Adler's Insurance Agency

What Adler's Insurance Agency does

Adler's Insurance Agency is an independent insurance agency headquartered in Spring Valley, New York, founded in 1991 and operating with approximately 12 employees (agents, customer service representatives, an underwriter, an office manager, and bookkeeping). The agency is licensed in New York and New Jersey and represents over 30 insurance carriers — including Chubb, Travelers, Hartford, Zurich, CNA, Progressive, Markel, MetLife, and Lloyds — to deliver commercial and specialty insurance products across 30+ coverage lines (Business Owners Policy, General Liability, Commercial Auto, Workers Compensation, Commercial Property, Commercial Umbrella, Cyber Liability, D&O, E&O, Jewelers, Hotel/Motel, Restaurant, Truck & Trucking, Outdoor Recreation, Oil & Gas, and others). Customers are primarily small to medium-sized businesses across New York State, with secondary segments in religious organizations, event organizers, and residential property owners.

The business model is commission-based: as an independent agency (and Trusted Choice member), Adler's earns carrier commissions on policies placed, with pricing determined per-quote based on coverage type, risk profile, and carrier selection. The go-to-market combines dedicated one-on-one agent service (phone, in-person) with a digital self-serve layer consisting of 25+ online quote request forms powered by SecureFormSolutions and a 24/7 policy management portal via Vertafore. Marketing channels are limited and local: website content marketing, Facebook, a referral program, and community engagement in the Spring Valley area. Technology is standard independent-agency infrastructure — no proprietary AI/ML, no proprietary underwriting platform — and the agency relies on Vertafore for client portal access and SecureFormSolutions for form capture.

Ownership is founder/family-owned (Jacob Adler and Sarah Adler appear in staff/management), with no disclosed venture capital or private equity backing. The agency has executed at least one inorganic move — absorbing JCI Insurance Inc. as a wholly owned entity — and uses its multi-carrier breadth, multi-vertical product portfolio, and long-tenured SMB relationships (some spanning 12+ years) as the core commercial moat. Revenue is not disclosed in available data; headcount and footprint suggest a small, regional, profitable-but-modest operation.

Name

Adler's Insurance Agency

Legal name

Adler's Insurance Agency

Website

https://adlersinsurance.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Adler's Insurance Agency is an independent insurance agency in Spring Valley, NY, representing 30+ carriers and offering 30+ commercial and specialty insurance lines to small and mid-sized businesses across New York and New Jersey, earning commissions on placed policies.

Ownership category

akta.pro rank

Product category

Commercial Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Light Manufacturing / Small Industrial Package (FSAJAFAJ)

Keywords

• Commercial insurance
• Independent insurance agency
• Business owners policy
• Workers compensation insurance
• General liability insurance

Headquarters

HQ city

Spring Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Carrier Commissions: Adler's Insurance Agency operates as an independent insurance agency, earning commissions from multiple insurance carrier relationships. The agency represents 30+ insurance companies including American Modern, AM Trust, Arch Insurance, CNA, Chubb, Employers, Farmers, Foremost, Great American, Guard, Hanover, Hartford, Hartford Steam, Lloyds, Main Street America, Markel, Merchants, MetLife, National Flood Service, National General, OneBeacon, Philadelphia, Progressive, USLI, Utica First, Utica National, Selective, Stillwater, Travelers, Wright Flood, and Zurich.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adler's Insurance Agency is an independent insurance agency that acts as a multi-carrier distribution channel, representing 30+ insurance companies to provide commercial and specialty insurance products to small and medium-sized businesses in New York and New Jersey. Its core offerings span 30+ distinct coverage lines including Business Owners Policy (BOP), General Liability, Commercial Auto, Workers Compensation, Commercial Property, Bonds, Cyber Liability, and industry-specific packages for contractors, restaurants, hotels, jewelers, churches, and other trades. Revenue is generated through commissions paid by the insurance carriers whose products the agency places.

Product overview

Adler's Insurance Agency operates as an independent insurance agency offering a comprehensive portfolio of commercial and specialty insurance products through multiple carrier partnerships. Their product lineup consists of 30+ distinct insurance offerings organized into several categories: core commercial lines (General Liability, Commercial Auto, Commercial Property, Commercial Umbrella, Workers Compensation), business package policies (Business Owners Policy, Builders Risk, Contractors Insurance), industry-specific coverages (Restaurant, Hotel/Motel, Retail Store, Church, Agribusiness, Crop Insurance), specialty lines (Jewelers, Limo, Truck & Trucking, Woodworkers, Oil & Gas, Outdoor Recreation, Non-Profit), professional liability products (Professional Liability, Errors and Omissions, EPLI, D&O, Cyber Liability), property-related products (Apartment Building Owners, Condo Association, Inland Marine), and surety products (Bonds). The agency functions as a distribution channel, offering these products through partnerships with 30+ insurance carriers including American Modern, AM Trust, Arch Insurance, CNA, Chubb, Farmers, Hartford, Markel, MetLife, Progressive, Travelers, and Zurich. Customers can access policies through a Vertafore client portal and obtain quotes via online forms powered by SecureFormSolutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Agribusiness Insurance Insurance coverage for farms and ranches of all types and sizes, covering property, liability, excess liability, auto, and employee benefits for agricultural operations including warehouses, processors, vineyards, wineries, orchards, cattle, dairy, and crop dealers.
• Apartment Building Owners Insurance Coverage for residential income property owners, protecting against claims or losses from building unit ownership. Includes property insurance, business contents, general liability, equipment breakdown, boiler/machinery, umbrella, and employee dishonesty coverage.
• Bonds Surety bonds including contract bonds (bid, performance, payment, maintenance, supply), subdivision bonds, commercial surety bonds, license and permit bonds, and court bonds (probate, fiduciary, immigration) for contractors and businesses.
• Builders Risk Insurance Coverage for property under construction protecting builders and contractors from financial losses due to fire, flood, theft, or other incidents. Covers framing, cleanup, debris, project sites, trailers, and potential financial costs from delays.
• Business Owners Policy (BOP) Package insurance combining property coverage, liability protection, and business interruption into one policy for small to medium-sized businesses, with options for equipment breakdown, crime, and signage coverage.
• Church Insurance Coverage for religious organizations including property coverage (equipment breakdown, newly acquired property, personal effects, ordinance or law coverage), extra property coverage for lightning, wind, fire, hail, and indirect loss protection.
• Commercial Auto Insurance Vehicle insurance covering physical damage and liability for amounts, situations, and usage not covered by personal auto policies. Covers bodily injury liability, property damage liability, combined single limits, medical payments, uninsured motorist, comprehensive, and collision coverage.
• Commercial Property Insurance Coverage for commercial buildings that businesses own or rent, including equipment, computers, tools, and furniture. Tailored packages for various property types including garages, repair shops, nursing homes, professional offices, and strip centers.
• Commercial Umbrella Insurance Excess liability coverage that supplements general liability, commercial auto, and employer's liability policies when policy limits are reached, protecting businesses from lawsuits, medical expenses, or other damages.
• Condo Association Insurance Insurance for condo associations and homeowners associations including building replacement costs, condo unit owners coverage, contents and property coverages, and loss of fees and extra expenses.
• Contractors Insurance Comprehensive coverage for contractors including general liability, tools and equipment insurance, builders risk, workers compensation, and business auto insurance. Covers electricians, landscapers, painters, plumbers, and other trades.
• Crop Insurance Protection for farmers and ranchers from financial losses due to natural disasters or weather affecting crops or revenue. Includes crop-hail insurance, multi-peril crop insurance (MPCI), catastrophic coverage, group risk plans, crop revenue coverage, and revenue assurance.
• Cyber Liability Insurance Coverage for businesses facing cyber risks including prior acts coverage, reputation damage expense, forensic specialist expenses, liability coverage, loss control and mitigation services, business interruption, and PCI coverage. Also includes social engineering fraud protection.
• Directors & Officers (D&O) Insurance Liability protection for board members, officers, and directors from lawsuits arising from their duties. Covers legal defense costs, civil fines, damages, judgments, bail bond costs, and costs from extradition proceedings.
• EPLI Insurance Employment Practices Liability Insurance covering claims of wrongful termination, discrimination, sexual harassment, negligent employee evaluation, wrongful deprivation of career opportunity, and invasion of privacy.
• Errors and Omissions (E&O) Insurance Professional liability coverage protecting businesses from claims of professional negligence. Designed for financial advisors, architects, real estate appraisers, brokers, agents, and attorneys.
• General Liability Insurance Coverage protecting businesses from accidents or injuries occurring on business premises, covering personal injury or property damage claims. Protects against lawsuits including attorney fees and court costs.
• Hotel/Motel Insurance Package coverage for hospitality businesses including business property, business liability, hospitality errors and omission, personal grooming services liability, guest property, equipment breakdown, inland marine, management liability, and employment practices liability.
• Inland Marine Insurance Coverage for goods transported over land and valuable property that is movable or transported regularly. Includes commercial inland marine floaters and personal inland marine policies for jewelry, furs, fine arts, cameras, and computers.
• Jewelers Insurance Specialized coverage for the jewelry industry including Jewelers Block coverage, workmanship coverage, umbrella liability, product liability, jewelry appraiser professional liability, and privacy coverage for stores, wholesalers, and appraisers.
• Limo Insurance Coverage for limousine services including commercial auto insurance for fleet vehicles and bodily injury/property damage, commercial property insurance, general liability, commercial umbrella, workers compensation, and employment practices liability.
• Non-Profit Insurance Insurance for non-profit organizations covering general liability for accident claims, property insurance for furniture, equipment, computers and machinery. Optional coverage includes cyber liability, comprehensive auto, special events, E&O, and D&O insurance.
• Oil & Gas Insurance Specialized coverage for oil and gas operators, producers, service companies and contractors including logging/perforating, slick line, dirt contractors, acidizing/cementing, tool rental, pumpers, casing pullers, well servicing, drilling, pipeline operators, and electrical contractors.
• Outdoor Recreation Insurance Coverage for outdoor operations including archery ranges, bed and breakfasts, outfitters, hunting/fishing lodges, dude ranches, freshwater marinas, campgrounds, and whitewater rafting. Includes general liability, property, inland marine, commercial auto, umbrella, liquor liability, and workers compensation.
• Professional Liability Insurance Protection for service and consultant businesses from negligence claims, covering crime, fidelity, foreign liability, medical professional, and pollution liability for insurance agents, consultants, brokers, lawyers, engineers, accountants, and medical professionals.
• Restaurant Insurance Coverage for restaurants including property insurance (business income, equipment breakdown, food contamination spoilage, sewer backup), crime/employee dishonesty, liquor liability, and employee benefit liability.
• Retail Store Insurance Coverage for retail stores including commercial property and employment practice liability insurance. Protects inventory and customers from damage and accidents.
• Special Event Insurance Coverage for special events including weddings, corporate events, company meetings, birthday parties, fundraisers, sporting events, celebrations, auto/horse shows, and concerts. Can include liquor liability for venues requiring staff or bartender coverage.
• Truck & Trucking Insurance Coverage for truckers and trucking operations including primary liability, comprehensive physical damage and collision, motor truck cargo coverage, general liability, and non-trucking liability/bobtail coverage for owner-operators.
• Woodworkers Insurance Insurance for woodworking professionals including cabinet makers, sawmills, fence manufacturers, flooring/window/door manufacturers, and lumber yards. Covers general liability, BOP, commercial auto, and commercial umbrella.
• Workers Compensation Insurance Coverage required by New York law for employers, protecting businesses and employees. Covers medical expenses and income replacement for workers injured in the workplace regardless of fault, with programs for different industries.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

34 partnerships are on record, tiered core and minor.

• American ModerncoreOthersInsurance carrier partner represented by Adler's Agency, offering residential and commercial insurance products. Listed among the 30+ carrier logos displayed on the agency's Our Companies page.
• AM TrustcoreOthersInsurance carrier partner represented by Adler's Agency. Featured on the Our Companies page and linked to payment and claims portals for AM Trust policyholders.
• Arch InsurancecoreOthersInsurance carrier partner represented by Adler's Agency. Listed among carrier logos on the Our Companies page with payment and claims portal links.
• CNAcoreOthersMajor insurance carrier partner represented by Adler's Agency. Featured on the Our Companies page with direct payment and claims portal links for CNA policyholders.
• ChubbcoreOthersTop-rated insurance carrier partner represented by Adler's Agency. Listed among the 'finest insurance companies with the highest ratings' on the Our Companies page.
• EmployerscoreOthersWorkers compensation insurance carrier partner represented by Adler's Agency, providing workers comp solutions to New York businesses.
• FarmerscoreOthersMajor national insurance carrier partner represented by Adler's Agency. Featured on the Our Companies page with payment and claims portal access.
• ForemostcoreOthersInsurance carrier partner represented by Adler's Agency, specializing in specialty insurance products including manufactured housing and specialty property.
• Great AmericancoreOthersInsurance carrier partner represented by Adler's Agency, offering property and casualty insurance products.
• GuardcoreOthersInsurance carrier partner represented by Adler's Agency. Featured on the Our Companies page.
• HanovercoreOthersProperty and casualty insurance carrier partner represented by Adler's Agency.
• HartfordcoreOthersMajor national insurance carrier partner represented by Adler's Agency, offering commercial and personal lines.
• Hartford SteamcoreOthersInsurance carrier partner (subsidiary of Munich Re/HSB) represented by Adler's Agency, specializing in equipment breakdown and specialty insurance.
• LloydscoreOthersLloyd's of London insurance market partner represented by Adler's Agency for specialty and complex risks.
• Main Street AmericacoreOthersRegional insurance carrier partner represented by Adler's Agency, offering commercial and personal lines.
• MarkelcoreOthersSpecialty insurance carrier partner represented by Adler's Agency, known for niche and hard-to-place coverages.
• MerchantscoreOthersInsurance carrier partner represented by Adler's Agency, featured on the Our Companies page.
• MetLifecoreOthersMajor national insurance carrier partner represented by Adler's Agency for life, auto, home, and commercial insurance.
• National Flood ServicecoreOthersFlood insurance carrier partner represented by Adler's Agency, providing NFIP flood insurance products.
• National GeneralcoreOthersInsurance carrier partner represented by Adler's Agency, offering auto, home, and commercial insurance.
• OneBeaconcoreOthersInsurance carrier partner represented by Adler's Agency, offering specialty and niche commercial insurance products.
• Philadelphia InsurancecoreOthersInsurance carrier partner represented by Adler's Agency, specializing in property and casualty coverages.
• ProgressivecoreOthersNational insurance carrier partner represented by Adler's Agency, widely known for commercial and personal auto insurance.
• USLIcoreOthersInsurance carrier partner represented by Adler's Agency, specializing in specialty lines including small business and niche coverages.
• Utica FirstcoreOthersRegional insurance carrier partner (New York-based) represented by Adler's Agency for commercial and personal lines.
• Utica NationalcoreOthersRegional insurance carrier partner represented by Adler's Agency, offering commercial and personal insurance products.
• SelectivecoreOthersInsurance carrier partner represented by Adler's Agency, offering commercial and personal insurance.
• StillwatercoreOthersInsurance carrier partner represented by Adler's Agency, featured on the Our Companies page.
• TravelerscoreOthersOne of the largest national insurance carriers partnered with Adler's Agency, offering comprehensive commercial and personal lines.
• Wright FloodcoreOthersFlood insurance carrier partner represented by Adler's Agency, providing flood coverage separate from NFIP programs.
• ZurichcoreOthersGlobal insurance carrier partner represented by Adler's Agency, offering commercial and specialty insurance products.
• CNA SuretycoreOthersSurety bond insurance subsidiary of CNA represented by Adler's Agency, offering contract, commercial, and court bonds.
• JCI Insurance Inc.minorStrategic or Co-development PartnerJCI Insurance Inc. is a separate insurance agency that has been welcomed into the Adler's Insurance Agency family. JCI clients are redirected to the Adler's website for support and resources, suggesting a client transition or affiliation relationship.
• Trusted ChoicecoreStrategic or Co-development PartnerAdler's Insurance Agency is a Trusted Choice independent agency member. Trusted Choice is a national network of independent insurance agencies committed to providing competitive pricing, broad product choice, and advocacy. The agency subscribes to the Pledge of Performance commitment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Hilb Group: Independent insurance brokerage through which small and mid-sized agencies are rolled up; very similar operating model to Adler's as a multi-carrier commercial agency reliant on commission revenue.
• Acrisure: Rapidly growing independent insurance brokerage built on agency roll-ups and multi-carrier distribution. Comparable in model to Adler's, with extreme scale differences.
• Burns & Wilcox: Specialty insurance brokerage wholesaler distributing niche and excess/surplus lines to retail agents. Comparable to Adler's specialty commercial offerings (Oil & Gas, Jewelers, Limousine, Outdoor Recreation) at greater scale.
• HUB International: Large independent insurance brokerage offering multi-line commercial and personal coverage through a network of producer offices. Analogous to Adler's commission-driven agency model with significantly more scale.
• Brown & Brown: National insurance brokerage distributing commercial, personal, and specialty lines through independent agents. Highly analogous distribution model, though materially larger and publicly traded.
• USI Insurance Services: Top-10 U.S. insurance brokerage serving middle-market clients with property/casualty, employee benefits, and personal lines. Functionally analogous multi-carrier distribution model.
• Leavitt Group: Independent insurance agency network offering commercial and personal lines across multiple states. Closely comparable to Adler's in business model — multi-carrier independent agency serving SMBs and individuals with a broad product portfolio.
• Cross Insurance: Regional independent insurance agency with a multi-carrier model serving individuals and businesses. Comparable to Adler's in product breadth, agency structure, and risk-bearing distribution focus.
• NFP Corp: Independent insurance brokerage and advisory firm serving commercial and personal lines clients. Comparable to Adler's distribution model, though considerably larger and more diversified.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with extensive commercial and specialty capabilities. Operates in the same overall space as Adler's but at vastly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Adlers-Insurance-Agency-149741655068808

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adler's Insurance Agency