto'), GPS tracking, prepaid maintenance plans, and intermediation of vehicle financing through partner banks (Santander Consumer, BBVA, Credicar, Leasy) and insurance through Qualitas. Customer segments include individual retail buyers (primary), corporate and fleet buyers served via a dedicated 'Venta Empresas' channel, and existing vehicle owners seeking service and parts.
The revenue model is transaction-based: per-vehicle one-time sales (new and used) plus per-service event fees for maintenance, repairs, and parts, with supplemental take-rate/commission revenue on financing and insurance intermediation. Pricing is publicly disclosed on the website in both USD and PEN, ranging from approximately USD $11,000 (Hyundai Grand I10) to USD $95,000 (premium SUVs), with promotional bonuses of USD $500–$4,000 tied to specific financing partners and seasonal campaigns. Technology infrastructure is described as a standard automotive retail platform with no proprietary AI/ML, data, or software moat; the competitive position rests on authorized-dealer status, multi-brand physical distribution, OEM relationships (evidenced by Best Nissan Concessionaire in Peru, Club Samurai 2022–2023), and cross-sell into the after-sale stack.
Wigo Motors firmographics
Firmographics- Name
- Wigo Motors
- Legal name
- GACSA PERU S.A.C.
- Website
- https://wigomotors.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wigo Motors is a multi-brand automotive dealership in Lima, Peru (legal entity GACSA PERU S.A.C., part of Grupo Americar) selling new and pre-owned vehicles across 20+ brands with integrated after-sale service, financing intermediation, and corporate fleet sales.
- Ownership category
- akta.pro rank
Where Wigo Motors is headquartered
LocationHeadquarters
- HQ city
- La Victoria
- HQ country
- Peru
- HQ region
- Latin America
Offices5 records
Markets served
Wigo Motors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new vehicles from multiple brands including Hyundai, Nissan, Chevrolet, Geely, Kia, Peugeot, Mazda, Suzuki, Renault, Mitsubishi, and others. Revenue is generated on a per-transaction basis with pricing varying by brand, model, and configuration. Financing is facilitated through third-party lenders.
- Used / Certified Pre-Owned Vehicle Sales: Sale of seminuevos (pre-owned/semi-new vehicles) sourced from trade-ins and certified pre-owned programs. Vehicles are inspected, priced, and sold with available financing options. The company also offers trade-in/parte de pago (vehicle exchange) programs.
- After-Sales Service and Maintenance: Post-sale vehicle maintenance and repair services including preventive maintenance, corrective repairs, bodywork and painting, technical service, and vehicle inspections. Services are offered at branded Wigo Motors workshops in Lima. Revenue is generated per service event with various pricing tiers and promotions.
- Parts and Accessories Sales: Sale of genuine/original spare parts and vehicle accessories for all represented brands. Parts include oil, filters, brake components, and other maintenance items. Original parts are emphasized over alternative/aftermarket parts in marketing materials.
- Vehicle Financing and Insurance intermediation: Facilitation of vehicle financing through third-party financial partners (Santander Consumer, BBVA, Credicar, Leasy). Wigo Motors earns commissions or spreads on financing arrangements. Insurance intermediation for automotive coverage is also offered through partner insurers including Qualitas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles across 20+ brands with prices ranging from approximately USD $11,000 to USD $95,000 depending on brand, model, and version |
| One time/ perpetual license | Pay-as-you-go | Used/semi-new vehicles (seminuevos) with prices reflecting vehicle condition, mileage, and age |
| Unit Pricing | Pay-as-you-go | Post-sale maintenance services with pricing tiers based on vehicle brand, service type, and promotional discounts |
| Transaction based/ take rate | Monthly | Financing plans through third-party lenders including interest-free installment options and traditional credit |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Wigo Motors product offering
Product offeringCore offering
Wigo Motors is a multi-brand automotive dealership selling new vehicles across 20+ international brands (Hyundai, Nissan, Chevrolet, Geely, Kia, Mazda, Suzuki, Renault, Mitsubishi, Peugeot, Chery, JAC, Haval, Great Wall, Changan, DFSK, Subaru, SOUEAST, Omoda & Jaecoo, Fuso, Jetour) as well as certified pre-owned vehicles, complemented by after-sale maintenance and repair services, genuine spare parts, vehicle financing intermediation, insurance intermediation, trade-in/buy-back services, and corporate fleet sales through its Venta Empresas division.
Product overview
Wigo Motors is a multi-brand automotive dealership network in Peru offering a comprehensive portfolio of vehicle brands including Hyundai, Chevrolet, Geely, Nissan, Kia, Mitsubishi, Mazda, Suzuki, Renault, Peugeot, Chery, JAC, Haval, Great Wall, Changan, DFSK, Subaru, SOUEAST, Omoda & Jaecoo, Fuso, and Jetour. The company operates as a unified automotive platform providing new vehicle sales, certified pre-owned (seminuevos) vehicle sales, fleet and corporate sales, and integrated post-sale services including maintenance, parts, insurance, and financing. The core product offering centers on vehicle sales across multiple brands, supported by add-on service modules for financing, maintenance, insurance, and trade-in solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Wigo Motors Seminuevos: Pre-owned vehicle sales program under the Wigo Motors brand.
- Wigo Plus
Products and services
- New Vehicles Sales Sale of new vehicles from 20+ international brands including Hyundai, Chevrolet, Geely, Nissan, Kia, Mitsubishi, Mazda, Suzuki, Renault, Peugeot, Chery, JAC, Haval, Great Wall, Changan, DFSK, Subaru, SOUEAST, Omoda & Jaecoo, Fuso, and Jetour, available through dealership showrooms and the wigomotors.com online storefront.
- Used / Certified Pre-Owned Vehicles (Seminuevos) Sale of certified pre-owned vehicles sourced from trade-ins, with mileage- and condition-based pricing and online inventory browsing.
- Corporate and Fleet Sales (Venta Empresas) Bulk vehicle sales and fleet management services for businesses, entrepreneurs, and government buyers, with dedicated corporate pricing and account management.
- Truck Sales (Camiones) Sale of commercial trucks including Fuso Canter models (3.6T, 4T, 5T, 6T), FA Cargo, FI Long, FJ 4x2 and 4x4 variants for business logistics needs.
- Post-Sale Service and Maintenance Authorized preventive and corrective vehicle maintenance, technical inspections, and scheduled service appointments at Wigo Motors workshops, with options for vehicle pickup and delivery.
- Parts and Accessories Original spare parts (oil, filters, brake components, etc.) and vehicle accessories for all represented brands, with manufacturer warranty coverage.
- Vehicle Financing Intermediation Facilitation of vehicle financing through partner financial institutions including Santander Consumer, BBVA, Credicar, and Leasy, with options such as 50/50 interest-free installments, traditional installment loans, and daily payment plans.
- Automotive Insurance Intermediation Placement of automotive insurance policies through partner insurers including Qualitas, with deductible discount promotions for vehicles serviced at Wigo Motors workshops.
- Vehicle Trade-In (Compramos Tu Auto) Vehicle evaluation and direct purchase services where Wigo Motors buys the customer's existing vehicle as partial payment toward a new vehicle purchase.
- Body and Paint Services Collision repair and painting services at authorized Wigo Motors workshop facilities.
- Prepaid Maintenance Plans Advance payment arrangements for scheduled vehicle maintenance services to lock in service pricing.
- GPS Tracking Services Vehicle tracking and GPS device installation services for fleet and individual vehicle monitoring.
Quantifiable outcome
- 4,000+ customers served satisfactorily per month with automotive services
- +1 more outcomes
Companies that use Wigo Motors
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Wigo Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wigo Motors partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- HyundaicoreWigo Motors is an authorized dealer for Hyundai vehicles in Peru, offering new Hyundai vehicles including sedans (Accent, Grand I10, I20), SUVs (Venue, Creta, Grand Creta, Tucson, Santa Fe, Palisade), and commercial vehicles (H-100, Staria). Wigo promotes Hyundai vehicles through dedicated landing pages and promotional campaigns.
- NissancoreWigo Motors is an authorized Nissan dealer and was recognized as the Best Nissan Concessionaire in Peru (Club Samurai award). Offers the full Nissan range including Versa, Sentra, Kicks, X-Trail, Frontier, Pathfinder, Qashqai, and commercial vehicles.
- Chevrolet (Chevrolet Wigo Motors)coreWigo Motors operates a dedicated Chevrolet dealership (wigochevrolet.com.pe) with a separate brand presence. Offers Chevrolet vehicles including Captiva, Captiva EV, Captiva PHEV, Tracker, Trailblazer, Colorado, Silverado, Suburban, Tahoe, Traverse, Montana, N400 MAX, Sail, Spark EUV, Groove, and more.
- GeelycoreAuthorized Geely dealer in Peru. Offers models including GX3 Pro, Emgrand, Coolray, Cityray, Starray, Okavango, EX5 EM-I, and EX5. Geely is a key Chinese brand in Wigo's portfolio with extensive promotional campaigns ('GEELY TIME').
- KiacoreAuthorized Kia dealer offering models including Picanto, Soluto, K3 Sedan, K3 Cross, Seltos, Sonet, Sportage, Sorento, Carens, Carnival, Ev5, EV9, and Tasman (pickup). Multiple promotional campaigns and sweepstakes offered.
- Qualitas (Insurance)minorAutomotive insurance company partner. Wigo Motors offers deductible discounts for Qualitas insurance policyholders who service their vehicles at Wigo Motors workshops.
- Grupo AmericarcoreParent company group to which Wigo Motors belongs. Grupo Americar is a major automotive distribution group operating multiple automotive brands and dealerships across South America, including Salazar Israel, Portillo, Coseche, Servimaq, Carflex, and Clicar in Chile.
- PeugeotcoreAuthorized Peugeot dealer in Peru offering models including Partner (commercial panel van), 2008, New 3008, Boxer, and Landtrek.
- MazdacoreAuthorized Mazda dealer offering models including Mazda 3 Sport, CX-3, CX-30, CX-5, CX-60, CX-90, and BT-50. Promotional campaigns run regularly for the Mazda lineup.
- SuzukicoreAuthorized Suzuki dealer offering models including Celerio, Swift, Baleno, Dzire, S-Presso, Fronx, Jimny, and Vitara.
- MitsubishicoreAuthorized Mitsubishi dealer offering models including Eclipse Cross, L200, Outlander, Outlander Sport, Xpander, Xpander Cross, Montero Sport, and L200 Kamado. Multiple promotional campaigns including bonus financing.
- RenaultcoreAuthorized Renault dealer offering models including New Duster, Kardian, Arkana, Oroch, Koleos, and Master.
- SubarucoreAuthorized Subaru dealer offering models including Crosstrek, Forester, Impreza, and Evoltis (SUV). Wigo Motors offers 50% discount on labor and 20% on parts at the Subaru workshop.
- Fuso (MC Autos del Perú)coreAuthorized Fuso dealer for commercial trucks. Offers Canter (3.6T, 4T, 5T, 6T), FA Cargo, FI Long, FJ 4x2, and 4x4 models. Promotional campaigns include TV 55-inch giveaways and gift cards for purchases.
- CherycoreAuthorized Chery dealer offering models including Arrizo 5 Pro, Tiggo 2 Pro, New Tiggo 4, New Tiggo 7 Pro, and New Tiggo 8 Pro.
- Omoda & JaecoocoreAuthorized dealer for the Omoda and Jaecoo brands (both under the same corporate umbrella). Omoda models include Omoda C5 and Jaecoo models include J5 Essence. Promotional campaigns include sweepstakes for trips to the Beijing Motor Show 2026 and TV Samsung 55-inch giveaways.
- JetourcoreAuthorized Jetour dealer offering models including Dashing.
- JACcoreAuthorized JAC dealer offering models including JS2, JS4, JS8 Pro, Refine, T9, T8 Pro, Sunray, X200, and X300.
- Haval / Great Wall (GWM)coreAuthorized dealer for Haval and GWM brands offering models including Jolion, H7, H9, Tank 300, Tank 500, Wingle 5, Poer, and H6.
- ChangancoreAuthorized Changan dealer offering models including CS15, CS35 Max, CS55 Plus, CS55 Plus IDD, UNI-T, UNI-K, Alsvin, Deepal S07, Grand Van Turismo, Grand Supervan, and Honor.
- DFSKcoreAuthorized DFSK dealer offering models including DFSK 500, 560, and 580.
- SOUEASTcoreAuthorized SOUEAST dealer offering models under the SOUEAST brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wigo Motors competitors and assessment
Company assessmentBroad incumbents
- Emil Frey Group: Swiss-headquartered European multi-brand automotive retailer and distributor. Operates a similar multi-brand authorized dealer model with integrated after-sales service, though at much larger scale across multiple European markets.
- Inchcape plc: Global automotive distribution group distributing and retailing multiple brands across Asia, Africa, Europe, and Latin America. Comparable as a multi-brand automotive distributor but operating at much larger scale and broader geographic scope than Wigo.
- Sonic Automotive: US-based multi-brand automotive retailer operating franchised dealerships, EchoPark used-vehicle stores, and powersports segments. Comparable multi-brand franchise retail model with integrated used-car and F&I revenue streams.
- Lithia Motors: Largest US multi-brand automotive retailer, operating hundreds of franchises and stores across North America. Comparable multi-brand dealership and driveway service model, but at substantially greater scale and with a US-focused footprint.
Direct peers
- AutoCanada: Canadian multi-brand automotive dealership group operating both new and used vehicle retail plus after-sales service. Closely comparable business model to Wigo, with multi-franchise authorized dealerships and integrated parts and service operations.
- Derco Peru: Major Peruvian multi-brand automotive distributor and dealer group. Direct competitor to Wigo in Peru, offering competing authorized dealerships and after-sales services across multiple international brands.
- Portillo: Chilean multi-brand automotive retailer under the same Grupo Americar umbrella as Wigo Motors. Comparable model of multi-brand authorized dealerships, after-sales service, and integrated financing partnerships.
- Salazar Israel: Chilean multi-brand automotive dealership group that, like Wigo Motors, is part of Grupo Americar. Operates across multiple brands under the same conglomerate parent, making it the closest operating peer in business model and group structure.
- Clicar: Chilean automotive retailer also named within Grupo Americar's portfolio. Comparable multi-brand dealership and service center model serving the Chilean consumer market alongside Wigo's Peruvian footprint.
Emerging players
- Kavak: Latin American used-car marketplace and retailer operating in Mexico, Argentina, Brazil, and other LatAm markets. Comparable to Wigo's seminuevos and trade-in business but using an asset-light digital marketplace model rather than physical dealership dominance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wigo Motors social profiles
Digital presenceWigo Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wigo Motors leadership team
Management profileNumber of profiles
Wigo Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wigo Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wigo Motors
What does Wigo Motors do?
Wigo Motors is a multi-brand automotive dealership selling new vehicles across 20+ international brands (Hyundai, Nissan, Chevrolet, Geely, Kia, Mazda, Suzuki, Renault, Mitsubishi, Peugeot, Chery, JAC, Haval, Great Wall, Changan, DFSK, Subaru, SOUEAST, Omoda & Jaecoo, Fuso, Jetour) as well as certified pre-owned vehicles, complemented by after-sale maintenance and repair services, genuine spare parts, vehicle financing intermediation, insurance intermediation, trade-in/buy-back services, and corporate fleet sales through its Venta Empresas division.
Is Wigo Motors a public or private company?
Wigo Motors is a private company. It is classified as corporate owned and is currently operating.
When was Wigo Motors founded?
Wigo Motors was founded in 2018. It employs 251 to 500 people.
Where is Wigo Motors based?
Wigo Motors is headquartered in La Victoria, Peru, in the Latin America region.
How does Wigo Motors make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used / Certified Pre-Owned Vehicle Sales, after-Sales Service and Maintenance, parts and Accessories Sales and vehicle Financing and Insurance intermediation.
Who are Wigo Motors's main competitors?
Broad incumbents on record are Emil Frey Group, Inchcape plc, Sonic Automotive and Lithia Motors. Direct peers are AutoCanada, Derco Peru, Portillo, Salazar Israel and Clicar. Kavak is listed as an emerging player.
Does Wigo Motors have an API?
No public API is recorded for Wigo Motors.