Greenwoods Counseling Referrals

What Greenwoods Counseling Referrals does

Greenwoods Counseling & Referrals, Inc. is a 501(c)(3) nonprofit mental health referral and counseling organization founded in 1992 in Litchfield, Connecticut, serving Litchfield County. Its core function is conducting personalized clinical assessments and matching individuals with a curated network of over 160 licensed mental health clinicians, supplemented by medication management via a Psychiatric APRN, a Youth Mental Health Program placing clinicians in local schools, and an Addiction Outreach program offering harm reduction, Narcan training, and recovery navigation across 13 county sites. The underlying technology is human-powered: clinical assessments and provider matching are performed by trained clinicians rather than any software platform, with a basic provider portal and website supporting intake and network management.

The organization operates on a hybrid nonprofit revenue model. Approximately 40% of the budget comes from individual donations and fundraising events (annual gala, Strut Your Mutt, Welcome Summer Social), with the remainder funded by foundation and federal grants (notably a $1 million HRSA Rural Communities Opioid Response Program grant awarded to a five-agency consortium), insurance and Medicaid (HUSKY) reimbursement, school district contracts for in-school clinicians, and a sliding-scale client fee model ($5–$40 per session with Greenwoods covering the balance for clients below 300% of the federal poverty level). Services are distributed through two physical offices (Litchfield and Torrington), telehealth sessions, school-based placements, and a community outreach/Recovery Navigation team that travels throughout the county; no one is turned away for inability to pay.

Name

Greenwoods Counseling Referrals

Legal name

Greenwoods Counseling & Referrals, Inc.

Website

https://greenwoodsreferrals.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwoods Counseling & Referrals is a 501(c)(3) nonprofit founded in 1992 that provides personalized mental health assessments and matches Litchfield County, Connecticut residents with a network of 160+ licensed clinicians, plus medication management, school-based youth services, and addiction outreach.

Ownership category

akta.pro rank

Product category

Mental Health Referral and Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)

Keywords

• Mental health referrals
• Counseling services
• Substance abuse treatment
• Youth mental health
• Community mental health

Headquarters

HQ city

Litchfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Greenwoods operates as a 501(c)(3) nonprofit organization funded significantly by donors. Donors provide approximately 40% of the total budget. The organization holds annual events including galas and the Strut Your Mutt fundraiser. Various designated funds exist for specific purposes (General Support, Havemeyer/Millington Fund for Financial Assistance, LGBTQIA+ Community Assistance Fund, Charlie Staub Memorial Fund, and others).
2. Foundation and Government Grants: Programs are made possible by grants from area foundations as well as contributions from businesses and individual supporters. The organization received a $1 million federal grant from the Health Resources and Services Administration's Rural Communities Opioid Response Program as part of a consortium.
3. Insurance Reimbursement: Greenwoods accepts private insurance and all forms of Medicaid (HUSKY). Services are billed through insurance for evaluations and referrals.
4. School District Contracts: Financing for the school-based Youth Mental Health Program comes through contracts with school districts. Five licensed clinicians work directly in local school communities under these contractual arrangements.
5. Client Fees and Subsidies: For uninsured or underinsured clients, Greenwoods provides fee subsidies. The organization pays $40 per session, clients pay $5-$40 based on their financial situation, and providers agree to reduced fees. Qualification is based on income below 300% of federal poverty level.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Greenwoods Counseling & Referrals provides personalized mental health assessments and matches clients with a curated network of over 160 licensed clinicians across Litchfield County, Connecticut. Services include intake assessments, provider referrals, ongoing counseling, medication management via a Psychiatric APRN, school-based youth programs, and community addiction outreach with recovery navigation. Services are offered regardless of ability to pay via a sliding-scale subsidy model.

Product overview

Greenwoods Counseling & Referrals is a nonprofit mental health referral service operating as a unified platform combining multiple interconnected programs. The core offering is the Counseling & Referrals Program, which provides personalized mental health assessments and matches clients with a network of over 160 licensed clinicians. This is supported by Medication Management services through a Psychiatric APRN, the Youth Mental Health Program delivering school-based care, Addiction Outreach with recovery navigation and harm reduction services, and a Provider Portal for network management. The organization serves Litchfield County, Connecticut, offering sliding-scale subsidies and accepting insurance and Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling & Referrals Program Personalized mental health assessments by experienced therapists followed by matching clients with 2-3 licensed clinicians from a curated network of 160+ providers, selected based on clinical expertise, insurance/financial situation, and geographic proximity. Includes follow-up calls to confirm connection to care.
• Medication Management Psychiatric medication management delivered by Garrit Cerruto, Psychiatric APRN, including comprehensive evaluation, treatment planning, and coordination with the client's therapist.
• Youth Mental Health Program School-based mental health program placing licensed clinicians in local schools to provide assessments, ongoing therapy sessions, and referrals for students as well as support for faculty and staff.
• Addiction Outreach Community outreach and recovery navigation services for individuals struggling with addiction and their families, including treatment evaluation, barrier removal, harm reduction supplies, and Narcan/CPR training available 24/7 via phone/text.
• Provider Portal Online portal enabling licensed mental health clinicians to apply to join Greenwoods' referral network, receive matched referrals, and access training opportunities including continuing education, CPR, and Narcan certification.

Quantifiable outcome

• 1,017 individuals served in 2021-2022 fiscal year with 4,320 counseling/medication sessions provided
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Westover SchoolcoreStrategic or Co-development Partner · 1 January 2025Julia Jagger, LMSW began providing mental health services at Westover School in the 2025-26 school year.
• Community Health and Wellness (Torrington)minorStrategic or Co-development Partner · 1 January 2025Jason Kersten, Greenwoods' first Clinical Director, previously served as Behavioral Health Program Director at Community Health and Wellness in Torrington for nearly 10 years, bringing connections and relationships to the Litchfield County behavioral health community.
• Marvelwood SchoolcoreStrategic or Co-development Partner · 1 January 2024Ian Parker, LCSW and Kate Lauretano, LPC return for second year providing school-based mental health services.
• Lakeview High SchoolcoreStrategic or Co-development Partner · 1 January 2024Josh Coscia, LPC returns for second year providing school-based mental health services at Lakeview High School.
• McCall Center for Behavioral HealthcoreStrategic or Co-development Partner · 1 November 2021McCall Center leads the Litchfield County Opiate Task Force and is a key consortium partner in the $1 million federal grant from HRSA's Rural Communities Opioid Response Program. Greenwoods is adding a provider to staff for community outreach and recovery navigation as part of this partnership.
• Charlotte Hungerford HospitalcoreStrategic or Co-development Partner · 1 November 2021Part of the five-agency consortium responding to the opioid crisis. Dr. Anuj Vohra provides suboxone treatment in the emergency department for patients with opioid use disorders.
• Litchfield County Opiate Task ForcecoreStrategic or Co-development Partner · 1 November 2021Task Force formed in December 2013 with 60+ members including law enforcement, healthcare providers, treatment centers, and community organizations. John Simoncelli serves on the Executive Committee. Greenwoods provides harm reduction and recovery navigation services through this partnership.
• Litchfield School DistrictcoreStrategic or Co-development Partner · 1 January 2017Partnership to provide school-based mental health services for students and families. Greenwoods provides clinicians in schools, assessments, and referrals through this ongoing collaboration.
• Litchfield Prevention CouncilcoreStrategic or Co-development Partner · 1 January 2017Partnership to provide enhanced services and programs to meet mental-health needs of students and families in Litchfield schools.
• Wamogo Regional SchoolcoreStrategic or Co-development Partner · 1 January 2017Greenwoods places licensed clinicians (including Lucy Vail) in-house at Wamogo. Services expanded to include Litchfield public schools and Oliver Wolcott Technical High School.
• St. Michael's Church (Litchfield)minorOthers · 1 January 2013Greenwoods headquarters located in space donated by St. Michael's Church since founding in 1992.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Large online counseling platform that matches clients to licensed therapists. Comparable as a provider-matching service, but national, fully digital, and commercial-pay rather than donor/subsidy-funded.
• Talkspace: Online therapy and psychiatry platform offering digital provider matching. Comparable referral/matchmaking functionality, but technology-native and B2B/B2C commercial rather than community-based.
• Charlotte Hungerford Hospital: Torrington-based hospital (Hartford HealthCare network) that is part of the opioid response consortium. Comparable as a regional behavioral health provider, but offers broader acute and inpatient services rather than the referral model.
• United Way 211 (Connecticut): Statewide 24/7 information and referral helpline for health and human services. Comparable as a referral-style service, but much broader in scope (housing, utilities, etc.) rather than specializing in mental health.
• Western Connecticut Mental Health Network: State-operated mental health services network covering western CT, including the crisis hotline Greenwoods refers clients to. Comparable as the regional safety-net behavioral health infrastructure, though state-operated and crisis-focused.

Direct peers

• Mental Health Connecticut: Connecticut's statewide mental health advocacy and referral nonprofit. Highly comparable as a state-level mental health referral, education, and support organization, but operating at state scale rather than county scale.
• NAMI Connecticut: Statewide affiliate of the National Alliance on Mental Illness, providing mental health support groups, education, and resource/referral navigation. Closely comparable peer in mission and referral-style service delivery.

Regional players

• Community Health and Wellness (Torrington): Federally qualified health center serving Torrington and surrounding Litchfield County communities. Comparable as a regional nonprofit primary/behavioral health provider where Greenwoods' new Clinical Director previously served.
• McCall Center for Behavioral Health: Litchfield County-based behavioral health provider and lead agency of the Litchfield County Opiate Task Force; existing consortium partner. Comparable as a regional behavioral health nonprofit operating in the same geography.

Emerging players

• Open Path Collective: National nonprofit network offering sliding-scale mental health therapy sessions ($30-$80). Comparable business model in providing affordable therapy access, though national rather than locally embedded and tech-mediated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC13mg9z8VxS2yrUpHJr2ArA
• Facebookfacebook.com/GreenwoodsCounselingReferrals
• LinkedInlinkedin.com/company/greenwoods-counseling-referrals-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Greenwoods Counseling Referrals