Focus and balance
Focus and Balance, PLLC is a private San Antonio-based psychiatric practice offering psychiatric evaluation, medication management, psychological testing, and FDA-cleared NeuroStar TMS therapy to children, adolescents, and adults across Texas (San Antonio, New Braunfels, and Lewisville), accepting major insurance plans including Aetna, Blue Cross Blue Shield, UnitedHealthcare, and Tricare.
- Company typePrivate
- Founded-
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Focus and balance does
Focus and Balance, PLLC is a private outpatient psychiatric practice headquartered at 2040 Babcock Road, Suite 301, San Antonio, Texas, providing psychiatric evaluation, medication management, psychological testing, and Transcranial Magnetic Stimulation (TMS) therapy to children, adolescents, and adults across three Texas service areas (San Antonio, New Braunfels, and Lewisville). The practice is led by Dr. Ariel De Llanos, MD, supported by a team of seven certified physician assistants, operating a psychiatrist-supervised PA delivery model that increases patient throughput without requiring proportional psychiatrist headcount growth. Core technology consists of FDA-cleared NeuroStar Advanced Therapy TMS equipment (a non-drug, MRI-derived magnetic stimulation protocol of 36 sessions over 7 weeks), along with validated computerized diagnostic instruments including the Conners Continuous Performance Test (CPT3) for ADHD, the Personality Assessment Inventory (PAI), and CNS Vital Signs neurocognitive battery.
The service portfolio spans condition-specific programs for ADHD, anxiety, autism, bipolar disorder, depression, insomnia, OCD, and PTSD, plus behavior modification therapy and dedicated child and adolescent psychiatric care. The practice offers both in-person and HIPAA-compliant telehealth visits, with telehealth positioned as equivalent in quality to in-person care per American Psychiatric Association guidance. Distribution combines a centralized San Antonio clinical site, regional telehealth reach, a provider-referral channel with structured intake ([email protected]), and patient-driven inbound via content marketing (educational blog, Facebook, Instagram, LinkedIn) and SEO for San Antonio-area mental health search terms.
The business model is insurance-reimbursement-driven: the practice is in-network with major commercial carriers (Aetna, Blue Cross Blue Shield, UnitedHealthcare, GEHA, Optum) and Tricare, with a sliding-scale option for out-of-network patients. Revenue streams comprise per-visit psychiatric evaluation, recurring medication management, psychological testing, and a multi-week TMS treatment course. Pricing is not publicly disclosed. The legal entity is a Texas private limited company (PLLC) under independent ownership by Dr. De Llanos; no parent company, institutional investors, or M&A activity is disclosed.
Focus and balance firmographics
Firmographics- Name
- Focus and balance
- Legal name
- Focus and Balance, PLLC
- Website
- https://focusandbalance.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Focus and Balance, PLLC is a private San Antonio-based psychiatric practice offering psychiatric evaluation, medication management, psychological testing, and FDA-cleared NeuroStar TMS therapy to children, adolescents, and adults across Texas (San Antonio, New Braunfels, and Lewisville), accepting major insurance plans including Aetna, Blue Cross Blue Shield, UnitedHealthcare, and Tricare.
- Ownership category
- akta.pro rank
Focus and balance industry classification
Industry- Product category
- Outpatient Psychiatric Services
- akta.pro primary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
- akta.pro secondary industry
- Serious Mental Illness (SMI) Telepsychiatry & Care Coordination Platforms (HLALAEAH)
Keywords
Where Focus and balance is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Focus and balance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Psychiatric Services Revenue: The practice generates revenue through insurance-covered psychiatric evaluations, medication management, TMS therapy, and psychological testing services. Most major insurance plans are accepted including Aetna, Blue Cross Blue Shield, UnitedHealthcare, Tricare, and others. A sliding scale is offered for out-of-network clients.
- TMS Therapy: NeuroStar TMS therapy covered by many commercial and Medicare plans. Revenue generated from insurance-covered treatment courses typically lasting 7 weeks with daily 19-37 minute sessions.
- Medication Management: Ongoing psychiatric prescribing and monitoring services covered through insurance plans for conditions including ADHD, depression, anxiety, bipolar disorder, and related conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-based psychiatric services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Focus and balance product offering
Product offeringCore offering
Focus and Balance, PLLC is a private psychiatric practice providing comprehensive psychiatric evaluations, medication management, computerized psychological testing, and NeuroStar Advanced Therapy TMS for children, adolescents, and adults. Services address ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia, and autism spectrum concerns through a psychiatrist-led team with multiple physician assistants, delivered via in-person visits and telehealth.
Product overview
Focus and Balance, PLLC is a private psychiatric practice offering a comprehensive suite of mental health services. The practice operates as a single unified service offering centered around psychiatric evaluation, medication management, and specialized treatments. Core services include ADHD evaluation using Conners CPT3 computerized testing, psychological testing (PAI, CNS Vital Signs), and NeuroStar Advanced Therapy TMS for treatment-resistant depression. The practice provides care across the lifespan from children to adults, treating conditions including anxiety, depression, bipolar disorder, OCD, PTSD, autism, and insomnia. Additional services include Telehealth video visits, behavior modification therapy, and specialized support for military families. The service portfolio is integrated through a team-based model led by a psychiatrist with physician assistants, emphasizing comprehensive evaluation before prescribing and ongoing monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychiatric Evaluations
- Medication Management
- Psychological Testing Services
- ADHD Evaluation and Treatment
- Anxiety Treatment
- Autism Support and Evaluation
- Bipolar Disorder Treatment
- Depression Management
- Insomnia Treatment
- OCD Treatment
- PTSD Care
- NeuroStar Advanced Therapy TMS
- Telehealth Services
- Behavior Modification Therapy
- Child and Adolescent Psychiatric Care
Quantifiable outcome
- 4x more likely to achieve remission compared to sham treatment; 1 in 2 patients experienced significant improvement; 1 in 3 achieved full remission with NeuroStar TMS
- +2 more outcomes
Companies that use Focus and balance
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Focus and balance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Focus and balance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NeuroStar (Neuronetics)coreFocus and Balance offers NeuroStar Advanced Therapy Transcranial Magnetic Stimulation (TMS), an FDA-cleared non-drug treatment for major depressive disorder. NeuroStar is the TMS technology provider, with treatment sessions lasting 19-37 minutes daily over 7 weeks. The partnership provides patients with access to TMS therapy for treatment-resistant depression.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Focus and balance competitors and assessment
Company assessmentBroad incumbents
- Lyra Health: Enterprise mental health benefit platform offering therapy, psychiatry, and coaching through employer contracts. Comparable broader mental-health scope but operates via B2B employer benefit, distinct from Focus and Balance's direct-to-consumer model.
Direct peers
- Brightside Health: Telehealth platform focused on depression and anxiety, including treatment-resistant depression with intensive pharmacology protocols. Comparable to Focus and Balance's depression/TMS treatment-resistant service line.
- Cerebral: Digital mental health company offering medication management and therapy for ADHD, anxiety, and depression. Comparable core offering of psychiatry-led medication management delivered via telehealth.
- Thriveworks: Multi-state mental health practice chain providing therapy, psychiatry, and counseling across many U.S. cities. Comparable local-clinic-with-telehealth psychiatry delivery model serving similar patient populations with insurance-based billing.
- Klarity: ADHD and mental-health telepsychiatry provider offering evaluation and medication management. Comparable on the same psychiatry-and-medication-management model with insurance acceptance and direct-to-patient acquisition.
- Done: ADHD-focused telepsychiatry platform offering evaluation, medication management, and ongoing care. Directly comparable to Focus and Balance's ADHD assessment and treatment service line (Conners CPT3, pediatric and adult ADHD).
- Two Chairs: Hybrid in-person and virtual mental health practice offering therapy and psychiatry across multiple U.S. markets. Comparable because it combines a clinical-practice operating model with telehealth expansion, similar to Focus and Balance's hybrid model.
- Talkiatry: National telepsychiatry platform providing psychiatric evaluation and medication management across the lifespan. Highly comparable because it operates in the same psychiatry + medication management + insurance-based model and competes for the same patient demand, albeit at national scale.
Emerging players
- Charlie Health: Virtual and in-person intensive outpatient program (IOP) provider focused on adolescent and young-adult mental health. Comparable on the adolescent mental-health specialty, though focused on higher-acuity intensive treatment rather than outpatient psychiatry.
Others
- Neuronetics (NeuroStar): Manufacturer and provider-network partner for NeuroStar TMS technology used by Focus and Balance. Relevant as the technology/infrastructure enabler for the practice's TMS service line, rather than a direct patient-care competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Focus and balance social profiles
Digital presenceFocus and balance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus and balance leadership team
Management profileNumber of profiles
Profiles7 records
Focus and balance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus and balance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus and balance
What does Focus and balance do?
Focus and Balance, PLLC is a private psychiatric practice providing comprehensive psychiatric evaluations, medication management, computerized psychological testing, and NeuroStar Advanced Therapy TMS for children, adolescents, and adults. Services address ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia, and autism spectrum concerns through a psychiatrist-led team with multiple physician assistants, delivered via in-person visits and telehealth.
Is Focus and balance a public or private company?
Focus and balance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus and balance founded?
Focus and balance was founded in -1. It employs 11 to 50 people.
Where is Focus and balance based?
Focus and balance is headquartered in San Antonio, United States, in the North America region.
How does Focus and balance make money?
Three revenue lines are on record. Psychiatric Services Revenue is the primary driver. The others are TMS Therapy and medication Management.
Who are Focus and balance's main competitors?
Lyra Health is listed as a broad incumbent. Direct peers are Brightside Health, Cerebral, Thriveworks, Klarity, Done, Two Chairs and Talkiatry. Charlie Health is listed as an emerging player. Neuronetics (NeuroStar) is listed as an others.
Does Focus and balance have an API?
No public API is recorded for Focus and balance.
What industry is Focus and balance in?
Focus and balance's product category is Outpatient Psychiatric Services. Its primary akta.pro industry code is HLALAEAB, Psychiatry & Medication Management Platforms, with a secondary code of HLALAEAH, Serious Mental Illness (SMI) Telepsychiatry & Care Coordination Platforms.