Hashilus

What Hashilus does

Hashilus Co., Ltd. is a Tokyo-based VR/AR/MR/XR content production company specializing in location-based VR attractions for amusement facilities, theme parks, and entertainment venues. Founded in December 2015 (with VR attraction development roots from 2014), the company operates a vertically integrated model in which it designs and manufactures its own motion ride hardware (VR Ride machines, original arcade cabinets) and produces the corresponding VR software content, then delivers these as permanent installations or event rentals. Its technology platform pairs in-house motion ride hardware with high-end third-party headsets (HTC VIVE, Oculus Rift, Oculus Go/Gear VR, Windows Mixed Reality) to deliver full-body immersive experiences that go beyond passive 360-degree video, with content spanning original IP-based attractions (e.g., Captain Tsubasa Burning Skriker) and proprietary titles (Hashilus Race, Urban Coaster, GOLDRUSH VR).

The company's product portfolio comprises roughly 20+ VR attractions across themes including roller coasters, wildlife rides, flight, racing, and social multiplayer, plus a transportable rental system (VR CARAVAN) and the in-development multiplayer VR amusement park ALTLAND. Underlying technology includes motion ride hardware with built-in motion sickness protection and safety features, original arcade cabinet form factors, and a content library that can be flexibly re-deployed at venues.

Hashilus operates a B2B enterprise sales model with revenue from one-time hardware sales and venue installations, custom hardware and software development for corporate clients (e.g., Denso's VR-CAR, Kyushu Institute of Technology simulator), software content licensing, and specialized academic/simulator projects. Its customer base spans Japanese entertainment venues (Adores/VR PARK TOKYO, VREX, SKY CIRCUS, Reoma World), international operators (YESH Company in Korea, Panasonic Vietnam), and large corporates (Sony Music, Dentsu, Recruit Technologies). Geographically the company has installations in Japan, Korea, Vietnam, Hong Kong, USA (SXSW exhibitions), and Spain (via the 2018 Sexto Sentido Labs alliance). The company is privately held, bootstrapped with 94,532,889 yen of stated capital, and operates with approximately 30 employees.

Name

Hashilus

Legal name

Hashilus Co., Ltd.

Website

https://hashilus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hashilus is a Tokyo-based VR/AR/MR/XR production company that designs and manufactures its own motion ride hardware and immersive VR content as permanent installations or event rentals for amusement facilities, entertainment venues, and corporate clients in Japan and internationally.

Ownership category

akta.pro rank

Product category

Location-Based VR Entertainment Systems

NAICS

All Other Amusement and Recreation Industries (71399), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR/AR Gaming Platforms (BPAMAKAG), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• VR attraction development
• Location-based entertainment
• Motion ride systems
• Immersive VR experiences
• VR content production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. VR Attraction Sales, Merchandise & Rental: Production, sale, and rental of VR attractions for events and facilities. Hashilus produces complete VR attraction setups including both hardware (motion ride machines, original arcade cabinets) and software (VR content) that can be installed permanently or rented for spot events and occasions.
2. Custom Hardware Development: Custom hardware development for corporate clients. Hashilus designs bespoke VR hardware devices tailored to customer specifications and demand, offering both sale and potentially licensing arrangements.
3. Software Content Licensing: Production and licensing of VR software content dedicated to VR headsets. Content includes original attractions, IP-based experiences (anime, manga), and custom-made content for academic and commercial use cases.
4. Academic & Simulator Development: VR hardware and software development for academic institutions, including simulator production for corporate clients, contributing to revenue from specialized B2B projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hashilus is a VR/AR/MR/XR production company that designs, manufactures, and supplies complete location-based VR attractions combining proprietary motion ride hardware with immersive VR software. The company sells permanent installations of themed VR attractions (e.g., Hashilus Race, Urban Coaster, GOLDRUSH VR) to amusement centers, theme parks, and entertainment venues, and offers the transportable VR CARAVAN rental system for events. Custom VR hardware and software development is also provided to corporate and academic clients.

Product overview

Hashilus is a VR/AR/MR/XR content production company specializing in location-based VR attractions. The company operates a platform-plus-products architecture centered on its proprietary Motion Ride Machines with self-developed devices, combined with high-end VR headsets (HTC VIVE, Oculus Rift, Oculus Go/Gear VR, Windows Mixed Reality). The core product lineup includes flagship attractions like Hashilus Race (formerly Hashilus), Urban Coaster, and Wildlife Ride, along with a diverse portfolio of themed VR experiences (GOLDRUSH VR, Tokyo Bullet Flight, Swing Coaster) and social VR content (Virtual Life, Virtual Party, Happy Osharé Time). The company also operates HASHILUS Indies as an indie content sub-brand and is developing ALTLAND, a multiplayer VR amusement park. Hashilus offers both permanent installations for amusement facilities and portable VR CARAVAN units for events, with custom hardware development available on demand.

Differentiator

Problem solved

Functional benefit

Brands

• HASHILUS Indies: Label established in 2017 for indie VR content development

Products and services

• Hashilus Race Flagship full-body immersive VR attraction combining proprietary motion ride hardware with VR content, installed permanently at amusement facilities worldwide. Renamed from 'Hashilus' in 2017.
• Urban Coaster VR roller coaster attraction featuring motion-based simulation with high-end VR headsets, offering immersive ride experiences installed at entertainment venues including VR ZONE facilities in Korea and Reoma World.
• GOLDRUSH VR VR attraction featuring gold rush adventure theme with interactive content, exhibited at international venues including SXSW 2017 Austin and installed at VR ZONE Hongdae.
• Tokyo Bullet Flight VR flight simulation attraction installed at SKY CIRCUS Sunshine 60 Observatory, providing high-speed aerial VR experience with motion elements.
• Wildlife Ride VR attraction featuring wildlife-themed motion ride experience installed at amusement parks and entertainment facilities, including the inaugural permanent installation at Nagasaki Huis Ten Bosch.
• VR CARAVAN Transportable/pop-up VR attraction system enabling temporary deployment at events and commercial venues, providing flexible rental-based VR experiences.
• Motion Ride Machines with Self-Developed Devices Proprietary hardware platform combining motion ride technology with VR headsets, developed in-house by Hashilus to provide bodily sensations synchronized with VR content; can be lent to customers or custom-developed to specifications.
• Captain Tsubasa Burning Skriker IP-based VR attraction featuring the Captain Tsubasa manga/anime franchise, exhibited at SXSW 2018 in Austin, Texas.
• Hashilus VR Drive System Proprietary VR driving system platform developed by Hashilus, installed at academic institutions including Kyushu Institute of Technology for academic use.
• Four Seasons World Heritage Drive VR driving simulation content featuring world heritage sites across four seasons; also provided as software content to Denso Corporation for their 'VR-CAR' exhibit.
• HASHILUS Indies Indie VR content label established in 2017 to develop and publish independent VR experiences under the Hashilus brand.

Quantifiable outcome

• High user satisfaction and willingness to repeat — stated that experienced people's satisfaction and willingness to repeat is very high due to interactive body-VR interaction.

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Sexto Sentido Labs (Spain)minorStrategic or Co-development Partner · 1 January 2018Hashilus formed a business alliance with Sexto Sentido Labs of Spain in 2018. The nature of the alliance appears to be strategic/co-development in the VR entertainment space, leveraging Spanish market presence and expertise.
• Location-based VR Association Inc.minorOthers · 1 January 2017Location-based VR Association was initiated by Akihiro Ando (Hashilus Managing Director) in 2017 as a representative director. This is an industry association Hashilus helped establish to promote location-based VR standards and adoption. Listed as a related organization.
• YESH Company, KoreacoreChannel Partner/ Reseller/ DistributorYESH Company operates VR ZONE branded VR arcades across Korea. Hashilus installed 'Hashilus Race' and 'Urban Coaster' at all branches of VR ZONE by YESH Company in Korea, including VR ZONE Hongdae and VR ZONE CUBE Western Dome. This represents a significant international distribution partnership for permanent VR attraction installations.

Scale indicators3 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Two Bit Circus: Two Bit Circus builds and operates social, location-based entertainment venues featuring VR and immersive attractions, comparable to Hashilus' amusement facility installations and forthcoming ALTLAND multiplayer park concept.
• Owl VR (formerly Anvio VR): Anvio VR / Owl VR is a location-based multiplayer VR platform with global FEC deployments, directly comparable to Hashilus' multiplayer VR attraction offerings and motion-based venue installations.
• Zero Latency: Zero Latency is an Australia-headquartered free-roam multiplayer VR platform deployed at FECs and entertainment venues globally, making it a direct peer in the location-based VR entertainment category Hashilus serves.
• Sandbox VR: Sandbox VR operates premium location-based VR entertainment centers with proprietary motion tracking and content, comparable to Hashilus' high-end, integrated VR attraction installations at venues.
• Hologate: Hologate is a Germany-based location-based VR entertainment company that delivers turnkey VR attractions (hardware + software) to FECs, amusement parks, and family entertainment centers worldwide — directly comparable to Hashilus' integrated hardware-software attraction model.

Emerging players

• SpringboardVR: SpringboardVR provides VR arcade management, content distribution, and operations software for location-based VR venues, adjacent to Hashilus' attraction supply and rental (VR CARAVAN) operations.
• Yaw VR: Yaw VR produces motion simulators that pair with VR content for immersive experiences, overlapping with Hashilus' proprietary motion ride hardware platform for VR attractions.

Broad incumbents

• HTC VIVE: HTC VIVE is the VR headset vendor whose hardware underpins Hashilus' premium attractions and is itself a broad incumbent with location-based VR solutions (VIVE Arcade, VIVE Focus) targeting the same entertainment venue customers.
• Bandai Namco Amusement: Bandai Namco Amusement operates the VR ZONE chain in Japan, the same category of venue Hashilus supplies, and is both a major buyer of competing VR content and an operator of in-house VR attractions — making it the most relevant broad incumbent comparable.
• Disney Experiences: Disney Experiences (Disney Parks) integrates VR/IP-driven attractions at global theme parks — a broad incumbent that competes for the same IP-driven, location-based VR entertainment opportunity that Hashilus addresses with anime/manga IP partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hashilus
• Facebookfacebook.com/hashilus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hashilus