What Superboss does

Superboss is a privately held digital creative agency headquartered in Racine, Wisconsin, with 1-10 employees and an operating footprint that extends across multiple US regions. The firm was founded in 2015 and operates under the positioning "No Clients. Only Allies.", delivering an integrated suite of services that includes web design, branding, print design, web development, and digital strategy. Its customer base spans craft beverage companies (e.g., Fullsteam Brewery, Great Raft Brewery, Pips Meadery, Tobacco Road Brewing), healthcare organizations and research groups (e.g., Duke Health/Charge Study, Jefferson Regional Medical Center, Adventist Health/NW Regional), sports media and podcasting (e.g., Penn State Football, The Solid Verbal), and restaurants and small businesses across the Midwest, Southeast, Mid-Atlantic, and Pacific Northwest.

The agency is not a technology product company; it builds bespoke digital properties and brand assets using standard modern web and design tooling rather than proprietary platforms. There are no disclosed APIs, SDKs, patents, proprietary software, or AI/ML capabilities, and the offering is described as a unified creative service rather than a modular product suite. Distribution of services is conducted directly to clients, supported by organic social channels (Facebook, Twitter, Instagram) and direct phone and email contact.

Superboss generates revenue through project-based professional services engagements with no publicly disclosed pricing, no standard rate cards, and no subscription or retainer structure evident in the source data. The go-to-market is relationship-led, with client acquisition driven by personal connections, referrals, and long-standing reciprocal partnerships with three named agencies: Forefathers Group (since 2010), Walk West (since 2011), and Jennings (since 2015). The company is independently operated with no external funding, parent entity, or institutional investor disclosed, and revenue, headcount growth, and contract values are not publicly reported.

Name

Superboss

Legal name

Superboss

Website

https://superboss.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Creative Services: Project-based professional services revenue model providing web design, branding, print design, development, and strategy services to clients on a contract basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Superboss is a lean, agile digital creative agency that designs and develops custom websites, brand identities, and print materials for businesses. It also provides digital strategy guidance aimed at helping clients disrupt consumer expectations in their respective markets. Engagements are delivered on a project basis to small and mid-sized businesses across craft beverage, healthcare, media, and restaurant verticals.

Product overview

Superboss is a single, unified digital creative agency offering an integrated suite of services including web design, branding, print design, web development, and digital strategy. These offerings work together as a cohesive creative service offering rather than as discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services Modern web design services including user interface design, user experience planning, and visual design for websites, delivered to businesses across craft beverage, healthcare, media, and small business verticals.
• Branding Services Brand identity development and visual branding services for businesses seeking consumer-disrupting positioning, including full branding overhauls such as Tobacco Road Brewing's brewery-component rebrand.
• Print Design Services Print design capabilities complementing digital offerings to deliver comprehensive brand presence across physical and digital touchpoints.
• Web Development Cutting-edge and usable web development services that build functional, modern websites and digital platforms for clients, including podcast platforms with subscription and sharing features and beer finder/distributor hub tools.
• Digital Strategy Consumer-disrupting strategy services guiding clients on positioning, brand direction, and digital presence for competitive impact, including visual strategy work on brewery and restaurant launches.

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Forefathers GroupcoreStrategic or Co-development PartnerForefathers Group is a cutting-edge design studio based in Tulsa, OK / Bordentown, NJ. Since 2010, Superboss has collaborated with Forefathers Group on a wide range of design projects, treating them as agency partners rather than clients.
• Walk WestcoreStrategic or Co-development PartnerWalk West is an industry leader in marketing and digital production based out of Raleigh, NC. Superboss has been doing amazing things together with Walk West since 2011, representing Sean's former professional connection to the firm.
• JenningscoreStrategic or Co-development PartnerJennings is a healthcare marketing company based in Chapel Hill, NC, which Superboss believes is the best healthcare marketing company. Superboss has aided Jennings with their clients' digital needs since 2015.

Expansion highlights3 records

Direct peers

• Big Drop Inc: Digital creative agency specializing in web design, branding, and digital strategy for SMB and mid-market clients. Direct competitor in service mix and target customer profile.
• Orbit Media Studios: Chicago-based web design and development agency focused on mid-market and content-driven brands. Highly comparable to Superboss in offering scope (design + development + strategy), customer profile (SMB and mid-market), and relationship-driven delivery model.
• Lounge Lizard: Web design and digital branding agency serving mid-market and SMB clients across multiple verticals. Overlaps with Superboss on web design, branding, and strategy offerings.
• SmartSites: Full-service digital agency offering web design, development, and digital marketing for SMBs. Comparable customer segment and bundled offering, though larger in scale.
• Blue Fountain Media: Mid-sized digital agency offering web design, branding, and development for SMB and mid-market clients. Comparable on service mix and customer type, though typically operating at larger scale.
• Coalition Technologies: Web design and SEO-focused digital agency serving SMB and mid-market brands. Comparable in offering mix and customer type, with a more digitally-driven acquisition model.

Broad incumbents

• Razorfish: Global digital agency spanning design, development, and strategy for enterprise brands. Comparable capabilities but at a much larger scale and with enterprise-focused delivery.
• Digitas: Global connected marketing agency offering digital strategy, design, and development across enterprise verticals. Overlaps with Superboss on creative services but operates at significantly larger scale and with paid media/data capabilities.
• Bounteous: Large digital experience agency offering design, development, and strategy across enterprise and mid-market. Comparable service categories but at significantly larger scale and broader portfolio.
• Huge: Global experience design and digital transformation agency. Comparable creative and development capabilities, but serves primarily enterprise clients at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sprbs
• Facebookfacebook.com/SPRBS
• Instagraminstagram.com/sprbs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superboss