Formula GT Experience

What Formula GT Experience does

Formula GT Experience (legal entity EPIC CARS, S.L.) is a Spain-based operator of supercar and racing driving experiences, founded in 2013 by a group of car enthusiasts and headquartered in Vic/Gurb, Catalonia. The company sells access to drive high-end GT vehicles — Ferrari, Lamborghini, Porsche, and Formula F2.0 cars — at 16 partner racing circuits across Spain, including flagship venues such as Circuit de Barcelona-Catalunya (F1 layout), Jarama, Ricardo Tormo, and Navarra. The product set spans single-lap circuit driving, road routes, drift courses, extreme hotlap co-driving, a Formula GT Academy racing school, VIP packages, and tiered gift packs with 12-month voucher validity. Since inception the company reports having served more than 80,000 drivers across 150+ events using a fleet of 50+ vehicles.

The underlying technology is a transactional e-commerce platform supporting direct online booking, payment processing via Bankinter's virtual POS, and a gift-voucher issuance/redemption system. Each vehicle carries at least one in-car video camera used both for customer documentation and for incident evidence where safety rules are breached. The technology stack is deliberately light: there are no proprietary AI/ML systems, no mobile applications, and no third-party platform integrations beyond MailChimp for email automation and an Elfsight Facebook-reviews widget for social proof. The business is a DTC e-commerce experience operator rather than a software company, with revenue recognized at point of voucher purchase and partially deferred through the 12-month voucher validity window.

The go-to-market is exclusively direct-to-consumer via the company's own website (formulagt.es), supplemented by a corporate events channel targeting team-building and incentive programs. Pricing is unit-based and disclosed publicly, ranging from 59 EUR for an entry Ferrari/Porsche 2-4 lap experience to 649 EUR for VIP packages and up to 399 EUR for multi-vehicle combos, all prices including 21% Spanish VAT. Distribution is also exclusive to Spain with no international footprint. Ownership is concentrated among the founders under the Spanish sociedad limitada (SL) structure; no external investors, parent companies, or institutional shareholders are disclosed in the available source material.

Name

Formula GT Experience

Legal name

EPIC CARS, S.L.

Website

https://formulagt.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Formula GT Experience is a Spain-based direct-to-consumer operator that sells supercar driving experiences (Ferrari, Lamborghini, Porsche, Formula) at 16 partner racing circuits, serving 80,000+ individual consumers and corporate clients since 2013 via its own e-commerce platform.

Ownership category

akta.pro rank

Product category

Experiential leisure services

NAICS

Passenger Car Rental (532111)

SIC

Services-Racing, Including Track Operation (7948), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industries

Exotic Supercar Rentals (THADAMAA), Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Supercar driving experiences
• Circuit driving experiences
• Racing circuit events
• Luxury car experiences
• Team building events

Headquarters

HQ city

Vic

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Driving experience sales: The company generates revenue through one-time transaction sales of driving experiences at racing circuits. Customers purchase lap packages, route packages, drift experiences, VIP experiences, and gift packs. Prices vary by vehicle type (Ferrari, Lamborghini, Porsche, Formula), number of laps/kilometers, circuit type, and add-ons. The gift voucher system with 12-month validity creates deferred revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Formula GT Experience sells one-time paid supercar driving experiences at racing circuits across Spain, allowing individuals to drive Ferrari, Lamborghini, Porsche, and Formula cars for a set number of laps or kilometers. The company also offers drift training, road route drives, VIP packages, a racing academy school, gift packs (Basic, Silver, Gold), and customized corporate team-building events using its own fleet of 50+ vehicles at 16 partner circuits.

Product overview

Formula GT Experience is a Spanish supercar driving experience company founded in 2013, operating as a single unified service platform offering multiple driving experience categories. The core offering consists of circuit driving experiences (Ferrari, Lamborghini, Porsche, Formula cars) and road routes, supplemented by drift experiences, VIP premium packages, an Academy racing school, corporate events, and gift packs. The company operates across 16 racing circuits throughout Spain with a fleet of over 50 high-end GT vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferrari Driving Experience Circuit driving experiences in Ferrari vehicles (F430, 458 Italia, 488, 296) for individuals wanting to drive a Ferrari at a racing circuit, starting at 59 EUR.
• Lamborghini Driving Experience Circuit driving experiences in Lamborghini vehicles (Gallardo, Huracán EVO with 4x4 traction) for individuals, starting at 59 EUR.
• Porsche Driving Experience Circuit driving experiences in Porsche vehicles (Boxster, 911 GT3, 991 MKII, 992 GT3) for individuals, starting at 59 EUR.
• Formula Driving Experience Driving experiences in Formula F2.0 cars (220 CV) offering Formula 1 sensations on racing circuits, starting at 259 EUR.
• Racing Car Driving Experience Driving experiences in authentic racing vehicles with professional instructor assistance on partner circuits across Spain.
• Drift Experience Skidding and drifting training experiences on asphalt and sliding drift circuits using vehicles such as BMW Serie 3 Kit M and Porsche Boxster, starting at 69 EUR (3 laps).
• Road Route Experience Open-road driving experiences on conventional roads featuring Ferrari, Lamborghini, and Porsche vehicles over distances from 11 km to 50 km, starting at 69 EUR.
• F1 Circuit Barcelona-Catalunya Grand Prix Experience Exclusive driving experiences on the full 4.7 km Grand Prix layout of Circuit de Barcelona-Catalunya in Montmeló, including access to the road route from Barcelona, starting at 139 EUR.
• Multi-Brand Combo Experience Combined driving experiences allowing participants to drive multiple supercars in a single day (e.g., Ferrari + Lamborghini + Porsche), ranging from 99 EUR to 399 EUR.
• Extreme Co-Driving (Hotlap) Experience Professional driver-led passenger experiences in high-performance vehicles on racing circuits offering extreme sensations, starting at 69 EUR.
• Formula GT VIP Experience Premium driving experience with private VIP box access, catering, personal coach, racing analysis, priority check-in, and exclusive vehicles (Ferrari 296/488, Lamborghini Huracán EVO, Porsche 992 GT3, Formula F2.0), starting at 649 EUR.
• Gift Packs Tiered gift voucher packages (Basic, Silver, Gold) allowing recipients to choose their preferred driving experience, starting at 119 EUR with 12-month validity and home delivery of physical gift boxes.
• Academy Racing School Professional racing school with courses teaching racing lines, acceleration, braking, oversteer, and understeer techniques, held at multiple circuits for aspiring drivers.
• Corporate Events Customized corporate team-building and incentive events with 100% personalized activities for businesses of any size, leveraging the supercar fleet and circuit network.

Quantifiable outcome

• 80,000+ satisfied customers have driven supercars since 2013

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Circuit de Barcelona-CatalunyacoreOthersPrimary racing circuit venue in Montmeló, Barcelona. Offers both standard track (3.0 km) and F1 Grand Prix layout (4.7 km). One of the flagship venues for Formula GT Experience driving experiences.
• Circuito del Jarama RACEcoreOthersRacing circuit in Madrid with 3.8 km length. Features both standard track driving and sliding drift circuit for drift experiences.
• Circuito Ricardo TormocoreOthersLocated in Cheste, Valencia. 4 km circuit used for driving experiences.
• Circuito de NavarracoreOthersLocated in Los Arcos, Navarra. 4.3 km circuit featuring 15 curves, one of the longest tracks in the network.
• Circuito MonteblancominorOthersLocated in Huelva/Seville area. 3.9 km circuit for driving experiences.
• Circuito de CampillosminorOthersLocated in Málaga. 1.5 km circuit used for driving experiences and drift.
• Circuito de BruneteminorOthersLocated in Madrid. 1.2 km circuit used for driving experiences, drift asphalt circuit, and road routes.
• Circuito Internacional FK1minorOthersLocated in Valladolid. 2.4 km circuit for driving experiences.
• Circuit CalafatminorOthersLocated in Tarragona. 3.2 km circuit for driving experiences.
• Circuit de VicminorOthersLocated in Vic, Barcelona. 1.3 km circuit for driving experiences and road routes.
• Bankinter (TPV Virtual payment processor)minorOthersBank provides the virtual POS terminal for secure online payment processing. Customers are redirected to Bankinter's secure payment page for card transactions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dream Racing: Las Vegas-based supercar driving experience operator running Ferrari, Lamborghini, and Porsche sessions at Las Vegas Motor Speedway. Direct analog to Formula GT in offering exotic-car lap experiences at a single dominant partner circuit.
• Speed Vegas: Las Vegas-based high-speed driving experience venue operating a dedicated facility for supercar and exotic driving experiences. Comparable business model delivering premium per-lap experiences to consumers and corporates.
• Exotic Racing: Las Vegas supercar driving experience operator running Ferrari, Lamborghini, and Porsche sessions at Las Vegas Motor Speedway with optional transportation from Strip hotels — same core business model as Formula GT on a single-region basis.
• Drive a Supercar: UK supercar driving experience provider running Ferrari, Lamborghini, Aston Martin, and other exotic experiences at multiple British circuits. Closest European analog to Formula GT's multi-circuit, multi-brand model.
• Trackdays (UK): UK aggregator / operator of track-day and driving experiences across a network of British circuits. Comparable breadth of multi-circuit distribution and multi-brand experience inventory as Formula GT.

Broad incumbents

• Ferrari Driving Experiences (Corse Clienti / XX Programme): Ferrari's official track-day programs (Corse Clienti, F1 Clienti, XX Programme) that compete for high-end track-experience consumer spend, though typically target Ferrari owners rather than public customers.
• Porsche Experience Center: Porsche-operated fixed facilities in Leipzig, Atlanta, and Shanghai delivering Porsche-only driving experiences as part of the official brand. Competes for the same experiential customer base but is OEM-controlled and brand-exclusive.
• Circuit Paul Ricard Driving Experience: The official operator-side driving experience program of Circuit Paul Ricard in France offering car and motorcycle driver experiences. Represents the upstream vertical-integration model (circuit itself running consumer experiences) that could disintermediate Formula GT's intermediary layer.

Emerging players

• Everyman Racing: UK circuit-based supercar and racing car experience provider running Ferrari and other exotic vehicle sessions. A European multi-circuit direct peer with overlapping product mix.
• APEX Racing School: North American racing school at circuits offering driver-development and experience programs in performance cars. Overlaps with Formula GT's Academy racing school add-on and supercar consumer experience verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/formulagtexperience
• LinkedInlinkedin.com/company/formulagtexperience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula GT Experience